Cynopsis: Kids!
09/28/10

Good morning. It’s Tuesday, September 28, 2010, and this is your first early morning Kids briefing.

This week marks the launch of PBS Kids Go! Digital Citizenship Initiative, which features a suite of new resources designed to help kids and parents steer their way through the digital world.  The initiative includes the debut of the new interactive game Webonauts Internet Academy ( www.pbskidsgo.org/webonauts), which is free, aims to educate kids about online privacy, how to deal with bullying and identify credible online sources.  Supporting information for parents can be found at PBSParents.org ( www.pbsparents.org ), which includes Common Sense Media‘s tips for kids’ internet use.  The debut of Digital Citizenship Initiative coincides with National Cyber Security Month and National Bullying Prevention Month, both in October.

Time Warner’s CNN, People Magazine and Cartoon Network are partnering to combat bullying with a special multiplatform report in October, coinciding with Bullying Prevention Month.  CNN will air an Anderson Cooper one-hour town hall special, Bullying: No Escape; an AC 360 Special Report with People Magazine and Cartoon Network, Friday, October 8 at 10p. Leading up to Cooper’s town hall, Anderson Cooler 360, in conjunction with People Magazine will feature a weeklong series on bullying, from Monday, October 4 at 10p. People Magazine will feature a bullying package in its October 18 issue, available on newsstands on October 8.  Cartoon Network has pledged its long-term commitment to the initiative Stop Bullying: Speak Up, which launches Monday, October 4.  Additionally, Service Administration’s Stop Bullying Now campaign features on-air PSA that direct kids and parents to CartoonNetwork.com for online resources from the network’s new Bullying Prevention Advisory Board.  Across the CNN platforms, related programming can also be seen on CNN’s American Morning in a special series, Back to School=Back to the Bullies, and on a special section of CNN.com ( www.cnn.com/bullying ), iReport, HLN and CNN Student News.

NEW PRODUCTION & DEVELOPMENT

Director/Producer Guillermo del Toro (Hellboy, Pan’s Labyrinth) selects DreamWorks Animation as the new home for his animated feature films.  DreamWorks Animation has acquired del Toro’s Trollhunters (working title), an original project that will be produced in 3D, and which del Toro will write and direct.  Del Toro will now serve as an Executive Producer on Puss In Boots, along with Andrew Adamson and Michelle Raimo, which is slated for a November 4, 2011 release.  Additionally, del Toro will consult on various DreamWorks Animation feature films, which according to THR include Kung Fu Panda 2, Megamind, and an unnamed project.

CCI Entertainment enters into a co-production deal with Australia’s Galaxy Pop for the animated series Get Ace (26×30).  CCI will handle worldwide distribution and licensing for Get Ace. Created by Galaxy Pop, Get Ace is a comedy that follows the adventures of Ace McDougal, a 12-year-old nerd who goes to get her brace and is accidentally fitted with a set of high-tech spy braces.  Network Ten (Australia) recently picked up the series.  The series will be featured at Mipcom.

MORE KIDS STUFF

The Pokemon Company International unveiled further plans for Pokemon.  The company revealed that 2011 will include the worldwide debut of the 14th season of the Pokemon animated TV series (title TBA) as well as the release of the 13th Pokemon movie (title also TBA).  The new Pokemon movie will feature two new characters from the new Pokemon Black Version and Pokemon White Version video games for the Nintendo DS systems, which are set to release in spring 2011.  The games have already been released in Japan where they became the fastest selling DS games ever in the country.  The Pokemon Company will attend to discuss opportunities for the new series with existing and potential partners.

Following reports that the BBC had canceled the popular CBeebies series In the Night Garden, a co-production between BBC and Ragdoll Productions, BBC Worldwide issued a statement saying that the “rumors of its [In the Night Garden’s] demise are premature.”  Neil Ross Russell, MD/Children’s Global Brands and Licensed Consumer Products, BBC Worldwide explained, “BBC Worldwide and Ragdoll, with the full support of Kay Benbow, Controller of CBeebies, are actually in the process of developing exclusive new content which will se the characters continue in a variety of different formats.”

Portfolio International‘s series The Cat in the Hat Knows A Lot About That has been acquired by Zebra TV Channels’ preschool-aimed Hop! Channel in Israel.  Based on Random House’s Beginner Book collection The Cat in the Hat Learning Library, the series features Martin Short as the voice of The Cat.  The series is produced by Collingwood O’Hare Productions and Portfolio Entertainment in association with Dr. Seuss Enterprises, Random House Children’s Entertainment, Treehouse and PBS Kids.   The Cat in the Hat Knows A Lot About That is already airing on Treehouse (Canada) and PBS (US) and is set to debut on CITV (UK) and on various Playhouse Disney channels worldwide.

