Tuesday, October 30th, 2007


A CYNOPSIS MESSAGE FROM NBC UNIVERSAL DIGITAL MEDIA


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Cynopsis


10/30/07

Good Morning.  It’s Tuesday, October 30, 2007 and this is your first early morning briefing. 

Warner Bros. Domestic Television Distribution has sold The Bonnie Hunt Show to more than 55% of the country for its fall 2008 launch. The one-hour daily strip has been cleared in 15 of the top 20 markets and has been sold to several station groups including Hearst-Argyle, Gannett, Belo, Scripps, McGraw-Hill, LIN, Allbritton, Fox, Tribune, Clear Channel, Young, Sinclair, in addition to the previously announced two-year pickup on the NBC O&O stations in nine markets. The talk show is produced by Bob & Alice Productions and paraMedia, inc., in association with Telepictures Productions.

Tonight’s Premieres:
FX: Nip/Tuck at 10p
Univision:  Como Ama una Mujer at 10p
BET: Keyshia Cole 2: The Way It Is at 1030p
 
Tonight’s Finales:
Bravo: Queer Eye at 9p


229 Million Movie Fans Now Have Their Own Channel:  ReelzChannel.  Everything about Movies – 24/7

~ MORE GOOD STUFF ~

Just as news came yesterday Warner Bros. would return to the NATPE 2008 convention floor, comes news today that CBS Television Distribution will not be returning. You know what that means – no King World booth or suite, and no big annual bash.  This is not a final decision for all future NATPEs, in fact CBS TV Distribution says it will revisit this decision each year.  And with all that said, CBS Paramount International Television will be attending.  Sony has also opted off the convention floor this year – choosing to take a suite instead. As is now its tradition, 20th will also be in a suite.  NBC Universal will be on the floor.

USA Network and Sci Fi have ponied up for a handful of Lionsgate films, according to Daily Variety.  For a cool $20 million, the two cablers have picked up the rights to Saw II, 3:10 to Yuma, Good Luck Chuck, Chaos, Crank, The Condemned and War, among others.  Both Yuma and Chuck are still to be additionally cleared on a broadcast network or potentially to a second cable network. Crank and Chaos become available to USA and Sci Fi in 2009, while the majority of the others will make their way over in 2010.

HOLA Networks launched the first premium online display advertising network targeted exclusively to Hispanics living in the U.S. through a strategic partnership with 24/7 Real Media.  The new network opens with approximately 4.5 million unique users in the U.S. and will meet the needs of the U.S. Hispanic advertising market by offering updated optimization tools and segmentation capabilities. HOLA Networks includes international websites in Spanish that have audience penetration in the U.S. in addition to other U.S. Hispanic websites reaching niche and hard-to-find audiences.

Gannett Co., Inc. and Tribune Interactive, a division of Tribune Company, is partnering to expand a national network of local entertainment websites under the newly-formed company Metromix LLC, is headquartered in Chicago with a national content group based in Los Angeles. Metromix.com, co-owned equally by the two parent companies, will launch in the top 30 U.S. markets and other local metro areas in the coming months. Currently, Metromix is available in New York, Los Angeles and Chicago and other large Tribune markets and offers a one-stop guide to local restaurants, clubs, events, concerts, movies and more. Typical users are 21 to 34-year olds with large disposable incomes.

Cynopsis Weekender College Edition returns on November 15th!  Here’s how it works — if you’re currently a college student here or abroad, submit to Cynopsis your essay of 350 words or less on any topic relating to television.  If your essay is one of four chosen as the most insightful, original, humorous and/or well-written, it will included in a special College Edition of Weekender.  All four winning essay writers are awarded $350. Entries must be emailed no later than Friday, November 9th to me at
, subject Weekender College Edition.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!

Five Media General stations may soon be on the block.  Stations in Jacksonville, FL; Lexington, KY; Panama City, FL; Alexandria, LA; and Toccoa, GA, are all potentially on the block, according to a statement released yesterday by the company.  Media General also owns newspapers in Richmond VA and in Tampa.  Media General says there is no specific timing for a final decision if the stations will be sold.

