Tuesday, September 11th, 2012


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Cynopsis: Sports

Good morning. It’s Tuesday, September 11, 2012, and this is your first early morning Sports briefing. 

With the NFL season back in full swing, it didn’t take long for some ratings records to be broken. NBC drew an 18.0 overnight rating for Peyton Manning’s return to action on Sunday Night Football, marking the network’s top regular season overnight rating for a primetime NFL game ever and besting the 2011 number for the same week by 6.5%, according to Nielsen. FOX Sports, meanwhile, drew a 17.2 overnight score for its own national window featuring the 49ers/Packers in most of the markets. That score ranks as a record for the first week of the season for the company. In addition, FOX drew a record 10.2 rating in regional action, anchored by RG3’s win over New Orleans, for a 14.6% climb year-to-year. CBS’ singleheader drew a 10.4 in the overnights for a slight dip of 1.9%.

On the Air

Facing NFL competition, CBS’ coverage of Serena Williams’ win over Victoria Azarenka in the U.S. Open drew a 3.9 rating Sunday for the network, according to Nielsen. That number is down 7% from last year’s women’s final.

ESPN is turning to Kid Rock for the network’s coverage of the 10 races in the Chase for the NASCAR Sprint Cup which begins on Sunday. The musician will narrate and appear in the opening teases of the 10 races, with each tease tailored to the racetrack that hosts that week’s event. 

ESPN and ESPN2 will be offering two AL East games simultaneously on Wednesday as the first-place Yankees visit the Red Sox at 7p on ESPN, while ESPN2 carries the Rays/Orioles game at the same time. Dave O’Brien calls the Yankees game with analysts Nomar Garciaparra and Curt Schilling while Sean McDonough joins analysts Aaron Boone and Rick Sutcliffe next door.

CBS Sports announced that its SEC on CBS football game for Saturday, Sept. 22 will feature Missouri/South Carolina. Coverage starts at 3:30p as Verne Lundquist and Gary Danielson call the contest.

FOX Sports Media Group also unveiled its matchups for the 22nd slating Oklahoma/Kansas St. at 7p in primetime, marking the first-ever Big 12 regular season game to run on the broadcast network. On FX, the channel’s doubleheader coverage will include West Virginia/Maryland at noon, followed by Colorado/Washington St. at 4p.

World TeamTennis, the coed professional tennis league co-founded by Billie Jean King, locked in a deal with NBC Sports Network to carry the WTT Eastern Conference Championship and the WTT Finals on Sept. 15-16. The channel will air six hours of coverage, as Leif Shiras hosts the WTT broadcasts, joining Luke Jensen.

UFC is adding another December event to the mix, slating UFC on FX 6 for Dec. 14, according to a Tweet from Dana White. The Australia-based bouts will now join UFC on FOX on Dec. 8, and UFC 155 on Dec. 29. The FX card will include Hector Lombard vs. Rousimar Palhares.

NBC Sports will debut the second season of NFL Turning Point, on Wednesday at 10p, the episode will Peyton Manning’s return to the NFL to lead the Broncos to win over the Steelers; Robert Griffin III’s first-game for the Redskins, as well as in-game audio of Michael Vick against the Browns. 

EPIX will play host to former WBC, IBO and IBF Heavyweight Champion of the World Hasim “The Rock” Rahman, facing WBA Champion Alexander Povetkin in a 12-round world title fight on Saturday, September 29th. The channel will also offer boxing enthusiasts a closed-captioned simulcast of this world championship clash on its Jumbotron in Times Square in New York City.


Cynopsis: Kids! WEBINAR
Digital and Social Media Strategies for Kids TV:  How to Attract and Engage Kids and Tweens
Social media strategies to maximize results

Thursday * October 4, 2012 * 1:30 – 3:00 p.m. ET
Hosted by Gwen Billings, Editor Cynopsis Kids along with panelists:
Jamie Gutfreund – Senior Director, Business Development & Strategy, The Intelligence Group
Jim Mollica – SVP, Consumer Marketing, Nickelodeon
Scott Thomas – VP, Consumer Marketing Cartoon, Network
James Lema – Director, Product Development, Poptropica

Sponsorship & Promotion

NFL Network brought in Lexus to serve as the title sponsor of the halftime show for NFL Network’s Thursday Night Football. The Lexus Halftime Show will originate live from inside the stadium for each game on the channel’s newly expanded 13-game slate and kicks off on Sept. 13 with a Bears/Packers rivalry game. Lexus will also offer a Thursday Night Football Challenge, as well as presenting sponsorships across broadcast, digital and mobile platforms, including NFL.com’s Game Center feature.

