Tuesday, September 23rd, 2008


HUGE GROWTH – Up Week-to-Week  WOMEN 25-54


New York – WWOR 1:00pm +167%
Los Angeles – KCOP 2:30pm +250%
Chicago – WCIU 11am-12pm +17%
Philadelphia – WPSG 11:00am +33%

PROGRAM PARTNERS (310) 399-4499
Source: NSI WRAP Overnights+ Live Ratings. W25-54. NY: 9/16/08 vs Wk of 9/8/08. LA: 9/17/08 vs Sept 07 TP; CH & PH: 9/15/08 vs Week of 9/8/08.



Good morning. It’s Tuesday, September 23, 2008, and this is your first early morning briefing. 
Tonight’s Premieres:
ABC: Opportunity Knocks at 8p
CBS: NCIS at 8p; The Mentalist at 9p; Without a Trace at 10p
NBC: Law & Order at 10p

Tonight’s Finale:
SCI FI: Eureka at 9p


Despite the glamorous gowns and peppering of political jokes, Sunday night’s telecast of the 60th Primetime Emmy Awards on ABC dipped in overall viewership. The Emmy awards show brought in an average of 12.2 million viewers compared to last year’s telecast on FOX at 12.95 million. Football was the big draw Sunday night as NBC’s Sunday Night Football match between the Dallas Cowboys and Green Bay Packers packed in 21 million total viewers overall.

The CW gave a full season episode order for 90210. The recent two-hour premiere became the network’s highest-rated series opener with W18-34 at 4.5/12, A18-34 at 3.1/19 and A18-49 at 2.6/7.

CBS confirmed it will bring back Big Brother for an 11th edition next summer. The reality series is produced by Allison Grodner, Rich Meehan and Scott Einziger in association with Endemol USA Inc.

Lifetime Television announced it will kick off its new original primetime comedy series Rita Rocks with five episodes over five nights. Starting October 20 through October 25, Reba will air at 8p followed by Rita Rocks at 830p. Then on October 28, Rita Rocks will slide into its regular timeslot of Tuesdays at 830p. Rita Rocks is produced by Media Rights Capital for Lifetime.

truTV sends a chill as it opens the new series Ski Patrol on October 20 at 8p. In each 30m episode, viewers will watch as two teams of elite patrollers, made up of men and women trained as part cop/part medical technician, respond to rescue missions involving missing children and snowboarders and skiers who try daredevil stunts. Filming for the series happened at Blue Mountain, PA and Crystal Mountain, WA. The Blue Mountain episodes were produced by Bunim/Murray Productions while the Crystal Mountain episodes were produced by Varuna Entertainment, Inc.

ION Television just completed a multi-year film acquisition agreement with Warner Bros. Domestic Television Distribution. The deal allows ION to air 27 films this fall through summer 2010. Starting this Wednesday at 8p, ION will air the first film in the package, Grumpier Old Men. Other film titles include The Fugitive, GoodFellas, Heat plus the Lethal Weapon 1, 2 and 3 among others.

NBC Universal’s mun2, the bicultural network will debut a new reality series called The Call Back in June 2009. The series, over multiple platforms, will zero in on an acting competition between 30 young Latinos from across the U.S. who will compete for a co-starring role on an NBC Universal property. The competition will collaborate with Loyola Marymount University in Los Angeles.

Discovery Health looks at the medical case of Dede Kosawa in Indonesia who has bizarre plant-looking growths on his hands and feet in the new series Treeman: Search for the Cure. The series will chronicle the American doctor, Anthony Gaspari who travels there to find a cure for Dede before time runs out. The series opens October 5 at 9p.

Synergex Corporation, a provider of international logistics and distribution services, made a pact with World Wrestling Entertainment Inc. to distribute home entertainment products in Brazil, Colombia, Peru, Chile and Argentina. In each country, Synergex will promote, sell and distribute a minimum of 25 WWE home video productions each year beginning this fourth quarter.

