Tuesday, October 20th, 2009

Cynopsis: DIGITAL


Good morning, it’s Tuesday, October 20, 2009, and this is your first early morning digital briefing.

Despite the recession, Apple reported what it’s calling its most profitable quarter ever during FY Q4 ’09, posting revenue of $9.87 billion and net quarterly profit of $1.67 billion, up 45% y/y. The company sold a record 7.4 million iPhones (+70% over previous quarter), 3.05 million Mac computers and 10.2 million iPods across the globe. The iPod continues to enjoy a +70% market share of the MP3 market according to MPD. There were more than half a billion app downloads in Sept. alone and $2.3 billion in revenue was generated during the quarter on app sales. In response to a question regarding competing iPhone “wannabes,” Apple COO Tim Cook noted that the ecosystem that supports the phone gives the company significant momentum. “There are now more than 85,000 apps on the App store, which is a country mile more than anyone else,” he said.


Cynopsis Media CTAM Summit 2009 Luncheon – October 26, 12:45-2:30pm
Advanced Advertising and Interactive TV: A Panel Discussion: What’s Real – What’s Not!

Jen Soch,
VP, Activation Director of Advanced TV, MediaVest USA – Keynote
Lisa Meier,
SVP of Sales, Time Warner Cable
 Kevin Smith, VP, Digital Media, Comcast Spotlight
Jen Robertson,
VP, Digital & Emerging Media, We tv, Wedding Central
Andy Addis,
SVP, Marketing & Business Development, Ensequence

CLICK TO REGISTER.   Sponsored by WE tv, Wedding Central, Comcast Spotlight, Ensequence



The Abu Dhabi Media Co. (ADMC) has made a strategic investment in Vevo, the music video and entertainment joint venture between Universal Music and Sony Music, powered by YouTube.
The Hallmark Movie Channel has upped its distribution in several new markets including Detroit, Boston, San Francisco, Atlanta, Phoenix and Las Vegas. The digital network is now in 25 million homes including the top 30 DMAs, more than a 100% increase from a year ago, according to Hallmark.
4Kids Entertainment’s TC Digital Games struck a deal with NFL Properties and NFL Players to produce an online football collectible trading card game with a digital card online component, targeted for launch to coincide with the start of the 2010 NFL season. The collectible trading card game will adopt the same web platform used for the Chaotic online trading card game.


In the fragmented world of web video two heads are sometimes better than one. Competing portals Metacafe and Babelgum have announced a new partnership that has resulted in the launch of a new free iPhone app powered by Babelgum and the launch of a branded Babelgum channel on the Metacafe site. The iPhone app provides a simple interface, recommending 9 curated selections of stand up and sketch comedy, animation, how to, sports, etc., along with some of Babelgum’s original fare.
New York-based independent producer Amy Palmer is putting together a new web series profiling women entrepreneurs. PowerwomenTV, launching in Nov., will focus on the challenges women like Daily Candy’s Dany Levy and Blip.tv Co-founder Dina Kaplan face trying to balance their professional and personal lives. Amy has partnered with The Huffington Post to produce the show; each subject will also blog on the HuffPo site.


Publicis’ ZenithOptimedia has again downgraded its global ad spending projections, now projecting overall spending to decline by 9.9% to $445 billion. (Print is expected to suffer the biggest drop.) Online advertising is still expected to grow but a slower rate, as the company lowered its growth projection from 10.1% to 9.2% in the U.S. Online advertising is expected to be the only category to grow. It is also expected to account for a bigger slice of the overall ad pie.
eMarketer also followed suit, lowering its U.S. online ad spend forecast to $22.8 billion – a decline of 2.9% from 2008. But the researcher sees the drop as just a temporary glitch. Moderate growth is expected to ensue in 2010 and 2011, with spending projected to rise 5.9% and 6.6%, respectively. 2012 will see double-digit growth, thanks to the presidential election and economic stabilization. Also thanks to the influx of large brand advertisers, video advertising will account for the highest growth rates by far, expected to jump by 42.6% this year, 40.4% next year over 35% each subsequent year through 2014.
U.S Online Advertising Spending, 2008-2014
Year    Spending (billions)  % change
2008        $23.4        10.6%
2009        $22.8        -2.9%
2010        $24.1         5.9%
2011        $25.7         6.6%
2012        $28.8        12.1%
2013        $31.5          9.4%
2014         $34.5         9.5%
source: eMarketer          


