A CYNOPSIS MESSAGE FROM THE CYNOPSIS FOUNDATION, INC.

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Cynopsis: DIGITAL

10/16/07

Good Morning, it’s Tuesday, October 16, 2007 and this is your first early morning digital briefing. 

YouTube unveiled its long-awaited copyright protection filtering system designed to automatically notify copyright holders when their work is unlawfully uploaded to the site. The technology promises to identify repeat infringers and ban them from site, block identical copies from being re-uploaded and provide electronic notification and takedown tools to simplify the process. The onus is on rights holders to submit content first so that YouTube can build a database of protected files. Time Warner, Disney, Hearst-Argyle and CBS Interactive are among the companies to have tested the system.
 

 
Led Zeppelin is finally ready to show a whole lotta love toward digital platforms. The band has licensed ringtones and downloads of some of its songs to Verizon Wireless, which go on sale this week, and digital tracks to online music stores such as iTunes that will become available beginning Nov. 13 as the band prepares for a reunion gig in London. Led Zep recently signed a $60 million/10 year distribution deal with Warner/Chappel music. 
 
Sprint launched Sprint Exclusive Entertainment, the first wireless TV network to be produced in house by a major U.S. carrier. SEE offers Sprint Power Vision data subscribers access to more than 150 free music, sports and entertainment programs a week, co-produced by Intersport. Talent includes former VH1 VJ Rachel Perry, NFL Network analyst Marshall Faulk and celebrity commentator Kelli Zink.
 
ABC Family will premiere its first online reality show “Rush’d” on October 22 on social networking site VirtualRush.com. A spin off from the original series Greek, the show documents the audition experience of 6 finalists selected for the on-air version, which became ABC Family’s highest rated original series this year.
 
Lifetime Networks launched its multiplatform “Every Woman Counts’ get-out-the-vote campaign partnering for the first time with Hearst Magazines Redbook, CosmoGIRL!, Marie Claire and several leading non-profits. A dedicated website features celebrity interviews, live chats, online voter registration, blogs, networking and links to additional resources. 
 
Starz High-def movie channels Starz Comedy HD, Starz Edge HD and Starz Kids & Family HD launched on DirecTV, offered together with the flagship Starz HD East and West feeds.
 
Meanwhile ESPN said ESPNEWS HD will launch on March 30, 2008, complete with new “Sideline” graphics that streams news, stats, scores and headshots below the video. DirecTV, Comcast and Time Warner Cable have agreed to carry the network so far.
 
Overbuilder RCN is now offering broadband services ESPN360.com and ABC News Now to its high speed internet customers.
 

 
YouTube announced plans to launch a site in India early next year, which currently contributes about 1% of YouTube’s overall traffic.
 
Video sharing site Dailymotion announced new content/ad revenue sharing agreements with:

• Next New Networks, including content form current and future micro networks
• TBS Europe, offering European audiences from CNN Int’l, Adult Swim and men’s channel Nuts TV
• Sí TV, covering original programming including music, comedy, lifestyle and talk
• ComedyTime, offering comedic web shorts in the new dedicated Funny Channel

 
Stardoll announced a partnership with GMG Entertainment to begin marketing prepaid sales cards at retail outlets in the U.S. The cards, available in increments of $10-$25, translate to virtual “Stardollars” for use to purchase virtual clothing, accessories and cosmetics for users’ “MeDoll” avatars.
 
NYC TV indie music show New York Noise launched a weekly video blog featuring insights about new bands, upcoming events and new venues in the city. It is available for embedding across the web.
 

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A CYNOPSIS MESSAGE FROM NEW VIDEO SUMMIT

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The NAB released details of its “multiplatform, multifaceted campaign” to educate consumers on the switch to digital on Feb. 17, 2009, a media blitz calculated to reach 98 billion audience impressions valued at a total of $697 million. The campaign will include PSA’s, news tickers, online banner ads and a DTV roadshow scheduled to visit 600 locations nationwide.
 
Broadcom unveiled a next-generation processor that packs all the key 3G cellular and mobile technologies onto a single low power chip. The “3G Phone on a Chip” claims to be a year ahead of competing technologies and should help the company make up for lost ground in the mobile chip market.
 

 
All is fair in love and media wars. On the verge of being acquired by News Corp., Dow Jones pulled ads from Fox Business Network rival CNBC on MarketWatch.com and wsj.com, reports the New York Times. The sites pulled the ads despite signing a two month long contract with its longtime client CNBC that began with banner ad placements on Oct. 1.
 