~  PRODUCTION & DEVELOPMENT ~

In anticipation of its upcoming makeover January 1 from Court TV to truTV, the network revealed its new tagline: “Not Reality. Actuality.” with a promise to viewers to offer programming involving real situations, real stakes and real people. The network also unveiled plans for two new series:

  • Sky Racers about Desiree Horton, a female news helicopter pilot in Los Angeles.
  • One False Move follows people whose jobs and adventures take them to the edge of disasters.

Animal Planet started production on Petfinder the new one-hour original series set to premiere early next year based on the website that matches people with pets from their local animal shelter. The first 13 episodes will be shot in hi-def in and around the Los Angeles area. Wildlife expert Jarod Miller and celebrity dog trainer Dina Zaphiris will co-host the production from 3Ball Productions.

Lifetime begins production of its newest pilot project The Verdict next month, produced by Lionsgate.  The story focuses on a celebrity who has been accused of hiring someone to kill her love.

Based on the UK series Spaced, Fox‘s new comedy pilot project is about a man and woman who pretend to be a couple to get cheaper rent rates.  This project is from Wonderland Sound and Vision, Warner Bros. TV, and Granada producing. 

Casting Call: The CW is hosting a national search for Beauty and the Geek season five this Saturday, 2p in Boston at The Estate. Beauties and geeks are welcome to try out for the show. For details and to RSVP, go to:  http://www.facebook.com/n/?event.php&eid=18734708376 .


A CYNOPSIS MESSAGE FROM CABLEU


IT ENDS WITH U

PROGRAMMERS & PRODUCERS: What do you need to know to do your job better?

How about a constantly updated guide to what’s working (and not working) for the hottest cable networks, and what programming they need.

Comprehensive information & analysis on over 100 U.S. cable networks.Get it all, and more, exclusively at CableU .

What can CableU do for U ?

www.CableU.tv Know Networks Better. Pitch Smarter.


~ EXECUTIVE MOVES ~

Don Parsons joined CaribeVision as President/Sales effective immediately. Don, who has twenty years of experience in executive management and sales roles, will oversee the company’s sales force.

Horizon Media added Cindy Riccio as Director/Communication. Cindy comes to Horizon from Hanesbrands Inc. where she created brand PR campaigns for more than nine brands including Hanes, Champion, Bali and Playtex. Furthermore, Horizon promoted Angela Mailloux to VP up from Broadcast Group Manager in the Los Angeles office.

Kent Haehl returns to Channel One Network and Channel One News, owned and operated by Alloy Media + Marketing Company, as CEO. Most recently, Kent was EVP at In-Store Broadcasting Network (IBN). In his new role, Kent will oversee the direction and strategic development of Channel One Network products and in particular for the teen-targeted Channel One News.

CBS Television Distribution upgraded Stephen Hackett to SVP/NSM. Along with his new responsibilities, Stephen will continue to manage the Dallas office in addition to working with CTD’s national sales team to syndicate the company’s roster of first-run and off-network programs as well as web-based content and brand extensions to local television stations.

Spike Digital Entertainment Group named Rebecca Keszkowski as Senior Director/Integrated Marketing, Digital. She will form and lead an integrated marketing team which will focus on digital-only sponsorships for Spike.com, GameTrailers.com and Xfire. Based in New York City, Rebecca will report to Dario Spina, SVP/Integrated Marketing for MTVNE. In a related move, Samantha Newman is now Director/Integrated Marketing for MTV Networks’ Entertainment Group which includes the multi-platform brands of Comedy Central, Spike TV and TV Land networks along with their websites and other sites such as AtomFilms, AtomUploads, GameTrailers.com and Xfire. Based in New York City, Samantha will also report to Dario Spina and is responsible for all integrated marketing strategies for the entire MTVNE Group.

