Tuesday, October 30th, 2007



Cynopsis: Kids!

Good morning. It’s Tuesday, October 30, 2007, and this is your first early morning.

ABC will premiere DreamWorks Animation’s new animated holiday special, Shrek the Halls (1×30), on Wednesday, November 28 at 8p.  Initially announced last fall, Shrek the Halls features the voices of Mike Myers, Eddie Murphy, Cameron Diaz and Antonio Banderas reprising their original roles from the Shrek feature films.  The special is penned by Gary Trousdale & Sean Bishop and Theresa Cullen & Bill Riling, with Trousdale also serving as director on the project.  Produced by Teresa Cheng and Gina Shay, the special is executive produced by Aron Warner.  Shrek the Third will be released on DVD and HD-DVD on November 13, 2007.

This week marks Jetix Europe’s launch of a localized channel in Bulgaria.  While Jetix has been available in Bulgaria for the last nine years, this is the first localized kids TV channel in the country.  Currently 30% of the channel’s programming is broadcast in Bulgarian, with plans to be 100% in Bulgarian by early 2008.  This will include Bulgarian language versions of Jetix shows such as Pucca, What’s With Andy, Naruto and W.I.T.C.H.  The channel is now available in upwards of one million HH through Bulgaria’s cable and satellite services, including Bulsatcom, ITV Partner, Cable Tel and Eurocom Cable.


Nickelodeon premieres its first TV movie, SpongeBob’s Atlantis SquarePantis, featuring guest star David Bowie, on November 12, 8-8:45p.  The movie will be followed immediately by, Behind the Panties  How We Made Atlantis SquarePantis, at 8:45-9p.  The hour-long special will cap off the network’s 12-hour on-air SpongeBob SquarePants programming, 9a-9p, which includes favorite episodes of the series selected by viewers, and online throughout the day Patchy the Pirate (Tom Kenny) hosts a talk show on TurboNick.  Kids can logon now and vote for their favorite SpongeBob episodes. Dodge and Bandai will serve as on-air sponsors for the TV movie.  To support the event, Nicktoons Network will air water-themed episodes on November 12, while Nick.com takes a deep breath and goes underwater as of November 1, featuring bubbles, such as bubble related games where acquired points can unlock content.  Fans will also be able to create virtual bubble buddies.  Finally, Nick and THQ will release SpongeBob’s Atlantis SquarePants video game for PlayStation 2 on November 5, while Nickelodeon Home Entertainment and Paramount Home Entertainment will release the TV movie on DVD on Tuesday, November 13.

Decode Entertainment has sold the first two seasons of the live action series Naturally Sadie (39×30) to Nickelodeon Germany.  Additionally, Nickelodeon channels picking up season three of Naturally Sadie is Nickelodeon in Australia, Italy, Israel, Scandinavia and Spain.  Nickelodeon UK previously picked up the third season.  Elsewhere 7 Arts (Middle East) has acquired the third series and Planete Juniors (France) takes season one.

Granada International will attend Asia Television Forum, where TV content deals across multiple genres are made with Asian buyers and partners, in Singapore, November 28-30, 2007.  Granada will showcase a range of programming including those targeted to kids and families:

  • My Boy Jack (1×95) is a family targeted drama starring Daniel Radcliffe (ya know Harry Potter) based on the true story of Jack Kipling (Radcliffe), the 17-year-old myopic son of author Rudyard Kipling, who went missing shortly after going into battle during WWI.  The movie then follows the attempts of Jack’s parents, played by David Haig and Kim Cattral, to find their son.  Penned by Haig, My Boy Jack is directed by Brian Kirk (The Tudors, Middletown), and co-produced by Ecosse Films, WGBH Boston and Ingenious Broadcasting for ITV in association with Octagon Films and Granada.  My Boy Jack was originally written for the stage, and is also the title of a poem by Kipling.
  • Ballet Shoes (1×95) is a family drama produced by Granada for the BBC.  Based on author Noel Streatfeild’s 1936 book Ballet Shoes, the movie stars Emma Watson (ya know Hermione from Harry Potter) as the oldest of three orphaned girls adopted by an explorer uncle and raised by his niece. Victoria Wood also stars.
  • Boowa & Kwala (52×5) is the new preschool animated series produced by PMMP/UpToTen.com for Canal J and Radio Canada.  The show features music filled stories about Boowa, a blue dog that likes to play, sing and laugh, and Kwala, a funny inquisitive yellow koala.  Set to bow in 2008, Boowa & Kwala is already a popular kid website (
  • www.boowakwala.com ).

  • Supernormal (52×11) is a new family aimed animated series from Granada Kids and World Leaders Entertainment in association with Granada International.  The show underlines the idea that you don’t have to be super to be a hero.
  • Funky Valley (16×5) a new round of episodes of this preschool series from Honeycomb Animation Productions for five.

Correction: My superpowers were temporarily zapped yesterday; both Superman and Batman are DC Comics.


Speed Racer Enterprises revs up a round of license deals for the classic animated TV series Speed Racer (52×30) as well as the new animated Speed Racer: The Next Generation (26×30) series, which is slated to bow on Nicktoons Network in 2008.

  • Jada Toys takes the classic Speed Racer license for toy vehicles in the die-cast, battery operated remote control, and pull-back categories, as well as for vinyl figures and die-cast key chains. Product will begin rollout in Q1 2008.
  • Senario picks up rights to produce Plug ‘N Play video games with inflatable interfaces for classic Speedy, with an option for the new series.  Products set to debut from Q2 2008.
  • ES Originals is producing a range of kid’s footwear (e.g. athletic, slippers, boots, EVA etc) and bags (e.g. backpacks, rolling bags, luggage, lunch bags etc).  Additionally ESO is creating a small leather goods and all hosiery for both the classic and new animated Speed Racers shows.  Expect product rollout in Q1 2008.
  • Unique Industries is designing a party supply line based on classic Speedy (e.g. paper party ware, hats, blowouts, loot bags, invites/thank you, favors accessories etc.), as well as holding an option for the new Speed series.  Rollout begins January 2008.
  • Innovative Designs is creating school supplies (stationery, portfolios, composition books, assignment books, agendas, binders, pencils/pens/markers etc) based on both Speed titles.  Rollout slated for April 2008.


Cynopsis Weekender College Edition returns on November 15th!  Here’s how it works — if you’re currently a college student here or abroad, submit to Cynopsis your essay of 350 words or less on any topic relating to television.  If your essay is one of four chosen as the most insightful, original, humorous and/or well-written, it will included in a special College Edition of Weekender.  All four winning essay writers are awarded $350. Entries must be emailed no later than Friday, November 9th to me at [email protected], subject Weekender College Edition.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!


Tom Ascheim EVP/GM, Nickelodeon Television is leaving the company, where he has toiled for the last 17 years, to become CEO at Newsweek magazine.  The kid business won’t be the same without you Tom, so remember, if you get bored with all that stupid adult stuff we’ll be here waiting for you.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, October 25, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 998; K6-11 450; TWEENS 9-14 316
DISNEY CHANNEL:     K2-11 891; K6-11 508; TWEENS 9-14 409
CARTOON NETWORK: K2-11 575; K6-11 348; TWEENS 9-14 252
TOON DISNEY:           K2-11 131; K6-11   76; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, October 26, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1126; K6-11 550; TWEENS 9-14 375
DISNEY CHANNEL:     K2-11   982; K6-11 633; TWEENS 9-14 495
CARTOON NETWORK: K2-11   590; K6-11 389; TWEENS 9-14 287
TOON DISNEY:           K2-11   187; K6-11   89; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: In the movie The Secret Garden, based on the novel by Frances Hodgson Burnett, Martha, the housemaid, has a brother who can talk to animals. What is his name? DICKON   Kudos to:  David Stern-BARD Entertainment/NY; Melissa Baumgart-HBO/NY;Joe Swaney-Cartoon Network/GA; Carin Greenberg/NY; Jim Smith-First Data Remitco/Dallas; Al Ovadia -Al Ovadia & Associates, Inc./Hidden Hills, CA; Allie Dunlap-CCI Entertainment/Toronto

Today’s Trivia Question:   What was the real first name of Chubby from The Little Rascals (Our Gang) TV series? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

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JOB OPENING: CONTRACTS ASSISTANT/CBS TV DIST/NY: Media Sales Dept seeks Contracts Asst to draft & revise contracts, maintain spreadsheets. Strong Word, Excel, math, & admin skills. Inc sal req in cover ltr  [email protected] . (11/6)

JOB OPENING: RESEARCH ANALYST/IAG RESEARCH, NY: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.Resume via web: http://www.iagr.net/analyst (11/6)

JOB OPENING: ONLINE PRODCTN ASSOCI w/ HTML (hand-coding required), CSS, XML, JavaScript, CMS & Flash skills. Exp w/ blogging, video editing, writing/editing, design all huge pluses. NYC based. Resume: [email protected] (11/3)

JOB OPENING:  DIRECTOR OF BUSINESS DEVELOPMENT/Columbia, MD: Lead/expand relationships with existing strategic partners. Build and analyze financial models related to new business opportunities. Please visit www.rl.tv for more info.  (11/2)

JOB OPENING:  ASSOC MKTG MGR/BBC mtn gllry/NYC: Mng mktg initiatives. Custmr contct, print & online ads, trdshws, dir mail. Analyze mktg activities, ID & dvlp cust needs, prjct mngmnt. 2 yrs mktg coord. Res: [email protected] (11/2)

JOB OPENING:  CONTRACT ADMIN/BBC NYC: Wrk w/ custmrs, track invoices, problem slvr, admnstr contracts correctly. Track AR status of BBC.com sales, minimize level of debt. Res: [email protected] (11/2)

JOB OPENING:  RESEARCH MNGR/ABC/Burbank: 3+ yrs exp. Syndicated research. Wrap Overnights/Sweeps/Galaxy Explr. Provide local sales pitches, ratings projections, and wide range of data/info. Apply at disneycareers.com REQ ID 118404 (11/2)

JOB OPENING:  SENIOR BRDCAST NEGOTIATOR/Zenith Media/NYC: 5+ yrs buying experience. [email protected] (11/2)

JOB OPENING:  DIRECTOR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na tl TV Rsch. EOE/M/F/D/AAP. Apply mtvncareers.com (11/2)

JOB OPENING:  DIR MARKETING (Freelance Dec 07 – Mar 08), Nickelodeon/NYC: 7+ yrs Exp. building & executing marketing strategies; Team mgt; Budget mgt, working with multiple departments. EOE/M/F/D/AAP apply [email protected] (11/2)

JOB OPENING: SALES ASST/FOOD/FINELIVING NETWORKS (NY), entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to www.scrippsnetworks.com . (11/01)

JOB OPENING: JUNIOR PUBLICIST/PR/FOOD NETWORK (NY), work w/ PR team on projects such as writing press materials, campaigns, events & other press requests. Min 2-4 yrs. PR exp. Send cover LTR and resume to www.scrippsnetworks.com . (11/01)

JOB OPENING: COMMUNICATIONS PLANNER/(NY and LA): Entertainment, telecom, packaged goods, retail and pharmaceutical accts now hiring!  BA, 2+ yrs exp.
Send resume: [email protected]. (11/01)

JOB OPENING: BUYER, NATIONAL BROADCAST/Zenith  NY:  Well-known telecom and pharma accts!  BA, 2/3+ yrs exp.  Send resumes:  [email protected] (11/01)

JOB OPENING: SR BUYER, NATIONAL TV +RADIO/Optimedia NY: Pharma/retail accts. BA, 3+ yrs exp. www.optimedia-us.com Send resumes: [email protected] (11/01)

JOB OPENING: COMMUNICATION PLANNING SUPERVISOR/(NY): Pharmaceutical acct. BA, 5+ yrs exp. Send resume: [email protected]   www.optimedia-us.com (11/01)

JOB OPENING: ASSOCIATE DIRECTOR/Optimedia: Strategic Insights -10+ yrs media research exp, including primary.  Work on all clients, new biz, etc. www.optimedia-us.com . Resumes to: [email protected] (11/01)

JOB OPENING: SR COMMUNICATIONS PLANNER/SEATTLE:  Resumes to: [email protected] (11/01)

JOB OPENING: DIR OF ENGR, NEW MEDIA INCUBATOR/Menlo Park,CA: seeking exp, entrp devlpr &leader to oversee techn dev &ops. Solid skills in JSP/Servlets/HTML. Exp w/XML/JavaScript/CSS &Linux envir.send res to: [email protected] (11/01)

JOB OPENING: JAVA ENGINEER, NEW MEDIA INCUBATOR/Menlo Park,CA: design & code key features for new apps. Strong Java skills & exp. JSP/Servlets/HTML. XML/AJAX/JavaScript/CSS & Linux envirn a plus. Send res to:  [email protected] (11/01)

JOB OPENING: SALES PLANNER/Outdoor Channel, NY: Create proposals, mkgds, manage adu, 3+ yrs exp cable sales or buying, detailed oriented, media math skills. Dealmaker exp a +. Resume:  [email protected] (11/1)

JOB OPENING:  DIRECTOR, CONTENT DEVELOPMENT/Intersport/Chicago: Develop/distribute original content for television/digital. 6+ years experience in development/production in a wide variety of genres. Apply @: [email protected] (10/31)

JOB OPENING:  MGR DIGITAL RSRCH/MTVN: Seeking 2-4 exp. in dig. rsrch with knowledge of Dynamic Logic/Insight Express brand solutions, familiarity with web tracking & syndicated research. ( www.mtvncareers.com) (10/31)

JOB OPENING:  AD SALES MGR/Ovation TV NY: spt. med sales team in managing proposal, presentation, campaign mgmt functions. order entry, work with ad ops, provide acct spt. functions, build presentations. Res: [email protected]  (10/31)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (10/31)

JOB OPENING:  DIRECTOR, CLIENT SERVICES/Comcast Intl Media Group (prev E! Int’l)-LA: Fulfillment of int’l TV deals (tape/sat/ftp). Int’l TV sales/channel servicing exp req’d; post prd’n exp. preferred. Apply www.eentertainment.com (10/31)

JOB OPENING:  SALES ASST/FOOD/FINELIVING NETWORKS (NY): Entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to www.scrippsnetworks.com (10/31)

JOB OPENING:  JUNIOR PUBLICIST/PR/FOOD NETWORK (NY): Work w/ PR team on projects such as writing press materials, campaigns, events & other press requests.  Min 2-4 yrs. PR exp. Send cover LTR and resume to www.scrippsnetworks.com (10/31)

JOB OPENING:  SALES PLANNER/Univision Online-NYC, NY: Assist w/creation &maintenance of sales presentations. Exp w/in an AD Agency or Ad sales. 1-2 yrs of exp w/ strong written & comp skills.Email: [email protected]  (10/31)

JOB OPENING:  MGR OF AUDIENCE RSRCH/MTV Networks, Chicago: Exciting opp to join one of the world’s leading creators of prgrmg & content across all media platforms. job description at www.mtvncareers.com (10/31)

JOB OPENING:  SR EDITOR/About.com: Lead development of a best-in-class vertical in the parenting category. Ideal candidate should have extensive exp in leading online vertical development. Apply at: http://jobs.about.com/#ct5 (10/31)

JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/MTV Networks/NYC: 3+yrs exp (consult/InvestBnk/M&A/BizDev), Strg financ Model/Excel skills, Strng Analyt Thinker, MBA & NewMedia exp A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/31)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Call NYC’s PREMIERE ENTERTAINMENT LIFE COACH for help with bios, resumes, website content and more.  646-331-3143.  www.theentertainmentcoach.com. (11/6)

SITUATION WANTED: INTERNAT’L TV Exec w/extensive exp in sales, mktg, licensing, acquisitions, distribution, co-production packaging, and management is available either full time or on consulting basis. [email protected] (11/6)

SITUATION WANTED:  Kick Ass Aussie EP new to NYC, lots reality/obdoc/lifestyle exp. Has  green card, will travel, available as writer/director/post prod. Great refs, tapes. email: [email protected] (11/6)

SITUATION WANTED: ENTERTAINMENT MARKETING/PROMOTIONS CONSULTANT (FORMER INDUSTRY EXEC ) with 20-yr successful track record in film, television and print. Available for project work. Based in NYC. Will travel. Contact: [email protected] (11/2)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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