Digital ad insertion company BlackArrow raised $12 million in second round financing led by Cisco Systems, Comcast Interactive Capital and Intel, among others. BlackArrow offers web streaming ad solutions and a technology that can serve static ads to DVRs when the video is paused. Former CTO of Knight Ridder Dean Denhart was named CEO of the start-up.
 

 
Close to 16% of American internet users watch full-length television shows online, according to a new report released by The Conference Board and TNS, double the amount recorded last year. Personal convenience and commercial avoidance were the two top motivating factors. Nearly 73 percent of online households said they use the internet for entertainment purposes on a daily basis and an additional 15 percent search for entertainment several times a week.
 
The Cinema Advertising Council reported a 15% increase of cinema ad revenues in 2006 over the previous year. On-screen ad revenues and off-screen promotions totaled $455.6 million for the year.
 

 
Nielsen restructured its digital measurement services to reflect recent acquisitions:

• Nielsen Online combines Nielsen/NetRatings and BuzzMetrics services, measuring online advertising, video, blogs, user generated media, etc. Itzhak Fisher, former Executive Chairman of BuzzMetrics, will lead Nielsen Online as Executive Chairman.
• Nielsen Mobile combines recently acquired telecom and mobile media research company Telephia with several existing initiatives including Nielsen Wireless and Nielsen RingScan. Sid Gorham, the former CEO of Telephia and a 20-year veteran of the telecom industry, has been named President/CEO of the division.

 
Stacey Lynn Schulman was appointed SVP/Entertainment Ad Sales Research for Turner Broadcasting System, Inc. The former Interpublic Group research veteran will work in New York with Turner Entertainment Ad Sales President David Levy and the sales teams of all the Turner networks and report to Jack Wakshlag, Turner’s Chief Research Officer.
 
AOL CEO Randy Falco told employees the company will shed another 2,000 jobs on top of the 5,000 positions it eliminated last fall. No word yet on whether or not Time Warner will sell or spin off the unit. Reductions will begin today.
 

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Current.com, formerly Current.tv – the online component to cable network Current TV, has completed a major relaunch. Intended to take advantage of the social news craze, it also does an admiral job of integrating the website with the network. Users are encouraged to link stories, create news/editorial videos, add video-opinions and upload “Vcams” (user-created ad messages). Internal tracking keeps track of the % of up and down votes received for submissions. Well-received producers stand a better chance of getting picked up by the network, based on the buzz submissions generate online. A new “on TV” section offers up shareable clips of what’s being CURRENTLY featured on air, offering the chance to respond or learn more about the topic. Check out the video tutorial labeled “watch this first” for a complete rundown of how it all works. Great stuff.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
10.16.07

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

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JOB OPENING: WRITER/PRODUCER/Fine Living/TN: Develop, write & produce on-air& off-air creative. 4+ yrs TV station/Cable Network exp. Mac/Windows exp req. Familiar with editing & graphics. Apply on line at www.scrippsnetworks.com (10/23)

JOB OPENING: SALES PLAN’R/SONY PICTURES: Asst w/ maint’g accts across all Dig prop’s. Work w/Mgr Pricing/Analysis on invtry issues, moving invtry. tracking accts, & ensuring media sched run precise. Apply: www.sonypicturesjobs.com (10/23)

JOB OPENING: SENIOR MANAGER/TV Land Research/MTV Networks/NYC: Ratings analysis expert. 5+yrs TV exp. Strong analytical/numeric/data interpretation skills/detailed knowledge Nielsen systems. EOE/M/F/D/AAP www.mtvncareers.com (10/23)

JOB OPENING: ONLINE MEDIA MANAGER/iN DEMAND/ NY, NY:  Project lead for online storefront & product mgr.  BA in technology.  3-5 yrs exp in media/online/software.  Apply at:  [email protected]  (10/23)

JOB OPENING: INVENTORY MANAGER/ LIFETIME NY: Analyze, report & manage placement of all Nat inv to optimize revenue & delivery. 1 yr Gabriel Deal Maint rqd. Strong Excel BA/BS Apply at: http://www.lifetimetv.com/about/jobs.html (10/20)

JOB OPENING: RESEARCH FREELANCER/ LIFETIME TV NY: short-term engagement, 3-5 days per week. Must have 3+ years experience with Nielsen N-Power. Apply at: http://www.lifetimetv.com/about/jobs.html (10/20)

JOB OPENING: DIR OF LICENSING (primarily Soft Goods)/NY: CBS Consumer Products seeks Dir w/ent & specific category experience. Licensing strategies & plans for apparel, accessories, etc. Res & cover letter: [email protected] (10/20)

