Tuesday, September 21st, 2010


Sprout®, the first 24-hour preschool channel
available on TV, online and on demand for kids and their parents is the #1
network for viewer satisfaction* among adult viewers age 18+

Reach these engaged Moms with your message. Contact Frank Ciancio:
[email protected]

Source: *% Very Satisfied, Sprout tied for first among all digital basic/emerging networks. Sprout rated higher than nearly all networks evaluated including 9 kids networks. Source: Beta Research Satellite Dish Subscriber Evaluation Study. May 2010.

Cynopsis: Kids!

Good morning. It’s Tuesday, September 21, 2010, and this is your first early morning Kids briefing.

The new animated series The Avengers: Earth’s Mightiest Heroes! premieres Wednesday, October 20 with back-to-back episodes 8:30p-9:30p on Disney XD.  Produced by Marvel Animation, the new series features heroes including Iron Man, Thor, Captain America, The Hulk, Ant-Man/Giant Man and Wasp, who together make up the Avengers.  To support the series, beginning tomorrow, September 22, Disney XD, DisneyXD.com/Avengers ( www.disneyxd.com/avengers), Marvel.com ( www.marvel.com ), MarvelKids.com ( www.marvelkids.com ) and Disney XD Mobile will roll out 20×5.5 minute micro-episodes, one each day for 20 days, which introduces the key members of the team and the back-story.  Other promotional support for The Avengers: Earth’s Mightiest Heroes! will include:

  • October 5:  iTunes will feature free previews of select micro-episodes
  • October 11:  Disney XD will feature all 20 of the mini-episodes throughout Avengers Week (Monday-Friday, October 11-15), four together each night at 8:30p; the entire micro series will be available on Disney XD on Demand on AT&T, Verizon, Charter and Cox
  • October 20: The series also launches on DisneyXD.com/Avengers, Marvel.com and Marvelkids.com
  • October 21: Full episodes debut on iTunes, Xbox Live, Sony Playstation and Disney XD Mobile VOD
  • October 25: Series will be available on Disney XD on Demand on AT&T, Verizon, Charter and Cox

Lots of smartphone users share their device with their kids to allow them to play games or listen to music and a certain sector of parents have really embraced mobile apps for their kids, according to a new NPD Group survey of over 1,000 parents and kids. A majority of devices have fewer than 20 apps downloaded on them for children, but some 10% of users reported having more than 60. Music downloads were the most popular, followed by games and videos. Some 82% of apps downloaded for children were free of charge, but those who have purchased an app for their kids say they’d be willing to spend almost twice as much, with the amount increasing with the age of the child.

Italy’s Mondo TV sets ups its new licensing agency, Mondo TV Consumer Products, which will offer licensing, publishing and merchandising rights that are held by both Mondo TV Group and third parties.  Guido Berte is appointed as GM of the new Mondo TV Consumer Products division.  A 20-year veteran in the toy retail business, Berte previously worked with Grazzini Group and Enrico Preziosi.


Production is set to begin this month on The Suite Life Movie, a Disney Channel Original Movie, which will premiere on the network in 2011.  Based on Disney Channel’s series The Suite Life of Zack and Cody and The Suite Life on Dec on Disney Channel, the TV movie features a script by Michael Saltzman (The Pink Panther movie, exec. producer Murphy Brown) and Robert Horn (13, writer/producer Designing Women, Sharpay’s Fabulous Adventure) and is directed by Sean McNamara (Even Stevens, That’s SO Raven, Zeke and Luther).  Executive producers are Pamela Eells O’Connell, Irene Dreayer, Jessica Rhoades, Dylan Sprouse and Cole Sprouse.

Moi j’aime la television (MJTV) and Helion Pictures complete deals with three new European partners for their live-action movie trilogy based on their TV series Genie in the House.  Signing on as co-producers are Germany’s Wild Bunch German, which will also distribute the 3D movie in Germany, Spain’s Maestranza Films.  France’s Cyber Group Studios has also come on board as a co-producer and will handle international sales for the remainder of the world with Estelle Lafoy of Happy Audience.  Cyber Group and happy Audience are in the midst of negotiating theatrical and broadcast deals in the UK, France, Italy and Spain.  The first Genie in the House feature-length movie is set to begin shooting in summer 2011.  Phil Ox, MD/MJTV and Steven Bawol, partner/Helion will produce the movie.