Multi-platform video and music network, Music Choice reupped its multi-year distribution deal with Charter, making Music Choice’s free VOD content available to Charter’s On Demand subscribers. The Music Choice network offers hundreds of rock, pop, urban, Latin, country and kids’ music videos from a variety of current and emerging artists in addition to programs like B.I.G., The Corner, Fresh Crops and Rock U.


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FOX has a new office comedy percolating in development from writer Kevin Napier and Ben Stiller’s Red Hour Films production company, reports Variety. FOX gave a script order, with penalties attached to The Station which takes place in an undercover CIA office in South America. Stiller agreed to direct and executive produce while Napier will write and co-executive produce. Twentieth Century Fox TV produces along with Red Hour Films.

Casting Call: Lion Television, producers of Wasted on Planet Green is looking for families, homes and businesses located in the tri-state area to appear on the makeover program’s second season. People who have unusual energy-wasting habits and need a nudge to become “green” are wanted for the show. People fitting this description who live within two hours of New York City and own their home or apartment should send an email to
along with photos and a short bio on why you, your family or someone you want to nominate needs an eco-makeover.

Casting Call: Fox Reality opened its search for attractive women and men for season two of Battle of the Bods. Both the men and women applying must be 18-30 years old. Interested contestants should send name, age and two photos right away to


See BBC.com go head-to-head with the competition at bbcreachingmillions.com .

:   MTV
continued to embrace social networking as the path to the hearts and minds of today’s youth with the outright purchase of software provider Social Project, the company that powers Viacom’s Flux social networking platform. Launched a little over a year ago, Flux provides community features across the company’s family of brands including MTV.com, Atom.com, Comedy Central.com and the newly redesigned ColbertNation.com. The benefit for users is to provide portability of data across multiple networks so you don’t have to register a bunch of times.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: This morning in Washington DC the Senate Committee on Appropriations and its subcommittees, Financial Services and General Government and Labor Health and Human Services, Education and Related Agencies will hold a join hearing titled, Watch What You Eat: Food Marketing to Kids.  The hearing, which was originally scheduled for July 29 2008, will feature two panels of witnesses, including: Director/Centers for Disease Control and Prevention, Julie Gerberding; Commissioner/Federal Trade Commission, Jon D. Leibowitz; FCC Chairman Kevin J. Martin; J. Michael McGinnis, Institute of Medicine; Marc Firestone, Kraft Foods; Patti Miller, Children Now; MTV Networks’ Marva Smalls.  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  Global channel provider Chello Zone launched its Zone Club channel in the Middle East following a deal with Orbit Communications, bringing the channel’s total reach in the region to 23 territories.  It will be locally branded The Hollywood Channel by Orbit and will focus on offering lifestyle entertainment programming for women airing in both English and Arabic.  Full edition: CYN INTERNATIONAL.


Friday – A18-49 Analysis:  UNIV held the #1 spot Friday night with 2.3/8 A18-49, according to final national ratings from Nielsen Media Research. During the first two hours, the finale of UNIV’s Al Diablo con los Guapos won with 2.6/9 at 8p and a 3.0/10 through 9p. NBC’s Dateline topped the chart at 10p with a 1.8/6, beating the season premiere of ABC’s 20/20 which tied with CBS’ Numb3rs repeat at 1.5/5.

Live + Same Day Household Ratings: Friday, September 19, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.0/7          Ghost Whisperer [r] 3.6/7, Numb3rs [r] 4.2/7, Numb3rs [r] 4.3/8

FOX: 3.7/7             Are You Smarter Than a 5th Grader? 3.9/7, Don’t Forget the Lyrics 3.4/6

ABC: 3.6/7          America’s Funniest Home Videos [r] 3.4/6, 20/20 [p] 3.9/7

NBC: 3.2/6          America’s Toughest Jobs 2.1/4, Dateline Friday 3.7/7

UNIV: 2.5/5        Al Diablo con los Guapos [f] 2.9/5, Lo que no se vio de Latin Grammy Celebra 1.6/3

CW: 2.3/4           Friday Night Smackdown! 2.3/4

TELE: 0.6/1         El Juramento 0.4/1, Dona Barbara 0.5/1, Sin Senos No Hay Paraiso 1.0/2

