Tuesday, October 23rd, 2007



The Cynopsis Foundation Inc. thanks our sponsors and those supporting
our Charity Dinner & Auction tonight in NYC
in support of Kids in Need and EarthEcho International:

TV One, Disney-ABC Domestic TV, Tribune Entertainment, Sony Pictures TV, Warner Bros. Domestic Syndication, GroupM/Mindshare, Sony, Tribune, RS Media, HT Capital, MGM, Nickelodeon, Animation Collective, AZN, Women’s Health Magazine, V-me, Qubo, TV5Monde, NBC Universal TV Distribution, Fox Sports, Hallmark Channel, Firebrand, Engel Prods., Classic Media, Discovery Kids, Rainbow Media, Sundance Channel, HBO, Court TV, Nielsen Media Research, Daily Motion, NFL Network, among others!

and our Sponsors:
A&E, CABLEready/CableU, Retirement Living TV, Animal Planet/Discovery Channel

See you tonight!

Cyn opsis: Kids!


Good morning. It’s Tuesday, October 23, 2007, and this is your first early morning. No edition tomorrow …

Nickelodeon/MTVN Kids and Family Group launched a new ad-free kids subscription service called myNOGGIN ( www.MyNoggin.com ) featuring curriculum-based learning for preschoolers (K3-6) through game play built around Nick Jr. and NOGGIN characters.  In addition to the direct-to-consumer site, priced at $5.95 for a 12-month commitment, $7.95 for six months, or $9.95 month-to-month, Charter and Cox will launch the service on their broadband sites in November as an add-on for their subscribers.  Updated regularly, myNOGGIN will support helping kids with subjects including literacy, math, Spanish language, computer literacy and art, as well as featuring a Parents Center, where the folks can check in on their kid’s progress and providing additional links and activities for them.

Also addressing the digital world for the preschool set this fall is Disney Channel, which expected to unveil plans soon for a virtual experience to support its new Bunnytown educational puppet variety series, according to a TV Week report.  The site will operate in conjunction with Bunnytown, which is slated to premiere in the Playhouse Disney block on November 10, 2007 at 11a.  Following the adventures of a group of bunny characters, Bunnytown is a Disney Channel global production.  The series bows first in the UK on November 3.

Since Paramount Home Entertainment’s release of Transformers on DVD last week, the DreamWorks and Paramount movie has sold 8.3 million units in North America so far, making it one of the years biggest sellers so far.  Transformers has hit the biggest first day sales milestone for the year with 4.5+ million discs selling in its first day of release.  In the HD DVD sales department, Transformers sold 190,000+ discs in its first week, making it the best selling first week release for any HD DVD individual format as well as the best selling HD DVD ever.  Paramount released only an HD DVD version, and not a Blu-ray version of the movie; Paramount announced over the summer it would not support the Blue-ray format.


Nickelodeon has ordered four live-action pilots from its development slate, per Hollywood Reporter.  The network has picked up pilots for:

  • The Troop, an action/comedy about kids protecting the world from evil creatures, from Tommy Lynch and his Tom Lynch Co., created and executive produced by writer/director Greg Coolidge, with scribes Chris Morgan and Max Burnett.
  • The Norton Avenue All-Stars, a comedy about a group of neighborhood friends, from creator/executive producer Boyd Hale.
  • True Fashion, a mix of Project Runway and the movie Big, from creator/executive producer Andy Gordon.
  • One 4 All, a music-based boy band comedy from the fabulous Scott Fellows (Ned’s Declassified)


Pass the Plate, a new group of healthy food centric interstitials premieres this week on Disney Channels around the world, including in the US.  Rotating on-air in multiple languages with subtitles, the segments are targeted to kids, tweens and families, and are hosted by Brenda Song (The Suite Life of Zack & Cody) and feature Disney Channel kid stars from various countries (e.g. Argentina, Australia, China, France, India, Italy, Japan, South Africa, and the UK), discussing healthy eating in their culture/families, and helping to prepare a dish.  Recipes will also be featured online ( www.DisneyChannel.com/passtheplate ), along with pictures, videos and games to further support the nutritional aspects of the initiative.  Produced in association with channels in 10 countries, Pass the Plate is production of Riverstreet Productions.