David Beckham is once again a champion. MLS is releasing a list of the top selling adidas MLS player jerseys sold via MLSgear.com, MLSgearCanada.ca and MLS club websites for the period spanning March 10 – September 10. The LA Galaxy’s David Beckham took the top spot on the rankings, beating out Thierry Henry of the New York Red Bulls in second place, LA Galaxy’s Landon Donovan, the Seattle Sounders Fredy Montero and the DC United’s Dwayne De Rosario.

Digital Fields

International Business Times unveiled the beta version of SportsNet, an online platform for sports fans and enthusiasts around the world to create and share content on sports-related topics. The company described SportsNet as unique in that it is “inherently global and therefore differentiated from traditional sports coverage.” All content on SportsNet will be user-generated and approved by IBTimes’ select editors.

The Main Event

MLB Network offers Yankees/Red Sox with some markets receiving Rays/Orioles at 7p.

ON THIS DAY in 1983: Franco Harris becomes the third NFL player to rush for 11,000 yards in his career.

Answer to Our Last Sports Trivia Question: Name two of the first five players to be inducted into the National Baseball Hall of Fame. Babe Ruth, Ty Cobb, Honus Wagner, Christy Matthewson and Walter Johnson. Kudos: Lewis Blaustein- Lewis Brand Solutions/NY; Steve Flatow-Bloomberg Sports/NY; Barry Solomon-Retailability Inc./NY; Mark Altabe-Citibank, NA/NY; Matthew Meachem-Tribune Media Services/Queensbury; Jon Latzer-CineSport/New Jersey; Larry Kahn-Golf Channel/Orlando; Carol Teichman-Comcast Spotlight/Bloomfield; Tony Ferranti-MMSI/Warwick; John Ward-NBC Sports Group/Chicago; Bill Robertson-Tunheim Partners/Minneapolis; Dave Sikula-walmartlabs/San Bruno; Jerry Silbowitz-Size Sports & Entertainment/Beverly Hills; Judie Henninger-Valentine Productions Inc./Santa Monica; Roman Saienni-FOX Sports/LA.

In The Know: What NFL team originally drafted John Elway? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: AD SALES SERVICE EXECUTIVE/TV ONE/NY: BA req’d, Sales media planning exp pref’d. Monitors/services accts, create media plans, stewardship, prospect new bus, oversee media schedules. www.TVOneJobs.com (9/18)

JOB OPENING: SENIOR ANALYST AD SALES RESEARCH/NBCUniversal/Bravo/NYC: Must be familiar with research tools and ad effectiveness. www.nbcunicareers.com job# 6964BR (9/18)

JOB OPENING: DIRECTOR DIGITAL PRODUCT MGMNT/NBCSports/Stamford, CT: Lead Digital Product Mgmt  Web/Mobile/App products. 5+ yrs exp in Digital Prod Dev & Mgmt. Apply www.nbcunicareers.com #4529BR (9/18)

JOB OPENING: SR PRESS MANAGER, NBC/UNIVERSAL CITY: Run full multiplatform PR campaigns for NBC Entertainment programming. Min. 5 yrs exp in show publicity. Entertainment experience req’d, pref in TV. www.nbcunicareers.com (7015BR) (9/18)

JOB OPENING: SALES ASST/TV ONE/IL: BA & Min of 1 yr exp in Ad Sales or asst media buy pref’d. Primary contact w/ ad agencies & TV One depts for logistics of comm scheduling. Monitors/services advrtsng accts. Visit www.TVONEjobs.com (9/18)

JOB OPENING: AVID EDITOR/TV ONE/MD: 5-7 yrs of exp comm and/or promo editing. Editing promo spots; mktg presentations ad prgrmng. Avid Media Composer & effect skills. Adobe After Effects & Photoshop pref’d. Visit www.TVOneJobs.com (9/15)

JOB OPENING: ASSOCIATE PRODUCER/NYC: National daytime talk show looking for experienced AP for conflict resolution show. The candidate must have 3 yrs booking/casting experience to be considered. Resume to: [email protected] (9/15)

JOB OPENING: PROJ MGR RSRCH/NY: 5+ yrs TV rsrch brdcst/cableexp in data analysis & dvlpng estimates. Kwldg of Star/Nielsen sys. BA deg req’d. To apply, contact [email protected] (9/15)

