Tuesday, November 8th, 2011

Cynopsis: Kids!

Good morning. It’s Tuesday, November 8, 2011, and this is your first early morning Kids briefing.

Disney Interactive and YouTube are partnering to create family friendly video destinations on both Disney.com and YouTube.com beginning in early 2012.  The move is part of Disney Interactive’s ongoing effort to provide content to its fans wherever they are online.  Disney Interactive will produce and program the family-targeted co-branded video destinations for both platforms.  Programming will include video drawn from family-friendly content currently available across YouTube, original video produced by Disney, as well as a mix of current Disney Interactive original series, select Disney Channel programming and Disney user created content.  First up under the new deal will be a new original video series based on Disney’s recently launched mobile game Where’s My Water? and its main character Swampy, which is slated to launch in February and will be followed by other short-form, family-centric programming.  Disney Interactive also plans to re-launch Disney.com in fall 2012, and says this new Disney/YouTube destination will be key in its next generation platform.


Where’s Waldo? Soon he might be hard to miss.  MGM acquires the rights to bring Classic Media‘s Where’s Waldo? to the big screen in a live-action family targeted adventure movie.   Where’s Waldo was created by Martin Hanford and first published in 1987, and since then the Where’s Waldo books have sold 55+ million books worldwide, and there are multiple Where’s Waldo games, including selling 4.6+ million apps for iPhone and iPad.  This is not the first time that there have been plans make a Where’s Waldo feature film.  Previously Paramount and Nickelodeon had worked on developing a Where’s Waldo movie, followed by Universal and Illumination Entertainment.


Hoho Entertainment appoints Penguin Children’s Books as the publishing partner for its new CG animated preschool property, Cloudbabies, for the English-language rights worldwide (excluding North America).  Ladybird, an imprint of Penguin Children’s Books, is set to publish a series of book formats including storybooks, picture books, activity books and digital formats including e-books and apps based on Cloudbabies.  The first series of books are slated to be published in fall 2012.  Cloudbabies revolves around four childlike characters, Baba Pink, Baba Blue, Baba Yellow and Baba Green whose are responsible for looking after the sky and their Sky Friends.  The characters live together with Bobo White, a mischievous imp, in a house on a fluffy cloud.  The Cloudbabies series was created by art director, Bridget Appleby, will be animated in CGI by Manchester-based Studio Liddell, and was recently been acquired by CBeebies.

Big Tent Entertainment inks new licensing deals for Domo with newly expanded deal with master t-shirt licensee Fifth Sun and new partnership with Bioworld Merchandising.  Following on the success of its initial Domo product line, Fifth Sun, a graphic design and distribution company of licensed and private label apparel, expand its Domo apparel collection to include a range of new Domo t-shirts, thermals, tank tops and fleece hoodies for juniors, women and men at specialty and mass market retailers in the US and Canada.  Bioworld will launch a new line of juniors and men’s loungewear for fall 2012 along with rain boots for women and juniors. The group has also signed on to create Domo-branded electronic accessories, including headphones, ear buds and flash drives that will be available in summer 2012. The products will be sold at specialty and mid-tier retailers across US and Canada.

Atlantic Records appoints The Wish Factory as the toy licensee for the Australian teen pop singer/songwriter Cody Simpson.  Under the new licensing deal, The Wish Factory has the rights to create dolls, figures, playsets, key chains, plush koalas, concert kits, play-dance mats and guitars.  The initial line of Cody Simpson fashion dolls is set to debut at Toys “R” Us stores and on its website exclusive this December for holiday 2012.  The line is slated to expand to other retailers in spring and fall 2012.  Simpso’s newest release is the EP, Coast To Coast, featuring the songs On My Mind and Not Just You.