Martha Stewart Living Omnimedia, Inc. (MSLO) announced three new appointments: Jacki Kelley as EVP/Media Sales joining from Yahoo! where she was VP/Worldwide Sales Strategies and Solutions; Lee Heffernan, who has been a consultant to MSLO will now be SVP/Integrated Marketing; and Tom Barreca coming from World Wrestling Entertainment where he was EVP/WWE Enterprises, has been tapped as SVP/Digital and Emerging Media. All three are charged with further developing and increasing the company’s digital offerings and will work closely with MSLO’s publishing, broadcasting and internet teams to create new revenue opportunities.

Betsy Brightman is the new VP/Affiliate Relations and Distribution at Retirement Living TV. Betsy is charged with securing linear carriage for the network with cable and satellite operators and will work on developing a new media distribution platform.

Fox Cable Networks appointed Brian Peterson to Director/Corporate Communications for the company’s more than 35 cable and satellite-delivered programming networks. Most recently, Brian was Director/Media Relations for Fox Sports Net North in Minneapolis. In his new role, he will report to Thomas Tyrer, SVP/Corporate Communications and Cross-Platform Operations, Fox Networks Group.

Dan Limerick advanced to SVP/Business Affairs at Warner Bros. Television (WBTV) where he will continue to report to Brett Paul, EVP/Business Affairs, Operations and Finance. Dan works as the main contact person and business affairs negotiator for several of the studio’s producers and as WBTV’s business affairs representative on many shows including Smallville, Two and a Half Men and Notes from the Underbelly among others.

Centris, the entertainment, communications and technology research and competitive intelligence firm, hired David Klein as EVP to supervise its new West Coast office based in Los Angeles. In addition, David will handle sales, marketing and client service efforts for all Centris products.

Tom Ascheim, who has been with Nickelodeon for the last 17 years and most recently as GM, is leaving the company to become CEO of Newsweek magazine. Congratulations Tom!

Former VH1 VP/Communications Tracy McGraw moves to BET Networks as VP/Communications, reporting to Jeanine Liburd, SVP/Communications and Public Affairs. Based in New York, Tracy will lead the network’s publicity and press efforts for its series, specials and tentpole events.

Deborah Blackwell, GM at SOAPnet, announced she will leave the company in early 2008. Deborah, who has been with the network for six and a half years, will remain as a consultant until her contract expires. Brian Frons, President/Daytime, Disney-ABC Television Group, said he will not replace Deborah’s position and will manage the daily operations of the channel.

~ ELSEWHERE AT CYNOPSIS … ~

Today in Cynopsis Kids

  • Jetix Europe localizes a channel in Bulgaria
  • Atlantis SquarePantis with David Bowie premieres
  • Shrek the Halls gets a premiere date

Today in Cynopsis International

  • Eurocinema signs exclusive deal with Iranian Film Society’s rep, Nima Entertainment
  • Television Korea 24, Inc. tvK on Comcast Cable in Maryland
  • Off the Fence to fly away following agreements with several international airlines

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • NBCU Chief Jeff Zucker rips Apple, defends Hulu.com
  • CNN launches a citizen news service on Second Life
  • Skype unveils the White Phone in the UK, more territories to follow
~ RATINGS ~

Sunday – A18-49 Analysis: FOX finished the World Series on top Sunday night at 6.0/15 A18-49, according to fast affiliate ratings from Nielsen Media Research. At 7p, FOX led with its World Series Game 4 coverage at 5.1/15 and again at 8p with 6.2/15. More viewers watched ABC’s Desperate Housewives at 9p with ratings at 7.1/16 which beat the World Series on FOX at 6.8/15. ABC continued in first through 10p as Brothers & Sisters delivered a 5.1/13.

