Tuesday, October 21st, 2008


‘Tis The Season To Unwrap A Mega Promotion  

Reach Young Adults With The Ultimate Holiday Package
• On-Air Customized interstitial highlighting your product’s benefits

Online :15 pre-roll video and co-branded banners on Fuse.tv

Sweeps  Get on our viewers’ wish list with Fuse’s holiday giveaway

Ignite your brand

Contact Allan Infeld about the Unwrapped Package at:



Good morning. It’s Tuesday, October 21, 2008, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here .
Tonight’s Premieres:
Animal Planet:
Living with the Wolfman at 10p
A&E Network: Rookies at 1030p
TBS: Frank TV at 11p

Tonight’s Finales:
The Janice Dickinson Modeling Agency at 10p
SOAPnet: General Hospital: Night Shift at 11p


TBS hit a home run Sunday night as Game 7 of the American League Championship Series, with the Tampa Bay Rays beating the Boston Red Sox and going to the World Series, attracted 13.4 million total viewers. This game became the most-watched regular or postseason MLB game this year as well as in cable’s history.

BBC is gearing up to broadcast our November 4 presidential election night to more than 200 countries worldwide. Broadcasting live from its Washington, D.C. bureau, BBC will present U.S. Election Night on BBC America and BBC World News with limited commercial breaks starting at 6p. Anchors David Dimbleby and Matt Frei head the coverage, joined by Ted Koppel for global analysis. The coverage will also be streamed live via bbc.com. In addition, the BBC will have a team of correspondents reporting across the U.S. including Washington Correspondent Katty Kay with the McCain Campaign in Phoenix; Gavin Hewitt with the Obama Campaign in Chicago; to reporters gauging voter reactions from New York City to key swing states.

Harpo Productions said The Oprah Winfrey Show is now bilingual as the show broadcasts in Spanish via Secondary Audio Programming and closed captioning reports USA Today. The new service began yesterday in six of the biggest Hispanic TV markets: Chicago, Los Angeles, New York, Miami, Houston and Dallas with more markets being added this season.

World Fishing Network HD (WFN HD) will debut one new fishing show this week and a second one this winter:

  • Charlie Moore TV – fishing expert and comedian Charlie Moore hosts this 30m reality series where he discovers new fishing spots and spins tales. Moore’s Extreme Entertainment produces and the series premieres this Friday at 8p.
  • Hookin’ Up – host Mariko Izumi will travel worldwide in search of hot spots to fish, hooking up at the same time with the best anglers or local celebrities who love to fish. This is a WFN Original Production set to premiere this December.

ION Media Networks, Inc. will launch its networks in hi-def beginning next year. ION Television will become ION Television HD in first quarter 2009 while multilingual kids network qubo and lifestyle network ION Life will upgrade to hi-def later on in the year.


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New half-hour court show Family Court with Judge Penny, from Program Partners and 44 Blue Productions, added new market clearances on KSTC/Minneapolis, WBFS/Miami, WNAB/Nashville, KCSG/Salt Lake City, KCWX/San Antonio and WBKI/Louisville. The show also received double-run upgrades on WMLW/Milwaukee and on WFTX/Ft. Myers and a secondary run on WIAT/Birmingham. These additional station clearances and upgrades join a roster of stations represented by Fox Television Stations, CBS Television Stations, Sinclair Broadcast Group, Barrington Broadcasting, Capital Broadcasting, Entravision Communications, Freedom Broadcasting, Gray Television, Granite Broadcasting, Hearst-Argyle Television, Journal, JW Broadcasting, LIN Broadcasting, Newport, New Age Media, New Vision Television, Roberts Broadcasting, Tribune Broadcasting, Weigel Broadcasting and The CW Plus groups as well as others.

A&E Television Networks made a VOD services pact with TVN Entertainment Corp. where TVN will support all of AETN’s on demand efforts as well as the distribution of standard-def and hi-def content. In turn, AETN will utilize TVN’s asset management products, reaching TVN’s more than 40 million VOD households.


Rob Riggle, correspondent on Comedy Central’s The Daily Show With Jon Stewart made a talent holding agreement with CBS and CBS Paramount Network Television to create and star in a half-hour comedy, according to Variety. The project would also include Principato-Young with Peter Principato and Riggle as executive producers. Riggle has not yet committed to a storyline for his show although he may base it on his own background as a major in the U.S. Marine Corps Reserve.

