Tuesday, September 2nd, 2008


Cynopsis: Kids!


Good morning. It’s Tuesday, September 2, 2008, and this is your first early morning Kids briefing.

The weekend proved a significant one for Warner Bros.’ The Dark Knight, which swooped through the $500 million marker in domestic box office receipts, reaching $504.7 million, according to the weekend estimates reported by Box Office Mojo.  The Dark Knight reached the milestone in just 45 day, and is now the second biggest domestic grossing movie ever behind Paramount’s Titanic (1997), which still holds strong in first place with $600.8 million.  Titanic too 91 days to reach pour through $500 million.  The movie is expected to top out at about $530 million domestically, per just about every analyst and every report everywhere on earth.

MTV Networks International (MTVNI) will launch its first 24/7 international HD service focusing on kids and music, MTVNHD (MTV Networks High Definition), on Monday, September 15, from 12 noon.  Hosted by several different personalities from different countries, the 24/7 English language service will be available in Belgium, Denmark, Finland, Norway, Poland and Sweden, with plans to expand the MTVNHD service to France, Germany, the Netherlands, Portugal, Spain, The UK, Argentina, Brazil, Chile, Colombia, Mexico and Venezuela by the end of this year.  MTVNHD will be operated by MTVNI’s Emerging Markets Group, which will produce and broadcast the channel from its Warsaw hub, as well as incorporating programming produced by other MTVNI production teams in Southern Europe, the UK and Latin America.  Kids programming on MTVNHD will be featured in a Nickelodeon block, broadcasting Saturday and Sunday mornings, including show such as SpongeBob SquarePants, Avatar: The Legend of Aang, Jimmy Neutron: Boy Genius, Tak & the Power of Juju and MR. Meaty, among others.  Additionally, the channel will be supported by its own website at www.mtvnhd.com .

Aardman, the animation studio, unveils the restructuring of its Marketing, Licensing and International TV Distribution departments, merging them all into a newly formed division called Aardman Rights.  The new arm will market and sell Aardman content across all media and aims to expand its portfolio by representing third-party properties.  Sean Clarke will head the new Aardman Rights, reporting directly to Miles Bullough, Head of Broadcast.  Previously, Clarke helmed Aardman’s Marketing and Licensing teams.  Additionally, reporting to Clarke will be two teams, Marketing and Sales.  Jennifer Burgos joins as Head of Marketing, while Alix Wisemand continues to serve as Head of Sales/TV, DVD and New Media.  Additionally, Rob Goodchild joins the licensing team later this month to work in tandem with Helen Neno as Licensing Manager.  Look for the new team at Mipcom 2008 next month.


CBeebies kicks off its fall 2008 schedule.  Targeted to Kids 0-6, CBeebies new schedule bowed yesterday in the UK.  New and returning CBeebies series includes:

  • The puppet series Nuzzle & Scratch, about two incompetent alpacas that toil at a job agency for animals.
  • Lazytown Extra, the exclusive new UK magazine series starring the characters from the original Lazytown series.
  • Big And Small  a puppet series starring noted UK comic Lenny Henry and actress Imelda Staunton as two best friends as they take off on music and humor-filled adventures.
  • The CGI animated train series, Chuggington.
  • The new series Postman Pat SDS (Special Delivery Service), in which the popular postal worker gets a promotion and new ways to help deliver the mail.
  • Little Big Cat, a channel exclusive, accompanies the BBC One event Big Cat Live with CBeebies’ Sidney Sloane venturing to Africa to meet with local kids and provide regular updates.
  • Returning to the CBeebies Bedtime Hour (6:20p) is the preschool series In The Night Garden with 20 new episodes.
  • Also returning with new episodes of existing series are Harry & Toto, Louie and 3rd & Bird.


