Tuesday, September 16th, 2008


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Good morning. It’s Tuesday, September 16, 2008, and this is your first early morning briefing.  
Tonight’s Premieres:
FOX: House at 8p
NBC: The Biggest Loser at 8p
ABC Family: Lincoln Heights at 8p
Fine Living Network: Whatever, Martha! at 9p

Tonight’s Finales:
ABC: Wipeout at 8p
CBS: Big Brother at 9p

Branding Program for media and entertainment executives. Nov 17-19 NYC.


Versus will have its own version of E! Entertainment’s The Soup franchise on its network. Sports Soup will begin October 14 at 10p and will be produced by the same team doing The Soup. Shot in Los Angeles, Sports Soup will air twice weekly on Tuesday and Thursday nights. Comedian Matt Iseman, who also hosts Clean House on Style Network, will host the 30m humorous look at the world of sports.

Bio Channel will profile female officers in its new original series Female Forces beginning October 5 at 10p. During each of the thirteen one-hour episodes, produced by The Greif Company, viewers will ride along with some of the 18 female officers employed by the Naperville, IL Police Department.

MTV’s video countdown show Total Request Live (TRL) will soon exit the network, according to the AP. After ten years, TRL executive producer, Dave Sirulnick (son of the enigmatic Sid Sirulnick) said the show will end with a two-hour special on an as yet unconfirmed Saturday afternoon in November. Dave also indicated TRL may not be gone forever but the timing was right for the series to call it quits in its current form.

History and ghost buffs will want to take note of this one: Travel Channel will broadcast live over seven hours for a special Most Haunted Live: Gettysburg on October 10 starting at 8p. The team, headed by presenter Yvette Fielding will conduct an in-depth paranormal study at five locations on the historic Civil War battlefield, attempting to communicate with the supernatural. In addition, the program will be interactive as viewers can visit the network’s website at www.travelchannelcom/mosthaunted for several participatory activities such as watching eight webcams streaming live to the website.

Okay Mad Men fans — this one’s for you.  This week’s episode on AMC is going to be a repeat because really, who wants to air a first run episode up against the Emmy Awards?  The next original episode, #6, is now slated for September 28, and off of that pushes back the season finale to October 26.  Set your Tivos.

According to Nielsen, The Weather Channel’s coverage of Hurricane Ike reached a cume of more than 62 million viewers during September 12-13.

Rainbow Media introduces Sundance Selects a new on-demand product offering feature films and documentaries. The new service will be available to cable and satellite operators in first quarter 2009.

SOAPnet now reaches more than 70 million U.S. households as of this past August, based on totals from Nielsen. The network increased by nearly four million homes since August 2007.

The Africa Channel will launch in the New York metro area this Thursday on Time Warner Cable’s New York City Region. This system launch will add 1.1 million digital subscribers to the network’s distribution.

As of October 1, Fox Soccer Channel will be rated by Nielsen. The network has more than 33 million cable and satellite subscribers in the U.S. and Caribbean. 

Nielsen released a report saying product placements in primetime programming decreased overall by approximately 15% during January-June 2008 on the 11 measured broadcast networks (ABC, CBS, CW, FOX, MNT, NBC) and cable (A&E, Bravo, HGTV, MTV, TLC). Based on Nielsen Product Placement Service, product placements did increase by nearly 12% on broadcast television networks but sharply fell by 20% on the cable networks. Combined on the 11 measured networks, there were 204,919 brand placements during the first half of this year and the primetime program that had the most was FOX’s American Idol with 4,636 occurrences followed by NBC’s The Biggest Loser with 4,364.

Universal Sports Network, a partnership between NBC Sports and InterMedia Partners, added nine new television markets to its roster, taking the distribution level to more than 30 million TV households. The markets with Universal Sports Network include: New York, Los Angeles, Chicago, Philadelphia, San Francisco-Oakland-San Jose, Washington, D.C., San Diego, Dallas-Ft. Worth, Hartford and New Haven, Omaha and Las Vegas. To commemorate these market additions, the network will air an encore presentation of NBC Universal’s coverage of the 2008 Beijing Olympics starting this week through the end of September.


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FOX’s next project is a 60m medical drama from Ian Biederman (Shark), reports Variety. The plot is about a female heart surgeon who also is schizophrenic. 20th Century Fox TV, who has a current overall deal with Biederman, and Imagine TV are producing.

SCI FI Channel tapped Trey Farley as host of Cha$e, a real-life video game tag competition show that opens November 11 at 10p. During six one-hour episodes, contestants go on a hunt for cash prizes throughout Los Angeles, trying to avoid the hunters who are chasing them. The last participant “alive” will win up to $50,000. Buena Vista Productions and Realand Productions are producing.

