Tuesday, September 30th, 2008


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Good morning. It’s Tuesday, September 30, 2008, and this is your first early morning briefing.
Tonight’s Premieres:
FUEL TV: The Adventures of Danny & The Dingo at 8p
MTV: Paris Hilton’s My New BFF at 10p
SCI FI Channel: Scare Tactics at 10p

Tonight’s Finale:
BBC America: Gavin & Stacey at 840p


Sen. Barack Obama and Sen. John McCain squared off against each other last Friday night in the first Presidential debate from approximately 9p to 1045p. The debate was carried live on 11 networks – ABC, CBS, FOX, NBC, Telefutura, Telemundo, BBC America, CNBC, CNN, FOX News Channel and MSNBC; and according to Nielsen, the combined total viewers was 52.4 million. That’s down about 10 million as compared to debate #1 in 2004 between President George W. Bush and Sen. John Kerry, which drew 62.5 million total viewers.

NBC confirmed Bruce Springsteen and the E Street Band will perform at the 2009 Super Bowl halftime show. The Super Bowl will air February 1 at Raymond James Stadium in Tampa.

We tv renewed its frosh original series The Locator for a second season opening next February. Produced by Asylum Entertainment, The Locator’s sophomore season will have 14 new episodes featuring Troy Dunn who has successfully searched and found thousands of missing persons over 18 years.

Starting this Friday, MyNetworkTV debuts WWE Friday Night SmackDown on its network at 8p with an all-star lineup including a “Triple Threat Match” between WWE Champion Triple H, World Heavyweight Champion Chris Jericho and ECW Champion Matt Hardy. The weekly show ended its run on The CW network last Friday night. Prior to the SmackDown opener, MyNetworkTV will also air WWE WrestleMania – the World Television Premiere on Thursday at 8p.

Cartoon Network premieres the weekly series Star Wars: The Clone Wars from Lucasfilm Animation this Friday at 9p with a special one-hour episode. In addition, the network will also work with two entities on promotions. embedded into, and surrounding, the premiere episode. Cartoon Network is allowing Walden Media to insert a 90-second preview for the upcoming feature film City of Ember starring Bill Murray, Tim Robbins, Saoirse Ronan and Harry Treadaway into a commercial break. Also, Cartoon Network began airing custom spots yesterday encouraging viewers to tune-in to the premiere of Star Wars: The Clone Wars and to view an exclusive game code for Simcity Creator within commercial breaks promoting the game with footage and its release date from EA. 

The Sportsman Channel (TSC) introduces three new series this week all produced by the network’s parent company InterMedia Outdoors, Inc.:

  • Arrow Affliction – host Chris Brackett leads a show that focuses on bow hunting from small game to big game. Airs Mondays at 7p; Thursdays at 12a; and Sundays at 1030p.
  • Tactical Impact – hosts Larry Vickers and Aaron Roberts share reviews and features on guns, plus stories about guys involved with tactical situations involving firearms. Airs Mondays at 12a; Thursdays at 1130a; and Saturdays at 10p.
  • Ice Fishing Guide – the In-Fisherman staff and friends leads viewers to the best ice fishing destinations along with tips, gear, and tricks to succeed. Airs Saturdays at 1230a and 7p; and Sundays at 1p.

Bio Channel will honor the life and works of American icon Paul Newman in a two-hour special Bio Remembers: Paul Newman this Wednesday at 9p.

AmericanLife TV Network expands its distribution as it launched on broadband telecommunications service provider RCN in Chicago and Boston.


Delivers more of America’s hard-to-reach business leaders than any other news site
7.5 Million Unique Visitors in the U.S.
Intelligence: #2 in post graduate degrees
Influence: #1 in C-level executives (CEO, COO, CFO, CIO)
Income: #2 in individuals over $150K
Click to see BBC.com go head-to-head with the competition
Source: comScore, Nielsen @Plan. Comparison against CNN, MSNBC, NY Times, Fox News


Recording artist Jesse McCartney joins the cast of ABC Family’s Greek when the college-themed series returns for a second season next spring. Jesse will portray Andy a high school friend of Calvin’s played by Paul James.