BBC Worldwide is set to support the 10th anniversary of the Tweenies with a yearlong celebration of the preschool property, including a cross platform marketing effort, all of which begins in the UK in early 2009.  The commercial arm of the BBC is currently developing a range of licensing products, music offerings, a 45-venue live UK theater tour, a parent-targeted website, which will include games, songs and party suggestions/tips, as well as special magazines and party-themed DVDs specifically for release across the UK.  Creative on the new website will be handled by the Oakwood Media Group.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; 4-Day Labor Day Weekend, August 29  September 1, 2008:
Babylon A.D. (Fox) PG-13                                                       Opening Weekend $12.0m
The Dark Knight (Warner Bros.) PG-13                                     $11.0m-7 wk total $504.7m
The House Bunny (Sony / Columbia) PG-13                             $10.2m-2 wk total $29.8m
Traitor (Overture Films) PG-13                                                Opening Weekend $11.5m
Disaster Movie (Lionsgate) PG-13                                            Opening Weekend $6.9m
Mamma Mia! (Universal) PG-13                                                $5.8m-7 wk total $132.9m
Vicky Cristina Barcelona (MGM (Weinstein)) PG-13                   $3.5m-3 wk total $13.3m
Star Wars: The Clone Wars (Warner Bros.) PG                            $3.5m-3 wk total $30.4m
The Mummy: Tomb of the Dragon Emperor (Universal) PG-13 $3.5m-5 wk total $98.7m
The Longshots (MGM (Weinstein)) PG                                       $2.9m-2 wk total $8.1m
Source: Box Office Mojo


Final K6-11 Ratings for Saturday, August 23, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
FOX (4Kids TV) 1.3/6 Avg. (8a-12n)
Di-Gata Defenders 0.5/4; Biker Mice from Mars 0.8.5; Teenage Mutant Ninja Turtles 0.9/5; Teenage Mutant Ninja Turtles 1.1/5; Sonic X 1.0/5; Dinosaur King 1.0/5; Kirby 1.0/4; Winx Club 1.0/5
CW (Kids’ WB!) 0.9/4 Avg. (7a-12p)
Will & DeWitt 0.3/3; Magi Nation 0.7/4; Tom and Jerry Tales 0.7/4; Tom and Jerry Tales 1.0/5; The Spectacular Spider-Man 1.3/6; Chaotic 1.2/5; Chaotic 1.1/5; Teenage Mutant Ninja Turtles 0.9/4; Yu-Gi-Oh GX 0.7/3; Yu-Gi-Oh GX 0.8/4
ABC 0.8/4 Avg. (9a-12:30p)
The Emperor’s New School 0.5/2; The Replacements 0.6/3; That’s So Raven 0.9/4; That’s So Raven 1.0/4; Hannah Montana 1.3/6; Suite Life of Zack & Cody 1.0/5; Power Rangers Jungle Fury 0.5/3; Power Rangers Overdrive 0.9/5
CBS (KEWLopolis on CBS) 0.5/2 Avg. (7-10a/10a-12p)
Care Bears 0.5/2; Strawberry Shortcake 0.7/4; Cake 0.5/2; Sushi Pack 0.4/2; Dino Squad 0.4/2; Horseland 0.4/2
NBC (Qubo on NBC) Avg. (10a-1p)
Pre-empted for Olympic coverage

Final K6-11 Ratings for Saturday, August 23, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.3/23 Avg. (7a-1p)
Jimmy Neutron 1.6/18; Jimmy Neutron 2.5/20; Fairly OddParents 3.5/22; Fairly OddParents 4.3/22; SpongeBob SquarePants 5.1/23; SpongeBob SquarePants 5.7/24; Back at the Barnyard 4.8/21; Mighty B 4.7/21; SpongeBob SquarePants 5.0/23; SpongeBob SquarePants 5.0/24; SpongeBob SquarePants 4.8/25; SpongeBob SquarePants 4.5/23
CARTOON NETWORK 2.0/10 Avg. (7a-1p)
George of the Jungle 1.4/12; Flapjack 2.0/12; Chowder 2.5/13; Pokemon: Diamond and Pearl  Battle Dimension 2.3/11; Pokemon: Diamond and Pearl  Battle Dimension 2.6/11; Ben 10: Alien Force 2.9/13; Transformers: Animated 2.3/11; Bakugan 1.9/9; Robotboy 1.5/7
DISNEY CHANNEL 1.7/9 Avg. (7a-1p)
The Wiggles 1.1/13; Johnny and the Sprites 1.4/11; Little Einsteins 1.4/9; My Friends Tigger & Pooh 1.3/7; Mickey Mouse Clubhouse 1.6/7; Mickey Mouse Clubhouse 1.9/8; Handy Manny 1.8/8; Little Einsteins 1.3/6; Higglytown Heroes 1.5/7; Charlie and Lola 1.5/7; The Cheetah Girls (105 minutes) 3.2/16
TOON DISNEY (Jetix) 0.6/3 Avg. (7a-1p)
Legend of the Dragon 0.3/3; The Incredible Hulk 0.4/4; Monster Buster Club 0.4/3; Power Rangers Jungle Fury 0.6/3; The Brave Little Toaster (120 minutes) 0.6/3; The Emperors New School 0.7/3; The Emperors New School 0.8/4; The Emperors New School 0.4/2; The Emperors New School 0.6/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, August 28, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1162; K6-11 564; TWEENS 9-14 433
DISNEY CHANNEL:     K2-11   874; K6-11 585; TWEENS 9-14 508
CARTOON NETWORK: K2-11   684; K6-11 433; TWEENS 9-14 329
TOON DISNEY:           K2-11   138; K6-11   71; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: On the series Malcolm in the Middle, what was the name of Lois’ co-worker at Lucky Aide that was infatuated with her?  CRAIG Kudos to: John May-Cartoon Network ~ [adult swim]/Atlanta; Jeremy Weiner-Zim2 /Encino, CA; Squirrel Rippley-Dark Horse Media/Tucson

