Tuesday, October 8th, 2013

Cynopsis: DIGITAL
10.08.13

Good morning. It’s Tuesday, October 8, 2013, and this is your first early morning digital briefing.

CONTENT MEDIA

Samsung is introducing an online reality competition series called SOS Island: Survival of the Smartest, available at www.sos-island.com. Contestants are given Samsung smartphones and must use of Vine and Instagram to complete challenges. Through their social profiles, fans are encouraged to follow the contestants and vote on who will win an island of their own.

Thrillist Media Group, known for men’s lifestyle brand Thrillist, is launching a new web tech publication called Supercompressor on Oct. 23. Its articles are geared to young men looking to purchase the latest smartphone or digital car technology. Microsoft’s Surface is the launch sponsor.

YouTube channel TOKYOPOP is promoting its animated and CG animated versions of its graphic novel I Luv Halloween in time for the upcoming holiday. A total of eleven episodes are available for this month through TOKYOPOP’s channel.

Video humor video network Break Media is also unleashing a month of Halloween programming, called 31 Days Of Scares. Original digital series Man At Arms will take part, and a series of spooky Vines titled Voorhess Vines will premiere on Break.com.

ADVERTISING

Twitter‘s next challenge in the IPO arena is to convince advertisers why its 215 million-user database is worth the $1 billion price. The biggest issue facing the site is the large number of spam accounts, which could hinder an advertiser finding value in its users. The Wall Street Journal reports Twitter has disclosed that only five percent of its users are spam.
In other words: Hate to keep comparing this whole deal to Facebook, but FB dealt with a similar problem when it went public last year, and disclosed the estimated amount of fake users as well  about the same, at 7%.

Paramount Pictures and Chrysler teamed up to promote the latest Dodge car model with the help of Will Ferrell’s Anchorman 2 character Ron Burgundy. The campaign will run across linear platforms, and specifically release spots with the Ferrell in character as he promotes the Dodge on the site BurgundyDodge.com and FunnyorDie.com. Video content will also be released on Dodge’s Facebook, Twitter, Instagram and a Tumblr page. (We saw these ads and they are a riot.)

Fellow automaker Ford also released its latest cross-platform marketing promotion with the CW, which gives viewers a sneak peak at the latest network series line-up. The CW hired “social ambassadors” with up to a million Twitter followers to promote the newest shows and talk up the Ford Fiesta. The initiative will launch with CW’s kick-off for its fall shows, starting today with The Vampire Diaries and the new The Originals.

Call for Submissions: Cynopsis is producing its annual Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

TECHNOLOGY

Apple’s iPhone 5s and 5c strategy is apparently paying off as it soars over rival Samsung. Research from analyst firm Canaccord Genuity shows that more iPhone 5s phones are being sold than the Samsung Galaxy S4. However, the real surprise is that the iPhone 5c is outselling the Samsung equivalent at both AT&T and Sprint stores.
In other words: Apple is leading the market even without top-of-the-line devices. This may well mean more updates of this sort to other Apple products in the future.


 A CYNOPSIS MESSAGE


Save the Dates for Cynopsis: Digital’s…

DIGITAL MODEL D AWARDS | NOV. 12 | GRAND HYATT | NYC
DIGITAL VIDEO MEASUREMENT SUMMIT | NOV. 13| GRAND HYATT | NYC

For registration information, please contact Pete Romas at (203) 899-8483.
For speaking opportunities, please contact Roberta Caploe at (917) 974-0640.
For sponsor information, please contact Mike Farina at (203) 218-6480.


RESEARCH

Nielsen and Twitter have unveiled its first list of TV show rankings yesterday, and there was little connection between most watched shows and most talked about shows. Twitter reported Breaking Bad took the most tweets for the week of Sept. 23-29 while the top primetime show in total viewers was actually NBC’s NFL Football: New England at Atlanta. The only show that did appear in both top ten lists for the week was The Voice, which ranked number two on Twitter’s list and number eight and nine on the primetime rankings.