This week marks Burger King‘s launch of its new kid-targeted meal, BK Crown Program, which includes a newly redesigned crown and encourage kids to learn about giving back.  The new Kids Meal marketing initiative for BK Crown was created with Pitch, Burger King’s advertising and promotions agency of record for Kids and Families.  The new Kids Meal ($2.99) comes in a box that, which, in addition to a crown, also features games and activities designed to be challenging and to get kids to use their imaginations.  The Kids Meal box will also include a toy.  Healthy food options featured in the meals include fat free milk, apple slices, Minute Maid apple juice, and at breakfast maple flavored Quaker oatmeal.  Burger King Crown has also set up a special fund to help support its charitable partners that work to improve education and protect the environment and wildlife, which kids can learn more about at www.bkcrown.com . While at the website, kids can enter BK Crown codes and select a cause for Burger King to give back to, as well as play games and win prizes.  Partners include Wildlife Conservation Society, National Parks Conservation Association, DonorChoose.org, and the Have It Your Way Foundation.  Additionally, Burger King is also currently offering a Family Bundle ($9.99, $11.99 in Hawaii), which includes a Whopper sandwich, a Whopper Jr. sandwich, two small fries, two small drinks and a kids meal, through December 4, 2011.


Disney XD moves its live-action series Mr. Young moves to its new weeknight primetime slot beginning tonight, Tuesday, November 8, at 8p. Produced by Thunderbird Films in association with Corus Entertainment’s YTV, Mr. Young was created by Dan Signer (A.N.T. Farm).

ABC will air the Charles M. Schulz animated Peanuts specials, the classic A Charlie Brown Thanksgiving and newer special This Is America, Charlie Brown: The Mayflower Voyagers, on Thanksgiving, Thursday, November 24, 8-9p.  The special will air with Spanish audio via SAP.

The very funny writer Paul Rudnick (I Hate Hamlet, Jeffrey, In & Out, among others, and you might remember his Premiere magazine columns written under the pseudonym Libby Gelman-Waxner) is set to write his first young adult novel that has just been acquired by Scholastic, per NYT.   In an interview with the newspaper, Rudnick said the book will follow a teenaged girl who arrives in NYC where she meets a fashion designer who “offers her the chance to become not only the most beautiful women in the world but the most beautiful woman who has ever lived.”  He also added that the book will address the issue of “physical perfection, something that I’d imagine young women have to deal with 24 hours a day.”  The publishing deal with Scholastic includes an option for a second title, which might be a sequel to the first book.

PBS LearningMedia (www.pbslearningmedia.com), which is home to a library of 16,000+ digital curriculum-based resources and tools for PreK-12 grade educators, will offer school initial access U.S. Department of Education’s Learning Registry.  Under this relationships, a collection of resources, including photos, video, and audio files from federal organizations including NASA, the Library of Congress, and the National Archives, will now be easier to find, access and integrate into educational environments.  PBS’ online media-on-demand service combines links to resources from the Learning Registry with original content from public broadcasting producers and programs like WGBH, Nova, Frontline, American Experience, Sid The Science Kid, and The Electric Company, all in one place.  Currently, public television stations in 39 states, the District of Columbia and the U.S. Virgin Islands are offering the PBS LearningMedia service to their education communities.

Sesame Workshop‘s Sesame Street and The Electric Company team to offer several new resources for military families that are designed to help elementary school kids and their families stay connected and communicating during difficult times.  Produced Sesame Workshop, these new resources are provided in cooperation with the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury, and include:

  • Feel Electric! a free mobile app that encourages kids to explore and express their emotions (App Store)
  • The Electric Company Magazine Special Edition for Military Families
  • The Electric Company Extended Learning Program – afterschool tools for educators, featuring literacy and math-based lesson plans, games, activities and tips.

Content will be distributed beginning in mid-November through multiple military channels, including Department of Defense Education Activity Educational Partnership Program, Boys & Girls Clubs of America-affiliated Youth Centers and other programs that support military families.

Disney Publishing Worldwide launches FamilyFun Kids (www.familyfun.com/kids) , a new, bi-monthly magazine aimed at K6-12 and focused on crafts and creativity.  From the same staff that produces the mom-targeted Disney FamilyFun magazine, FamilyFun Kids ($4.99/month $23.94/annual 6 issues) features a range of step-by-step hands-on crafts, recipes, imaginative games, brainteasers, and puzzles, and pages that are designed to be torn out for use in activities.