JOB OPENING: CONTRACTS ASSISTANT/CBS TV DIST/NY: Media Sales Dept seeks Contracts Asst to draft & revise contracts, maintain spreadsheets. Strong Word, Excel, math, & admin skills. Inc sal req in cover ltr [email protected] (10/20)

JOB OPENING: NAT’L TV BUYER/NYC: Midsize agency, quality account.  6mnths – 2yrs exp negotiating ntwrk cable and syndi plans. DDS exp a plus. Strong MS Skills/Excel. Excellent salary offered.  Email res to: [email protected] (10/20)

JOB OPENING: DIR PRICING & PLAN’G/WE tv/NYC:Mng all plan’g/pricing functions for advert inv. 5+yrs Ad Sales Pricing/Plan’g at Nat’l Brdcst or Cable Net. Exp with MSA/Nielsen & sales budgets nec. Res: www.cablevision.jobs ref#4712BR (10/20)

JOB OPENING: MARATHON MEDIA/SANTA MONICA:  For an Online Buyer/Planner w/1-2 years exp.  E-mail resume: [email protected] (10/20)

JOB OPENING: LOCAL SALES MANAGER/Comcast Spotlight: Guilford, CT: 5-7 yrs media/mgt exp. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients.  http://careers.comcast.com/choices/searchjobs.asp ref. 55326BR  (10/20)

JOB OPENING: SR MGR, AUDIENCE RSRCH/MTV Networks/Chicago: Exciting opp to join one of the world’s leading creators of prgrmng/content across all media platforms. Full job description: log on to www.mtvncareers.com (10/20)

JOB OPENING: SR RESEARCH PROJECT MANAGER/DIGITAL/NEW PRODUCTS RESEARCH/ ATL:Manage digital New Product Research projects. Create/Execute Research plans & reports. 2-4 yrs Digital Research exp. Apply: [email protected] (10/19)

JOB OPENING: FREELANCER / Vh1 Ad Sales Research/NYC: Working knowledge of Nielsen TV ratings and their systems, MRI, Prof in MS Office. EOE/M/F/D/AAP. Apply [email protected] (10/19)

JOB OPENING: DIRECTOR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na tl TV Rsch. EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/19)

JOB OPENING: PUBLICIST /Telepictures Prods/CA: Unit pub for website. Pitch/secure stories/content. Develop pre-launch and launch press. Write/distribute releases. Work w/ exec/staff. 5-8yrs exp. Res: [email protected] (10/19)

JOB OPENING: INT’L DIGITAL RSRCH MGR/MTVN/NY:  3-5 yrs online new media & digital exp. Exp w/Comscore, quant. & competitive rsrch; exc presentations, reportings, analytical & writing skills. Apply: www.mtvncareers.com . EOE/M/F/D/AAP (10/19)

JOB OPENING: FREELANCE DESIGNER/CINEMA 4d ARTIST/Viewpoint Creative/Boston: Strong Motion Graphics skills in Cinema 4d, professional broadcast design EXP pref. Send reel/resume/URL to [email protected] (10/19)

JOB OPENING: CLIENT SERVICE EXEC/Nielsen Media Research/NY: Media-focused sales and client services professional. 3+ years exp w/strong analytical skills.Interested candidates can apply on line at www.nielsen.com position #3717 (10/18)

JOB OPENING: INTEGRATED SALES EXEC/Sundance Ch/NY: 5+yrs sales/mktg exp.Dev/sell/exec multi-platform, integ’d partnerships for “like minded” clients.Creative media mktg & savvy prof w/ proven rec.Res: [email protected]    (10/18)

JOB OPENING: ACCT EXEC/NewsChannel 8/DC: Highly motivated, self-starter w/ strong work ethic. Ability to mng mult proj. w/ strong desire to win, strong comm & negotiation skills a must. 2 yrs+ media sales exp req’d. Res: [email protected] (10/18)

JOB OPENING: SALES PLANNER/Univision/NY: Generate upfront & scatter plans. Handle all aspects of ongoing deal maintenance & stewardship. 2-4 years Buying or Planning preferred. Send resume: [email protected] EOE (10/18)

JOB OPENING: DIRECTOR, PUBLICITY/SciFi: Gen. positive press for SciFi’s programming. Assist in developing PR strategy & campaign plans. Min. 7 yrs Publicity exp req. Apply to job# 627355 www.nbcunicareers.com (10/18)