MOBILE GAMING + APPS

AT&T updated its U-Verse TV Everywhere app to allow for live TV streaming on iPhones and iPad devices yesterday. U-Verse subscribers can access more than 100 channels at home on their Apple mobile devices, and 25 channels while elsewhere. The new app also comes with a new interface design and improved remote controls. AT&T launched the app for apple mobile devices sooner than expected, but Android users will still have to wait until Oct. 21 to use the updated app.

Sony’s PlayStation 4 mobile app is heading to Sony’s own PlayStation Vita handheld device with the next update to the app. SCE Worldwide Studios head Shuhei Yoshida took to Twitter to reveal the PS4 app’s name as well: PS4 Link. No word on when the update will happen, or when it will be available for other devices like Android or Apple. The PS4 will hit shelves Nov. 15.

Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success at the Cynopsis Future TV Summit!

EXEC MOVES

McDonalds has hired Atif Rafiq as its Chief Digital Officer. Previously, Rafiq was the general manager of Kindle Direct Publishing for Amazon.com.

Morgan Di Stefano announced she will be the new Director of Communications at OWN, The Oprah Winfrey Network. Stefano previously was Embassy Row’s Director of Publicity.


A CYNOPSIS MESSAGE


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!

OCT 16 // Millennials (sold out)
OCT 24 // Women (sold out)
OCT 31 // Kids, Tweens & Teens
NOV 13 // Hispanics
NOV 20 // Kids, Tweens & Teens

Advertising space is limited. Contact Mike Farina: 203.218.6480


DIGITAL SPOTLIGHT OF THE DAY

The Samsung Galaxy Gear smartwatch may be faring poorly with consumers, but its commercials are worth the time. The new TV spots escort a viewer through the evolution of the smartwatch as seen through iconic shows like The Jetsons and Star Trek. Whether you like the watch or not, let the nostalgia wash over you at www.cynopsis.com.


 A CYNOPSIS MESSAGE


Secure your seat now before the event sells out!

Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models
October 17 | Grand Hyatt |NYC

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

Gold Sponsor: ABC Family | Silver Sponsors: A+E & Rhythm
Participating Partners: BrightLine, NCC & TruthCo. | Media Partner: IAB



See you tomorrow,
Jessica Reese
10.08.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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To unsubscribe from this edition, click here. Or for further assistance please email [email protected].


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: PRGMG OPS COORD & MEDIA MGR/MIA, FL: Asst w/traffic & brdcst func for prog ops, Media mgmt & del of assets. Kwldg of file del methods req. 2+ yrs exp w/traffic or media mgmt. Must spk Engl & Sp. CV: [email protected] (10/15)

JOB OPENING: RSCH ANLYST ENTERTAINMENT/NBCU/NYC: Research Analyst in Entertainment Research of NBCU. Please directly apply on our career page for more information. URL or Email: HERE (10/15) 

JOB OPENING: DIGITAL AD SALES MGR/Food Network/Cooking Channel/NYC: 5yrs dig ad sales mktg, drive custom/off-the-shelf sponsorships, career focused pro w passion to develop career in Digital Ad Sales. www.scrippsnetworks.com #3855 (10/15)

JOB OPENING: SR. WRITER/PRODUCER/AMC/NYC: Proven experience writing and producing outstanding on-air promos at a broadcast or cable network required. Send CV and link to online reel to http://tinyurl.com/pmpzfjs (10/12)

JOB OPENING: PROMO EDITOR/AMC/NYC: Seeking self-motivated Avid editor with extensive experience creating on-air promos or trailers. Send CV and link to online reel to http://tinyurl.com/nc8pc8x (10/12)

JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Client oriented professional to support Integrated Ad Sales Marketing team w/ the development/execution of marketing elements and sponsorship initiatives. 3-5 yrs mktg exp. APPLY HERE (10/12) 

JOB OPENING: SVP RESEARCH/Turner Broadcasting System/ATL: Lead, oversee & manage entertainment research team. 15-20 years media (incl. television) experience required. Resume here (10/12)

JOB OPENING: JR PROD/LA: Mng all aspects of Prod for current titles (dvlpmnt/sched,budgeting) liaising w/ partners & SM teams 3+ yrs exp in animation/ent process, good knwldg of scheduling & budgeting, strong comm, flex team player. Resume to: [email protected] (10/12)