Live + Same Day Household Ratings: Sunday, October 28, 2007 – time period averages. Source: Nielsen Media Research


FOX: 10.8/17       MLB – World Series Game 4 [7p-10p] 10.8/17


ABC: 8.6/14        America’s Funniest Home Videos 5.4/9, EM: Home Edition 8.5/13, Desperate Housewives 11.8/17, Brothers & Sisters 8.8/14


CBS: 7.3/11          60 Minutes 8.6/15, CSI [r] 6.2/10, Cold Case 7.5/11, Shark 6.8/11


NBC: 3.2/5          Football Night in America 2.3/4, Movie: The Bourne Supremacy 3.7/6, Dateline 2.5/4


UNIV: 1.3/2          La Hora Pico 1.2/2, Cine Especial: Las Delicias del Poder 1.3/2


CW: 0.8/1             CW Now 0.6/1, Aliens in America 0.6/1, Life is Wild 0.8/1, America’s Next Top Model [r] 1.0/2


TELE: 0.7/1           Eternamente Selena 0.5/1, Cine Especial 0.8/1


A18-49: FOX 6.0/15, ABC 5.0/13, CBS 2.6/6, NBC 1.7/4, UNIV 1.3/3, TELE 0.5/1, CW 0.4/1


 


A CYNOPSIS MESSAGE FROM REELZCHANNEL


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Finally a channel for movie fans!

ReelzChannel is the only channel 100% dedicated to everything about movies 24/7.  Whether it’s on TV or online, ReelzChannel brings movie fans breaking movie industry news, exclusive interviews, behind the scenes footage, hidden gems, biographies and much more.  Now movie fans have everything about movies in one place.

For advertising opportunities contact Aymon DeMauro, SVP Ad Sales, (212) 697-1084,

www.reelzchannel.com



This Day in History:
1938 – Orson Welles’ The War of the Worlds aired on CBS radio. Panic ensued among listeners believing the dramatization was a live news event about a Martian invasion.

Answer to Yesterday’s Trivia Question: Actress Julianne Moore started her career on which television soap opera?  THE EDGE OF NIGHT (Carmen)  Kudos to:  Rev. Mr.Mark Wajda-Diocese of Orlando/Boynton Beach, FL; Monica Caraffa-RDR Promotions/Media, PA; Gerry Bixenspan-TV Marketing/NY;  Michael Portney-SMART-4-Kidz/NY; Bob Sieber/Birmingham, AL; Steve Howard-Studio Audience Warm-up Comic/Burbank; Bobbi Fisher-Foster/Tailwind Entertainment/Burbank; Roz Seibold-Tucson Hearing Clinics/Tucson, AZ; Coleen Raymann-Disney/Burbank

Today’s Trivia Question: What was the name of the late ’60s TV series that featured a female private investigator who was partial to leopard print attire and even had a pet ocelot?   (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
10.30.07

Cynopsis Ad Sales: 
Mark Bohn- 203- 583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here


JOB OPENING: CONTRACTS ASSISTANT/CBS TV DIST/NY: Media Sales Dept seeks Contracts Asst to draft & revise contracts, maintain spreadsheets. Strong Word, Excel, math, & admin skills. Inc sal req in cover ltr 
. (11/6)

JOB OPENING: RESEARCH ANALYST/IAG RESEARCH, NY: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.Resume via web: http://www.iagr.net/analyst (11/6)

JOB OPENING: ONLINE PRODCTN ASSOCI w/ HTML (hand-coding required), CSS, XML, JavaScript, CMS & Flash skills. Exp w/ blogging, video editing, writing/editing, design all huge pluses. NYC based. Resume:
(11/3)

JOB OPENING:  DIRECTOR OF BUSINESS DEVELOPMENT/Columbia, MD: Lead/expand relationships with existing strategic partners. Build and analyze financial models related to new business opportunities. Please visit www.rl.tv for more info.  (11/2)

JOB OPENING:  ASSOC MKTG MGR/BBC mtn gllry/NYC: Mng mktg initiatives. Custmr contct, print & online ads, trdshws, dir mail. Analyze mktg activities, ID & dvlp cust needs, prjct mngmnt. 2 yrs mktg coord. Res:
(11/2)

