Tuesday, September 21st, 2010

Cynopsis: DIGITAL



Good morning, it’s Tuesday, September 21, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

This may be a bit disturbing for Pay TV providers: more than one third of Netflix subscribers aged 25 to 34 substitute the streaming/DVD rental service for a cable or satellite package and nearly 30% of 18-24 year olds use Netflix’s Watch Instantly service instead of subscribing to Pay TV, according to a new Credit Suisse survey cited on CNBC’s Fast Money. Overall, some 17% of Netflix’s customers say they’re substituting it for cable. Meanwhile, streaming media services are beginning to look to oversees to expand their empires: Amazon is in talks to acquire the portion of Lovefilm, Europe’s version of Netflix, it doesn’t already own for over $300 million, per London’s Sunday Times, while Netflix is expected to launch its Canadian streaming-only service on Wednesday.


Apple is pushing hard to convince newspaper and magazine publishers to begin offering exclusive subscriptions for the iPad rather than simply release editions of an app that users have to purchase each month, per the WSJ. The company is apparently asking for it standard 30% of the subscription revenue, which early supporters such as the Journal and The Financial Times have been able to avoid by signing up subscribers directly. A subscription offering for the iPad could launch as soon as the next couple of months.
VH1‘s announced a new interactive dance competition show that asks wannabe contestants to strut their stuff in front of their webcams. “Dance Cam Slam,” premiering Tuesday, Oct. 26 at 10 pm, asks viewers to choose the winner during the final round via the web or texting to determine which rug cutter wins the weekly $5,000 in prize money.
Digital complements to this season’s Dancing With the Stars on ABC.com include backstage video content and a live chat module enabling fans to interact with one another during the telecast. “Backstage” videos will be available on ABC.com, Hulu, YouTube and ABC Mobile.
The digital division of Univision announced the launch of 72 new mobile TV and Radio sites in the 20 top Hispanic markets nationwide. Local website enhancements include more video and photo offerings with improved functionality, social media integration and easier navigation.


Broadband-delivered pay TV service Sezmi has raised an additional $17.3 million in funding, according to an SEC filing, bringing the total it has raised to $92 million.
NATPE continues to embrace live online streaming of its events. Upcoming events to be streamed on the NATPE site include a panel on Multiplatform storytelling on Friday (Digital Day) at the NYTV Fest in New York and panel on Oct. 28 about co-production opportunities in Latin America.


The plethora of competing ad formats and solutions vying to stake a claim in the web-enabled TV space is likely to slow adoption as advertisers take a wait-and-see approach, reports the WSJ. Consequently, competitors seem prepared to be patient; Google says it will wait at least a year to place ads next to its search product on the upcoming Google TV platform. Sony is embedding viewable video search within its TVs, Blu-ray players and PS3 consoles and also hopes to sell ads next to search results.
is partnering with Yahoo to promote its fall line-up with an ambitious takeover of Yahoo’s home page, email service, mobile home page and Yahoo Messenger application. CBS will also become the first advertiser to utilize Yahoo!’s new rich media Magazine ad format via a buy on Yahoo’s women’s lifestyle channel, Yahoo Shine. The campaign will run throughout much of the week.
Break Media‘s Creative Lab, Toyota, and Saatchi & Saatchi have put together a web series consisting of stand up comedians sharing their first car experiences.


Apple struck a multiyear licensing deal with TV listings giant Rovi that suggests the upcoming $99 Apple TV set top could offer DVR functionality as well as access to live TV, according to a research note from Piper Jaffray analyst Gene Munster.
BMG Rights Management
, a joint venture between Kohlberg Kravis Roberts & Co. and Bertelsmann AG, has agreed to buy Evergreen Copyright Acquisitions LLC and its 65,000-song catalogue. The deal is the music rights holder’s 4th major acquisition this year, following its purchase of Cherry Lane and the Adage IV catalogue in the US and Stage Three Music in the UK.
New Jersey-based interactive agency Rosetta Marketing has announced it will acquire interactive agency Level Studios, making it a top 5 digital outfit in North America with over 1,000 staff and 10 offices across U.S. and Canada.