JOB OPENING: EXECUTIVE ASSISTANT/NBC/DC: Exec Asst to support GM of NBC station in Washington DC. Min 5 years admin experience. Must be organized, adaptable to shifting priorities, and thrive in fast pace environ. Apply HERE (10/11) 

JOB OPENING: VP, CRM/Viacom/NYC: 8-10 yrs operational exp in dig. Media buying. Working knowledge of mobile display environment. Dvlp/execute detailed media plans in display. Thought leader team player. Apply HERE  (10/10)

JOB OPENING: SR ANALYST/VIACOM/NYC: Resp for collecting, organizing & analyzing Nielsen data, prod of ongoing reports for TV Land as well as on the competition. 2+ yrs exp w/Nielsen data analysis is key. BA req. Full info & apply HERE (10/10)

JOB OPENING: SVP, PROGRAM PLANNING/BETN/NY: 12+ yrs TV Prgmg. Reports to EVP, Program Strategy. Oversees scheduling, prgrm analysis, acquisitions & ops teams. Works w/all depts to ensure ratings goals are hit. Resumes to: [email protected] (10/10)

JOB OPENING: COPYWRITER/Discovery/MD: Quick-thinking creative to craft original on-air and print promos for flagship brand. 3-6 yrs agency and/or broadcast marketing exp. Final Cut Pro, Adobe Premiere, or Avid exp a plus. APPLY HERE (10/10)

JOB OPENING:  ASST PROFESSOR FT FACULTY POSITION IN WRITING FOR TV/FALL 2014/Boston University’s College of Comm. Teach 3 courses/semester, primarily in writing for half-hour & one hour scripted TV series & orig TV pilots. Send CV HERE (10/10) 

JOB OPENING: VP, GLOBAL DIGITAL ACCTS (AMAZON)/LA CA: The VP Global Digital Accounts is responsible for creating and driving revenue and profitability plans for selected digital accounts. Sales Representative, Services Apply: HERE (FFE0002006) (10/10) 

JOB OPENING: DIRECTOR, AD SALES/REELZ/Chicago: Exp’d ad sales professional w/outstanding relationships to lead sales effort in Chicago. Apply: [email protected] (10/9)

JOB OPENING: RESEARCH ANALYST/FX NETWORKS/LA: Analyze ratings trajectory of FX Networks and key competitors. Service all FX Networks & partner on custom requests and ad hoc needs. 2 yrs. exp. http://bit.ly/143jbMF (10/9)

JOB OPENING: SR ANALYST AD SALES RSCH/NBC UNIVERSAL/NY: 1-3 yrs media rsrch exp, supp Sports & Olympics sales research, proficient w/research software, able to visually communicate insights. Click Here (10/9)

JOB OPENING: DIR PRGM, SERIES/Hallmark Channel/LA: Develop scripted series & current programs & oversee projects. 7+ yrs. exp. in prgmng at cable/brdcst co or prod co. Apply: www.hallmarkchannel.com/jobs (10/9)

JOB OPENING: SR TECH OPS DIR/CSI SPORTS/NY: Min 10 yrs TV Network exp. Resp. incl. overall workflow mgt, liaison to orig. facility/operator ops, tech & prod staff. Transmission/distribution exp req. Res/cvr to Rose: HERE (10/9)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: REALITY/DOCU-SOAP/COMEDY/PRODUCER/NY-STAMFORD: TV/Digital team leader with proven track record with MTV, HGTV, BET, SHO, TV LAND is available for a new project. Contact: [email protected] (10/15)

SITUATION WANTED: CREATIVE BROADCAST MARKETING EXPERT: 13+ years in advertising, marketing & broadcast companies. Hispanic & GM. Senior Management Experience. OAP Writer/Producer: http://rllera.prosite.com/ Contact: [email protected] (10/11)

SITUATION WANTED: Emmy-nominated TV PRODUCER with two decades worth of experience in news, talk, lifestyle, docu, & other non-fiction. Good with AVID & FCP. Email: [email protected] (10/11)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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