Discovery U.S. Hispanic Networks Upfront: May 13, 2014

Discovery U.S. Hispanic Networks had big news to share at NYC’s Stage 37: enhanced theme nights, a new reality show… and a little magic.

 

“Our U.S. Hispanic networks provide advertisers with the opportunity to participate in a broad range of contextually relevant environments that uniquely differentiates the Discovery brand and truly engages the Hispanic community,” said Ivan Bargueiras, GM, Discovery U.S. Hispanic, promising “surprising stories and edgy characters.”

 

As part of Discovery en Espanol’s successful “Motor Mondays,” the net announced the additions of Cromo Clandestino (Chrome Underground), the recently developed docu-realities Texas Trocas and Taller de Vaca. The premiere of Al Limite (Tethered) and Salvate si puedes (Survive That) give the human adventure genre a new twist, and to address viewers’ interest in natural history, the channel announced series Islas mortales con Dave Salmoni (Mystery of the Lost Island) and Sobrevivir (Survival). Bringing magic to Enigma thematic night: Mago Pop, with a young magician using all the tricks up his sleeve to meet a pop icon.

 

The focus of Latina-oriented Discovery Familia is on topics that affect women’s lives, from health, in new series such as Soy Muy Joven Para Esto (I Don’t Have Time for This), about young women facing breast cancer, to beauty programs like Volver a Empezar (Starting Over), showing the makeovers of eight women carving new career paths. Added to parenting programming will be 13-part series Sobreprotegidos (World’s Worst Mom), dedicated to “diffusing parental paranoia.”

Related Stories

02/09/25: Cynopsis Jobs

CLADS CAREER PIC SLIDER 2

Sunday February 9, 2025    FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the […]

Cynopsis 02/06/25: Fox News signs Lara Trump

Fox News signs Lara Trump

Thursday February 6, 2025    IN THE NEWS As requested, CBS News handed over the unedited video and transcript of its “60 Minutes” interview with Kamala Harris to the FCC – and the FCC made it public. The interview is the source of a lawsuit by then-presidential candidate Donald Trump, and its attendant FCC inquiry. […]

02/05/25: Cynopsis Jobs

jobs12

Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Wednesday February 5, 2025    FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its […]

Cynopsis 02/05/25: “The Flip Off” a hit for HGTV

"The Flip Off" a hit for HGTV

Wednesday February 5, 2025    IN THE NEWS AMC Networks kicked off its Upfront on Tuesday with a technology breakfast, where the company unveiled AMCN Outcomes, a feature built into its Audience+ data and insights platform. The tool allows advertising partners to view the performance of their campaigns, across all platforms, in real-time based on […]

CynCity

Cynsiders

  • A New Era of Kids TV

    Kids programming has not escaped the massive impact of changes in the media landscape. Guillermo...
  • Super Bowl Strategy

    Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and...
  • Ahead of the Game

    How have Super Bowl advertising strategies evolved over the years, and what makes a winning campaign...