Little Airplane Productions completes further deals for The Olive Branch (26×1), a short-form film preschool series produced by Little Airplane’s new non-profit Little Light Foundation ( www.littlelightfoundation.org ).  Picking up The Olive Branch is Disney Australia, British Forces Broadcasting Service Television, Canal+ Multithematiques (France), SVT (Sweden), OXO (Macedonia), NRK (Norway), and WorldKids Foundation (India).  The series focuses on two characters that live in the same olive tree and each episode must find ways to resolve their differences and get along. The Olive Branch debuted on June 1, 2010 on Nick Jr. in the US, with an exclusive six-month window for the first three episodes, as well as on a non-exclusive on Nickelodeon networks globally.  The series has also been acquired by KidsCo Worldwide.  Little Airplane is offering the series broadcasters for one unit of their own currency per episode, though broadcasters are invited to make tax-deductible contributions to help cover production costs.  The series is endorsed by Deepak Chopra, Archbishop Desmond Tutu, the Simon Wiesenthal Center and UNICEF.

Nelvana Enterprises will attend Mipcom this fall with several new series on its slate:

• Frankly and Friends (26×30, 52×11)  targeted to preschoolers the new CGI animated series features Franklin the turtle.  The series is a co-production from Canada’s Nelvana and Singapore’s Infinite Frameworks.  Frankly celebrates his 25th anniversary in 2011.
• Mr. Young (26×30)  the sitcom follows Adam Young, a 14-year-old genius who is currently in grad school and also starting work as a high school science teacher.  Targeted to kids and tweens, Mr. Young comes from writer Dan Signer (The Suite life of Zack and Cody, The Suite Life On Deck) and is produced by British Columbia-based Thunderbird Films in association with Corus Entertainment’s YTV (Canada).  The series will debuts on YTV in spring 2011.
• Scaredy Squirrel (26×30, 52×11)  targeted to K6-11, this 2D animated series is based on the book series by Melanie Watt.  Produced by Nelvana, Scaredy Squirrel will premiere on YTV (Canada) in 2011.
• Nelvana will also showcase a range of other programs including Life with Boys, Mike the Knight, Sidekick, Detentionaire, Babar and the Adventures of Badou, Beyblade: Metal Masters, Bakugan: Mechtanium Surge, and Hot Wheels Battle Force 5: Fused.

Beyond will be at Mipcom with a slate of programming including some kid-targeted properties:

• Iconicles (26×30)  a new preschool series that brings the 2D Iconicles into a live-action world with 3D play.
• Toy Box (75×30)  set in a bedroom the preschool series revolves around the music-filled adventure of toys that come to life.

MARKETING/LICENSING

The PBS Kids series Curious George ( www.pbskids.org/curiousgeorge) partners with Time For Kids magazine to bring content from the educational magazine to kindergarten and first grade classrooms nationwide.  Each month beginning October 2010, Curious George will be featured on the cover of a Time For Kids Edition K-1 magazine.  Inside the issues will include an activity page base don the month’s educational theme, hosted by Curious George.  For example, the October issue features George’s exploration of “Transportation and Maps.”  The remaining six monthly issues for the 2010-2011 school year will cover sorting (math), shadows (physical science), ramps and rolling (physics), wind (earth/space science), cooking (math), and games around the world (social studies).  Additionally, the teachers guide for each issue will include a reproducible worksheet featuring Curious George, which teachers can send home with students and is also available at www.timeforkids.com/tfk/teachers/bp .

Turner CN Enterprises acquires the licensing and merchandising rights for the new preschool HD TV series Puppy in My Pocket (52×11). Under the deal, Turner CN Enterprises becomes the licensing agent for the property in Europe, Middle East & Africa (excluding Italy, Spain and Greece).  The first licensed products will be available at retail in 2012.  The Puppy in My Pocket TV series is a co-production between Mondo TV, MEG, which created the property, and Giochi Preziosi.  Puppy in My Pocket will debut in 130+ countries across EMEA beginning next year.

Cartoon Network and Hasbro are teaming up for a Star Wars: The Clone Wars content and toy promotion for holiday 2010.  Customers that purchase Hasbro’s specially-marked Star Wars: The Clone Wars toys, with on-pack codes, and will be directed to CartoonNetwork.com/secretcode ( www.cartoonnetwork.com/secretcode ), where they unlock bonus show content from the season three launch, printables and other digital downloads.  The promotion will run through March 2011.

DQ Entertainment (DQE) appoints Sweden-based Plus Licens AB as the licensing merchandising agent for The Jungle Book in a three-year deal across Sweden, Norway, Finland, Denmark, Bulgaria, Czech Republic, Hungary, Poland, Russia and several other countries in Eastern Europe.  Plus Licens plans to market The Jungle Book merchandise and books simultaneous to the TV broadcast of The Jungle Book series beginning in early 2011, broadcast and distributed by ZDF TV and ZDF Enterprises.