JOB OPENING: DIR DIGITAL AD SALES RSRCH/Turner Digital/NYC: High level cust srvc, tough negotiator, run primary rsrch projects, media rsrch exp including 3+ yrs dig media rsrch, ad sales rsrch plus. Apply: http://bit.ly/Rwq4PB (9/15)

JOB OPENING: SR ANALYST, PRIMARY RESEARCH/SYFY/NYC: Work with team to plan, design, analyze & report consumer research projects. 2-3 years media/market research and BA/BS req’d. www.nbcunicareers.com (#6940BR) (9/14)

JOB OPENING: MGR SOCIAL MEDIA/ABC FAMILY/BURBANK: Manage social media presence across multiple sites: status updatesfan engagementprojct mngmntmngt of agenciescollaboration with internal depts www.disneycareers.com REQ 62268 (9/14)

JOB OPENING: SALES ASSISTANT/New York City: Work with Ad Sales dept. to service and maintain agencies and clients on daily basis. More info & apply: http://www.hallmarkchannel.com/jobs (9/14)

JOB OPENING: DIR CONSUMER MKTG/WEtv/NYC: 5+ yrs exp ntwrk TV w/tradit’l & digital milieus. Handle direct campaign dvlp w/creative & media agency. Execute integrated mktg plans to increase viewer engagement. Res: [email protected] (9/14)

JOB OPENING: DIR, AD SALES MKTG/AMC/NYC: 5+ yrs exp working w/ad Sales to develop/execute sponsorship, branded entertainment & custom mktng opps. Manage process from pitch thru fulfillment. Submit res: [email protected] (9/14)

JOB OPENING: SALES PLANNER/TVGUIDE/CHICAGO: Build media plans, steward deals, assist AEs in sales process, support network & online sales teams. 2+ yrs agency/sales exp. Competitive salary, excellent benefits [email protected] (9/13)

JOB OPENING: VP, RESEARCH, BROADCAST SYNDICATION/Disney ABC TV/BURBANK: Min of 12 years in media research w/ syndication/distribution exp. Apply www.disneycareers.com/ req ID 59837 (9/13)

JOB OPENING: SR PUBLICIST/LA: Handle publicity for New Daily Syndi Talk Show. Previous exp working In Content-Rich Talk Shows. Strong writing/pitching skills a must. Exp Syndior Station Community a +. Resume: [email protected] (9/13)

JOB OPENING: STATION MGR OPENINGS (2)/Radio Disney/NYC, Boston: Responsible for all sales, promo initiatives & day to day ops. 3+ years of sales management exp req. Apply www.disneycareers.com REQ 59842, 62390 EEO (9/13)

JOB OPENING: COORDINATOR, BIZ OPS/Viacom/NY: Resp. for supporting Content Distr. Mrktng/ Operating department systems that optimize workflow efficiency EOE/M/F/D/AAP apply www.viacomcareers.com (9/12)

JOB OPENING: SVP, DIGITAL OPERATIONS/NBC Entertainment/Universal City CA: Looking for an SVP, Digital Operations. Please visit www.nbcunicareers.com job#6908BR for more information. (9/12)

JOB OPENING: SR ANALYST, PROGRAM RESEARCH/USA NTWK/NYC: Provide top line and detailed multiplatform ratings analysis. 2+ years in television preferred, working w syndicated research programs. www.nbcunicareers.com (6971BR) (9/12)

JOB OPENING: SALES ASST/Univision Network Sales/NY: Entry-level assist 2 sr mgrs w/admin & project-based wrk. Strong comm skills & strength w/numbers are a MUST. Eng/Span bilingual a +, Resume/cover letter: [email protected] (9/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN INTERN/NYC: Create website/banner designs, editorial layouts for website with ties to popular TV shows. Experience with Photoshop, Illustrator required, CMS use/Flash a plus. [email protected] (9/14)

FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA INTERN/NYC: Build community for website with ties to popular TV shows. Cool celebrity project in the mix. Requires understanding of social media, excellent writing/phone skills [email protected] (9/14)

FALL INTERNSHIP CREDITS ONLY: RLTV (NYC): seeks intern to support the AD SALES AND MARKETING departments with research, marketing ideation, presentations and sales materials. Min 16 hrs/week. Submit resume/cover letter to: [email protected] (9/13)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNS/Burbank: We are currently seeking production interns to assist with video, audio production, research, creative resources, general office duties. Photoshop experience a plus. Send resumes to: [email protected] (9/12)

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