Nickelodeon premieres Dora Saves the Mermaids, a new hour-long Dora the Explorer environment-focused TV movie on Monday, November 5 at 7p.  In the special Dora turns into a mermaid to help clean up pollution in the ocean, and in doing so saving the Mermaid Kingdom.  Additionally, beginning this week a new Public Service Announcement featuring Cameron Diaz, Dora and real kids, encouraging kids to help keep our oceans clean, debuts on Nick Jr.  From Monday, October 29, 2007 Nick Jr. Video will feature a new music video and sneak peek (2-minutes) from Dora Saves the Mermaids, which will also rollout simultaneously on wireless carriers.  A Dora Saves the Mermaids interactive game and activities can be found at NickJr.com, and a DVD of the TV movie, a Nickelodeon Home Entertainment title, distributed by Paramount Home Entertainment, is currently available in stores.

Nickelodeon has also picked up a new season of its series Just Jordan, bringing the season to 20 new episodes, as the series switches to Saturdays at 8:30p from November 3, 2007.

Australia’s ABC TV and Southern Star Entertainment are beginning production on a third season of teen-targeted drama Blue Water High (26×30), on the northern beaches of Sydney, Australia.  Blue Water High follows six 16-year-olds as they embark on a yearlong residential surfing and school program at solar Blue Surf Academy, and a chance to get into the world pro-surfing circuit.

Cookie Jar Entertainment has inked an all rights agreement with Tele Munchen Gruppe for the action-adventure animated series, Magi-Nation.  Under the deal, Tele Munchen Gruppe holds the exclusive rights in German-speaking territories for the property.  Tele Munchen’s Licensing and Merchandising arm, CTM, will serve as the exclusive agent for Magi-Nation in Germany, Switzerland, Austria and Benelux.  The Magi-Nation TV series is a co-production of Cookie Jar and South Korea’s Daewon Media

VOOM HD NetworksAnimania HD acquired three new kids series. Animalia, based on Graeme Base’s picture book of the same name, will make its world premiere on November 2 at 8:30p.  Neptuno Films’ short-form series, The Gloops, will bow on November 3, at 9a as part of a preschool block, Little Big Blocks. Cosmic Quantum Ray (26×30), an international co-production from Taffy Entertainment/Mike Young Productions, Method Films, M6, KIKA/ARD, Europool, Telegael, SKC&C, UTV, and Ocean Productions, Inc., will bow November 7, at 8m.


McDonald’s and DreamWorks Animation have teamed in a Happy Meal promotional for Jerry Seinfeld’s new animated feature film, Bee Movie.  Additionally, McDonald’s DreamWorks and Conservation International have joined together to for Bee Good to the Planet, a global effort that supports the movie’s environmental messaging and encourages kids to have fun, learn, get outside and take action.  The Bee Movie Happy Meal promotion begins October 26 in North America, and rolling out globally through the end of the year.  The restaurant chain will also support the movie and Conservation International, which has projects in South Africa and Mexico protecting threatened bee habitats, online with Bee good to the Planet tips for helping the planet.  On some talk show or the other this week, Seinfeld said that when he began to make the movie he had no idea about the environmental issues relating to bees around the world, but once he found out it was a natural to support the environmental efforts.  I’d say so.


Cynopsis Weekender College Edition returns on November 15th!  Here’s how it works — if you’re currently a college student here or abroad, submit to Cynopsis your essay of 350 words or less on any topic relating to television.  If your essay is one of four chosen as the most insightful, original, humorous and/or well-written, it will included in a special College Edition of Weekender.  All four winning essay writers are awarded $350. Entries must be emailed no later than Friday, November 9th to me at [email protected], subject Weekender College Edition.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!