Vivendi is locked in talks with General Electric Co. about selling its minority stake in NBC Universal but the two parties are still about $500 million apart, reports The WSJ. Vivendi is seeking book value, which pegs its 20% share at about $6.3 billion. Meanwhile Comcast is prepared to value NBCU in the $20-$30 billion range, making the Vivendi share worth between $5.6 and $6 billion. The structure of the potential Comcast deal suggests that GE may sell its entire 49% investment in NBCU in two stages that would stretch over 7 years.
Gannett managed to beat analysts’ estimates and post a profit during Q3, despite a sharp fall in revenues. Publishing revenue dropped 24% while broadcasting experienced a 23% decline. Digital operating revenues for the quarter totaled $142.96 million, up 84.2% from $77.59 million a year ago, reflecting the consolidation of CareerBuilder for the full quarter. The company trumpeted its multiplatform, multi-division publishing prowess such as a recent National Breast Cancer Foundation campaign involving homepage takeovers, video vignettes, newspaper ads and a momslikeme.com sponsorship. CEO Craig Dubow also acknowledged that NBC’s switch to Leno at the 10 o’clock hour has hurt Gannett’s local stations and that the prospect of Comcast taking over a majority stake in the network (and possibly making it a cable network) does note bode well for Gannett NBC affiliates.
An all star cast of Tech leaders including Facebook co-founder Mark Zuckerberg, YouTube co-founder Steve Chen and Amazon founder Jeff Bezos penned an open letter to the FCC to show their support for the commission’s proposed Net Neutrality framework, to be unveiled later this week.


Verizon Wireless launched a new ad campaign for the Android-based, Motorola-built Droid mobile device expected out in Nov., taking direct aim at perceived annoyances of the iPhone. The ad runs through a laundry list of “iDon’t’s” to express what the Droid does do, including run simultaneous apps, run widgets and feature a physical keyboard and 5 megapixel camera. The Droid will be running version 2.0 of Google’s Android OS, expected to finally give the iPhone interface a run for its money.
Plastic Logic announced that the Que, a new e-reader powered by the AT&T 3G network designed for the business user, will be unveiled at CES on Jan. 7. It will feature a 8.5 x 11 inch screen and display books, magazines , PDFs, and Microsoft Office documents, utilizing the company’s patented plastic display technology. 
CNBC introduced a new iPhone app focusing on breaking news video reports. The free app features live real-time stock quotes and charts during and after trading hours, along with extensive customized charts and an extensive VOD archive. The interface allows users to sign up for push notifications of companies they follow, so that the app will text you when your company appears in a new news report.
The Univision website launched a new community toolbar application, powered by Saas platform inventor Conduit. The plug in, available for IE, Firefox or Safari, performs a takeover of your browser interface allowing users to browse, share and search for Univision content, including news, gossip and soccer.


New York-based out-of-home interactive network TouchTunes made two new hires in two newly created positions. Former Google executive Pamela Schoenfeld joins as VP & General Counsel while former Ripple TV CEO John McMenamin comes aboard as SVP, GM of Barfly. Both will report to Charles Goldstuck, CEO.


In what will no doubt be its most popular live streaming experiment to date, YouTube will host a live global webcast of the “U2ube” concert on Sunday night at the Rose Bowl in Pasadena, CA, kicking off at 8:30 PM local time. Leave it to the boys from Dublin to utilize the web’s biggest video platform to try and reach millions of fans; the concert will be streamed live in 16 counties altogether: Australia, Brazil, Britain, Canada, France, India, Ireland, Israel, Italy, Japan, Mexico, the Netherlands, New Zealand, South Korea, Spain and the United States. As with the site’s screening of Taxi Driver last Friday, fans will be able to chat with each other as they watch, using an integrated Twitter feed. YouTube has played around with live streaming before, streaming segments of the Outside Lands music festival last November, for instance. But this one is going to be a lot more difficult to pull off. If it goes well from a technical standpoint, expect to this to be added to bands’ promotional arsenal going forward (as soon as they’re able to line up the proper rights clearances, that is.)


IAB Professional Development – Fall Classes Open

Leveraging the expertise of our members, the IAB delivers cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Each low-cost, high-output module gives marketers, agencies and publishers the skills they need to succeed in the rapidly changing digital landscape.

Classes are led by industry leaders such as Microsoft, AOL, Yahoo!, Nielsen, comScore, Q Interactive, Audience Science and more. For more info:  www.iab.net/professional_development .

