Cynopsis: DIGITAL
11/06/12

Good morning. It’s Tuesday, November 6, 2012, and this is your first early morning digital briefing.

The Pew Internet & American Life Project has released some data on the influence of online video during this year’s election cycle. According to the study, which polled a nationally representative survey of 1,006 adults from October 12 to 14, some 66% of internet-using registered voters have gone on the web to watch videos related to the election.Specific activities include:

• 48% of internet-using registered voters watch video news reports online concerning the election or politics in general.
• 40% watch videos of candidate speeches, press conferences, or debates on demand; 28% watch them live.
• 37% watch funny or parody videos online that with political issues.
• 36% watch political ads on the web.

Discovering political videos on the web also seems to be a highly social experience. Per the study, 62% of internet-using registered voters (which Pew says equals 52% of all registered voters) have had others recommend online videos to them about the election or politics. In addition, roughly 23% of internet-using registered voters have encouraged others to watch an online video related to political issues.

CBS shows are finally coming to Hulu in the US, well sort of. Beginning in January 2013, Hulu Plus subscribers will have access to over 2,600 episodes of CBS’ library series such as Medium, Numb3rs, and CSI: Miami, along with classics like Star Trek, I Love Lucy, and The Twilight Zone. In addition, clips from Entertainment Tonight will be made available on the day of the broadcast on both Hulu and Hulu Plus. The non-exclusive multiyear licensing deal also allows for a “selection” of CBS library shows to rotate through the free Hulu service. Additional titles will be announced on a rolling basis in the future. Financial terms of the deal were not disclosed. CBS and Hulu have existing licensing agreements that cover CBS-produced programming that airs on The CW and CBS content on Hulu’s subscription service in Japan.

AwesomenessTV, one of the YouTube original content initiative channels, has launched a new series called Austin Mahone’s Takeover. The show follows the 16-year-old pop and R&B star as he gives a behind-the-scenes look into his life, which includes music video and photo shoots, concerts, and more.

The Ben Heck Show has returned for a third season on Revision3, an online video network purchased earlier this year by Discovery Communications. The show, which will air weekly, with each episode having a run time of about 10 minutes, tackles all sorts of gadget and tech-related questions and projects. For example, the first episode focuses on a new anti-texting device created by the host — a “master hacker, engineer, and conjurer of cool stuff” — to prevent people from using their device while inside of a moving vehicle. New segments on the show include “Ben’s Rants” and “Ask Ben Anything,” while the episodes in general will be filled with tips and informative tutorials related to that day’s topic.

BRB Internacional is making a selection of its animated series available on SuperPaquito, a tablet device from kids retailer Imaginarium designed specifically for children. The deal between BRB and Imaginarium encompasses titles such as Dogtanian and the Three Muskehounds, David the Gnome, Around the World with Willy Fog, Teo, Nicholas, and Bernard, all of which are already available in different languages. The content will also be available via PaquitoLand, a content platform that’s also accessible on a variety of other connected devices, including smartphones, other tablets, PCs, and Macs.

MTV has announced a new one-hour special to help NJ in the recovery and rebuilding process following the devastation caused by Hurricane Sandy. The special, dubbed Restore the Shore, will feature cast members of the network’s hit reality series The Jersey Shore (with other special guests to be announced at a later date) as they try to raise funds to contribute to the rebuilding of Seaside Heights, the center of the Jersey Shore (both the actual location and the show), which was one of the most severely hit regions in the Tri-State Area. MTV is partnering with Architecture for Humanity, a non-profit that provides design and construction services to communities in need. Restore the Shore will air Thursday, November 15 at 11pm ET, after which it will be available on-demand online and on mobile platforms. MTV says it also plans on setting up easy-to-use online and mobile giving tools so people can donate while the special airs live or when watching it on-demand.

A CYNOPSIS MESSAGE

Mobile ad platform provider Millennial Media has inked a deal with MediaVest to provide the agency’s clients with customized mobile audience data and insights. Per the deal, MediaVest will have access to Millennial’s proprietary data set and has agreed to participate in alpha and beta testing of future Millennial mobile ad tech products with its clients. MediaVest will also have access to Millennial’s Audience Insight reports, which offer brands data on the impact of their campaigns across over 600 consumer audience categories. MediaVest’s clients, which include the likes of The Coca-Cola Company, Comcast, Kraft Foods, Microsoft, and Procter & Gamble, can then use this data to optimize their future ad spend.

A new study from 451 Research’s ChangeWave service shows that while Netflix is still the king of “paid alternative TV providers,” Amazon Instant Video is gaining some ground among consumers. The September survey of 1,115 North American consumers found that among respondents who pay for online video, 82% subscribe to Netflix. In the last survey, which was administered six months prior, Netflix accounted for 84% of such respondents. Conversely, Amazon Instant Video jumped from 17% to 22% among consumers who pay for online video content.The other two notable providers among this particular crowd were iTunes (16%) and Hulu Plus (8%). Other findings from the survey include:

• 17% of Netflix subscribers said that EPIX no longer being available on exclusively on Netflix (via a recent deal with Amazon) makes them “more likely” to cancel their Netflix subscription. 65% said it has “no effect.”
• 18% of Netflix subscribers said they also pay for Amazon Instant Video (up 4 percentage points from the previous survey).
• Among respondents who own a connected device that allows them to stream video content, the iPad was the most popular device (32%) to engage in such an activity.