MNT: 0.4/1         Academy [r] 0.5/1, Paradise Hotel 2 [r] 0.2/0

A18-49: UNIV 2.3/8, ABC 1.5/5, CBS 1.4/5, FOX 1.4/5, NBC 1.4/5, CW 1.3/5, TELE 0.5/2, MNT 0.2/1


BBC Worldwide North America tapped Jane Tranter as EVP/Programming and Production to step into this position next year. Based in Los Angeles, Jane will be involved with scripted and reality projects. Additionally, Jane will work with Paul Telegdy, EVP/Content and Production in New York. Jane will report jointly to Garth Ancier, President, BBC Worldwide America and Wayne Garvie, Managing Director Content and Production, BBC Worldwide.

Michelle Lawrence joined Horizon Media as Digital Group Media Director where she will report to Donald Williams, VP/Director of Digital Strategy. Previously, Michelle was with Carat and served as a strategic cross media manager on the Pfizer account.

NBA Digital appointed John Cook as Coordinating Producer and Mike Miller as Coordinating Director for NBA TV. John will manage all NBA TV productions, the production staff and talent and will be involved in the ongoing development of the network and its programming. Mike will be focused on the daily scheduling of directors and will manage the logistics for NBA TV operations which involve technical and budgeting for remote and studio productions. Both are based in Atlanta and report to Bryan Perez, SVP/GM, NBA Digital.

Glam Media upped Scott Schiller to EVP/Global Marketing and will oversee the company’s brand worldwide that encompasses 640 female-targeted sites. Scott will report direct to Samir Arora, CEO. 

Thirteen/WNET in New York has added several executives:

  • Mindi Laine will be new Major Gifts Officer with the Development team reporting to Carey Meltzer, Director/Major Gifts. Mindi will manage the stations family foundations and major donors.
  • Erin Roberts is the Operations Manager for the Creative Initiative team working closely with Ben Kim, Director/Creative Initiatives to streamline and oversee the team’s strategic efforts and will be the main person for tracking and internal reporting, department planning and information generation.
  • Rich Romeo will be Information Specialist for the Creative Initiatives team.
  • Leigh Ollman takes on the position as Manager/Foundation and Government Relations for the Creative Initiatives team.
  • Bill Norris will also be a Manager/Foundation and Government Relations for the Creative Initiatives team.

Heavy recruited Vincent Lambino as Director/Sales and will step into the position to generate new brand partnerships and to pinpoint new revenues streams. Vincent will be based in the New York office. Furthermore, Linda Gielniak was raised to National Automotive Director based out of Heavy’s Detroit office.

TNS North America hired David Kieselstein as CEO located in New York. His appointment takes effect next Monday and he will oversee the U.S. and Canada Custom Research businesses and the North America Executive Team.

Margie Ruttenberg will be the new Assistant News Director of WTTG/New York, the FOX affiliate owned by Fox Television Stations. Margie begins her new position immediately. Most recently, Margie was Executive Producer with NBC affiliate WRC/Washington, D.C.

Lifestyle marketing firm, Cashmere Agency employed Ryan Ford as Director/Creative Strategy where he will supervise creative activities and communication efforts and work with clients including Universal Music Group, the E! Channel, THQ Wireless, Land Rover, EA, Smirnoff, Sprite and others.

Richard (Rick) Rendon joined media brokerage company Kalil & Co. as VP/Broker focused on outdoor advertising firms.


Less money than your daily latte, more info than any other source.

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This day in History:  1962
– The Jetsons debuted on Sunday night’s prime time lineup. This cartoon series marked the debut of color television on the ABC network.