Judith Miller is moving to Fox News Channel as a Contributor, analyzing security and international affairs topics and writing for FoxNews.com. Prior to this appointment, Miller was with the New York Times as a reporter for 25 years and became well-known during the Valerie Plame case when she was charged with contempt of court and held in prison for 85 days.

TV veteran John Mahoney (Frasier) will co-star in season two of HBO’s drama In Treatment as a CEO who finds his life slipping away from him, per THR. In Treatment stars Gabriel Byrne as psychoanalyst Paul Weston who treats a myriad of patients while making weekly visits to his own therapist played by Dianne Wiest. Hope Davis also joins as co-star playing Mira a malpractice lawyer who blames Weston for her being childless and unmarried.


Put Music in Your Marketing Mix. Fuse: Ignite Your Brand.

:   Days after NBC Local Media took its web operations in house LIN TV announced it was breaking with website partner WorldNow to begin a new relationship with Fox Interactive Media, which will power the backend of LIN’s 28 station sites including local Fox affiliates in Green Bay, Mobile AL, Providence RI, Norfolk VA, Albuquerque NM and Toledo OH. The deal is more of a technology play according to LIN TV SVP/New Media Robb Richter, as the FIM platform provides the company with more flexibility to customize its sites as it sees fit. The sites will relaunch over the coming weeks beginning with LIN’s wpri.com, wishtv and fox10tv.com, which have already made the switch. New features will include a revamped video player, customized ad spaces and improved social networking functionality. LIN is FIM’s first third-party client.   Full edition: CYN DIGITAL.

Delivery for STAR WARS: THE CLONE WARS was up by 83%!  Click for More Information.

CYNOPSIS KIDS – TODAY’S TOP STORY:  ION Media Networks unveils plans to launch its suite of networks, which of course includes ION Television, qubo, and ION Life, in HD in 2009.  ION Television, the general entertainment network, will be the first to be available in HD from first quarter 2009, with the digital TV brands, including the kid-targeted qubo, as well as ION Life, to follow later in the year. Full edition: CYN KIDS.

AZTECA AMERICA: More Games. More Playoffs. More Champions. More Soccer!

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:   Preschool channel JimJam, Chellomedia and HIT Entertainment’s joint venture, is growing across Russia with a new launch on the NTV-PLUS satellite platform. The channel will be dubbed into the local language and first launched into Russia recently on the Akado platform.    Full edition: CYN INTERNATIONAL.


Friday – A18-49 Analysis:  For a third straight week, CBS maintained the same ratings Friday night at 2.2/7 A18-49, according to final national ratings from Nielsen Media Research. Winning during 8p was CBS’ Ghost Whisperer at 2.6/9 while NBC’s new series Crusoe made a fourth place debut at 1.5/5. CBS won the 9p hour with 2.0/6; ABC’s SuperNanny and UNIV’s Fuego en La Sangre tied for second at 1.8/6; and the second half of NBC’s new Crusoe came in third at 1.7/5. CBS stayed on top through 10p with Numb3rs at 2.1/7 followed by ABC’s 20/20 at 2.0/6 and NBC’s Life at 1.5/5.

Live + Same Day Household Ratings: Friday, October 17, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.3/9         Ghost Whisperer 5.9/11, The Ex List 4.2/7, Numb3rs 5.7/10

NBC: 4.3/8          Crusoe [p] 4.6/8, Life 3.9/7

ABC: 3.8/7          Wife Swap 3.4/6, SuperNanny 3.4/6, 20/20 4.6/8

FOX: 3.3/6           Are You Smarter Than a 5th Grader? 3.2/6, Don’t Forget the Lyrics! 3.5/6

MNT: 2.0/4         WWE Friday Night Smackdown 2.0/4

UNIV: 2.0/4         Cuidado con el Angel 2.2/4, Fuego en la Sangre 2.3/4, La Rosa de Guadalupe 1.7/3

CW: 1.1/2           Everybody Hates Chris 1.2/2, The Game 1.2/2, America’s Next Top Model [r] 0.9/2

TELE: 0.6/1         El Juramento 0.4/1, Dona Barbara 0.7/1, Sin Senos No Hay Paraiso 0.9/2, Letra y Musica 0.5/1

A18-49: CBS 2.2/7, ABC 1.9/6, UNIV 1.7/5, NBC 1.6/5, FOX 1.5/5, MNT 1.1/4, CW 0.7/2, TELE 0.4/1



Gideon Bierer was elevated to EVP/Digital Media with MTV Networks International (MTVNI). Gideon will supervise the Digital Media business in the areas of online and mobile products, overseeing the company’s overall Digital Media strategy. While based in New York and reporting to Robert Bakish, President, MTVNI, Gideon will also continue working closely with MTVN U.S. Digital Media to coordinate digital plans based on global strategies.