Faith & Values Media, the coalition of Christian, Jewish and Muslim faith groups involved in media production, distribution and promotion changed its name to Odyssey Networks. Odyssey will now become more of a multi-platform distribution entity and will continue to produce and distribute television content through its subsidiary Lightworks Enterprises which encompasses Lightworks Program Distribution, Lightworks-KPI Productions and Lightworks Pictures. The latter division will develop and produce independent theatrical movies. Odyssey Networks will also continue to program two hours weekly on Hallmark Channel through 2009.


ESPN DIGITAL MEDIA SALES – High Impact Digital Packages Available – Click Here .

CYNOPSIS DIGITAL – TODAY’S TOP STORYThe day the sky almost fell in on Wall Street electronics superstore Best Buy agreed to acquire the company often blamed for almost killing the music business. Napster was had for $121 million or $2.65/share, nearly twice its closing price on Friday. Best Buy plans to leverage the online subscription music service to sell complementary digital products to consumers and whittle away at iTunes’ dominant 70% market share of the digital download market. Napster had already been selling subscriptions from Bestbuy.com.   Full edition: CYN DIGITAL.

Wolverine and the X-Men and Ironman: Armored Adventures, Nicktoons Network 2009!

CYNOPSIS KIDS – TODAY’S TOP STORY: When DreamWorks Animation releases Kung Fu Panda on DVD/Blu-ray on Sunday, November 9, it will do so packaged with a new companion story, Secrets of the Furious Five.  The two titles are being released together in a Pandamonium Double Pack ($25), marks the first time DreamWorks has released a movie on DVD/Blu-ray with an all new adventure.  Secrets of the Furious Five goes into the back-stories of the Kung Fu Panda characters and features the same celebrity voices as the movie.  The Sunday release of the family titles will be supported through promotional partnerships with companies including Carl’s Jr./Hardees, Chuck E. Cheese, ConAgra (Chef Boyardee, Hunt’s Snack Packs, Cheff Pizza Kids, Peter Pan), Energizer, Hubba Bubba, Kellogg’s and Bank of America.  Full edition: CYN KIDS.

Get in on the countdown to fame — Advertise on La Academia only on Azteca America!

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: Sony Pictures Television International (SPTI) inked a license deal to supply ProSiebenSat.1 Media AG’s TV2 channel in Hungary with an assortment of films and TV shows from SPTI’s catalog. Full edition: CYN INTERNATIONAL.


Friday – A18-49 Analysis:  UNIV was the top-rated network Friday night at 1.8/6 A18-49, according to final national ratings from Nielsen Media Research. UNIV came on strong the first two hours as Al Diablo con los Guapos won at 8p with 2.1/7 and Fuego en la Sangre at 9p ranked #1 with 1.9/6, besting the season premiere of Don’t Forget the Lyrics! on FOX in second place at 1.7/5. ABC’s 20/20 took the final win at 10p with 2.1/6.

Live + Same Day Household Ratings: Friday, September 12, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 3.8/7          Ghost Whisperer [r] 3.5/6, Ghost Whisperer [r] 4.0/7, Numb3rs [r] 4.0/7

FOX: 3.8/7          Are You Smarter Than a 5th Grader? 4.3/8, Don’t Forget the Lyrics [p] 3.4/6

ABC: 3.4/6          Alma Awards 2.4/4, 20/20 5.2/9

NBC: 3.2/6          America’s Toughest Jobs 2.1/4, Dateline Friday 3.7/6

CW: 2.5/4           Friday Night Smackdown! 2.5/4

UNIV: 2.1/4        Al Diablo con los Guapos 2.5/4, Fuego en la Sangre 2.3/4, La Rosa de Guadalupe 1.6/3

TELE: 0.7/1         El Juramento 0.4/1, Dona Barbara 0.7/1, Sin Senos No Hay Paraiso 0.9/2

MNT: 0.4/1         Academy [r] 0.5/1, Paradise Hotel 2 [r] 0.3/1

A18-49: UNIV 1.8/6, FOX 1.7/6, CBS 1.4/5, NBC 1.4/5, ABC 1.3/4, CW 1.3/4, TELE 0.5/2, MNT 0.3/1



Susan Lyne, formerly of Martha Stewart Living Omnimedia and ABC Entertainment, is now CEO of Gilt Groupe an e-commerce company that sells upscale products online at a discount, reports THR. Susan replaces former CEO/Founder Alexis Maybank who will become CSO.

Titan Worldwide hired Megan Andrews as National Account Manager for the company’s sales team. Previously, Megan worked as VP for Generation Outdoor.

Damona Resnick-Hoffman joined the SCI FI Channel as Director/Alternative Programming. Damona will be part of the development group that oversees the network’s unscripted reality programming that includes the franchise Ghost Hunters. She will report to Mark Stern, EVP/Original Programming, SCI FI and Co-Head/Original Content, Universal Cable Productions.