Program Call: Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 30, the week before MIPCOM 2010 in Cannes. If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location and who will be attending from your company. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, September 24, 2010. A confirmation email will be sent following each submission (if you don’t receive a the confirmation email, please resubmit).


Teletoon (Canada) picks up a third season of the animated series Jimmy Two Shoes from Breakthrough Entertainment.  Comprised of 13×30 episodes, the new season is set to launch on Teletoon in 2011.   In addition to Teletoon in Canada, where it is part of the Three hours of Awesome programming block, the series airs around the world on Disney XD (US, Europe, Japan), Cartoon Network (Asia, Australia), and Nickelodeon (Latin America).  Disney-ABC ESPN Television handles TV distribution rights for the series in Europe and the Middle East, while Breakthrough Entertainment holds the rights for the rest of the world.

Rob the Robot (52×11) heads to Latin America as Televix Entertainment acquires the Latin American broadcast, home video and online VOD rights for the preschool series from Amberwood Entertainment and One Animation.  Televix will showcase the 3D animated series to Latin American broadcasters at MipJunior 2010 next month.  The first season of Rob the Robot is a co-production between Canada’s Amberwood Entertainment and Singapore’s One Animation.  The series is produced with support from the MDA, CMF and the Shaw Rocket Fund.

Spain’s Imira Entertainment partners with Rome-based FLY Distribuzione TV to ink a deal Italy’s Rai 2 and Rai Gulp channels for the teen-targeted Latin American live-action series Karku (76×26).  Karku is produced by Chile’s My Friend Entertainment, as a co-production with Television Nacional de Chile.  Imira represents the property across Europe.  Karku follows the adventures of 13-year-old Emilia, who is sent by her parents to live in Santiago.  There Emilia and her new pals plan a trip and try all sorts of ways to raise money to pay for the vacation, along the way they learn a lot about life, love and friendship.

In other Imira Entertainment news, the producer/distributor has completed a number of deals for its animated content in Europe. Imira’s Sandra The Fairytale Detective (52×13) has been picked up by TG4 (Ireland) and RSI (Switzerland’s Italian language public channel).

All3Media International will launch the new kid-targeted factual series Serious Explorers at Mipcom next month in Cannes.  Produced by the BBC for CBBC, the 11-part series follows young teens as they travel across remote areas of Africa to follow the path of 19th century explorer Dr. David Livingstone.  Serious Explorers comes from the same team that produced the Serious… series.  All3Media recently finalized deals for the previous six serious series Origo (Hungary), five series to LA7 (Italy); Serious Amazon and Serious Andes to Viasat (Denmark, Finland, Norway, Sweden), and another deal with Viasat for Central and Eastern Europe for Serious Arctic and Serious Desert.

MarVista Entertainment heads to Mipcom 2010 where it will showcase a range of programming including kid and family targeted TV movies including:

  • Witches of Oz – a two-part modern twist on L. Frank Baum’s world of OZ that stars Christopher Lloyd as the Wizard, Sean Astin (Lord of the Rings, The Goonies), Billy Boyd (Lord of the Rings), Lance Henrikson (Millennium, Alien), Mia Sara (Timecop, Ferris Bueller’s Day Off), Jeffrey Combs (Re-Animator), Ethan Embry (Can’t Hardly Wait), Eliza Swenson as Billie Westbrook, and Paulie Rojas as Dorothy Gale, among others.  Written/directed by Leigh Scott, the family aimed Witches of OZ is produced by Palace Imaginarium’s Christopher Campbell and produced by Swenson and Campbell.
  • 16 Wishes – the kid/family TV movie starring Debby Ryan (The Suite Life on Deck) and Jean-Luc Bilodeau (Kyle XY).  Written by Annie DeYoung and directed by Peter DeLuise, 16 Wishes is a co-production between MarVista and Disney Channel.  Executive producers on the project are MarVista’s Michael D. Jacobs and Fernando Szew and co-production partner Ron French from Unity Pictures Group.  MarVista’s Roby Snyder produced.
  • Mandie and the Cherokee Treasure – set in the early 1900s, the movie is based on author Lois Leppard’s Mandie book series. MarVista also distributed the first movie, Mandie and the Secret Tunnel.
  • MarVista will also offer properties not specifically targeted to kids, including the holiday movie We’ve Got Christmas Mail, and two newly acquired new TV movies: the adventure/thriller Special Ops; and the drama Riding Tornado.