Worldwide tablet shipments totaled 27.8 million units in the third quarter of 2012, according to IDC. This represents a year-over-year growth of 49.5% as well as a quarter-over-quarter growth of 6.7%. The iPad kept its tight grip on the worldwide market as it accounted for 50.4% of all tablets shipped during the third quarter. To be fair, iPad’s shipment share did drop from the 65.5% it captured in Q2 of this year. But, as ABI notes, this slip can be attributed to people waiting for the introduction of the iPad Mini before deciding to buy a new tablet from Apple. “Now that the new Mini, and a fourth-generation full-sized iPad, are both shipping we expect Apple to have a very good quarter,” said Tom Mainelli, Research Director/Tablets at IDC. That said, Android isn’t doing terribly, either. Samsung and Amazon, two of the leading Android-powered tablet vendors, accounted for 18.4% and 9% of worldwide shipments during the third quarter, respectively (for the sake of comparison, Samsung’s market share in Q3 2011 was 6.5%). In addition to this, while the iPad Mini should help Apple boost its market share, its $329 starting price “leaves plenty of room for Android vendors to build upon the success they achieved in the third quarter,” said Mainelli.

New data from ABI Research finds that the iPhone’s share of quarterly global smartphone app downloads stood at 29% in the second quarter of 2012, very much below the 47% market share of Android smartphones. “The iPhone’s download share trends see a lot of seasonal fluctuation, but over the past year or so it has stayed surprisingly resiliently between 30% and 37% of the total,” says ABI Senior Analyst Aapo Markkanen. So why the dip below the 30% mark? ABI attributes it in part to Apple’s “clampdown” on download bots earlier this year. ABI cites data from app marketing firm Fiksu, which earlier this year found that the “bot squeeze” might have eliminated as much as one-fourth of daily download volumes from the top end of the App Store chart. Never to fear though, Markkanen also notes that ABI expects the iPhone’s app download numbers to spike due to the introduction of the iPhone 5.

The Cynopsis Digital Video Measurement Summit is over a week away. We’ve got some great speakers lined up, including executives from AOL, Adap.tv, comScore, ESPN, Horizon Media, My Damn Channel, Nielsen, Starcom MediaVest, VideoHub, Vuguru, Yahoo, and YouTube. You’d be crazy to miss this one. REGISTER NOW.

Today in it’s good to be Apple: The company reports that it sold 3 million Wi-Fi only versions of the iPad Mini and fourth-generation iPad in the first three days since the launch of both devices. This doubles the sales speed of the Wi-Fi only version of the third-generation iPad, which came out this past March. Apple says the Wi-Fi and Cellular versions of both the iPad Mini and the fourth generation iPad will be ready to ship in the US in a few weeks, followed by launches in other countries later this year.

NBCUniversal has promoted Hilary Smith to the position of SVP/Communications for NBCUniversal, Entertainment & Digital Networks and Integrated Media (E&DN/IM). In her new role, she will oversee strategic communications and will be the lead spokesperson for the division, which includes Telemundo, mun2, Bravo Media, Oxygen Media, Style Media, Sprout, DailyCandy, Fandango, iVillage, Television Without Pity, and the Integrated Media group. Smith will report directly to Lauren Zalaznick, Chairman of E&DN/IM. She replaces Cameron Blanchard, who was recently named SVP/Corporate Communications for NBCUniversal.

Starz Entertainment has promoted Michael Thornton to the newly created position of EVP/Acquisitions, Business Affairs, and Legal. His new responsibilities include programming acquisitions and studio relations for the first-run output and library film content for Starz’s 17 linear channels and associated on-demand and online services. He also will continue to oversee business and legal affairs tied to the distribution of Starz content to online/broadband distributors and transactional VOD/EST, as well as international syndication of pay-TV company’s original series and other Starz Media content. Thornton will be based in the company’s Englewood, Colorado corporate headquarters.