Warner Premiere upgraded Matt Bierman to SVP/Production where he will continue to work with President, Diane Nelson to engineer the company’s direct-to-DVD creative platform. Additionally, Matt is responsible for the made-for-DVD feature slate.

Critical Mass, a digital marketing agency and division of Omnicom, added to its creative team in Chicago by recruiting Jon Andexler as Creative Director; Vanessa Donley as Art Director; and Rina Mallick as Associate Creative Director.

David Stone is the new VP/Development at Buena Vista Productions. David is charged with developing non-scripted programming in the categories talk, game, reality and more for primetime, cable and first-run syndication. He will also concentrate directly on development for SOAPnet and other ABC-Disney entities as well as work overseas with Sweden-based Silverback, managing its first-look development deal with BVP. David will report to Ann Lewis Roberts, SVP, Buena Vista Productions and SVP/Alternative Programming and Development, SOAPnet.

Tribune Company appointed Phil Waterman as VP/GM of WGNO-WNOL/New Orleans. Phil will take the reins of the duopoly starting September 29. Most recently, Phil managed four stations in Baton Rouge as Group VP for Communication Corporation of America.


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This day in History:
Born on this day: Allen Funt (1914), Lauren Bacall (1924), B.B. King (1925), Peter Falk (1927), Ed Begley, Jr. (1949), Mickey Rourke (1956), Molly Shannon (1964)

Answer to Yesterday’s Trivia Question:  What was the only TV show of the ’70s to have its theme song top Billboard’s Hot 100?  WELCOME BACK, KOTTER Kudos to:John Domesick-Time Warner Global Media/NY; Douglas Hochstadt-ABC Television Network/NY; Brian Ricco-MultiVision Media, Inc./Ringwood, NJ; Anthony Salerno-MAXUS/NY; Judy Margolis-The Ad Place/Dallas; Mike Ritzman-NEXTMedia/Dallas; Kathy Yarbrough-Touchpoints Marketing/Gretna, LA; Tim Rank-HRP/St. Louis; George La Fountaine/Granada Hills, CA; Scott Seomin-FX/LA; Greg Stewart-Evolution Media/Burbank; Heidi Flydal-KFMB/San Diego; John Bassett/Toronto

Today’s Trivia QuestionOn the reality series Paradise Hotel, which contestant carried a small stuffed monkey around with him throughout his stay and what was his monkey’s name? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here   .

JOB OPENING: DIRECTOR, PRINT + DIGITAL PRODUCTION/BRAVO TV/NY: Manage dept, work flow, team, budget + planning.Strong comm + org skills. Work well under pressure. Previous Network exp req’d. Fill ASAP. Apply nbcjobs.com #846952 (9/23)

JOB OPENING: AFFILIATE RELATIONS MANAGER/iN DEMAND/NYC: Secure carriage, manage accts & relationships. Marketing bkgnd & min 4 yrs cable exp. 40% travel. Reply:

JOB OPENING: PROJECT MGR/AND COMPANY/LA: Entertainment adv agency seeks strong candidate to manage client comm, deadlines, creative dev. Industry exp req’d, sports mktg exp a plus. BS/BA+min 3-5 yrs exp. Resume to

JOB OPENING: MEDIA BUYER / WPB, FL: In-house automotive agency, Degree & min 5yrs exp. Knowledge of NSI, ARB, Scar & SmartPlus. Competitive salary & benefits. Resumes:

JOB OPENING: DIR. PARTNERSHIPS/LIFETIME TV/NY: resp. for utilizing Lifetime assets to lead the Part. division in the dev. & exec. of customized sponsorship packages Apply at: http://www.mylifetime.com/about/jobs.html (9/20)

JOB OPENING: NATL SLS ASST/UNIVISION COMM/NY: Provide support for AE’s, act as liaison w/ stations/clients. Highly orgnz’d, det oriented & proactive w/ exc comm. skills. All MS & Donovan skills req’d. Res:

JOB OPENING: MGR PR/AMC tv/NYC: Mng/exec media relations campaigns to support orig prgrmng, ad sales, affil sales & mktg goals.3+ yrs media relations exp. Strong relationship w/press. Res: www.cablevision.jobs ref# 7056BR (9/19)

JOB OPENING: DIR, TALENT/Discovery/SS: Prep offers, handle deal neg. etc. for Discovery’s Nets & internal bus/ creative units. Assume on-going deal mgmt for life of talent bus. relationship w/ DCL. Apply: www.discovery.com Req#8295 (9/19)

JOB OPENING: DEV EXEC/NY PROD CO proven track record in various genres & strong buyer contacts. Sr level prod credits a must. Network exp in a development capacity pref’d. Res/references/sal req’s to:

JOB OPENING: TV CHANNEL ASST PROGRAMMER/LAPTV/Atlanta: 2 yrs work exp; 1 yr TV Prgrmng exp; PC prof; Spanish & English; BA degree; Knwldg of L. American mrkt, culture & implementation of prgrmng strat. Resume:

JOB OPENING: ACCT EXEC/Nielsen Media Research/NY: Sales/client service of all Nielsen Media products to nat’l clients including Cable Networks, Brdcst Networks, Nat’l Agencies and Syndicators. Apply: www.Nielsen.com/careers 10412BR (9/18)

JOB OPENING: PR ROLE (4 Mo temp role)/Oxygen Media/NY: Work on campaigns for series/specials.Have proven rel’ps in media/print/brdcst/blogs/social ntwrkng sites. Solid writing/pitching skills req’d. Resume:

JOB OPENING: DIR., ONLINE PARTNERSHIPS & DISTRIBUTION/Scripps Networks/NY: Resp. for securing distrib. of SN programming across various platforms. Knowledge of TV/ Cable technology & media. Apply at: www.scrippsnetworks.com (9/17)

RETAIL SPACE: Production company looking for office/production space in Manhattan. Must be turn key with phone, internet and power; room for large staff w/edit suites. Email inquiries to

JOB OPENING: ASSOC RSRCH DIR/ZenithOptimedia/San Fran: Work with exciting automotive and telecomm clients. 5+ yrs mktg/rsrch exp; TNS/MI Strategy data sys., IMS, Nielsen, MRI, Simmons. Res:

JOB OPENING: DIR, INT’L MKTG, DIG. DIST/BURBANK/WARNER BROS. DIG. DIST: Support European offices in an effective worldwide rollout of VOD, EST & wireless content in existing & emerging growth opp mkts. Res:

JOB OPENING: ASST SPONSORSHIP MGR/NYC: Responsible for post sale execution of custom sponsorships sold by sales team across the ABC digital sites Background in online/digital marketing Apply to: www.disneycareers.com Req #173570 (9/17)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA/MARKETING INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online marketing programs for TVGuide.com. Res:

FALL INTERNSHIP CREDITS ONLY: EDITORIAL/MARKETING INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online editorial and marketing initiatives for TVGuide.com. Res:

FALL INTERNSHIP CREDITS ONLY: DEV/PROD INTERN/LA: Need hard-working, college student for Feature film & TV Distrib. Co. PC/MS Office lit; Script Coverage, admin., prod.-related duties. Attend meetings/pitches w/ exec. Res:

FALL INTERNSHIPS CREDITS ONLY : CREATIVE NETWORK VIDEO INTERN/NYC: Assist video team in planning & executing of projects. Duties: research, production coordination, set production assistance, admin & creative support. Non-paying internship. To apply visit: www.ketchum.com/careers (9/18)

FALL INTERNSHIP CREDITS ONLY: ENT PR INTERN/W. Hollywood CA: Need reliable, trust-worthy, focused college student for PR firm. PC/ntwrk/MS Office literate; resp incl: phones, PR materials, photo shoots & events. Res:

FALL INTERNSHIP CREDITS ONLY: Sesame Workshop/NYC seeks INTERNS for Sesame Street & Inter Prod, MKTG/PR, Educ & Rsrch dept. for various projects. Knwlg of MS Word/Excel/ email Res:
Stipend offered (9/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

SITUATION WANTED: ADMIN OR ASST POSITION WANTED / NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. 

SITUATION WANTED: AWARD WINNING NY based WRITER/PRODUCER/EDITOR seeks work in promos, sales tapes, sizzles, short form etc. Own Avid with 13+ years network exp. Email:
. www.bardsleyproductions.tv (9/19)

SITUATION WANTED: SP/ AP/ PRODUCTION COORD: 5+yrs prof brdcst exp will relocate,lifestyle, ent. news, bio, clip, doc, reality. Creative, field, coordination, rights & clearances. Personable, professional 

SITUATION WANTED: BIZ DEV EXECUTIVE/(NY/LA): 10 yrs sales exp, start-up, turnaround & F100 exp., strong in all media pltfrms. Open to top tier assistant and c-level pos in any entertainment field. Email at

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT –  Tuesday, September 16, 2008

ABC: Wipeout [f], Primetime: UFO’s
AZTECA: Camino a la Fama, Los 25 Mas, Pasiones Prohibidas
CBS: NCIS [r], Big Brother 10 [f], Without A Trace [r]
CW: 90210, Privileged
FOX: House [p ], Fringe
MNT: Street Patrol, Street Patrol [r], Jail, Jail [r]
NBC: The Biggest Loser Families [p], Law & Order: SVU [r]
PBS: Nova [r], P.O.V.
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, Aqui y Ahora

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