Another Jesse enters the spotlight as former Minnesota Governor and pro wrestler Jesse Ventura stars in a new pilot for truTV which ventures into the mysteries behind modern-day conspiracy theories. Production begins this October on the pilot which follows Ventura as he investigates cases around the country to find out if a theory is true or not. A. Smith & Co. Productions will produce the yet-unnamed pilot.

SCI FI Channel moves forward on production next month on a new one-hour series RelicQuest (wt) in the investigative/adventure category. The six-episode series is slated to premiere early 2009. Produced by Bluebook Films, RelicQuest will criss-cross the world looking for historic relics and artifacts under the guidance of host British filmmaker Bruce Burgess.

CBS News tapped Dee Dee Myers to be a political analyst for the network, reports Variety. Myers was the former White House press secretary during the first two years under President Bill Clinton. She joins other CBS News political analysts Dan Bartlett and Joe Trippi.

MTV is working with Sean “Diddy” Combs and producer Mark Burnett on a new reality series called StarMaker, given a go for January 2009. StarMaker will follow several contestants as they live together while competing to be the solo superstar. Combs will be involved as his hand-selected team of star makers will put each contestant through a boot camp, teaching them how to perform, deal with photo shoots, reporters and more.

HBO has a futuristic drama series in the development pipeline called Americatown from writer Bradford Winters and producers Tom Fontana, Barry Levinson, Frank Marshall and Kathleen Kennedy, cites Variety. Americatown takes place 25-40 years in the future after a major decline of the United States forces groups of Americans to flee and live in “Chinatown” like communities in foreign cities. Winters will executive exec produce along with Fontana, Levinson, Marshall and Kennedy.


See BBC.com go head-to-head with the competition at bbcreachingmillions.com .

: Tech Stocks
were among those battered during yesterday’s historic stock market plunge, occurring after the House of Representatives voted to reject the proposed $700 billion bailout of the financial industry. Apple plunged by nearly 18%. Google and Yahoo closed down 9% each, the margin the tech-heavy Nasdaq fell by overall. The day even started badly for the sector. Before the opening bell several analysts issued pessimistic reports voicing concern for demand of gadgets and services amid a slowing economy.  Full edition: CYN DIGITAL.

Nicktoons Network Animation Festival is 5! Check it out at nicktoonsnetwork.com/nnaf !

CYNOPSIS KIDS – TODAY’S TOP STORY: Paramount Pictures and Marvel Studios ink a distribution agreement under which Paramount will distribute Marvel’s next five self-produced feature films worldwide.  The deal, an extension of the original pact between the two forged by Paramount’s CEO and Chairman Brad Grey, includes theatrical distribution in foreign territories previously serviced by Marvel through local distribution entities (Japan, Germany, France, Spain and Australia/New Zealand).  The live-action movies included as part of this deal include Iron Man 2 (May 7, 2010), Thor (July 16, 2010), The First Avenger: Captain America (May 6, 2011), and The Avengers (July 16, 2011.  The distribution deal also includes Iron Man 3.  The only exception in to the new deal is that Telemunchen will distribute Iron Man 2 in Germany, according to the terms of a previous agreement it had with Marvel. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: Entertainment One, a Canadian producer and distributor, is buying DHX Media in yet another acquisition for the company after recently acquiring Barna-Alper Productions, Blueprint Entertainment and several others.  The $65+ million deal for the Halifax TV producer will bring the company a 2,200×30-minute programming library.  DHX owns Decode Entertainment, Halifax Film and Studio B Productions.  Darren Throop will continue on as Entertainment One’s CEO while Patrice Theroux will head up filmed entertainment.  Full edition: CYN INTERNATIONAL.


Friday – A18-49 Analysis:  ABC gained the edge Friday night winning with 1.9/6 A18-49, according to final national ratings from Nielsen Media Research. During 8p, CBS’ encore of The Mentalist pilot did best at 1.8/6, a tenth of a rating point better than ABC’s 20/20 at 1.7/6. *No ratings data was available for the 90-minute live presentation on the first Presidential Debate that aired on ABC, CBS, FOX, NBC and TELE. In the 10p hour, it came down to the post-debate analysis as ABC won with 2.5/7 over NBC at 2.3/6 and CBS at 1.8/5.