ComScore is launching a new social media monitoring service powered by Radian6 that will provide clients with real-time insights into what consumers are saying about their brands and products on the web.
Many smartphone users are sharing their device with their kids to allow them to play games or listen to music and a certain sector of parents have really embraced mobile apps for their kids, according to a new NPD Group survey of over 1,000 parents and kids. A majority of devices have fewer than 20 apps downloaded on them for children, but some 10% of users reported having more than 60. Music downloads were the most popular, followed by games and videos. Some 82% of apps downloaded for children were free of charge, but those who have purchased an app for their kids say they’d be willing to spend almost twice as much, with the amount increasing with the age of the child.
Tagging and tracking online ad campaigns continues to be an inexact science as 99 out of 100 ad executives surveyed reported problems with ad pixel/tag implementation and management that are costing websites traffic and sales, according to survey conducted by tag management vendor TagMan. The implications of tag management issues among respondents included loss of campaign performance data (65%), delays in the launch of a new campaign (63%), delays in the use of a new marketing technology (58%), loss of website traffic (31%) and loss of website sales (28%).


Cisco’s Flip Video division has introduced a new line of Ultra HD and MinoHD cameras that feature better connectivity and a higher frame rate. Each camera is capable of recording in 720p at a frame rate of 60 frames per second, double the rate of previous models. A new FlipPort connector, offered only on the higher priced Ultra HD models ($150-$200,) include a port allowing the camera to be connected to accessories such as a pocket projector ($350), charger ($50) or backup battery ($30) announced by iGo.
NCM Media Networks
launched its free Movie Night Out app for the iPhone/iPod Touch, Android mobile devices, and via movienightout.com for Blackberry and other WAP devices.
The app, which includes localized showtimes, trailers and Fandango ticket purchasing, recommends a movie based on the kind of evening a user has in mind, with suggestions on what to do before and after the film.


Verizon Communications named head of its Wireless division Lowell C. McAdam as the company’s new COO. The move established Lowell as the successor to CEO Ivan Seidenberg after CFO John Killian announced his plans to retire at the end of the year. Fran Shammo was named Verizon’s new CFO; Dan Mead will become CEO and President of Verizon Wireless; and John Stratton will step into the COO role at the Wireless division.
Discovery Communications
tapped Gabriel Sauerhoff as VP/Digital Media Distribution, reporting to Rebecca Glashow, SVP of the division. Gabriel previously managed digital video distribution for Disney and ESPN Media Networks.
Tribune Interactive
has picked Mike Glickenhaus to lead B2B sales for its products and services as EVP/Products and Solutions, effective immediately. Mike will oversee such products as the company’s online content management system Power to the Producer and content syndication offering Media on Demand.
A trio of ad executives have been promoted at Sony Pictures Television. Mark Donohue was upped to SVP/U.S. Digital Ad Sales, managing partnerships across Sony Pictures digital properties such as Crackle.com and Sony PlayStation and reporting to Amy Carney, President, U.S. Ad Sales. Paul Brennan has been upped to SVP/U.S. Ad Sales and reports to Stuart Zimmerman, EVP. Maria Dreyer has been promoted to VP/U.S, Ad Sales and also reports to Mr. Zimmerman.
New York-based video ad network AdGenesis LLC has named former McCann Worldgroup SVP Alec T. Coughlin to the newly created position of VP/Business Development.


To help celebrate its 5-year anniversary, instant messaging/social networking aggregator Meebo has redesigned its homepage, come up with a new “Together is Better” tagline, added a bunch of new updates to the embeddable Meebo chat Bar and even launched a mobile app for BlackBerry users. Updates to the Meebo Bar, which allows third party sites to add Meebo chat functionality to their sites, include one-click share buttons offering the ability to highlight text you see on any of the 8,000 sites that use Meebo and post it to any major social network. The BlackBerry app allows user to manage multiple accounts or chat with friends across multiple services including AIM, Yahoo, Google and Facebook. Meebo has built a loyal audience by offering easy-to-use sharing functionality that predated today’s social networks and has managed to stay relevant by serving as a binding element between them.


advertise in the guide

Reach time-shifting, on-demand viewers before they start watching
With DVRs, on-demand, and online video, people are spending a lot less time watching live TV:

  •    Only 52% of Americans’ viewing time is spent on live TV. 
  • (Morpace, 8/10)

  •    86% of time-shifting viewers always fast-forward through ads.
  • (Deloitte, 7/10)

Rovi TV guides give you a DVR-proof way to reach engaged viewers in up to 15.8MM households …  before they make their viewing choice.