National Geographic Kids Entertainment and Treehouse will showcase the live-action series Are We There Yet?: World Adventure ( www.arewethereyet.tv) at Mipcom 2010.  CBC (Canada) recently gave the go ahead for a third season of the series.  Are We There Yet?: World Adventure is a Sinking Ship Entertainment production produced in association with CBC, in association with Treehouse TV and National Geographic Kids Entertainment.  National Geographic Kids Entertainment is the US and international distributor for the series.


American Greetings Properties (AGP) sign DVD deals for Strawberry Shortcake and Care Bears in Asia.  Cartoon Network picks up the rights in the Asia-Pacific region for the new The Giving Festival, Care Bears to the Rescue, and Share Bear Shines in addition to Strawberry Shortcake’s Berry Bitty Adventures and The Strawberry Shortcake Movie: Sky’s the Limit.


National Geographic Kids Entertainment appoints Debbie Back and Jennifer Liang to handle its international sales for its kid properties.   Both will report to President David Beal.  Back will head worldwide sales for National Geographic Kids Entertainment.  She was most recently with Handmade Kids, where she managed TV, home entertainment and licensing and merchandising rights for Animation Collection and National Geographic Kids Entertainment.  She was previously SVP/ International Program Sales, MTV Networks International.  Liang will serve as Sr. Director/Sales and Strategy.  She will work closely with Back on domestic and international program sales, as well as managing financial aspects of the National Geographic Kids business.  She was previously VP/International Program Sales, Handmade Kids.  Prior to that she toiled in worldwide/international program sales for HBO Enterprises and MTV Networks.  Congrats to you both!

Discovery Communications appoints Gabriel Sauerhoff as VP/Digital Media Distribution.  Sauerhoff will develop and put distribution strategies into place for Discovery’s digital media outlets, including mobile, online and other platforms.  He will also be responsible for furthering existing partnerships and driving new business, as well as negotiating deals with digital distributors.  Sauerhoff will report to Rebecca Glashow, SVP/Digital Media Distribution.  Most recently, he was Sr. Director/Digital Video Distribution, Disney and ESPN Media Networks.


Nickelodeon‘s premiere of Fred: The Movie, featuring popular internet character Fred Figgelhorn, on Saturday, September 18 at 8p attracted 7.6 million total viewers and is now the top basic cable TV movie for the year among K6-11 3.3 million and K2-11 4.0 million.  The movie also boosted the network’s ratings versus last year with youth demos K6-11 (+202%) and K2-11 (+190%), as well as with Tweens 9-14 (+279%).  Additionally, Fred videos on Nick.com generated 1.8 million streams.

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, September 17, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1001; K6-11 482; TWEENS 9-14 346
DISNEY CHANNEL:     K2-11   946; K6-11 541; TWEENS 9-14 408
CARTOON NETWORK: K2-11   490; K6-11 325; TWEENS 9-14 272
DISNEY XD:               K2-11   128; K6-11   89; TWEENS 9-14   77
NICKTOONS:              K2-11   101; K6-11   76; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
  This signal was projected into the night sky with a search light … what signal was it, and who sent it?  THE BAT SIGNAL WAS SENT BY COMMISSIONER GORDON (and from time to time by Albert)  Kudos to: Jennifer Liang-National Geographic Kids Entertainment/NY; Jodi Bogdanoff-Marvel/NY; John Grossman-Cartoon Network/NY; Meredith Wayne-CoxReps/NY; Mike Doyle-Spot on Media/Madison; Rosemary Cunningham-MMT/Cox Reps/Chicago; Bill Parks-Danny Lipford Media/Mobile; Katrina Cicala-Prairie Home Prods/St. Paul; Lou Fazio-The Hub/Burbank; Kayte Kuch-Kids TV Shows Blog/LA; Matthew Bergeron-Disney Channels Worldwide/Burbank; Margot Lockridge-VH1 Ad Sales/LA; Elize Morgan-Slainte Pictures/Toronto; Brandon Lane-Marblemedia/Toronto