JOB OPENING:  CONTRACT ADMIN/BBC NYC: Wrk w/ custmrs, track invoices, problem slvr, admnstr contracts correctly. Track AR status of BBC.com sales, minimize level of debt. Res:
(11/2)

JOB OPENING:  RESEARCH MNGR/ABC/Burbank: 3+ yrs exp. Syndicated research. Wrap Overnights/Sweeps/Galaxy Explr. Provide local sales pitches, ratings projections, and wide range of data/info. Apply at disneycareers.com REQ ID 118404 (11/2)

JOB OPENING:  SENIOR BRDCAST NEGOTIATOR/Zenith Media/NYC: 5+ yrs buying experience.
(11/2)

JOB OPENING:  DIRECTOR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na tl TV Rsch. EOE/M/F/D/AAP. Apply mtvncareers.com (11/2)

JOB OPENING:  DIR MARKETING (Freelance Dec 07 – Mar 08), Nickelodeon/NYC: 7+ yrs Exp. building & executing marketing strategies; Team mgt; Budget mgt, working with multiple departments. EOE/M/F/D/AAP apply
(11/2)

JOB OPENING: SALES ASST/FOOD/FINELIVING NETWORKS (NY), entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to www.scrippsnetworks.com . (11/01)

JOB OPENING: JUNIOR PUBLICIST/PR/FOOD NETWORK (NY), work w/ PR team on projects such as writing press materials, campaigns, events & other press requests. Min 2-4 yrs. PR exp. Send cover LTR and resume to www.scrippsnetworks.com . (11/01)

JOB OPENING: COMMUNICATIONS PLANNER/(NY and LA): Entertainment, telecom, packaged goods, retail and pharmaceutical accts now hiring!  BA, 2+ yrs exp.
Send resume:
. (11/01)

JOB OPENING: BUYER, NATIONAL BROADCAST/Zenith  NY:  Well-known telecom and pharma accts!  BA, 2/3+ yrs exp.  Send resumes: 
(11/01)

JOB OPENING: SR BUYER, NATIONAL TV +RADIO/Optimedia NY: Pharma/retail accts. BA, 3+ yrs exp. www.optimedia-us.com Send resumes:
(11/01)

JOB OPENING: COMMUNICATION PLANNING SUPERVISOR/(NY): Pharmaceutical acct. BA, 5+ yrs exp. Send resume:
   www.optimedia-us.com (11/01)

JOB OPENING: ASSOCIATE DIRECTOR/Optimedia: Strategic Insights -10+ yrs media research exp, including primary.  Work on all clients, new biz, etc. www.optimedia-us.com . Resumes to:
(11/01)

JOB OPENING: SR COMMUNICATIONS PLANNER/SEATTLE:  Resumes to:
(11/01)

JOB OPENING: DIR OF ENGR, NEW MEDIA INCUBATOR/Menlo Park,CA: seeking exp, entrp devlpr &leader to oversee techn dev &ops. Solid skills in JSP/Servlets/HTML. Exp w/XML/JavaScript/CSS &Linux envir.send res to:
(11/01)

JOB OPENING: JAVA ENGINEER, NEW MEDIA INCUBATOR/Menlo Park,CA: design & code key features for new apps. Strong Java skills & exp. JSP/Servlets/HTML. XML/AJAX/JavaScript/CSS & Linux envirn a plus. Send res to: 
(11/01)

JOB OPENING: SALES PLANNER/Outdoor Channel, NY: Create proposals, mkgds, manage adu, 3+ yrs exp cable sales or buying, detailed oriented, media math skills. Dealmaker exp a +. Resume: 
(11/1)

JOB OPENING:  DIRECTOR, CONTENT DEVELOPMENT/Intersport/Chicago: Develop/distribute original content for television/digital. 6+ years experience in development/production in a wide variety of genres. Apply @:
(10/31)