Download our media kit today:  http://www.roviadvertising.com.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: RESEARCH DIR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (9/28)

JOB OPENING: RESEARCH ANALYST/CAFEMOM/NY: Monitor & coordinate prop. res. studies; raw data into insights; 3 yrs exp; exp w/survey writing & analysis; Excel, PPoint, SPSS. More at www.cafemom.com/about/jobs.php (9/28)

JOB OPENING: TV SYND ACCT COORD/NYC: LOA’s/ Contracts/Signature Follow Up/Fully Executed. Prepare sales presentations TV & Cbl ntwrks. Strong PC/MS, verbal & written comm. skills. For more info & send resume: [email protected] (9/28)

JOB OPENING: DIRECTOR PRODUCTION COMPANY/NY & PA: 2+ yrs EXP in Promos and Commercials/ Pro. Co. looking for freelance Director with A+ reel & references, resumes to [email protected] (9/25)

JOB OPENING:  SR RSRCH MGR/Canoe Ventures/NYC: 7+ yrs. Primary/Consumer rsrch (a must). TV and/or Agency exp req’d .To apply and more job details go to: http://bit.ly/9QXL9X . Canoe voted #1 of the Top 10 places to work in Cable (9/25)

JOB OPENING: PR MGR/Turner/ATL: Req’s 8+yrs PR exp pref TV ntwrk, media co. or cable affil. Interact/support TNS leadership team; collaborate in dvlpmnt of core communication strategies/initiatives. Resume: [email protected] (9/24)

JOB OPENING: DIR PROG PLAN & STRAT/EPIX/NY: Mng prog sched, plann’g & strategy; Ovrsee content inventory mgmt, generate ratings, strat anal.  5+ yrs cable prog plan exp, premium cable, Excel exp. http://corp.epixhd.com/jobs/ EOE (9/24)

JOB OPENING:  VP, ACQ & STRATEGY/EPIX/NY: Resp for acqs (linear, VOD, &  brdbnd).Ovrsee prgrmng model, mng budget, neg film agreements. Dev/launch new prog offerings. 8+ yrs studio/ntwrk exp, MBA pref. http://corp.epixhd.com/jobs/ EOE (9/24)

JOB OPENING: ALL LEVELS OF STAFFING/ATLAS MEDIA CORP/NYC:  Seeks staffing at all levels for multiple new shows, variety of genres.  Email resume to:  [email protected] (9/23)

JOB OPENING: Sr. Research Analyst/IFC- Ad Sales/NY: collect & formulate research info. & complete client/agency RFP’s.  Ent./ TV industry exp.  Nielsen Toolbox exp a must.  Please send resume to [email protected] (9/23)

JOB OPENING: SALES ACCT EXEC /TV Guide Mag/NY:  Exp/contacts ent media, ntwrk prgmng a plus.Increase existing bus, generate new ad revenue, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (9/23)

JOB OPENING:  DIRECTOR HLN PR/NY: 10 yrs PR exp w/heavy emphasis on entertainment & news; strategic, strong communicator; understanding of publicity tactics across all platforms. TV PR exp desired.Resume: [email protected] (9/23)

JOB OPENING:  DIGITAL AD SALES PLNR (1yr exp) & DIGITAL SALES PERSON (2 yrs exp)/MOG MUSIC NETWORK/NYC: 2 new hires to work in fast paced dynamic environment w/rapidly growing co. EXP’D PROFESSIONALS ONLY. Resume: [email protected] (9/23)

JOB OPENING:  RESEARCH COORDINATOR/National Geographic Channel/DC: Programming & scheduling analysis using Nielsen; creating databases. BA/BS, organized, Excel and PowerPoint, Nielsen tools. Apply: www.foxcareers.com, ref FNG20898  (9/22)

JOB OPENING:  MGR, MOBILE & DIGITAL ACCTS/EMI Christian Music Group/Nashville, TN:  Mngs relationships w/ mobile & digital accts & serves as in-house expert. See full posting: http://emicmg.com/careers/jobs.aspx?id=1814245 . No relo. (9/22)

JOB OPENING: DIR, PRODUCT MNGMNT AUDIENCE RSRCH & MEASUREMENT/TIVO/ALVISO CA:  looking for an accomplished product manager in audience research or primary research and measurement. Resume: [email protected] (9/22)

JOB OPENING:  FINANCIAL ANALYST/TV Guide/NY: Month End Close & Accruals, creating ad revenue Pacing & Summary Reports reviewed by Ad Sls & Mgmt Team, budgeting/ forecasting, & streamlining financial processes. [email protected]  (9/22)