Today’s Trivia Question:  This character was originally drawn by cartoonist Dik Browne, and her voice was originally provided by June Valli in a TV commercial that first aired in the 1950’s.   The lyrics of the song were updated as recently as 1997.  Who is she?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: RESEARCH DIR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (9/28)

JOB OPENING: RESEARCH ANALYST/CAFEMOM/NY: Monitor & coordinate prop. res. studies; raw data into insights; 3 yrs exp; exp w/survey writing & analysis; Excel, PPoint, SPSS. More at www.cafemom.com/about/jobs.php (9/28)

JOB OPENING: TV SYND ACCT COORD/NYC: LOA’s/ Contracts/Signature Follow Up/Fully Executed. Prepare sales presentations TV & Cbl ntwrks. Strong PC/MS, verbal & written comm. skills. For more info & send resume: [email protected] (9/28)

JOB OPENING: DIRECTOR PRODUCTION COMPANY/NY & PA: 2+ yrs EXP in Promos and Commercials/ Pro. Co. looking for freelance Director with A+ reel & references, resumes to [email protected] (9/25)

JOB OPENING:  SR RSRCH MGR/Canoe Ventures/NYC: 7+ yrs. Primary/Consumer rsrch (a must). TV and/or Agency exp req’d .To apply and more job details go to: http://bit.ly/9QXL9X . Canoe voted #1 of the Top 10 places to work in Cable (9/25)

JOB OPENING: PR MGR/Turner/ATL: Req’s 8+yrs PR exp pref TV ntwrk, media co. or cable affil. Interact/support TNS leadership team; collaborate in dvlpmnt of core communication strategies/initiatives. Resume: [email protected] (9/24)

JOB OPENING: DIR PROG PLAN & STRAT/EPIX/NY: Mng prog sched, plann’g & strategy; Ovrsee content inventory mgmt, generate ratings, strat anal.  5+ yrs cable prog plan exp, premium cable, Excel exp. http://corp.epixhd.com/jobs/ EOE (9/24)

JOB OPENING:  VP, ACQ & STRATEGY/EPIX/NY: Resp for acqs (linear, VOD, &  brdbnd).Ovrsee prgrmng model, mng budget, neg film agreements. Dev/launch new prog offerings. 8+ yrs studio/ntwrk exp, MBA pref. http://corp.epixhd.com/jobs/ EOE (9/24)

JOB OPENING: ALL LEVELS OF STAFFING/ATLAS MEDIA CORP/NYC:  Seeks staffing at all levels for multiple new shows, variety of genres.  Email resume to:  [email protected] (9/23)

JOB OPENING: Sr. Research Analyst/IFC- Ad Sales/NY: collect & formulate research info. & complete client/agency RFP’s.  Ent./ TV industry exp.  Nielsen Toolbox exp a must.  Please send resume to [email protected] (9/23)

JOB OPENING: SALES ACCT EXEC /TV Guide Mag/NY:  Exp/contacts ent media, ntwrk prgmng a plus.Increase existing bus, generate new ad revenue, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (9/23)

JOB OPENING:  DIRECTOR HLN PR/NY: 10 yrs PR exp w/heavy emphasis on entertainment & news; strategic, strong communicator; understanding of publicity tactics across all platforms. TV PR exp desired.Resume: [email protected] (9/23)

JOB OPENING:  DIGITAL AD SALES PLNR (1yr exp) & DIGITAL SALES PERSON (2 yrs exp)/MOG MUSIC NETWORK/NYC: 2 new hires to work in fast paced dynamic environment w/rapidly growing co. EXP’D PROFESSIONALS ONLY. Resume: [email protected] (9/23)

JOB OPENING:  RESEARCH COORDINATOR/National Geographic Channel/DC: Programming & scheduling analysis using Nielsen; creating databases. BA/BS, organized, Excel and PowerPoint, Nielsen tools. Apply: www.foxcareers.com, ref FNG20898  (9/22)

JOB OPENING:  MGR, MOBILE & DIGITAL ACCTS/EMI Christian Music Group/Nashville, TN:  Mngs relationships w/ mobile & digital accts & serves as in-house expert. See full posting: http://emicmg.com/careers/jobs.aspx?id=1814245 . No relo. (9/22)

JOB OPENING: DIR, PRODUCT MNGMNT AUDIENCE RSRCH & MEASUREMENT/TIVO/ALVISO CA:  looking for an accomplished product manager in audience research or primary research and measurement. Resume: [email protected] (9/22)

JOB OPENING:  FINANCIAL ANALYST/TV Guide/NY: Month End Close & Accruals, creating ad revenue Pacing & Summary Reports reviewed by Ad Sls & Mgmt Team, budgeting/ forecasting, & streamlining financial processes. [email protected]  (9/22)

JOB OPENING:  DIR, ACQUISITIONS/CO-PRODUCTIONS/ DISNEY/BURBANK: Create/execute acquisition strategy. Negotiate content deals, Int’l kids TV exp, Domestic Theatrical exp www.disneycareers.com REQ 263289 (9/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: MKTG INTERN/Fans Without Footprints/NYC: Interns will work on growth strategies for 3 early-stage green marketing platforms focusing on sports, film/production and fashion industries. Resume: [email protected] (9/28)

FALL INTERNSHIP CREDITS ONLY: INTERNS Talent Agency Theatrical & Commercial Div /LA: 2+ days/wk. Ideal for Comm/Mktg/Film & TV majors. Exc orgnztl, mktg, comm/writing skills & PC knwlg pref’d.Send resume in body of email: [email protected] (9/25)

FALL INTERNSHIP CREDITS ONLY: INTERNS /SnagFilms (PT & FT) : Help us as our bus. rapidly expands. If you love documentaries, this is a place for you to be. Visit website www.snagfilms.com for more info. Cvr letter/resume: [email protected] (9/25)

FALL INTERNSHIP CREDITS ONLY:  PRODUCTION AND DEVELOPMENT INTERNS: Reveille (The Office, The Biggest Loser), an independent production & distribution company, seeks fall interns. Unpaid. Must receive college credit. Send resumes to [email protected] (9/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising, media sales,product,biz development True Closer!!!!! [email protected] (9/28)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (9/28)

SITUATION WANTED: CASTING ASSOCIATE PRODUCER: Indispensable researcher, interviewer. Fearless on phones. Comfortable on deadline. Wide array of contacts. NBC/ABC/NY1. News/ent/pop cult. Immed. avail. (NYC/LI) [email protected] (9/28)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (9/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (9/25)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (9/24)

SITUATION WANTED: PRODUCTION ASST (NYC/BK/LI): 6 yrs in PA & PM roles. Enthusiasm, humor, always ready to learn! Awesome w/ organizing & details. Deadlines always hit. TV, film, animation, print & web exp. Thanks! [email protected] (9/24)

SITUATION WANTED: 2009 EMMY-NOMINATED WRITER-PRODUCER  20+ yrs experience; PBS/CBS/Disney, etc.  Expert in bldg & leading creative development film/TV/radio/print/music/comedy. Entertainment historian.  [email protected] (9/24)

SITUATION WANTED:   EXP. SR. STORY/FIELD PRODUCER avail. NBC/VH1/CMT/E!/CNN/TLC/Playboy/Disney. Strong writer. [email protected] (LA based/travels well.)  (9/22)

SITUATION WANTED:  CREATIVE & DESIGN DIRECTOR, 20 yrs network & cable exp. Excellent comm skills. Expert in bldg & leading creative teams, branding, new media, working w/ high profile talent. Contact [email protected] (9/22)

SITUATION WANTED:  WRITER/PRODUCER/CREATIVE DIRECTOR for kids and entertainment on-air promotion. Image/branding 15 yr. exp in Broadcast/Cable/Agency, Seeking FT/PT or Temp-to-Perm position: Reel and work on my website @ Razorheadbh.com (9/22)

SITUATION WANTED:  NEW BREED OF P.A.:   receipt-submitting, coffee-buying, ear piece-wearing, glove-wearing, sidewalk-clearing, nearest hospital-knowing, sunrise/set sensei, Home Depot-dude, traffic-cop-tackling so.self.writeous@gmail (9/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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