Independent online news site and magazine Newsmax Media tapped Rick Pedraza as Managing Editor of Newsmax.com based in West Palm Beach, FL. In addition, Chris Gonsalves was added as Managing Editor.

Glenn Schubert heads Insomnia-TV, a New York based creative and promotion agency specializing in content and marketing promotions for the television broadcast industry.

GroupM appointed Kelly Clark to the new position as Worldwide CEO of the MAXUS agency network. Kelly will begin his new role November 1, relocating to New York from London and reporting to Irwin Gotlieb, GroupM Worldwide CEO.

Charissa Chu advanced to VP/Marketing with Fox Reality Channel up from Director/Marketing. Charissa will now spearhead integrated marketing and promotional efforts to promote the network and its programming. Furthermore, Charissa will oversee the publicity efforts by the network’s public relations firm.


Level the playing field.

Conquer the Conventions.

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Click here to see how the third-party network analyses from CableU will help you compete and succeed this convention season, and beyond.

www.Cableu.tvKnow Networks Better. Pitch Smarter.

This day in History:
  1960 – The fourth and last debate preceding the presidential election between U.S. Senator John F. Kennedy and U.S. Vice President Richard M. Nixon was televised from New York City.

Answer to Yesterday’s Trivia Question:  What was the first song performed by the Beatles on their first Ed Sullivan Show appearance on February 9, 1964?  ALL MY LOVING Kudos to: Howie Zeidman-ABC/NY; Rev. Mark Wajda-Annunciation Catholic Church/Altamonte Springs, FL; Dave Bardua-WGHP/Greensboro, NC; Phil Lux-Comcast Spotlight/Arlington, VA; Tom Nankival-WKOW/Madison, WI; John Kukla-KDFW/KDFI/Dallas; Chuck Gordon-Charter Media/Birmingham, AL;Amie Pritchett-KIAH TV-Tribune Broadcasting/Houston; David Vaughn/LA; Alan Perris-The Television Academy/North Hollywood; Marie Del Marco/Studio City, CA; Chelsea Garland-Telemundo Traffic/Burbank; Nancy Dixon Welch-Eclipse Television & Sports Marketing, LLC/Tortola, British

Today’s Trivia Question:  What was the first daytime drama that was a spin-off of long running soap Another World? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Classifieds – Trish Pihonak- 203-926-9878 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: BUS DEV MGR/BRIGHTLINE ITV/NY: Dvlp new clients & database; Project mgmt, sales skills; strong phone, orgnztn, comm/writing skills all essential. 3+ yrs exp. Exp Media/Ent pref’d. Res to:

JOB OPENING: LOG COORDINATOR/ABC BURBANK CA:Create on-air log & properly place commercials,1yr exp TV Traffic, Knowledge of MS pgms, BMS Traff. Sys. AA degree,ATTENTION TO DETAIL,Organized.  www. disneycareers.com req.#181699 (10/28)

JOB OPENING: AD SALES RSRCH JOBS/ DISCOVERY/NY: Strong analytical/sales positioning/creative prob solving skills.3+yrs nat’l TV rsrch exp ntwrk/ad agency/synd. Prof in Nielsen sys/StarTrak/MRI pref www.discovery.com Req#8382 & 8237 (10/28)

JOB OPENING: MGR, EVENTS PROGRAMMING/iN DEMAND/NYC: Scheduling, dev/launch prog concepts, new biz dev, negotiate deals. 3-5 yrs media exp. Apply:

JOB OPENING: FREELANCE AD SALES MGRS, DIGITAL/ ComedySmack NY: 3-5 yrs. digital sales exp. Relationships with agency/clients in entertainment, apparel & liquor. Send resume & cover:

JOB OPENING: TALENT EXECUTIVE/G4 TV/LA: Book & Develop celeb talent for all programming. Strong relationships w/PR, studios, nets, agencies. BA & 5 yrs exp. TV prod/editorial. Apply to:

JOB OPENING: AE, ONLINE AD SALES/Comcast/LA: Rep Comcast Nets, E! Online, MyStyle.com, Versus.com, to our external customers, develop, generate and maintain business for all networks. www.ecentralmetrics.com/url/?u=877067708-289 (10/25)

JOB OPENING: SR. MGR, RESEARCH/Music Choice: Support sales, mrktng & prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required