A CYNOPSIS MESSAGE

If you’re a fan of History’s Pawn Stars, the channel has launched a new website for the show that lets users watch episodes, play the Pawn Stars Facebook game, and buy some show-related merch if you’re so inclined. PawnStars.com also features Pawngo, an interactive digital pawning platform that allows users to show off and hopefully sell their own items.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
11.06.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: MARKETING COORDINATOR/truTV/NY: Temp position. Develop/execute interactive & social media strategies for key series & network initiatives  2-3 yrs Marketing/Digital/Social exp. Email resume: [email protected] (11/13)

JOB OPENING: VP MKTG CREATIVE/Discovery Channel/MD: Lead on/off air creative & brand campaigns to drive ratings, brand perception & viewer exp; mng prod team, resp for mktg creative output. http://careers.discovery.com/ #6543 (11/13)

JOB OPENING: ASSOC, DIR RSCH/NBCUniversal/NY: 5 yrs Media Research Experience. Expert in Nielsen/NPower/MRI/Simmons etc. needed. Client facing & presentation exp desired. Apply: www.nbcunicareers.com  Job #7270BR (11/13)

JOB OPENING: DIR, BRAND MKTG/WWE/Stmfrd CT: Manage/execute brand image campaign; 8-10 yrs related exp; BA req’d; full info & apply: http://wwecareers.com/wwe/jobboard/JobDetails.aspx?__ID=*7707C12281BEDA3C (11/9)

JOB OPENING: ACCT EXEC/Collective Digital Studio/NYC & LA: 3+ yrs dig. media sales premium video pre-roll, sponsorship, branded content, & display to nat’l brands; knwlg of the YouTube “Dig. Influencer” space.  Res: [email protected] (11/9)

JOB OPENING: SALES RSRCH ASSOC/COMCAST SPOTLIGHT/SAN FRAN: support/execute standardizing sales collateral & analytics across 13 Western mkt. Asst w/ compilation of corp & reg’l ad hoc reports. More info/apply: www.comcast.jobs/9838 EOE (11/8)

JOB OPENING: SALES RSRCH AUTOMATION SPEC/COMCAST SPOTLIGHT/SAN FRAN: Act as developmental regional point person for key corporate tools. Must have intermediate + excel/database skills. More info/apply: www.comcast.jobs/2485. EOE (11/8)

JOB OPENING: RSRCH MGR/COMCAST SPOTLIGHT/SAN FRAN: Mng/guide mktg rsrch Analysts and Representatives within the Mkt Rsrch & Plan’g team. Must have 6-9 years relevant experience. More info/apply: www.comcast.jobs/2564 EOE (11/8)

JOB OPENING: ASSOC ACCT EXEC/COMCAST SPOTLIGHT/MONTEREY: Create customized advertising and marketing solutions for local businesses and advertising agencies. 0-2 years related exp req’d. More info/apply: www.comcast.jobs/5218 EOE (11/8)

JOB OPENING: LOCAL SALES ACCT EXEC/COMCAST SPOTLIGHT/SACRAMENTO: Resp for creating customized advrtsng/mktg solutions for local businesses & advertising agencies. 1-3 yr related exp req’d. More info/apply: www.comcast.jobs/9207 EOE (11/8)

JOB OPENING: SALES ACCT EXEC/COMCAST SPOTLIGHT/FRESNO CA: Resp for creating customized advertising & mktg solutions for local businesses and advertising agencies. 1-3 yrs related exp req’d. More info/apply: www.comcast.jobs/6159. EOE  (11/8)

JOB OPENING: ASSOC MKTG COMS MGR/NYC-Midtwn: Captivate Network-cre8 mktg & sales tools+ vdeos etc – mge brandg+ PR+ evnts+ B2Badv+ web cntnt–U need 1-3yr agncy/sls team suprt exp + mktg &media passion! Great team! [email protected] (11/8)

JOB OPENING: SR RSCH ANALYST/LA: Mng reg reporting for the Aud Ntwrk, incl overall channel perf, prgrm breakdowns & potential acquisition compatibility studies.2 yrs min TV rsch exp, pref within Cable. info/apply: http://bit.ly/SxmZiw (11/8)

JOB OPENING: MGR. MARKETING SOLUTIONS – G4/NBCUniversal/LA: Develop innovative brand integration ideas and structure pitches for ad sales mktg in an evolving network. 4yrs similar experience req. www.nbcunicareers.com Job#6796BR (11/7)

JOB OPENING: MANAGER, SALES OPERATIONS, DIGITAL PROPERTIES/NBCUNIVERSAL, INC/LA: projct. mgt. and liaison b/t groups – DART,DFP,Auditude, seeking cand. w/2+ yrs. exp., BA req. www.nbcunicareers.com Job#7475BR (11/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SR. STORY PRODUCER/DIRECTOR/LA: all genres, docu-series. 8+ yrs cable/broadcast/film. Seasoned, resonant leader, strong story/writer + post + savvy director, supervisor. Int’l/ Dom. Great credits & refs.917.716.7277, [email protected] (11/8)

SITUATION WANTED: Voice Over Artist/Singer/Audio Production: ‘One Stop Shop’  Laila Berzins – specialty is character voice work, e-learning and corporate.  Site: www.lailaberzins.com Email: [email protected] (11/8)

SITUATION WANTED: STRONG EXEC ASST: Researching, Copy-editing and Organizational Skills. 15 + yrs as key player in primetime. [email protected] (11/8)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012