Atlantyca Entertainment attends Brand Licensing Show 2010 this week where it will showcase its Geronimo Stilton as well as other properties.  Atlantyca is seeking licensing partners for a number of key properties including Geronimo Stilton Animated series, Geronimo Stilton Classic, Tea Sisters, Le Petit Prince, and Funny Face.

EXECUTIVE MOVES

The Topps Company names Staci Weiss as Head of Entertainment.  Based in LA, Weiss will work to expand Topps into the entertainment and media business including the company’s brands Bazooka Joe, Garbage Pail Kids, Wacky Packs, Dinosaur Attacks, MechWarrior, Shadowrun and Attax.  Additionally, she will also be responsible for identifying and building new properties.  Weiss will report to Topps’s CEO Ryan O’Hara.  Weiss was previously SVP, 19 Television.  Prior to that she toiled for Fox for six years.

Correction: the correct link for Redhead Consulting is www.redheadconsulting.com and not as printed here yesterday.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, September 24, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1123; K6-11 580; TWEENS 9-14 457
DISNEY CHANNEL:     K2-11   915; K6-11 539; TWEENS 9-14 411
CARTOON NETWORK: K2-11   458; K6-11 294; TWEENS 9-14 223
DISNEY XD:               K2-11   168; K6-11 102; TWEENS 9-14   74
NICKTOONS:              K2-11     77; K6-11   56; TWEENS 9-14   37
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   Who am I?  I’m a marshal from New Mexico.  I have a nickname (also the name of my show) which I earned as a kid for being able to quickly put mustaches on faces.  Who am I?  QUICK DRAW McGRAW  Kudos to: David Stern-BARD Entertainment/NY; Kevin Weist-Chocolate Cake/NY; Andy Krimmer-aNb Media/EDT; Meredith Wayne-Cox Reps/NY; Tom Boyd-WGN/Chicago; Julian Levi-MPC Film/LA; Pat Brady-CESD/LA; Eric Covert-Disney Channels Worldwide/Burbank

Today’s Trivia Question:  Who am I?  I’m purple, have a long crinkly snout.  I’m one name of the show title, my co-star is considerably smaller than I, and if he’s not careful, he could be lunch.  Who am I?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
09.28.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: PRESIDENT, MULTICULTURAL/ZenithOptimedia/NY: Lead engagement and media ROI with the multicultural consumer. Send resumes to: [email protected] (10/5)

JOB OPENING: DIGITAL MARKETING MANAGER/School of Rock/Teaneck NJ:Develop mktg plans for all online programs. Dual focus on website(s) mgmt & social media. View spec & apply at http://www.schoolofrock.com/application.php?job_id=42 (10/5)

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JOB OPENING: RESEARCH ANALYST/Fuse/NY Support Sales incl TV, web, VOD, new media. Strong writing & data comm skills req’d, PPT & Exl a must. Exp w/Nielsen & syndicated systems preferred. Rez to [email protected] “RA” in sub (10/5)

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JOB OPENING: Film Dist-Operations /NYC: Entry Level, assistant to International Operations dept. Strong PC/Mac, verbal & written comm. skills. Knowledge of Adobe CS a plus. For more info & send resume: [email protected] (10/2)

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JOB OPENING:  DIR, AD SALES RESEARCH/AETN/NY: Responsible for driving Ad Sales Res initiatives for Lifetime & Lifetime Movie Net.5yrs tv ad sales research exp w/ strong quantitative skills. Apply to: www.aetn.careers.html (10/1)

JOB OPENING:  MEDIA SPRVSRS & PLANNERS/ASSOC MEDIA DIRECTOR/LBi US/NYC:  LBi is growing and is hiring at all levels! Digitally savvy AMD, Media Planners and Supervisors. Please get in touch here: http://www.lbi.com/us/join-lbi/ (10/1)

JOB OPENING:  SPEC PROJECTS MGR/Cynopsis Media/CT/NYC: Manage event coord/mktg prjcts. Strng org & comm skills. Evnt plan’g exp req. Bkgd in TV a +. Adept in MSOffice; basic design skills. Email resume/sal req:  Trish @cynopsis.com (10/1)

JOB OPENING:  SALES MGR, EDUCATIONAL DIGITAL AND MEDIA/PBS DISTRIBUTION/Arlington VA: 5 yrs sales & account mgmt; mktg B2B products to K-12, college or library mkts; new business development; resumes to [email protected] (10/1)

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JOB OPENING: SR BRDCAST DESIGNER/NY:  Resp for on air design projects w/in the Mktg dept of USA Conceptualize, design, dvlp, execute & animate projs such as ID’s, show opens, animated banners & trailers www.nbcunicareers.com Req#1232656 (9/30)