Answer to Yesterday’s Trivia Question:  Which nightclub performer/comedian had a role on a ’60s war drama TV series and what was the name of this show?   SHECKY GREENE/COMBAT! Kudos to: David Stern-BARD Entertainment/NY; Kathy Horan-WOTV & WXSP/MI; Bobby Rivers-The Onion/NY; Mark Callahan-Speed TV/Charlotte, NC; Rosemary Cunningham-MMT/Chicago; Lorrie Shilling-DIRECTV/EL Segundo, CA; Sam Ewing-Cartoon Consultants Group/Burbank; Darren Reyes-Comcast Spotlight/San Francisco; Joseph A. Fox-Nielsen Entertainment/Hollywood

Today’s Trivia Question:  S ubmitted by Marc Grossmann of Taffy Entertainment:  What star of the TV series Scrubs also once appeared in an episode of American Gladiators – Celebrity Challenge? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: AE/Fuse/NY: Sell dig media & multi-platform. Incr exst’ing clnts, gen new biz rev. Prsnt new prgmng, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Send Rez to:
“AENY” in sub (9/30)

JOB OPENING: ACCT SERVICE REP/The CW Network/Chicago: 2+ yrs nat’l media exp a +. Provide support for Dir of Mid West Sales; Maint. accts, mng commercial inv. Exc verbal, orgnzt’l & time mngmnt skills

JOB OPENING: VP, RESEARCH/TLC/SS: Lead all Research efforts/functions as primary point of contact for Network to anticipate/ fulfill needs for consumer-based and marketplace information. Apply: www.discovery.com , Req#8319 (9/30)

JOB OPENING: VP, SCHED/TLC/SS: Oversee sched for prgrms; optimize ratings by leveraging prgrmng inv & premieres. Incl ad sales, prod, mktg., dev., etc. Mng ntwrk relationship w/ ad sales to optimize rev.  www.discovery.com Req#8245 (9/30)

JOB OPENING: PUBLICISTS/Telepictures Prods/LA, NY: Unit pubs for syndicated tv shows and websites. Pitch/secure stories/content. Write/distrib releases. Work w/exec/staff. 5-8yrs exp Res:

JOB OPENING: DIRECTOR PROGRAM RESEARCH/MTV/NY: 5+ yrs Nat’l TV Research/ratings. Strong leadership sk; detail-oriented, proactive; analytical sk. Expert w/Nielsen, MRI, etc. EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/30)

JOB OPENING:  EXEC ASST/AMC/NY: Provide direct admin/office support to busy mktg SVP. Proactive, highly organized professional needed w/3+ yrs relevant exp nec.MS Office + Ntwrk/TV exp pref. res: www.cablevision.jobs ref# 7068BR(9/27)

JOB OPENING: PRODUCTION ACCOUNTANT/Little Airplane Productions/NYC: Oversee all aspects of finance and payroll on several broadcast productions. Must have knowledge of Vista software:

JOB OPENING: EDITORIAL DIR/Bravo Digital/NBCU/NY: Lead execution of editorial aspects of BravoTV.com, develop content concepts, supervise writing & editing of copy. BA & 5 yrs editorial exp. www.nbcjobs.com , job# 847495 (9/26)

JOB OPENING: VP/DIRECTOR FP& A/MTVN/Harmonix: Responsible for the FP&A, reporting and analysis for MTV’s Harmonix division. Apply: www.mtvncareers.com EOE (9/26)

JOB OPENING: Busy NYC reality TV prod co seeks SR DEVEL EXEC to create/devel new shows. Reports to owners of company. 4+ yrs devel experience–ideally reality/unscripted–& proven track record. Send resumes to

JOB OPENING: DIRECTOR, PROJECT MNGMNT: Project Dir is needed for creative services dept. of Versus TV ntwrk in Philadelphia, PA. 5 yrs’ exp. and Bachelor’s degree req. Apply online: www.ecentralmetrics.com/url/?u=250554487-261 EOE (9/26)

JOB OPENING: CNS SALES PLANNER/ NY: Will create sales proposals & generate plan’g costs for TV ntwrks. 2 yrs exp. Agency Plan’g or Cable/Brdcst Ad Sales/Sales Support req. Apply: www.ecentralmetrics.com/url/?u=634054621-261 EOE (9/26)

JOB OPENING: ONLINE AE /Stardoll.com: Min 2 yrs online ad sales; Gen rev by cold calls, marketing, relationships for girls fashion, entertainment, social network in LA.

JOB OPENING: DIR ONLINE SALES/Stardoll.com: Min 5 yrs online ad sales leader; drive team rev, estab territory, strat partners for girls fashion, entertain social network in NYC.

JOB OPENING: DIR, ONLINE BRAND/Stardoll.com: Min 3 yrs in brand mktg role in online media; prior kid entertainment exp. Dev, manage consumer mktg efforts for girls fashion, entertain, social network in LA.

JOB OPENING: VP LAW/ RAINBOW MEDIA/NY: Negotiate agreements between networks (e.g. AMC, IFC) and affiliates  e.g. Cable/Mobile Cos. Needs JD and exp. with affiliate agreements. Resume:

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: INTERNS: Bright & passionate. Neal Stevens/Stevens & Assoc., prod 5 features films in past 6 yrs. Learn ropes from A-Z. Script coverage, dvlpmnt, possible assoc of credit for movies & much more.Email:

FALL INTERNSHIP CREDITS ONLY:PROG. PLANNING & SCHED./Oxygen/NYC: seeks students w/ great clerical & time mgmt skills to provide admin./project support to dept. Must be familiar with Excel. Resume/Cover/Avail. to:

FALL INTERNSHIP CREDITS ONLY: High Noon Entertainment/LA: Major TV prod. co. seeks enthusiastic students w/ passion for reality TV development. Semester-long, unpaid, for credit internship. Send resume to

FALL INTERNSHIP CREDITS ONLY:  PROGRAM PLANNING/Bravo/Burbank: seeks smart, enthusiastic students w/ passion for entertainment TV. Familiarity w/Excel a must. Resume/cover letter w/availability to:

FALL INTERNSHIP CREDITS ONLY: TV RESEARCH INTERN /LA/MGM TV: Work in Research dept. Opp to learn about domestic & Int’l TV distrib. Strong Comm skills, comfort with Microsoft Office tools req. Approx 12 hrs/wk. Res/cover to:

FALL INTERNSHIP CREDITS ONLY: AD SALES INTERN /Oxygen/NBCU:Assists ad sales dept w/researching prospective clients&sending out client materials.Great opportunity! Semester-long, unpaid, must receive credit.post

FALL INTERNSHIP CREDITS ONLY: CNBC Research Intern : Provides reporting & strategic insights & supports internal functions, incl. prgrmng, editorial, mktg, & BD. Provide reporting & analysis. Semester-long, unpaid.

FALL INTERNSHIP CREDITS ONLY: CNBC Intern: CNBC gives students real world exp & exposure to a world leader in business news. Enrolled in BS/MS w/ sophomore standing or above. Semester-long, unpaid, for-credit internship

FALL INTERNSHIP CREDITS ONLY: Lightworks/NY: TV dist. co. needs contract admin intern. Focus on rights mgt, prod. agts, sales licensing agts. Know contract law. LAW STUDENTS ONLY! For credit. Send resume to

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

SITUATION WANTED: REALITY CHALLENGE PRODUCER – Network & cable experience — Physical & emotional challenges  A variety of formats. Very creative, with the experience to get the job done right.

SITUATION WANTED:  EXEC. IN CHARGE OF PROD: Premium Cable & Ntwrk exp, Mult Emmy’s, Exec Prod, Exec in Charge, Coord Prod, Line Prod, Prod/Dir seeking sports, ent, event prod opportunities, LA/NY. E-mail:

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT for 30 plus years. Worked in production for Exec. Producers, Writers, Directors and high level executives. Excellent skills … email

for rates and specs for Job Openings.

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Are you looking for a job? Post your Situation Wanted Ad here — Email
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WHAT’S ON TONIGHT –  Tuesday, September 23, 2008

ABC: Opportunity Knocks [p ], Dancing with the Stars
AZTECA: Camino a la Fama, Los 25 Mas, Pasiones Prohibidas
CBS: NCIS [p ], The Mentalist (Pilot ), Without a Trace [p ]
CW: 90210, Privileged
FOX: House, Fringe
MNT: Street Patrol, Street Patrol [r], Jail, Jail [r]
NBC: The Biggest Loser: Families, Law & Order: SVU [p ]
PBS: Nova [r], American Masters
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraisos
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, Aqui y Ahora

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