Well  this time of year there are countless top holiday toy lists, but here is one from the folks at Scholastic Book Clubs and Scholastic Book Fairs that lists their top picks in books across several categories for holiday 2011.  The top five titles in Scholastic’s Holiday Gift List for Kids categories include: Title; author and/or illus. (Publisher)

Picture Books

  • 10 Little Caterpillars; Bill Martin Jr., illus. by Lois Ehlert (Simon & Schuster)
  • Can You See What I See? Toyland Express; written/illus. by Walter Wick (Scholastic)
  • If You Give a Dog a Donut; Laura Numeroff, illus. by Felicia Bond (HarperCollins)
  • The Man in the Moon; written/illus. by William Joyce (Simon & Schuster)
  • Pinkalicious: The Princess of Pink Treasury; written/illus. by Victoria Kann (HarperCollins)

Transitional Readers and Chapter Books

  • Clementine and The Family Meeting; Sara Pennypacker, illus. by Marla Frazee (Disney Hyperion Books)
  • Fly Guy: Fly Guy vs. The Flyswatter!; Tedd Arnold (Scholastic)
  • Magic Tree House: Dogs in the Dead of Night; Mary Pope Osborne, illustrated by Salvatore Murdocca (Random House)
  • Rainbow Magic: Magical Holiday Boxed Set; Daisy Meadows (Scholastic)
  • Super Diaper Baby 2: The Invasion of the Potty Snatchers; Dav Pilkey, George Beard, and Harold Hutchins (Scholastic)

Middle Grade Fiction

  • Diary of a Wimpy Kid: Cabin Fever; written/illus. Jeff Kinney (Abrams)
  • The Heroes of Olympus, Book Two: The Son of Neptune; Rick Riordan (Disney Hyperion Books)
  • The 39 Clues: Cahills vs. Vespers Book 2: A King’s Ransom; Jude Watson (Scholastic)
  • War Horse; Michael Morpurgo (Scholastic)
  • Wonderstruck; written/illus. by Brian Selznick (Scholastic)

Young Adult Fiction

  • Crossed; Ally Condie (Penguin)
  • Inheritance; Christopher Paolini (Random House)
  • Okay For Now; Gary D. Schmidt (Clarion Books)
  • The Hunger Games Trilogy Boxed Set; Suzanne Collins (Scholastic)
  • The Scorpio Races; Maggie Stiefvater (Scholastic)


  • How Cool Is This: An Up-close, Inside Look at How Things Work; NA (DK Publishing)
  • The Hugo Movie Companion: A Behind the Scenes Look at How a Beloved Book Became a Major Motion Picture; Brian Selznick (Scholastic)
  • Lego Harry Potter: Building The Magical World; NA (DK Publishing)
  • Lego Star Wars Character Encyclopedia; NA (DK Publishing)
  • Ripley’s Believe It or Not!: Special Edition 2012; NA (Scholastic)


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, November 4, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1108; K6-11 644; TWEENS 9-14 477
NICKELODEON:          K2-11   943; K6-11 436; TWEENS 9-14 280
CARTOON NETWORK: K2-11   386; K6-11 238; TWEENS 9-14 198
DISNEY XD:               K2-11   145; K6-11 123; TWEENS 9-14 100
NICKTOONS:              K2-11   108; K6-11   72; TWEENS 9-14   63
Source: MTVN Research from Nielsen Media Research Data


Cynopsis: Kids !magination Award
The competition for best kids’ programming and marketing initiatives

Entry Deadline: January 11, 2012
Late Submissions: January 20, 2012
Awards Event: June 2012 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

Answer to Yesterday’s Trivia Question: What Saturday morning animated series, based on a hit tv show, added a dog named Mr. Cool and and girl from the future named Cupcake to its cast? Their mission was to return to 1957 Milwaukee. The Fonz and the Happy Days Gang. Kudos to: Bob Friedland-Toys “R” Us, Inc./NYC; Chris O’Reilly-ITN Networks/NYC; Frederick Levy-Management 10/LA.

Today’s Trivia Question: Finish this quote, “Of all the heroes in legend and song, there’s none as brave as …!” (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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