JOB OPENING: CNBC- MGR STRATEGIC PARTNERSHIPS/NJ: Cultivate/shape alliances incl. concept, deal structure &financials. Maintain/mng relationships w/key partners & expand into new areas of opp. www.nbcunicareers.com Req# 1256058 (9/30)

JOB OPENING:  AD SALES EXEC/NYC-Midtown & Encino, LA office:  2yrs + television sales experience. 5 yrs+ advertising industry exp. DRTV Sales pref’d, Per Inquiry a plus. Send resume/salary requirements to [email protected] (9/30)

JOB OPENING:  PRODUCTION ATTY/NYC:  Temp Position Oct 2010  Feb 2011 ATTY post for LIVE syndicated show For preprod review, live on set work, clearance &  fair use transactional must send resume to [email protected] (9/30)

JOB OPENING:  WEB DEVELOPER/Hallmark Channel/Studio City: 3 years web develop. & database management. See full posting and apply @ www.hallmarkchannel.com (9/29)

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JOB OPENING:  MKTG SOLUTIONS MANAGER/G4/LA:  Job respon. include ideation and execution of multi-platform integration/sponsorship programs. 3-4 yrs exp. in TV mktg/ad sales. Expert in PowerPoint. Apply  [email protected] (9/29)

JOB OPENING:  P.R. PROFESSIONAL/LA: Seeking a P.R. Professional to handle day-to-day publicity for two highly-rated nationally syndicated television newsmagazines. 10-15 years exp in TV Publicity. Resume: [email protected] (9/29)
 
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JOB OPENING:  WRITER NONBRANDED CAMPAIGN CONCEPTS/Non-Nickelodeon-Branded Adv/NYC: 5+yrs adv or int mktg exp./Problm Solver/Strng listenr & writer/Kwldg of pop cultre, TV, & digi trends. EOE/M/F/D/AAP www.mtvnetworkscareers.com (9/29)

JOB OPENING:  MANAGER, CAMPAIGN CONCEPTS/ Non-Nickelodeon-Branded Adv/NYC:  5+yrs adv or int mktg exp./Problem Solver/Strng listener & writer/Kwldge of pop culture, tv, & digi trends. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (9/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNS CREDIT ONLY:  PRODUCTION&POST/NY: Small co w/feature doc commission seeks interns to work closely w/ prod. and dir. on final touches of prod, and all of post. You will be an integral part of the process.Send resume: [email protected] (9/29)

FALL INTERNS CREDIT ONLY:  Corporate Product Rights Intern/CBS/LA:Should have knowledge of PHP Coding and MYSQL Database Development.For credit and must be a student.Apply: www.cbscareers.com and reference #6795BR (9/29)

FALL INTERNSHIP CREDITS ONLY: MKTG INTERN/Fans Without Footprints/NYC: Interns will work on growth strategies for 3 early-stage green marketing platforms focusing on sports, film/production and fashion industries. Resume: [email protected] (9/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CELEBRITY EVENTS ASSISTANT: Love celebrity news/pop cult/ent. Avail for coordination/staffing of special events, gift bag compilation, VIP outreach. Past exp w/ABC’s “The View” Talent Dept. skerlee (at) hotmail (dot) com (10/5)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/5)

SITUATION WANTED: SR SCRIPT EDITOR /w tons of broadcast exp. David/416-6514229/[email protected] (10/5)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (10/5)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email [email protected] (10/5)

SITUATION WANTED: FILM IN DETROIT?! Been there? I hv. What’s drearier? Crewing up in Detroit. Juggalo PAs. I.C.P. light guys. Drs. & cops on-set. Yuck! S.T.D.- Stop The Detroitization (of NY)! I’m the PA who can so.self.writeous@gmail (10/2)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY: 5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (10/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/30)

SITUATION WANTED:  EXECUTIVE ASSISTANT/COORDINATOR: 2 years experience, full time job in NYC in the television industry. Degree in International Business, very enthusiastic and hard working, email [email protected] (9/30)

SITUATION WANTED: PRODUCTION MGR 20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote- hands-on- bld/guide team.Cap+op bdgt/rept/fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] 206-715-4273 (9/29)

SITUATION WANTED:  AUDIO ENGINEER FOR AUDIO POST-PRODUCTION POSITIONS in N.Y.C. 10+ years of audio production experience; expert Pro Tools operator; detail-oriented with strong mixing skills. Contact email: [email protected] (9/29)

SITUATION WANTED:  Award winning creative with major cable and network experience in on air promo, branding and marketing available to help boost ratings and revenue. Reel and resume at SethBerkman.net (9/29)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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