Today’s Trivia Question: On what “animated reality show” can you find two teams at a teen camp, the Screaming Gophers and the Killer Bass competing against each other? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
Cynopsis Media: Top Tier

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: MGR SALES PLANNING /TV10s/NY: 2+ yrs media experience. Proficiency in Power Point, Excel required. Traffic exp a +. Resume to: [email protected] (9/9)

JOB OPENING: FINANCIAL ANALYST  DIGITAL AD SALES/Warner Bros./NY: prepares & reconciles online billing, month end close; preps site stats & analysis; Fin. Reporting for mgmt. Email: [email protected] RE: UCTC/101559BR (9/9)

JOB OPENING: FREELANCE FINAL CUT PRO EDITORS/AETN/New York, NY: For short term/ongoing shifts. 5+ yrs exp required. Short form exp preferred. Must be willing to work night sessions.Send resume and reel: [email protected] (9/9)

JOB OPENING: MARKETING MGR/DIRECTV/New York: Develop marketing strategy for multi-cultural programming acquisition. Must have US Hispanic TV exp.Please send resume to: [email protected] (9/9)

JOB OPENING: REG ACCT MGR/ NY, LA, Dallas/V-me Media, Inc.: 10+ yrs network or nat’l media sales exp; proven leader with client and agency contacts; bilingual Spanish; US Hispanic Mrkt a plus; Res to: [email protected] (9/5)

JOB OPENING: DIRECTOR/SR DIRECTOR, COMMUNICATIONS/MTV/NYC: 6+yrs exp in TV comm/PR/Media Relations, Strng Writer, Must have exp in TV Programming, Digital contacts, Strng Mgmt exp EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/5)

JOB OPENING: VP, PUBLICITY, NBC ENTERTAINMENT/NBCU/NY: Generate maximum, positive publicity for NBC’s programming. BA & 7 yrs tv & publicity experience. www.nbcunicareers.com , job# 835588 (9/5)

JOB OPENING: SR DIR/CONSUMER PROMOTIONS/The Golf Channel/Orlando: Dvlp/implement integrated nat’l promos. Establish/grow relationships with approp key brands/companies/partners. 7+yrs mktg/promo exp Resume: [email protected] (9/4)

JOB OPENING: MARKET RESEARCH MGR/RSN Resort TV/Portland ME/NYC; www.rsn.com; manage strategic/tactical research; collect/analyze data; BS/BA in mktg research; min 5+ yrs exp. Nielsen & MSA exp a plus; apply to [email protected] (9/4)

JOB OPENING: DIR, AD SALES/THE HOTEL NETWORKS (CHICAGO): Strong leader; 8+ yrs natl media sales; OOH, VOD & Promo a +; Exc verbal & written skills; Sales leader w/ client & agency contacts; Res to: [email protected] (9/4)

JOB OPENING: FREELANCE STUDIO PRODUCER/FSN-North: Produces compelling, informative and entertaining pre-game and post-game shows both in-studio and on location. Ref: www.foxcareers.com, FNG13617. (9/4)

JOB OPENING: :10s PLANNER/Sony Pictures TV: Acct maint, sched units on nat’l & direct response.Track & maintain 14K comm units &17 synd. programs plus scheduled invent.  Apply: www.sonypicturesjobs.com (9/4)

JOB OPENING:  DIR MKTG COMM/The Golf Channel/Orlando: Lead development of consumer comm. Dev strategic comm.  Plans to meet marketing goals. 7+yrs mktg exp. Resume:  [email protected]   (9/2)