JOB OPENING:  DIR, ACQUISITIONS/CO-PRODUCTIONS/ DISNEY/BURBANK: Create/execute acquisition strategy. Negotiate content deals, Int’l kids TV exp, Domestic Theatrical exp www.disneycareers.com REQ 263289 (9/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: MKTG INTERN/Fans Without Footprints/NYC: Interns will work on growth strategies for 3 early-stage green marketing platforms focusing on sports, film/production and fashion industries. Resume: [email protected] (9/28)

FALL INTERNSHIP CREDITS ONLY: INTERNS Talent Agency Theatrical & Commercial Div /LA: 2+ days/wk. Ideal for Comm/Mktg/Film & TV majors. Exc orgnztl, mktg, comm/writing skills & PC knwlg pref’d.Send resume in body of email: [email protected] (9/25)

FALL INTERNSHIP CREDITS ONLY: INTERNS /SnagFilms (PT & FT) : Help us as our bus. rapidly expands. If you love documentaries, this is a place for you to be. Visit website www.snagfilms.com for more info. Cvr letter/resume: [email protected] (9/25)

FALL INTERNSHIP CREDITS ONLY:  PRODUCTION AND DEVELOPMENT INTERNS: Reveille (The Office, The Biggest Loser), an independent production & distribution company, seeks fall interns. Unpaid. Must receive college credit. Send resumes to [email protected] (9/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising, media sales,product,biz development True Closer!!!!! [email protected] (9/28)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (9/28)

SITUATION WANTED: CASTING ASSOCIATE PRODUCER: Indispensable researcher, interviewer. Fearless on phones. Comfortable on deadline. Wide array of contacts. NBC/ABC/NY1. News/ent/pop cult. Immed. avail. (NYC/LI) [email protected] (9/28)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (9/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (9/25)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (9/24)

SITUATION WANTED: PRODUCTION ASST (NYC/BK/LI): 6 yrs in PA & PM roles. Enthusiasm, humor, always ready to learn! Awesome w/ organizing & details. Deadlines always hit. TV, film, animation, print & web exp. Thanks! [email protected] (9/24)

SITUATION WANTED: 2009 EMMY-NOMINATED WRITER-PRODUCER  20+ yrs experience; PBS/CBS/Disney, etc.  Expert in bldg & leading creative development film/TV/radio/print/music/comedy. Entertainment historian.  [email protected] (9/24)

SITUATION WANTED:   EXP. SR. STORY/FIELD PRODUCER avail. NBC/VH1/CMT/E!/CNN/TLC/Playboy/Disney. Strong writer. [email protected] (LA based/travels well.)  (9/22)

SITUATION WANTED:  CREATIVE & DESIGN DIRECTOR, 20 yrs network & cable exp. Excellent comm skills. Expert in bldg & leading creative teams, branding, new media, working w/ high profile talent. Contact [email protected] (9/22)

SITUATION WANTED:  WRITER/PRODUCER/CREATIVE DIRECTOR for kids and entertainment on-air promotion. Image/branding 15 yr. exp in Broadcast/Cable/Agency, Seeking FT/PT or Temp-to-Perm position: Reel and work on my website @ Razorheadbh.com (9/22)

SITUATION WANTED:  NEW BREED OF P.A.:   receipt-submitting, coffee-buying, ear piece-wearing, glove-wearing, sidewalk-clearing, nearest hospital-knowing, sunrise/set sensei, Home Depot-dude, traffic-cop-tackling [email protected] (9/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

To unsubscribe from future mailings, please <a href=”[[UnsubscribeLink]]”>click here</a>.

Related Stories

03/24/23: Good news for “Accused”

Good news for "Accused"

Friday March 24, 2023 Today’s Premieres Apple TV+: My Kind of Country Disney: Secrets of Sulphur Springs at 8p; Saturdays at 9p Hulu: Up Here Netflix: Love Is Blind; I Am Georgina Sunday’s Premieres CNN: Eva Longoria: Searching for Mexico at 10p Fox: HouseBroken at 9:30p Fyi: Barrett-Jackson: REVVED UP at 10p Hallmark Channel: Ride […]

03/23/23: Game Developers Conference in San Francisco

  Thursday March 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Stinging rain, bike valet stations and long lunch lines at Chipotle have made for a feisty atmosphere at the 2023 Game Developers Conference in San Francisco this week, which is hosting tens of thousands of attendees. […]

03/22/23: Cynopsis Jobs


AD SALES PLANNER SINCLAIR BROADCASTING GROUP NYC, Hybrid Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent […]