Tuesday, October 5th, 2010


A New TV Channel For Kids And Families
  (((( The Hub ))))
Launches This Sunday 10/10/10
Where …

To learn how your brand can connect with kids and families, contact Brooke Goldstein, SVP Ad Sales, (212) 548-5860, [email protected].  Visit hubworld.com!

Cynopsis: Kids!

Good morning. It’s Tuesday, October 5, 2010, and this is your first early morning Kids briefing.

Turner Content Solutions Asia Pacific enters into deal with free-to-air channel TV5 (Philippines) for the first Cartoon Network branded programming block in the Asia Pacific region.  Set to launch across the Philippines on October 18, the block will air 19 hours weekly (Mondays-Fridays 9a-10:30a and 4:30p-6p, and Saturdays/Sundays 9a-11a) and feature series dubbed into Tagalog (the Philippines’ native language), including Ben 10, Ed, Edd & Eddy, Chowder, Dexter’s Lab, League of Super Evil, The Powerpuff Girls, My Gym Partner’s a Monkey, Batman, The Brave & The Bold, and Johnny Bravo.  TV5 reaches 3+ million kids in the Philippines.

Indie music publisher Bug Music acquires the worldwide rights to Saban Music Group‘s (SMG) music publishing catalog.  Under the deal Bug Music will control the global rights to SMG’s entire music library across multiple platforms.  SMG’s catalog includes material from kid-targeted properties including Mighty Morphin Power Rangers, Digimon, The Addams Family Reunion, Teenage mutant Ninja Turtles: The Next Generation, Princess Sissi and Walter Melon properties, which a slate of theme songs, cues and scores 90+ TV series and 100 made for TV movies and specials.


Mondays are hysterical! At least on Cartoon Network they are.

Every Monday night, the laughs pile up with ADVENTURE TIME, SCOOBY- DOO! MYSTERY, INC., REGULAR SHOW and MAD!

In fact, our comedy block ranked #1 among B 2-11, B 6-11 and B 9-14 on all cable and broadcast from 8-9P every Monday since 9/6!*

Want to see what all the laughs are about? Check it out.
Source:  Cartoon Network Research based on Nielsen Media Research Data. Period: 9/6/10-9/27/10 by week; Mondays 8-9P; Data is live+same day; rankers based on AA.


Nickelodeon is partnering with Chorion and publisher, Frederick Warne & Co., which also owns the Beatrix Potter property, to develop and produce a new animated preschool series The Tales of Peter Rabbit.  Based on and featuring Potter’s Peter Rabbit characters, the new series is scheduled to air in 2012 on Nickelodeon and Nick Jr.  Nickelodeon and Chorion previously teamed on the animated preschool series Olivia and Max & Ruby.  The Tales of Peter Rabbit will include characters such as Peter Rabbit and Benjamin Bunny.  Frederick Warne & Co. is part of the Penguin Group.  Frederick Warne published Beatrix Potter’s first book The Tale of Peter Rabbit initially in 1902.

Singapore-based August Media Holdings and Classic Media are partnering to develop and produce up to ten TV series, based on classic American properties for the international market, in a deal that represents a US production investment of upwards of US$60 million.  To begin, August Media and Classic Media produce five new TV series based on properties from Classic Media”s library, which includes George of the Jungle, Underdog, Mr. Magoo, The Lone Ranger, Caster the Friendly Ghost, Rocky & Bullwinkle, Richie Rich and Little Lulu.  Select animated and live-action properties will be reinvented with Red Kite, a unit of August Media, and Classic Media’s creative teams heading up the effort.  August Media and Classic Media are currently in discussion with co-production partners, studios and broadcasters for the development of the first five series.

DQ Entertainment (DQE) enters into a new co-production deal with Germany’s ZDF Group for the 3D CGI animated series The New Adventures of Peter Pan (26×30).  DQE is producing the series with France’s Method Animation.  As a full co-production partner on The New Adventures of Peter Pan, ZDF has the right to appoint executive producers with editorial rights and also holds the distribution rights for German-speaking countries across Europe (excluding Italy and Turkey), as well as the UK, Ireland, South Africa and Latin America.  France Televisions has the rights to the series for France and French-speaking territories.  Slated to debut by the beginning of 2012, the 3D stereoscopic CGI series is budgeted at close to US$14 million.  Other production partners for the Peter Pan series include De Agostini (Italy) and ATV (Turkey).

Australia’s SLR Productions welcomes Scrawl Studios and Media Development Authority of Singapore as co-producers on the new preschool animated series Guess How Much I Love You  The Adventures of the Little Nutbrown Hare.  The series is based on the picture book by author Sam McBratney and illustrated by Anita Jeram, which is published by Walker Books.

FremantleMedia Enterprises (FME) inks a range of deals and partnerships for kid and family programming at Mipcom, as part of its ongoing efforts arena, including kids in all demos.

  • The company completes a three project development with Dan Clark Company (Brats of the Lost Nebula, The Save-Ums and Team Smithereen), which will include properties that can expand across multiple platforms.
  • FME partner with CBeebies In-House Production for a new CGI animated fantasy adventure preschool series slated for 2012.  FME will co-develop, co-fund and co-produce the series for CBeebies and will also handle the licensing and other ancillary rights globally and distribution rights (excluding the UK).
  • Also partnering with FME is Josh Selig’s Little Airplane Productions (to co-develop and co-produce a new preschool aimed mixed media animated series, Jo B. G. Raff.  The deal will see FME handling distribution rights worldwide.
  • FME and Australia’s Sticky Pictures join to develop a new TV series staring Bindi Irwin (Australia Zoo and Crocodile Hunter Steve Irwin’s daughter).  Sticky Pictures will co-produce the live-action series with FremantleMedia Australia.
  • The company is also partnering with Blue Rocket, a Tasmania-based digital media production company, to develop a new animated series.
  • FME teams with Random House for a co-development and production deal to create a series based on a popular kid’s graphic novel; a new development deal for a series based on the exploits of a real alternative rock band.
  • FME is in discussions with a US broadcaster about the series, which it describes as “The Monkees meets 1960s Batman.”
  • Producer/writer/creator Russell Marcus signs on to pen a new kid/family animated sitcom for The Hub, the new joint Discovery Communications and Hasbro cable channel.  Currently in development, the series is slated to debut in fall 2011 or mid-season 2011/2012.
  • Also on the way is a “re-imagined” version of DangerMouse, the classic UK animated series that FME owns.


PBS commissions a new season of 26 episodes of WordGirl from Scholastic Media for its K6-11 aimed PBS Kids Go! afternoon programming block.  WordGirl is produced by Scholastic Media and its animation studio Soup2Nuts.  WordGirl follows the adventures of mild-mannered fifth-grader, Becky Botsford, who transforms into the super vocabulary powered superhero WordGirl as she and her monkey pal, Captain HuggyFace, defeat vocabulary villains.

Rekkit Rabbit hops into more episodes as French broadcaster TF1 commissions a second season (52×13) of Marathon Media‘s HD animated series, for a total of 104×13.  Targeted to K6-11, the first season of Rekkit Rabbit is now complete and set to premiere on TF1 and Disney Channel Europe in early 2011.  The series revolves around Rekkit Rabbit, a 10-foot rabbit, who has left his role as a magician’s assistant and landed with his new pal, 12-year-old Jay.  Together Jay and Rekkit try to handle Rekkit’s unreliable magical abilities.  The series is penned by head writers Reid Harrisson (The Simpsons, George of the Jungle) and Mitch Watson (Scooby Doo!).  Created by Marathon Media, which is part of Zodiak Media Group, the series is distributed worldwide by Zodiak Rights.

FremantleMedia Enterprises acquires the exclusive licensing and distribution rights (outside of Canada) to the live-action tween/teen-targeted series My Babysitter is a Vampire, a Fresh-TV production.  The series was developed by Fresh-TV in association with Teletoon Canada, and debuts with a TV movie October, followed by the TV series in 2011.

American Greetings Properties (AGP) secures a new broadcast deal for Strawberry Shortcake in Russia.  Under the broadcast agreement, Canal J will air Strawberry Shortcake in Russia, Ukraine, Belarus, Kzakhstan, Kirghiszstan, Tadzhikistan, Uzbekistan, Moldavia, Azerbaijan, Armenia, Georgia, Estonia, Latvia, Lithuania, and Turkmenistan.  The broadcaster will air Strawberry Shortcake’s Berry Bitty Adventures TV series and The Strawberry Shortcake Movie: Sky’s the Limit in Russian on Tiji and Gulli throughout the region beginning this month.

Baraem TV, the preschool arm of Al Jazeera Children’s Channel, acquires the mixed CGI animated/live-action series Driver Dan’s Story Train from twofour54.  Baraem TV will televise the Arabic language version of the series, under the titled Captain Karim Qitar Al Hekayat, beginning next year.  Blink Studios, an animation/production studio based at twofour54 in Abu Dhabi, will produce the Arabic version of the series.


This week marks Zinkia‘s launch of the new Pocoyo (www.pocoyo.com) website, which features more games, puzzles and activities, in addition to the virtual world.  Currently available in English, Spanish and Italian, the website lets users to download exclusive content (e.g. screen savers) as well as take part in the Pocoyo community via blogs and forums.  The site also provides parents and care givers with a news and information section focusing on a range of kid’s issues, including health, education, and computers.

The Jim Henson Company signs a deal with software developer Computer Applications Development (C.A.D.), for use of C.A.D.’s web-based MediaRights sales process management system.  MediaRights allows distributors/producers/licensors to create rights, run availabilities, generate and manage sales orders, set payment terms, define contract terms, service materials, generate catalogs and view reports.

Warner Bros. Consumer Products (WBCP) is at Mipcom this week where it is unveiling its product portfolio based on Warner Bros. Animation‘s new half-hour TV series The Looney Tunes Show and more Looney Tunes 3D CG-animated theatrical shorts.  The Looney Tunes Show is slated to launch on Cartoon Network in the US in early 2011.  In addition to each episode’s main story, The Looney Tunes Show also features cartoons within a cartoon. The Tasmanian Devil, Speedy Gonzales, Marvin the Martian and other characters sing original songs in two-minute Merrie Melodies music videos, and the Road Runner and Wile E. Coyote are featured in two-and-a-half-minute CG shorts.


DQ Entertainment appoints Rashida Adenwala, currently the head of Company Affairs and Investor Relations, as an Executive Director/Finance & Investor Relations on its Board of Directors.  She is currently.  She has worked with DQE since 1989.

Greg Ballard is named SVP/Digital Games, Warner Bros. Digital Distribution and Warner Bros. Interactive Entertainment.  Ballard will report dually to Thomas Gewecke, President, Warner Bros. Digital Distribution and Martin Tremblay, President, Warner Bros. Interactive Media.  Ballard was most recently CEO of Transpera, a mobile video ad network.  He was previously President and CEO, Glu Mobile and CEO SONICblue.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, October 1, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1080; K6-11 650; TWEENS 9-14 508
NICKELODEON:         K2-11   875; K6-11 452; TWEENS 9-14 325
CARTOON NETWORK: K2-11   415; K6-11 267; TWEENS 9-14 198
DISNEY XD:               K2-11   166; K6-11 122; TWEENS 9-14   85
NICKTOONS:              K2-11   102; K6-11   75; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
   This Tiger Shark is landlocked on what series? DISCOVERY KIDS’ KENNY THE SHARK  Kudos to: Christopher Byrne-TimetoPlayMag.com/NY; Sheri Tan-Simon & Schuster/NY; Keith Manzella-EastWest MG/NY; Eric Covert-Disney Channels Worldwide/Burbank;  Lou Fazio-The Hub/Burbank;

Today’s Trivia Question:  If you’re watching Inspector Gadget, was does MAD stand for?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Jam with a Plan: A Cancer Research Benefit
featuring New Brown Hat
with Media Storm’s Craig Woerz
and a special performance by
Chris Barron of the Spin Doctors
A Climbing Vines Production

October 22, 2010 at 7 pm
Highline Ballroom
431 W 16th St, New York, NY
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Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: ACCOUNT DIRECTOR LOGO AD SALES/NYC: 7+yrs TV ad sales exp. Oversee sales efforts and team. Major agency exp. Understanding & appreciation for LOGO content. Apply www.mtvcareers.com (10/12)

JOB OPENING: AFFILIATE SALES DATA COORDINATOR/WGNA/NYC: Maintain, mng & organize affil sales database. Assist w/ implementation of new and ongoing sales mktg prgrms & spec projects. More info and apply: http://www.tribjobs.com/ (10/12)

JOB OPENING: DIR BASIC CBL SLS ADMIN/20th TV/LA: 2+yrs TV, Pay or Cable exp. Resp. for documenting and system input of all cable deals. Also resp. for legal rights and clearances. BA &/or Lgl exp. req. Resumes: [email protected] (10/12)

JOB OPENING: TRAFFIC COORD/CABLEVISION/Jericho NY: Min.1 to 3yrs Ad Traffic exp. Process/schedule orders for Ad time in heavy deadline environment. See full posting and apply to www.cablevision.jobs req (10/9)

JOB OPENING: ACCOUNT EXECUTIVE/West Nyack/NY: Seeks AE for local ad sales.3 to 5 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to www.cablevision.jobs req 12277BR (10/9)

JOB OPENING: COMMUNITY MGR/Edelman/NY: 2+yrs pr/mrktg related exp in soc media/WOM; digi savvy; strong soc media footprint; up2date w/ emerging trends/tech; comm/writing skills A+ Resume2: [email protected] (10/9)

JOB OPENING: SALES DVLPMNT MGR/DAILYCANDY/NYC: Work w/ad sales execs to create custom online/email & other multi-platform mktg solutions.2+yrs writing proposals (advrtsng sales, women’s lifestyle a focus a +) Res: [email protected] (10/9)

JOB OPENING: ACCT EXEC/Disney Interactive NYC: Online media, branded ent. over 20 sites incl. Disney.com & the Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp a must. [email protected] (10/9)

JOB OPENING: DIRECTOR, AD SALES/Disney Interactive NYC: Come from top tier online/new media company with 5+ yrs in online Ad Sales an absolute must. [email protected] (10/9)

JOB OPENING: PRIMARY RSRCH MGR/DISNEY ABC/CA: min 5 yrs exp in TV research, rtg anal & qual tsting, apt at Nielsen, strong analytical & written skills. Apply at: www.disneycareers.com (ID265400). (10/9)

JOB OPENING: SR PROJ MGR, RSRCH/ATL: Provide strategic, insightful & timely analyses in support of orgnztion’s goals, dvlpg estimates. 6+yrs exp nat’l media/prgrmng rsrch. Prior cable or ntwk rsrch exp. Res: [email protected] (10/8)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV2/mtvU/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/8)

JOB OPENING: MARKETING MANAGER/ION/NY: Support Affiliate Sales Team, create mrktg strat, implement mrktg initiatives, 5-7 yrs mrktg exp & mgmt exp required. Full ad: http://www.ionmedianetworks.com/page.php?p=careers&job=1227 EOE  (10/7)

JOB OPENING:  SR. AD TRAFFICKER/MTVN/SF: implementing online ad campaign.3+yrs dig media, adv, ad traff  exp/manage DART delivery. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/7)

JOB OPENING: ART DIR/ReelzChannel/Albuquerque:  5+ yrs exp mng graphics dept. Direct projects for on-air, print & web. Create & deliver high quality art & images for competitive advantage. Resume:  [email protected] (10/6)

JOB OPENING:  VOD Consultant/Playboy Entertainment/LA:  5 yrs. exp in ntwrk & VOD prgrmng, sched’g, film evaluation & acquisition. Ability to manipulate databases to provide analyses. Apply:  http://playboy.net-apply.com/17307 (10/6)

JOB OPENING:  VP/SR COUNSEL/ MTVN Legal Affairs/NYC: Support Content Dist & Mktg.Draft/review/negotiate variety of agreements from dist.8+yrs relevant media/cable in-house or law firm exp req’d. Apply: www.mtvnetworkscareers.com (10/6)

JOB OPENING:  ASSOC. PROD/NYC:  write & produce campaigns for on-air promos dept & support the senior creatives on staff. Strong writing & producing skills a must, 2+ years promo exp, reel req – apply at [email protected] (10/6)

JOB OPENING:  PRODUCT PLACEMENT EXECUTIVE/PMK*BNC/LA:  4-6 yrs exp; must have TV Integration network contacts & exp w/fashion & consumer products. Resume: [email protected] (10/6)

JOB OPENING:  SYNDICATION SALES EXEC/NY, LA & Chicago:  Entry level.  Req’s a min of BA, BS deg. Travel & ability to work as part of a team a must.  Exc. sales skills. Time mngmnt & PC efficiency essential. Resume/ref:  [email protected] (10/6)

JOB OPENING:  PRODUCER/ReelzChannel/Albuquerque:  Min 3+yrs exp producing a daily entertainment show. Must have passion for movies, TV, fashion & pop culture. Resume: [email protected]  (10/6)
JOB OPENING:  PREDITOR/ReelzChannel/Albuquerque:  3+yrs exp producing/editing weekly and/or daily shows & spots. Strong writing skills required. Must have passion for movies, TV, fashion & pop culture. Resume: [email protected]  (10/6)

JOB OPENING:  TV SYN/CONTRACTS ASSISTANT/NYC:  Prepare, maintain, and organize sales contracts and assist with rebillings and stewardship. Strong PC skills req. Send resume to [email protected] (10/6)

JOB OPENING:  MGR BUS. OPS/ESPN Inc./NYC: New Mgmt role! Manage ad sales team handling TV acct maint across mult agencies. Ad industry exp Req. Strong analytical and leadership skills & 3-6 yrs exp. Apply: www.espncareers.com Ref 258511 (10/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC:  START ASAP: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected]  (10/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (10/12)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/8)

SITUATION WANTED:  SR. AD CAMPAIGN MGR/NYC:  Exp’d online ad mgr. Optimize camps, traffick assets in DFP. 10 yrs prof media exp. Desire FT at a dynamic creative company. [email protected]  (10/7)

SITUATION WANTED:  DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/6)

SITUATION WANTED:  LINE PRODUCER/UPM with over 50 film & TV credits can schedule, budget and / or supervise your production. Please contact Hank Grover [email protected] 818-469-8569 http://pro.imdb.com/name/nm0344019 (10/6)

SITUATION WANTED:   BUDGET-FRIENDLY TV WRITER/PRODUCER  Funny and fast writer for multi-platforms, set savvy, talented celebrity interviewer and great visual memory in post. [email protected] (10/6)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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