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: PUBLICIST / Cartoon Network & Adult Swim/Atlanta: 3+ yrs PR exp. Ent/TV PR exp. a plus. Must have excellent writing, pitching, comm. skills. Submit resume to: [email protected] (10/27)

JOB OPENING: FIELD PRODUCTION MANAGER/NYC: Must have 5 years exp in field TV production management. Reality show experience required. Please send resume to [email protected] (10/24)

JOB OPENING: ON-LINE MKTG MGR/MSG VARSITY/LI: Develop & execute digital marketing consumer campaign. 4+yrs consumer mktg exp, pref online. Interest in HS sports a +. www.cablevision.jobs req 9019BR (10/24)

JOB OPENING: Spin Master is growing! If you are an AWESOME ART DIRECT or COPYWRITER w/ TV experience send your portfolio and resume to [email protected]. Full-time role located in Toronto Canada. Visit www.spinmaster.com (10/24)

JOB OPENING: SR PRODUCER/National Geographic Television/NYC: This is a regular, full-time staff position with benefits, limited to a 12-month contract. To apply: www.nationalgeographic.com click on job ID 3863. EEO (10/23)

JOB OPENING: DIRECTOR INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packaged Goods exp, Strng Ideation/ exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply  www.mtvnetworkscareers.com (10/23)

JOB OPENING: VP DVLPMNT/TWO CATS PRODS/NY: Oversee reality/non-fiction dev for small prod-co moving from PBS docs to break into cable. Solid rolodex, ideas, exprnce selling to cable nets a must. Res/Cvr Ltr: [email protected] (10/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (10/27)

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email: [email protected] (10/27)

SITUATION WANTED: FIELD PRODUCER/DIRECTOR/NYC:8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery [email protected] (10/27)

SITUATION WANTED: COORDINATOR/RESEARCHER/AP/EDUCATION MEDIA/NYC: 3+ yrs. exp. PBS, CNBC, Oprah, documentaries, kids media, production, research. Highly organized & detail-oriented. Seeking FT/PT or freelance. [email protected] ( (10/27)

SITUATION WANTED: CAMERA OPERATOR/LA Based MTV, TRUTV, ABC, Watch my reel at: http://www.youtube.com/watch?v=rxsrcWAvvKw . Contact email: [email protected] (10/27)

SITUATION WANTED: WEB/TV PRODUCER: Over 14 years of experience in TV and Web Production, expert writer and editor. Email: [email protected] (10/24)

SITUATION WANTED: Experienced Traffic Coordinator/Assistant Buyer at a growing advertising agency seeking media opportunities in New York City and/or tri-state area. Feel free to call me at 646-732-8620 (10/24)

SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC)20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (10/24)

SITUATION WANTED: WRITER/EDITOR/JOURNALIST: (LA) College grad with experience in feature writing, editorial and news. Looking for entry level/asst/temp position. Email: [email protected](10/24)

SITUATION WANTED: MEDIA/MARKETING MANAGER/LA: 5+ years experience in media planning/buying, account management, online marketing. Familiar with brdcst & interactive media markets.  [email protected] (10/23)

SITUATION WANTED: CONTRACT MANAGER/ADMINISTRATOR: 10 yrs exp.in Contract/Sales Admin: avails, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail: [email protected] (10/23)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/23)

SITUATION WANTED: ASST PROD/COORD/MGR/PA (NY)Exp: ABC, NBC, CBS, BBC, Nickelodeon, MTV, Food Network, CNN, Lifetime, History Channel, Sesame Street, NY1. Resume: Charles.Goon.googlepages.com Email: [email protected] (10/23)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (10/23)

SITUATION WANTED: NYC. Recent college grad looking for flexible hrs where can contribute to media/entmnt company in entry level capacity. Hardworking, quick learner, and interested in learning fundamentals. [email protected] (10/23)

SITUATION WANTED: RESEARCHER/AP/PA/COORDINATOR ASSISTANT/ASSISTANT (NYC) 2 yrs Experience at Food Network & NBC seeking positions in news/entertainment! Self-starter/team-player/multi-tasker extraordinaire! Contact: [email protected] (10/23)

SITUATION WANTED: VIDEO PRODUCER MULTIMEDIA CREATIVE DIRECTOR: Seeking FT staff or Freelance projects, 10+ yrs exp, Broadcast, Corp, Multimedia, Web. Fast turnaround, save $$$. Email: [email protected] (10/23)

SITUATION WANTED: ASST POSITION WANTED/LA: Veteran with 3+ yrs admin exp at top companies in tv and film depts. 10+ years exp in functional & creative writing in TV & radio broadcast, mrktg, and pr mediums.  [email protected] (10/23)

SITUATION WANTED: NEED POST AUDIO? 1000+ of hrs of Doc/Reality mixed for NBC, FOX, A&E, History, Discovery, TLC, Science, Travel, HGTV, Food, and many more! Flawless QC Record! Available worldwide via FTP! [email protected] (10/21)

SITUATION WANTED: DIRECTOR/MANAGER FINANCIAL ANALYSIS/ NYC (15+ years experience) -Corporate Financial Planning & Analysis – Developing and presenting executive level financial packages. Email: [email protected] (10/21)

SITUATION WANTED: RESEARCH DIR/STRATEGIST Make your numbers work for you. 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. Email: [email protected] (10/21)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR/NY: Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (10/21)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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