Live + Same Day Household Ratings: Friday, September 26, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 4.9/9          20/20 4.8/9, ABC News Vote ’08: Presidential Debate [no ratings data available], ABC News Vote ’08: Debate Analysis 5.2/9

CBS: 4.9/9          The Mentalist (Pilot) [r] 5.3/9, CBS News Presidential Debate [no ratings data available], CBS News Debate Analysis 3.9/7

FOX: 3.3/6             Are You Smarter Than a 5th Grader? 3.4/6, Presidential Debate [no ratings data available]

NBC: 3.0/5          America’s Toughest Jobs 2.5/4, NBC News Presidential Debate #1 [no ratings data available], Decision ’08 Presidential Debate Analysis 4.5/8

CW: 2.4/4           Friday Night Smackdown! 2.4/4

UNIV: 1.8/3        Cuidado con el Angel 1.8/3, Fuego en la Sangre 2.2/4, La Rosa de Guadalupe 1.6/3

MNT: 0.6/1         2008 Tour of Gymnastics Superstars 0.6/1, Celebrity Expose [r] 0.5/1

TELE: 0.4/1         El Juramento 0.4/1, Decision 2008: Debate Presidencial [no ratings data available], Debate Presidencial Analysis 0.4/1

A18-49: ABC 1.9/6, CBS 1.8/6, FOX 1.5/5, NBC 1.5/5, UNIV 1.5/4, CW 1.4/4, MNT 0.4/1, TELE 0.3/1


Rainbow Media elevated Kim Martin to President/GM of WE tv up from EVP/GM of the network. In her new role, Kim will continue to lead the network and report to Ed Carroll, President/National Entertainment Services, Rainbow Media.

EMI Music named Howard Handler to the new position of EVP/Head of Marketing in North America. Howard begins this Wednesday and will handle artist marketing, advertising, publicity, promotion, video production, digital and tour marketing for artists on the various EMI Music’s North American labels. Based in New York, Howard reports to Sam van der Feltz, President/Global Marketing.

Andrew Ames was appointed VP/Global Production for the non-profit educational organization Sesame Workshop, producer of Sesame Street. Andrew will supervise all international co-productions in addition to special projects production. Specifically his duties will cover production/creative management, budgeting and financing, international content supervision and cross-platform content efforts. Andrew will report to Miranda Barry, EVP/Creative.

Nancy Steinfeld joined Destination Media, the out-of-home digital media company behind Gas Station TV and C-Store TV, as SVP/National Sales Western Region, part of the company’s national expansion. Based in Los Angeles, Nancy will focus on national sales and marketing efforts in her territory that covers California, Washington, Oregon, Nevada, Arizona and Colorado.

CBS Television Distribution promoted Scott Koondel as President/Distribution to head the company’s sales of off-network programming to cable and digital media outlets. Scott works with properties from CBS Paramount Network Television, CBS News and Showtime as well as classic series. In addition, Scott will head sales of original programming by CTD to cable and will provide oversight for sales-associated efforts in research, marketing and legal. Scott reports to John Nogawski, President.

Gary Rosenfeld is the new SVP/New Media Licensing with Twentieth Century Fox. Gary will manage the studio’s roster of video game projects and the Twentieth Century Fox Licensing & Merchandising’s games development staff.


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Premieres Oct. 7, Tues. 11pm et
• Bands on the brink of a breakthrough
• One member needs to clean up his act or be replaced
• Get inside this dramatic new original series

Ignite your brand

Contact Allan Infeld, SVP of Fuse Ad Sales at

This day in History:  1982
– Cheers began an 11-year run on NBC.