And a little housekeeping note — there will not be a Cyn Kids edition tomorrow. The only edition will be Cynopsis, and it will be decidedly abbreviated and singularly focused as it will provide a brief recap of the events at tonight’s Cynopsis Foundation Charity Dinner & Auction.


Marsha E. Williams has hung out her own shingle with the forming of Harvest Research Group, LLC, an independent market research company.  Specializing in custom consumer, brand, and category research, Williams and Harvest’s first efforts will focus on a preschool brand project for Nickelodeon, as well as testing for a new consumer offering, and an international redevelopment project for two worldwide entertainment properties.  A 16-year veteran of Nickelodeon, Williams was most recently SVP/ Brand & Consumer Insights, Nickelodeon and MTV Networks’ Kids and Family Division.   A graduate of Wash U, like some other great people I know, Marsha if I had a Ted Drewes Concrete I’d be lifting it to you!

Vincent Krsulich has been appointed Advertising Director of National Geographic Kids magazine.  Krsulich, who joined the National Geographic Magazine Group in 2003, must recently served as Eastern Advertising Manager, National Geographic Adventure.  Previously he was an account executive for Field & Stream/Outdoor Life.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, October 19, 2007, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1062; K6-11 720; TWEENS 9-14 591
NICKELODEON:          K2-11 1038; K6-11 449; TWEENS 9-14 341
CARTOON NETWORK: K2-11   594; K6-11 377; TWEENS 9-14 239
TOON DISNEY:           K2-11   182; K6-11   96; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: In Garfield: The Movie (2004), what is the name of the mouse that Jon, Garfield’s owner, wants Garfield to eat? LOUIS   Kudos to:  Nancy Pines-Brand Pharm/NY; Al Ovadia-Al Ovadia & Associates/Hidden Hills, CA; Claire Wilmut-Boomstone Animation, Inc./Ontario

Today’s Trivia Question:  In the movie Because of Winn Dixie, what was the name of the candy that Miss Franny, the librarian’s great grandfather created?     (Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING:  DIRECTOR, CONTENT DEVELOPMENT/Intersport/Chicago: Develop/distribute original content for television/digital. 6+ years experience in development/production in a wide variety of genres. Apply @: [email protected] (10/31)

JOB OPENING:  MGR DIGITAL RSRCH/MTVN: Seeking 2-4 exp. in dig. rsrch with knowledge of Dynamic Logic/Insight Express brand solutions, familiarity with web tracking & syndicated research. ( www.mtvncareers.com) (10/31)

JOB OPENING:  AD SALES MGR/Ovation TV NY: spt. med sales team in managing proposal, presentation, campaign mgmt functions. order entry, work with ad ops, provide acct spt. functions, build presentations. Res: [email protected]  (10/31)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (10/31)

JOB OPENING:  DIRECTOR, CLIENT SERVICES/Comcast Intl Media Group (prev E! Int’l)-LA: Fulfillment of int’l TV deals (tape/sat/ftp). Int’l TV sales/channel servicing exp req’d; post prd’n exp. preferred. Apply www.eentertainment.com (10/31)

JOB OPENING:  SALES ASST/FOOD/FINELIVING NETWORKS (NY): Entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to www.scrippsnetworks.com (10/31)

JOB OPENING:  JUNIOR PUBLICIST/PR/FOOD NETWORK (NY): Work w/ PR team on projects such as writing press materials, campaigns, events & other press requests.  Min 2-4 yrs. PR exp. Send cover LTR and resume to www.scrippsnetworks.com (10/31)

JOB OPENING:  SALES PLANNER/Univision Online-NYC, NY: Assist w/creation &maintenance of sales presentations. Exp w/in an AD Agency or Ad sales. 1-2 yrs of exp w/ strong written & comp skills.Email: [email protected]  (10/31)

JOB OPENING:  MGR OF AUDIENCE RSRCH/MTV Networks, Chicago: Exciting opp to join one of the world’s leading creators of prgrmg & content across all media platforms. job description at www.mtvncareers.com (10/31)

JOB OPENING:  SR EDITOR/About.com: Lead development of a best-in-class vertical in the parenting category. Ideal candidate should have extensive exp in leading online vertical development. Apply at: http://jobs.about.com/#ct5 (10/31)

JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/MTV Networks/NYC: 3+yrs exp (consult/InvestBnk/M&A/BizDev), Strg financ Model/Excel skills, Strng Analyt Thinker, MBA & NewMedia exp A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/31)

JOB OPENING: SITE PROJ. MGR./WBTV GRP/CA: Manage daily site production & programming T-Works projects. Knowledge of web development & production. Strong Project Management Skills. Email: [email protected] re: 85843BR_UCTC. (10/30)

JOB OPENING: ASSOC PROJ. MGR./WBTV GRP/CA: Manages T-Works projects. Strong communicator, problem solver & unders web develop & production. Prior project exp.  start to finish. Email: [email protected] re: 85901BR_UCTC (10/30)

JOB OPENING: DIR, HR/LIFETIME/LA:  Handle HR Functions. Recruitment, employee relations, performance mgmt, HR process & procedures. Recruiter and/or Generalist exp a +. PC proficient; HRIS systems. Apply: [email protected] (10/30)

JOB OPENING: BROADCAST TV BUYER: Negotiate and buy Network,Cable,& Spot TV. Good negotiation and strong media relations skills required. 2-3yrs exp in TV planning and buying. Send [email protected] (10/30)

JOB OPENING: SR. DIR COMMUNICATIONS/VH1/NYC: 7yrs Entertainment/Programming PR exp, Strg written/oral skills, experience in troubleshooting, Strng Leadership/Teamwork role. EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/30)

JOB OPENING: DIGITAL ENTMT AD SALES EXEC/Last.fm/NY: 2+yrs ad sales in dig entmt space. Solid track record in prospecting new bus, calling on ad agencies &closing bus. Fluent in web 2.0. Email resume to [email protected]  (10/30)

JOB OPENING: SALES SERVICE EXECUTIVE/SJ or LA in CA or IL (tivo732): 2-4 yrs sales planning exp. support salespeople & mgmt. Visit http://www.jobvite.com/CompanyJobs/Job.aspx?j=oXM9Vfwx&s=Cynopsis for job description.  (10/30)

JOB OPENING: MARKETING MGR (Consultant)/Culver City, CA: Responsible for the creation of marketing tools to support Sony Pictures TV Intl product worldwide. Network/Digital/Mobile marketing exp. Apply: [email protected]   (10/30)

JOB OPENING: SALES SERVICE EXECUTIVE/NY (tivo723): 2-4 yrs sales planning exp. support salespeople & mgmt. Visit http://www.jobvite.com/CompanyJobs/Job.aspx?j=oXM9Vfwx&s=Cynopsis for job description (10/27)

JOB OPENING: RSRCH ASSOC/NBCU, NY: Analyze on-air & dig metrics to support mktg & sales for NBC News properties. BA/BS, 2+ yrs exp w/ Comscore, NetRatings, Omniture, WebTrends, other Nielsen systems. www.nbcunicareers.com #711105 (10/27)

JOB OPENING: COPYWRITER/iNDEMAND Networks/NYC:  Develop ad/online/marketing copy.  BA + 5 yrs writing exp in TV/cable/studio/ad agency.  Apply at:  [email protected] (10/27)

JOB OPENING: ONLINE AE/NYC: eMedia Rep seeks self-starting sales pro with 3+ years experience with agency community to sell geo-targeted on-line ad campaigns. Email resume to: [email protected] (10/26)

JOB OPENING: PRODUCER/EDITOR/iNDEMAND Networks/NYC: Edit daily Howard Stern shows.  Re-edit & uncensor raw footage.  BA, 6+ yrs exp cable or TV network.  Apply to:  [email protected] (10/27)

JOB OPENING: RESEARCH ANALYST/NCC/NYC: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.  Email: nccr&[email protected] (10/27)

JOB OPENING: AD SALES RESEARCHER/NY or CA (tivo726): 5 yrs of TV or media research exp/perform data analysis. Visit http://www.jobvite.com/CompanyJobs/Job.aspx?j=oeM9VfwO&s=Cynopsis for job description (10/26)

JOB OPENING: SR BROADCAST NEGOTIATOR/Miami ad agency: 5+ yrs spot buying exp. for U.S. gen’l market; nat’l and reg’l accounts; TV, radio, local cable and non-traditional.
Email resume to [email protected] (10/26).

JOB OPENING: SR. RSRCH ANALYST/BIG TEN NETWORK/Chicago: 4+ yrs cable/brdcst rsrch. Nielsen systems exp. Strong knwldg of Strata/Scarborough. Strong qualitative /analytical/comm skills. Reply: www.foxcareers.com ref: FNG9326 (10/26)

JOB OPENING:  ACCOUNT EXECUTIVE/Cablevision/Fishkill NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 4429BR (10/26)

JOB OPENING: VP/SR DIR, AD SALES /NY (tivo724): 10 yrs w/nat’l tv & cable ntwk exp/seek new deals/lead hire & train sales staff. Visit http://www.jobvite.com/CompanyJobs/Job.aspx?j=oYM9Vfwy&s=Cynopsis for job description (10/25)

JOB OPENING: ADMIN ASST/Sony Pictures TV Research: Research & Sales Supp’t plus Admin duties report to SVP Sales & Mktg. Strong comp skills inc Pwrpt. Vry detail orientd. Apply: www.sonypicturesjobs.com (10/25)

JOB OPENING: MANAGER/Disney-ABC Cable Networks/Burbank: 3-5 yrs synd/bcast/cable exp; strong knowledge of Nielsen/TV software; outstanding writing/Excel skills; Visit: www.disneycareers.com (Req ID 116769) (10/25)

JOB OPENING: DIGITAL RESEARCH MGR/ABC TV NTWK/Burbank: Degree, 5+yrs media/ent/advtg rsrch; qual/quan primary rsrch, stat analys, excllnt writing/presentatn skills req, digtl bckgrd pref. www.disneycareers.com (Req ID 113023) (10/25)

JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Woodbury, Long Island: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 4675BR at www.cablevision.jobs (10/25)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER PROD INTERN/Westport, CT: CNBC’s “dLife TV” seeks office intern to assist producers 3-5 days/wk. Rsrchng, organizational & on-set help. Email: [email protected] with Ref: prod intern in subject line. (10/25)

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER EDITING INTERNS/Westport, CT: CNBC’s “dLife TV” seeks asst editing interns to work 1-2 nights/wk. AVID exp helpful, but willing to train. Email: [email protected]   w/ Editing intern in subject line. (10/25)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Chartered engineer 7yrs exp conceiving/designing/engineering products: (homewares, appliances, industrial) and researching/developing new technologies. Extensive CAD experience. tshirted- [email protected] (10/30)

SITUATION WANTED: SALES/PROMO WIZ w/STRONG WRITTEN/ORAL SKILLS/L.A. area: 15+ yrs exp.; TV & music label exp. writer, ad sales, promoter, very organized, hard worker, upbeat person, team player. email: [email protected] (10/26)

SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR. Reality/Talk/Entertainment/Docs. 3 time Emmy nominee; LA based, willing to travel; 12 yrs. exp; strong credits; witty persona; [email protected] (10/26)

SITUATION WANTED: DIGITAL MEDIA EXEC: Just relocated to CA. 15+ yrs creating & launching video/music products & tech; Programming, marketing, distribution, licensing & bus dev. Startup & large co. experience: [email protected] (10/25)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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