JOB OPENING:  WRITER/PROD/EDITOR/ON-AIR PROMO/WCIU-TV/Chicago:TV 5+ yrs exp in on-air promos; highly creative, team player; write/prod all aspects from concept to on-air. Non-linear editing/AVID exp a must Apply: www.wciu.com (9/2)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:PRODUCTION : Liquid Theory/ LA FT and PT internships to assist our Fall productions. Strong digital skills and a positive approach a plus! Pls send resume/cover letter to [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY: BANYAN PROD/KING OF PRUSSIA, PA seeking ofc prod interns to assist in all capacities of development, shoot prep, research, logging. Resume/cover letter [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY: ENT PR INTERN: Need reliable, trust-worthy, focused college student for PR firm. Computer/network/Microsoft Office literate; resp incl: phones, PR materials, photo shoots & events. Res: [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY: Bravo Communications seeks smart, enthusiastic students with a passion for entertainment television. Email resume with a cover letter including availability to [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: PR INTERN/NYC: Entertainment/Media PR Firm looking for part-time interns to assist with film, TV, music, technology & new media clients. Strong rsrch/PC skills req’d. Send resume/cover letter and availability to [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: MKTG /ON-AIR: Fox Reality Channel, LA  fall intern for mktg & on-air production. 15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer, On-Air Pro/Avid a plus. [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: TV RESEARCH INTERN/LA/ MGM TV: Work in Research dept. Opp to learn about domestic & Int’l TV distrib. Strong Comm skills, comfort with Microsoft Office tools req. Approx 12 hrs/wk. Res/cover to: [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: INTERACTIVE PUBLISHING INTERN/NY: Need savvy, creative person for interactive guides. Website for collectors that combines video and social networking. Send resume to [email protected] (9/4)

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/Ad Sales-Opt Homes/Autos: Woodbury, NY. Admin work, answering phones, presentations, creating reports. For detailed info/submit a resume, visit www.cablevision.jobs Enter Req ID:6945BR. (9/4)

FALL INTERNSHIP CREDITS ONLY: Liquid Theory/ LA FT and PT internships to assist our Fall productions. Strong digital skills and a positive approach a plus! Pls send resume/cover letter to [email protected] (9/4)

FALL INTERNSHIP CREDITS ONLY: Fox Reality Channel seeks intern for Programming/Development dept. Interest in Reality TV a must. Email resumes and availability to [email protected] (9/2)

FALL INTERNSHIP CREDITS ONLY:  Casting Intern for its HGTV series “Carter Can”:  Opp to assist in rsrch & outreach to newspapers and appropriate orgnztns & on-line blogs. Also assist Exec. Producer as needed. Res/cover to:  [email protected] (9/2)

FALL INTERNSHIP CREDITS ONLY:  POST PROD/World Series of Poker: 3-5 days/wk/Soho NY: Log, transcribe & rsrch &  full involvement in every aspect of post prod for a critically acclaimed series! Be a part of pop culture & apply: [email protected]   (9/2)

FALL INTERNSHIP CREDITS ONLY:  MARKETING INTERN/NY: Opportunity to work with WEB TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to [email protected]  (9/2)

FALL INTERNSHIP CREDITS ONLY:  INTERACTIVE PUBLISHING INTERN/NY: Need web savvy person for interactive guides. Online rsrch & creativity desired. Website for collectors that combines video and social networking. Res to:  [email protected]  (9/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: ASSOCIATE PRODUCER/RESEARCHER/WRITER Available. History Channel experience. Contact [email protected]. (9/9)

SITUATION WANTED: DIGITAL AND PRINT 3D ARTIST produces compelling, informative and entertaining PR/marketing on project basis. [email protected] (9/9)

SITUATION WANTED: EMMY AWARD WINNING PRODUCER (NY/LA): 7+Yrs Network /Cable: Reality, Celeb, Court, News, Scripted. Expertise: Field, Coordination, Rights & Clearances, Trades. Professional, personable, reliable. [email protected] (9/4)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR:Docusoap, Comedy, Makeover, Lifestyle Infotainment, Feature Doc formats. Resonant leader, excellent writer/director/shooter, strong storyteller and showrunner.  [email protected] (9/4)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

Related Stories

04/15/24: Cynopsis Media Tech Update

internet tech

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/14/24: Cynopsis Jobs

Jobs Clads

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]