JOB OPENING:  MGR DIGITAL RSRCH/MTVN: Seeking 2-4 exp. in dig. rsrch with knowledge of Dynamic Logic/Insight Express brand solutions, familiarity with web tracking & syndicated research. ( www.mtvncareers.com) (10/31)

JOB OPENING:  AD SALES MGR/Ovation TV NY: spt. med sales team in managing proposal, presentation, campaign mgmt functions. order entry, work with ad ops, provide acct spt. functions, build presentations. Res:
  (10/31)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume:
(10/31)

JOB OPENING:  DIRECTOR, CLIENT SERVICES/Comcast Intl Media Group (prev E! Int’l)-LA: Fulfillment of int’l TV deals (tape/sat/ftp). Int’l TV sales/channel servicing exp req’d; post prd’n exp. preferred. Apply www.eentertainment.com (10/31)

JOB OPENING:  SALES ASST/FOOD/FINELIVING NETWORKS (NY): Entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to www.scrippsnetworks.com (10/31)

JOB OPENING:  JUNIOR PUBLICIST/PR/FOOD NETWORK (NY): Work w/ PR team on projects such as writing press materials, campaigns, events & other press requests.  Min 2-4 yrs. PR exp. Send cover LTR and resume to www.scrippsnetworks.com (10/31)

JOB OPENING:  SALES PLANNER/Univision Online-NYC, NY: Assist w/creation &maintenance of sales presentations. Exp w/in an AD Agency or Ad sales. 1-2 yrs of exp w/ strong written & comp skills.Email:
  (10/31)

JOB OPENING:  MGR OF AUDIENCE RSRCH/MTV Networks, Chicago: Exciting opp to join one of the world’s leading creators of prgrmg & content across all media platforms. job description at www.mtvncareers.com (10/31)

JOB OPENING:  SR EDITOR/About.com: Lead development of a best-in-class vertical in the parenting category. Ideal candidate should have extensive exp in leading online vertical development. Apply at: http://jobs.about.com/#ct5 (10/31)

JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/MTV Networks/NYC: 3+yrs exp (consult/InvestBnk/M&A/BizDev), Strg financ Model/Excel skills, Strng Analyt Thinker, MBA & NewMedia exp A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/31)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at 
.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

Interested in posting your Video Resume?  Contact
for more information ….

SITUATION WANTED: Call NYC’s PREMIERE ENTERTAINMENT LIFE COACH for help with bios, resumes, website content and more.  646-331-3143.  www.theentertainmentcoach.com. (11/6)

SITUATION WANTED: INTERNAT’L TV Exec w/extensive exp in sales, mktg, licensing, acquisitions, distribution, co-production packaging, and management is available either full time or on consulting basis.
(11/6)

SITUATION WANTED:  Kick Ass Aussie EP new to NYC, lots reality/obdoc/lifestyle exp. Has  green card, will travel, available as writer/director/post prod. Great refs, tapes. email:
(11/6)

SITUATION WANTED: ENTERTAINMENT MARKETING/PROMOTIONS CONSULTANT (FORMER INDUSTRY EXEC ) with 20-yr successful track record in film, television and print. Available for project work. Based in NYC. Will travel. Contact:
(11/2)

E-mail
for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


WHAT’S ON TONIGHT – Tuesday, October 30, 2007


ABC: It’s the Great Pumpkin, Charlie Brown [r], Dancing with the Stars (Results), Boston Legal
CBS: NCIS, The Unit, Cane
CW: Beauty and the Geek, Reaper
FOX: Bones, House
ION: Mama’s Family, Mama’s Family, Who’s The Boss?, Who’s The Boss?, Sue Thomas F.B.Eye
MNT: Breaking the Magician’s Code: Magic’s Biggest Secrets Finally Revealed [r], Iron Mask
NBC: Singing Bee, The Biggest Loser, Law & Order: SVU [r]
PBS: Nova, Frontline, Independent Lens
TELE: Madre Luna, La Esclava Isaura, Pecados Ajenos
UNIV: Amar sin Limites, Destilando Amor, Como Ama una Mujer [p ]

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