JOB OPENING: NEWS WRITERS/CNN “CAMPBELL BROWN: NO BIAS, NO BULL”/NY: Exp’d TV news writers only. Compelling & engaging copy, attitude, flair, passion, sass, & appropriate outrage. Samples/Res:
EOE (10/25)

JOB OPENING: NYC BROADCASTING CO- ADV PRINT PRODUCTN TRAFFIC MGR: 4/5yrs ad agcy exp: collateral/outdoor tactics-knwldg MediaBuy-Mac/filemkr strong commun skills/deg pref’d. Resume:

JOB OPENING: SR BRAND MGR/HiT Entertainment/NYC: Dvlp/execute global creative & bus strategy to grow assigned brands & achieve financial targets. 7+ yrs brand mgmt exp kids ent and/or licensing. Res:

JOB OPENING: DIR. PROD/DEV/Discovery/LA: Dev proj. across key genres, w/10+ yrs broad/cable exp Exp in writing, post prod and talent management. Apply: www.discovery.com , Req#8361 (10/24)

JOB OPENING: FREELANCE MKTG COPYWRITER/Fuse/NY: Create PPT pres, prgrm descrips, mktg pkgs, newsletters. Responsible for content of Ad Sales site. Excl. writing skills/creativity/MS PPT. Rez:
“FMCF” in sub (10/24)

JOB OPENING: MGR. AD SALES TRAINING & SYSTEMS/Comcast/NY: Responsible for overall training, quality assurance & staff support on all Comcast Ad Sales systems. Apply: www.comcast.com or www.ecentralmetrics.com/url/?u=604067603-289 (10/24)

JOB OPENING: STORY PRODUCER (thru March)/N. Hollywood: Extensive clip show exp needed.Locate/bring in clearable clips. Great self motivation a must. Bring new story ideas for wkly pitch meetings. Resume:

JOB OPENING: ASST MGR BRAND & NEW MEDIA MKTG/Hachette Book Group (Little, Brown Books, Young Readers div) NY: Req’s both creative mktg & new media/web exp.Apply: https://www.ultirecruit.com/hac1000/JobBoard/listjobs.aspx?__VT=IntCan (10/22)

JOB OPENING: ASSOC PROD, FASHION & BEAUTY/Lifetime/NY: Research celebrity photos, prod Web pages, update content. Spot celeb fashion trends to create celebrity content. Industry Cont a +. http://www.mylifetime.com/about-us/jobs (10/22)

JOB OPENING: DIGITAL AD PRODUCT MGR/AETN/NY:Execute day-to-day objectives of Digital Ad Ops specializing in ad product mgmt. Exp online w/ ad products, tagging & mapping.Apply: www.aetn.com/careers.html (10/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: www.indieroad.net a website dedicated to indie films, is looking for qualified Interns for Fall/Winter 08-09 primarily for viral marketing and social networking work. Please send resume to

FALL INTERNSHIP CREDITS ONLY: The Research department at CBS Television Distribution is looking for qualified Interns for Fall 2008. Please send resume to

FALL INTERNSHIP CREDITS ONLY: The Media Relations department at CBS Television Distribution is looking for qualified Interns for Fall 2008. Please send resume to

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
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SITUATION WANTED: ACCOUNT MANAGER: Experienced Sales Account Manager. seeks perm. placement in Atl. 8 yrs exp. Extensive exp. w/ TV, radio. digital, print, sports, & all facets of station promotions.

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SITUATION WANTED: Exp. PROD/WRITER/DIR. NBC; Discovery, TLC, CMT, E!, CNN, Disney; Celebrities, Ent., Animals, troubled souls. Reality/Non-fiction. LA based, willing to travel.

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for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
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Are you looking for a job? Post your Situation Wanted Ad here — Email
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WHAT’S ON TONIGHT –  Tuesday, October 21, 2008

ABC: Dancing with the Stars: Performance Recap, Dancing with the Stars, Eli Stone
AZTECA: Camino a la Fama, Los 25 Mas, Al Extremo
CBS: NCIS, The Mentalist, Without a Trace
CW: 90210 [r], Privileged
FOX: House, Fringe
ION: Boston Legal, NCIS, Boston Legal
MNT: Street Patrol [r], Street Patrol [r], Jail [r], Jail [r]
NBC: The Biggest Loser, Law & Order: SVU
PBS: Nova, Frontline
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con El Angel, Fuego en la Sangre, Aqui y Ahora

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