Answer to Yesterday’s Trivia Question:  Featured in a TV ad, what is the name of the Golden Retriever that has been entrusted with the secret family recipe for Bush’s Baked Beans?  DUKE Kudos to: Josie Kamras/NJ; Karen Daniel-Pixel Pictures/Knoxville, TN; Paul Prange-WWJ/WKBD/Detroit; Linda Lieberman-IMG/BFE Entertainment/NY; Matt Till-WCIU/Chicago; Meagan Vaughn-Ivie & Associates, Inc./Flower Mound, TX; Mary Brannen- Merriam-Webster Inc./Encyclopaedia Britannica Inc./Chicago; Sally Sluss-Charter Media/St. Louis; Lisa Tatum-Roerhig-TV Monkey/LA; Lorrie Shilling-DIRECTV/El Segundo, CA; Tommy Moffitt-Cox TV/Reno; Dale Warshaw-KMSB/KTTU/Tucson; Jake Vander Linden-Carat Philippines; Nancy Dixon Welch-Eclipse Television & Sports Marketing/ Tortola, B.V.I.

Today’s Trivia Question: On the sitcom Laverne & Shirley, what was Shirley’s beloved stuffed black cat’s name?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: EXECUTIVE ASSISTANT-HARMONIX/Boston: 2+yrs admin exp. Strng communic & interprsnl sk; Proficient MS Word/Excel/PPT. Detail-oriented; str organ sk; fast-paced env. EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/7)

JOB OPENING: PRODUCTION MANAGER /NATIONAL GEOGRAPHIC CHANNEL/Washington, DC: 2+ yrs exp in long form documentary. EOE. Apply to JOB ID 3601 at http://www.nationalgeographic.com/jobs (10/7)

JOB OPENING: MGR/PRGM AND MKTG/Lifetime/LA: TV/Data Anlys in Prgming, Mktg Affil Distr. Prep reprts for ratings/comp perform. Est prgm/sched chges. Star Trak/Nielsen sys, and strng math. Res:

JOB OPENING: SR RSRCH ANALYST/Lifetime/LA: Analyze & prdce reprts- daily ratings & compet perfmnce to guide Prgm, Mktg, & Aff Mktg strat. Exp TV Rsrch/data anlyst/Star Trak/Nielsen/math/stats. Res:

JOB OPENING: SR ANALYST, PRIM RSRCHER: Mng quant/qual rsrch studies. 3rd party rsrch, outside comp; Anylze prim + sec data/Intrpt finds & prvide recomm. Rsrch exp in media or ent co/Anlys+wrting skills. Res:

JOB OPENING: MANAGER PRODUCTION /ABC-Burbank: Support Disney XD/SOAPnet, BA/BS, 6-8 year’s series, post supvsr/producer or production mgr. Movie Magic/Excel, Network & Union/Guild knowledge, www.disneycareers.com Req. #178476 (10/7)

JOB OPENING: VP, OXYGEN AD SALES RESEARCH/NBCU/NY: Resp for research-based strategic direction of Oxygen. BA. Min 8 yrs exp in sales research at ntwrk. Apply: www.nbcunicareers.com (#849618) (10/4)

JOB OPENING: RESEARCH ANALYST/ION/NY: Entry level, Nielsen/MRI, 1 yr broadcast or cable/media buying agency exp, College Degree req’d, Business Degree a +, proficient in media math/MSOffice.
. EOE (10/4)

JOB OPENING: FREELANCE: ON AIR MARKETING MANAGER/SLEUTH & UNIVERSAL HD/NYC: On air promotional planning & scheduling. 2+ Yrs exp in mrkt, adv, or related field. Email resume to:

JOB OPENING: DIR BUSINESS AFFAIRS/SONY PICTURES TV INT’L/LA or Miami: Provide Bus Affairs expertise to dvlpmnt & prod team for US Hisp & Lat Am mkts. Reqs: JD; 5+yrs TV prod Bus Aff exp; Fluent Eng/Span. Apply @ sonypicturesjobs .com (10/4)

JOB OPENING: PROMO PRODUCER/V-me Media, Inc: Hispanic TV ntwrk; Create promos for TV & web. Must be creative, orgnzd & solid in all aspects of post-prod. & fluent Spanish (read & write). Res w/cover & sal req’s to:

JOB OPENING: CARTOON NETWORK / [adult swim] SALES PLANNER/CHI: Create sales proposals, presentations, special projects, organize research/competitive info for AEs/Mgmt.2Yrs Exp-agency exp. a plus. Apply:
EOE (10/2)

JOB OPENING: COORD AFFILIATE MKTG/Fuse/NY: Asst w/ all comm btwn content/distrib & mktg teams 1-2 yrs exp in affiliate sales or cable tv mktg w/ tv prgram Exp w/ proj mgmt & coor Rez to
. “CAM” in sub (10/2)

JOB OPENING: VP AD SALES OPERATIONS/NYC: Mng daily operational activities. Control activities of advrtsng traffic dept; dvlps systems for inventory identification, tracking & billing. 8+ yrs brdcst traffic exp. www.tvoneonline.com (10/1)

JOB OPENING: DIRECTOR PRICING AND PLANNING/NYC: Work with sales ops team to maximize revenue, monitor inventory & scheduling of ordered deals. 5 yrs exp cable ad sales. www.tvoneonline.com (10/1)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res:

JOB OPENING: RSRCH DIR/NAT GEO/NY: Mng daily aspects of Ad Sales Rsrch (tracks/trends & analysis) for channel. Formulate innovative concepts w/ regards to sales objectives/goals.6-8 yrs exp media ind rsrch pref’d; www.foxcareers.com (10/1)

JOB OPENING: SR MGR PROGR PUBLICITY/A&E TV/NY: Dev History PR strategies on print/electronic & internet props. Mng Public Affairs & Mktg prtnships & talent. BA & 5+ yrs TV publ cable/b’cast/news. Apply: www.aetn.com/careers.html (10/1)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: The Chamber Group is a full service PR firm seeking passionate interns! Internship is for credit only, w/compensation for travel/meals (min of 15 hrs/wk). Contact: Damali Elliott 212.366.5801/

FALL INTERNSHIP CREDITS ONLY: MEDIA RESEARCH INTERN: Provides reporting & strategic insights & supports internal functions, incl. prgrmng, mktg, & sales. Provide reporting & analysis. Semester-long, unpaid.

FALL INTERNSHIP CREDITS ONLY:PUBLIC RELATIONS/MKTG.INTERN/LA: Opportunity to work with entertainment, fashion and gourmet clients.Writing, pitching, etc. Resume to
and specify intern in subject (10/2)

FALL INTERNSHIP CREDITS ONLY: TV PROD. INTERN/PICTURE THIS, NY: Emmy Winning Production Co. Duties: Rrsch, logging, assist post, phones, runs. Exp w/ Word & Excel. Min 2-3 days/week. Local Trvl Stipend avail.

FALL INTERNSHIP CREDITS ONLY: PR Intern: Provides PR outreach & client strategic insights. Supports internal functions, incl. editorial placement, mktg, & admin. Focus on ethnic markets. Semester-long, unpaid.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
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SITUATION WANTED: TRAFFIC MANAGER: With over 12 years exp seeks position in Radio/TV/Entertainment or traffic software in NY Metro Area only.

SITUATION WANTED: EXPERIENCED ENTERTAINMENT ATTORNEY: (Television, film, music, comics and new media) looking for in-house position (NY). E-mail

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Are you looking for a job? Post your Situation Wanted Ad here — Email
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WHAT’S ON TONIGHT –  Tuesday, September 30, 2008

ABC: Opportunity Knocks, Dancing with the Stars, Half Their Size: The People Magazine Weight Loss Challenge
AZTECA: Camino a la Fama, Los 25 Mas, Al Extremo
CBS: NCIS, The Mentalist, Without a Trace
CW: 90210, Privileged
FOX: House, Fringe
ION: Boston Legal, NCIS, ER
MNT: Street Patrol, Street Patrol [r], Jail, Jail [r]
NBC: The Biggest Loser, Law & Order: SVU
PBS: Nova [r], P.O.V, Rx for Change
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Cuidado con El Angel, Fuego en la Sangre, Aqui y Ahora

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