JOB OPENING: BROADCAST & CABLE TV BUSINESS ANALYSTS/NYC: Multiple- Ad Sales and/or traffic system exp. Use case development, gap analysis, software vendor assessment, requirement gathering. [email protected] 860 632 3707   (10/18)

JOB OPENING: MANAGER, DIST. & FIELD MKTING/LIFETIME NY: Manage account and state territory to drive distribution of Lifetime Networks, HD and various Lifetime VOD services. Apply at: http://www.lifetimetv.com/about/jobs.html (10/18)

JOB OPENING: AE, ADVERTISING SALES/Gospel Music Channel/LA/Western Region: Part-Time Position, work from home.  [email protected]   (10/17)

JOB OPENING: EXEC PROD/A&E TV/NY:Responsible for the development and piloting of programming for The History Channel.BA/BS/5+ yrs exp in prgming/prod at a cable/brdcst or prod co.Apply: www.aetn.com/careers.html (10/17)

JOB OPENING: TV RESEARCH FREELANCER/ABC Burbank: min 1-2 yrs exp TV research, apt at Nielsen/WRAP, strong written & analytical skills, college degree req. www.disneycareers.com (Keyword search Req ID 114567) (10/17)

JOB OPENING: SR DIRECTOR, STRATEGY & OPERATIONS DEVELOPMENT/ MTV/NYC: 5+yrs Digital Media, Music Industries exp, MBA, Strg Power Point/Excel/Financial & Presentation skills. EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/17)

JOB OPENING: VP, MKTG/Columbia MD: Oversee the development of marketing strategies and campaigns which enhance affiliation with the brand, and ad campaigns, promotions and/or web marketing campaigns. Visit www.rl.tv for details.  (10/17)

JOB OPENING: FT/MKTG MGR/FOX REALITY CH/LA: Busy all reality channel seeking mgr to execute mktg plans, promotions, PR tactics &manage agencies. 4-5 yrs., TV exp. a +, Apply: http: www.foxcareers.com #FNG9038   (10/17)

 JOB OPENING: SALES ASST/Univision/NYC: Detail oriented team player w/excellent comm skills & proficiency in PowerPoint to support business development VPs. 2-4 yrs exp req. Bilingual Spanish a +. Apply [email protected] EOE (10/17)

JOB OPENING:DIGITAL AE/History/A&E/NY: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt.3yrs in sales -min 2 yrs digital sales. Apply: www.aetn.com/careers.html (10/17)

JOB OPENING: INTERNET ACCT EXEC/CBS5.com/San Francisco: Responsible for identifying/ meeting w/ new business customers, prepare and present proposals & customized opps and dvlp long-term advrtsng relationships. Res: [email protected]  (10/17)

JOB OPENING:TV BUYER/KD&E/NY: 1-2 yrs exp in National or Local TV working on video game publisher. Detail oriented, excellent organizational skills, multi-tasking. Responsible for negotiations & maintenance. Go to www.kdande.com (10/17)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: Editorial interns w/great writing and web skills for Los Angeles-based dining/travel website. Assist editors, create & maintain web pages. PT/FT. Email [email protected] SUBJECT: INTERN (10/19)

FALL INTERNSHIP CREDITS ONLY:  Exp’d mentor looking for fall term internship. Position provides 360 deg access to the fields of prod & mngmnt in internat’l setting. Flex hours,business is conducted in a home office. Email: [email protected] (10/17)

FALL INTERNSHIP CREDITS ONLY:  PROD. INTERN: Film Co. seeks motivated interns, with strong phone skills. Assist w/ projects, admin duties. E-mail Resume or Letter to: [email protected]   (10/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: PRODUCER/ PROD COORD/ L.A. area: 7+ yrs exp. mult shows at one time, great work ethic; have TV & Film exp. as Prod, Dir, Writer, talent coord, great verbal skills, resourceful,team player.email: [email protected]  (10/20)

SITUATION WANTED: ENTRY LEVEL POSITION/NY/NJ area: Motivated, hard-working Fordham University grad with production/talk show and other varied experience seeks assistant/entry level position in creative environment. [email protected] (10/20)

SITUATION WANTED: SCRIPT COORDINATOR/NYC: Seek Script Coord./Supervisor role. TV series,  film  any genre. Versed  in all script formats. Detail oriented, team player, creative, published. [email protected] (10/17)

SITUATION WANTED: SEASONED PROD/SHOW RUNNER: 2x cable net launch vet w/ A+ talent/music background. Resonant leader. Hawkish eye on budget. Resourceful. Confident. NYC/Phil/DC. Long/short term. [email protected] (10/17)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.