WRITER-PRODUCER
DISNEY CHANNEL
BURBANK
www.disneycareers.com REQ 66535
Cynopsis: Classified Advantage
10/16/12
Good morning. It’s Tuesday, October 16, 2012, and this is your weekly issue of Cynopsis: Classified Advantage!
Willing to Learn can send up red flags with many HR professionals. Why? The word “willing” almost sounds like, begrudgingly or if I have to or if I must, I will but I much rather not.
Eager to learn is much better. Makes it sound like you love to learn, which is something every employer appreciates.
The TV industry is changing as much as any industry, and most people with the industry are going to have to learn new things, and at the very least, social media.
Social Media is currently everyone’s newest “necessity”, though no one is exactly sure how useful it is, it’s still all the rage.
So to get an advantage for the next job, take a couple of seminars or courses on Social Media. Learn about LinkedIn, Facebook and Twitter and some of the different philosophies on how they are best implemented. Believe me, there is plenty of discussion about that.
Not only will you learn something new and become more valuable to most companies, but you’ll have demonstrated your EAGERNESS to learn, rather than your willingness.
Yes, it’s that big of a deal.
We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected].
A CYNOPSIS MESSAGE
Cynopsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video
November 14 | JWT, NYC | 11:30am-6pm
More info + registration: http://www.cynopsisdigitalsummit.com
Registration / Tickets: Jenn Sredzinski, 203.906.4603
Advertising / Sponsorships: Mike Farina, 203.218.6480
Sponsor: Tremor Video + Spotlight Sponsor: Videology + Media Partner: Ad Club of NY
Older professionals are noticing that it gets harder to advance or to land a job as the years go by. There are a number of reasons for this, not all rational. Being aware is the first step to countering likely obstacles.
Most obviously there is the issue of whether an older pro has the necessary grasp of the latest media advances and the newest technologies: the familiarity that comes naturally to digital natives. But many have kept pace and although digital immigrants, they more than compensate for any lack of fluidity with skills, experience, contacts and knowledge built up over their careers to date. Not the least of these is the ability to recognize certain situations so that their responses can be based on what they know from experience will work rather than on the winging-it methodology that they certainly used in their twenties.
But herein lies one of the traps. There is for some nutty reason a desire among many managers to see you sweat. They want to see the cogs turning, the muscles flexing. A smooth and confident handling of a situation doesn’t always score you the brownie points that can add up to advancement. If it looks like it’s too easy, then maybe you weren’t trying hard enough, or stretching yourself. Think on this as you glide apparently effortlessly through your familiar tasks.
Another factor is that interviewers and managers are often way younger than the applicant. A recruiter may be in his twenties and a hiring manager in her thirties. Employers love to hire a person who reminds them of “the young me.” Well that isn’t going to happen when the applicant is twenty years their senior. So who are you going to remind them of? Their old boss? Their mom? Your energy and excitement and au courant-ness are your best methods of attack against this.
And then there’s the question of your motivation as an applicant. In your twenties and thirties, you are ambitious: you are looking for advancement; what drives you is the hope of getting more control. More authority. More status. More money. More fame.
In your forties and fifties this may be less true. You are looking to do the work you love and probably looking to be left alone to do what you know you do well. This is not a model that is familiar to our twenty or thirty something hirer. They don’t admire it. They don’t know what to do with it. So it makes them uncomfortable and once that happens, you are sunk.
So I suggest that you consider the dynamic of the situation you find yourself in. Project what the interviewer may be thinking and feeling. And work on your own presentation and attitude to put them at ease and to offer them a desirable persona that they can identify with. This may be the critical step to winning them over.
Michael Pollock is President of Pollock Spark (www.pollockspark.com). He is an Executive Coach and Consultant to Creative and Media professionals. He works with people in film, TV, journalism, advertising, design, marketing, music and the Internet, bringing them the experience, techniques and inspiration to take their businesses and careers to new levels of success.
How should I start planning a career change?
Have you already selected your new career, or do you still need to identify your next adventure? If you need inspiration, start by talking to as many people as possible about what they do. Spread your net wide and get outside of your current colleagues. Be open to unlikely ideas and don’t dismiss any too quickly.
Examine your own history and the successes and the passions you have had in your career so far. Notice what new ideas excite you and see where your past triumphs might intersect and what energy and skills and experience you might bring to each new field. Pick a few to explore further and figure out for each what might be your first step to enter this new world. Do this before you settle on any one and get serious.
If you already know what you want to do, then network yourself into that field and immerse yourself in who is doing what and especially look at what are the next frontiers in that sector. Volunteer in the field. Start a relevant project of your own to see how it feels. Get your feet wet.
I hate my job but I do realize that I am lucky to be employed. Any suggestions?
Just because times are tough doesn’t mean that there aren’t good jobs to be had. Assuming you still like the field you’re in, put together a new resume and find out what other positions there are that you would be qualified for and might enjoy. If you can make the case that you are the best at what you do, then you might be surprised at what could open up for you.
I do not recommend sticking around indefinitely if you are miserable. Start to find yourself a way out working on it without rocking the boat you are in. The longer you wait in a job you hate, the harder it will be to find a happy way out.
Michael Pollock is President of Pollock Spark (www.pollockspark.com). He is an Executive Coach and Consultant to Creative and Media professionals.
A CYNOPSIS MESSAGE
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Rajal Lele advances to VP/Business Affairs, Bravo Media, Oxygen Media and Style Media at NBCUniversal. Under her new promotion, Rajal will have business affairs oversight for Style Media deals in addition to various talent and production negotiations for Bravo Media and Oxygen Media.
Beginning yesterday, Jodi Davis began a new position at Bravo Media as VP/Communications. Jodi will develop and execute Bravo’s strategic communications in the areas of programming, digital and marketing efforts. She will further manage the team and oversee publicity efforts and build awareness for the Bravo brand. Based in New York, Jodi will report to Jennifer Geisser, SVP/Communications.
Effective immediately, Telemundo Media tags Ruben Keoseyan as VP/Content for Telemundo Los Angeles KVEA. Ruben will be located in Los Angeles and report to Celia Chavez, President/GM of KVEA.
Toei Animation named Helene Virenque as Senior Licensing Manager for EMEA joining from MATTEL Europe where she served as Licensing Manager.
Research-centric strategy firm, Insight Strategy Group appointed Philip Underwood as Manager. Philip joined Insight in 2011 as an analyst and in 2012 became a member of the company’s kids practice.
Michael Radutzky was tapped by CBS News as Executive Producer of Creative Development, a new unit involved in identifying ways to create and distribute CBS News content. Michael continues in his current role as Senior Producer for 60 Minutes in addition to this new title.
Henry “Hank” Fore was appointed Regional SVP for California with Comcast. In his new role, Hank will manage Comcast’s video, high-speed internet and telephone operations in both the Bay Area and Central California. Based in Comcast’s Livermore office, Hank reports to Steve White, President of Comcast’s West Division.
Continental Television Sales, a unit of the Katz Television Group elevated Caroline O’Shea to Sales Manager of the New York Gotham Team. Caroline joined Continental in 1997 as a Sales Assistant.
SpotGenie Partners, LLC upped Annie Pastina to SVP/Service and Operations where she will head the firm’s Service and Operations teams. Annie will continue to work closely with and report to SpotGenie President/CEO Wayne Dykes.
Mercury Records, a unit of Island Def Jam Music Group named Steve Yegelwel as SVP/A&R. Based in New York, Steve will report to David Massey, President, Mercury Records.
Crown Media Family Networks, home to Hallmark Channel and Hallmark Movie Channel promoted George Zaralidis to Director/Publicity and Social Media. George will continue to hone and implement publicity campaigns and strategies to spur tune-in, awareness and ratings successes for Hallmark Channel and Hallmark Movie Channel. His oversight now includes the strategy and execution of social media campaigns and other non-traditional PR campaigns associated to his scope. Based in Los Angeles, George will continue to report to Pam Slay, SVP/Network Program Publicity and Social Content.
GroupM hired Johan Boserup from Omnicom to head the Global Trading practice in the role as Global CEO GroupM Trading. Johan will report to Juergen Blomenkamp, a member of the global executive committee and to Dominic Proctor, Global President.
iVillage tapped Jonathan Hills to the newly-created role as VP/Brand Experience, Product Development and Operations. Jonathan begins his new position October 29 and will report to Jodi Kahn, President.
Missy Chambless has advanced to VP/Non-Scripted Series Marketing for TNT and TBS. In this newly-minted role, Missy will head all marketing in support of the network’s non-scripted programming encompassing TBS’ upcoming King of the Nerds and TNT’s The Hero. Based in Atlanta, Missy reports to Tricia Melton, SVP/Brand and Entertainment Marketing for TBS, TNT and Turner Classic Movies (TCM).
Effective immediately, Justin Antoniotti was named News Director at WTAE/Pittsburgh, the ABC affiliate owned by Hearst Television. Justin joins WTAE from Hearst-owned WYFF in Greenville, SC.
Later — John
John Cox for Cynopsis: Classified Advantage
[email protected]
10.16.12
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Diane K Schwartz: Senior Vice President, Media Communications Group
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