Cynopsis: Kids!
10/30/07
Good morning. It’s Tuesday, October 30, 2007, and this is your first early morning.
ABC will premiere DreamWorks Animation’s new animated holiday special, Shrek the Halls (1×30), on Wednesday, November 28 at 8p. Initially announced last fall, Shrek the Halls features the voices of Mike Myers, Eddie Murphy, Cameron Diaz and Antonio Banderas reprising their original roles from the Shrek feature films. The special is penned by Gary Trousdale & Sean Bishop and Theresa Cullen & Bill Riling, with Trousdale also serving as director on the project. Produced by Teresa Cheng and Gina Shay, the special is executive produced by Aron Warner. Shrek the Third will be released on DVD and HD-DVD on November 13, 2007.
This week marks Jetix Europe’s launch of a localized channel in Bulgaria. While Jetix has been available in Bulgaria for the last nine years, this is the first localized kids TV channel in the country. Currently 30% of the channel’s programming is broadcast in Bulgarian, with plans to be 100% in Bulgarian by early 2008. This will include Bulgarian language versions of Jetix shows such as Pucca, What’s With Andy, Naruto and W.I.T.C.H. The channel is now available in upwards of one million HH through Bulgaria’s cable and satellite services, including Bulsatcom, ITV Partner, Cable Tel and Eurocom Cable.
MORE KIDS STUFF
Nickelodeon premieres its first TV movie, SpongeBob’s Atlantis SquarePantis, featuring guest star David Bowie, on November 12, 8-8:45p. The movie will be followed immediately by, Behind the Panties How We Made Atlantis SquarePantis, at 8:45-9p. The hour-long special will cap off the network’s 12-hour on-air SpongeBob SquarePants programming, 9a-9p, which includes favorite episodes of the series selected by viewers, and online throughout the day Patchy the Pirate (Tom Kenny) hosts a talk show on TurboNick. Kids can logon now and vote for their favorite SpongeBob episodes. Dodge and Bandai will serve as on-air sponsors for the TV movie. To support the event, Nicktoons Network will air water-themed episodes on November 12, while Nick.com takes a deep breath and goes underwater as of November 1, featuring bubbles, such as bubble related games where acquired points can unlock content. Fans will also be able to create virtual bubble buddies. Finally, Nick and THQ will release SpongeBob’s Atlantis SquarePants video game for PlayStation 2 on November 5, while Nickelodeon Home Entertainment and Paramount Home Entertainment will release the TV movie on DVD on Tuesday, November 13.
Decode Entertainment has sold the first two seasons of the live action series Naturally Sadie (39×30) to Nickelodeon Germany. Additionally, Nickelodeon channels picking up season three of Naturally Sadie is Nickelodeon in Australia, Italy, Israel, Scandinavia and Spain. Nickelodeon UK previously picked up the third season. Elsewhere 7 Arts (Middle East) has acquired the third series and Planete Juniors (France) takes season one.
Granada International will attend Asia Television Forum, where TV content deals across multiple genres are made with Asian buyers and partners, in Singapore, November 28-30, 2007. Granada will showcase a range of programming including those targeted to kids and families:
- My Boy Jack (1×95) is a family targeted drama starring Daniel Radcliffe (ya know Harry Potter) based on the true story of Jack Kipling (Radcliffe), the 17-year-old myopic son of author Rudyard Kipling, who went missing shortly after going into battle during WWI. The movie then follows the attempts of Jack’s parents, played by David Haig and Kim Cattral, to find their son. Penned by Haig, My Boy Jack is directed by Brian Kirk (The Tudors, Middletown), and co-produced by Ecosse Films, WGBH Boston and Ingenious Broadcasting for ITV in association with Octagon Films and Granada. My Boy Jack was originally written for the stage, and is also the title of a poem by Kipling.
- Ballet Shoes (1×95) is a family drama produced by Granada for the BBC. Based on author Noel Streatfeild’s 1936 book Ballet Shoes, the movie stars Emma Watson (ya know Hermione from Harry Potter) as the oldest of three orphaned girls adopted by an explorer uncle and raised by his niece. Victoria Wood also stars.
- Boowa & Kwala (52×5) is the new preschool animated series produced by PMMP/UpToTen.com for Canal J and Radio Canada. The show features music filled stories about Boowa, a blue dog that likes to play, sing and laugh, and Kwala, a funny inquisitive yellow koala. Set to bow in 2008, Boowa & Kwala is already a popular kid website (
- Supernormal (52×11) is a new family aimed animated series from Granada Kids and World Leaders Entertainment in association with Granada International. The show underlines the idea that you don’t have to be super to be a hero.
- Funky Valley (16×5) a new round of episodes of this preschool series from Honeycomb Animation Productions for five.
Correction: My superpowers were temporarily zapped yesterday; both Superman and Batman are DC Comics.
MARKETING/LICENSING
Speed Racer Enterprises revs up a round of license deals for the classic animated TV series Speed Racer (52×30) as well as the new animated Speed Racer: The Next Generation (26×30) series, which is slated to bow on Nicktoons Network in 2008.
- Jada Toys takes the classic Speed Racer license for toy vehicles in the die-cast, battery operated remote control, and pull-back categories, as well as for vinyl figures and die-cast key chains. Product will begin rollout in Q1 2008.
- Senario picks up rights to produce Plug ‘N Play video games with inflatable interfaces for classic Speedy, with an option for the new series. Products set to debut from Q2 2008.
- ES Originals is producing a range of kid’s footwear (e.g. athletic, slippers, boots, EVA etc) and bags (e.g. backpacks, rolling bags, luggage, lunch bags etc). Additionally ESO is creating a small leather goods and all hosiery for both the classic and new animated Speed Racers shows. Expect product rollout in Q1 2008.
- Unique Industries is designing a party supply line based on classic Speedy (e.g. paper party ware, hats, blowouts, loot bags, invites/thank you, favors accessories etc.), as well as holding an option for the new Speed series. Rollout begins January 2008.
- Innovative Designs is creating school supplies (stationery, portfolios, composition books, assignment books, agendas, binders, pencils/pens/markers etc) based on both Speed titles. Rollout slated for April 2008.
STONE SOUP
Cynopsis Weekender College Edition returns on November 15th! Here’s how it works — if you’re currently a college student here or abroad, submit to Cynopsis your essay of 350 words or less on any topic relating to television. If your essay is one of four chosen as the most insightful, original, humorous and/or well-written, it will included in a special College Edition of Weekender. All four winning essay writers are awarded $350. Entries must be emailed no later than Friday, November 9th to me at [email protected], subject Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted. Good luck!
EXECUTIVE MOVES
Tom Ascheim EVP/GM, Nickelodeon Television is leaving the company, where he has toiled for the last 17 years, to become CEO at Newsweek magazine. The kid business won’t be the same without you Tom, so remember, if you get bored with all that stupid adult stuff we’ll be here waiting for you.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, October 25, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 998; K6-11 450; TWEENS 9-14 316
DISNEY CHANNEL: K2-11 891; K6-11 508; TWEENS 9-14 409
CARTOON NETWORK: K2-11 575; K6-11 348; TWEENS 9-14 252
TOON DISNEY: K2-11 131; K6-11 76; TWEENS 9-14 52
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, October 26, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1126; K6-11 550; TWEENS 9-14 375
DISNEY CHANNEL: K2-11 982; K6-11 633; TWEENS 9-14 495
CARTOON NETWORK: K2-11 590; K6-11 389; TWEENS 9-14 287
TOON DISNEY: K2-11 187; K6-11 89; TWEENS 9-14 55
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: In the movie The Secret Garden, based on the novel by Frances Hodgson Burnett, Martha, the housemaid, has a brother who can talk to animals. What is his name? DICKON Kudos to: David Stern-BARD Entertainment/NY; Melissa Baumgart-HBO/NY;Joe Swaney-Cartoon Network/GA; Carin Greenberg/NY; Jim Smith-First Data Remitco/Dallas; Al Ovadia -Al Ovadia & Associates, Inc./Hidden Hills, CA; Allie Dunlap-CCI Entertainment/Toronto
Today’s Trivia Question: What was the real first name of Chubby from The Little Rascals (Our Gang) TV series? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
10.30.07
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JOB OPENING: DIRECTOR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na tl TV Rsch. EOE/M/F/D/AAP. Apply mtvncareers.com (11/2)
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JOB OPENING: SALES PLANNER/Univision Online-NYC, NY: Assist w/creation &maintenance of sales presentations. Exp w/in an AD Agency or Ad sales. 1-2 yrs of exp w/ strong written & comp skills.Email: [email protected] (10/31)
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JOB OPENING: SR EDITOR/About.com: Lead development of a best-in-class vertical in the parenting category. Ideal candidate should have extensive exp in leading online vertical development. Apply at: http://jobs.about.com/#ct5 (10/31)
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