Tuesday, November 6th, 2007


Cynopsis: Kids!


Good morning. It’s Tuesday, November 6, 2007, and this is your first early morning.

Marvel-ous indeed. Marvel Entertainment has reported its 3Q 2007 results, which show that the company’s net income reached $36.3 million, almost three-times its earning from the same quarter last year, and thus exceeding Wall Street estimates.  What took Marvel to its new-exalted heights?  Marvel can thank licensing, which hit $66 million, or more than twice that of 3Q 2006.  Specifically, Spider-Man 3 licensing, which continues as a joint venture with Sony, helped the effort with sales of $24.2+ million.


It’ll be turkey and toons for Nickelodeon viewers over the four-day Thanksgiving holiday weekend.  Nickelodeon has scheduled a Superstuffed Nicktoons Weekend, a 65-hour marathon of the network’s animated series, old and new, from 6a Thursday, November 22 through 9p on Sunday, November 25.  Overstuffed or not, kids are invited to log onto TurboNick.com where they can vote for their favorite Nicktoon moments, of which will be counted down on-air each day of the event in the 100 Greatest Moments in Nicktoons History.  Additionally, on Sunday evening (7-9p) the network will offer sneak peeks at the three new Nicktoons bowing in 2008, including The Mighty B!, which stars SNL’s Amy Poehler.  The weekend line-up goes like this:

  • Thursday, November 22 (6a-12a) – pilot episodes of Nicktoons (e.g. Doug, Ren & Stimpy, Aaahh!!! Real Monsters etc.), and at night Nick Movies’ three animated Rugrats feature films
  • Friday, November 23 (6a-10p) – All SpongeBob SquarePants all day, concluding with four premiere episodes of the series (8-10p)
  • Saturday, November 24 (6a-10p) – Nicktoon series, three back-to-back episodes at a time; and later premiere episodes of Back at the Barnyard (8p) and Tak and the Power of Juju (8:30p)
  • Sunday, November 25 (6a-9p) – Nicktoons feature films and TV movies, and in the evening a look at the new Nicktoon series.

Elsewhere in the Nick family, Nicktoons Network will feature every full episode from the 100 Greatest Moments in Nicktoons History, 10 episodes each night from 9p, beginning November 22-25, 2007 and then every Monday following until December 31.

Disney Channel will feature a week of dance-themed episodes of the Playhouse Disney preschool series Little Einsteins, the week of December 3-7, 2007.  The week wraps up with the premiere of an all-new holiday episode, The Wind-Up Toy Prince, featuring Tchaikovsky’s Nutcracker Suite, on Friday, December 7 at 9a.

Parthenon Entertainment is set to attend the Asia Television Forum, which will be held in Singapore later this month, with a range of kids and factual programming.  Content specifically targeted to kids includes:

  • Ed and Eppa in the Wild  a kid’s wildlife educational animated program about two aliens who travel to earth to explore and learn about animals and their habitats.  The series features specially shot HD wildlife footage with CGI animated content.
  • Hana’s Helpline (52×10), a mix of 3D puppet characters and 2D sets, the program features a duck named Hana, who helps animals with their various problems.
  • Roman Mysteries (20x30HD/10×60) is a family targeted live-action series about four kids and their adventures in Ancient Rome.  Commissioned by the BBC Children, the show is produced by the UK’s Little Entertainment Group.
  • On the factual side there are also some shows Parthenon will offer at ATF that will likely be interesting to teens and up including: How Does That Work? (18×30, also available in modular segments), an educational-informational science series that explains, how a range of things work.  The series is produced in-house by Parthenon for Discovery Channel UK.


It’s that time of year again — or that time every few years again — when Cynopsis conducts a quick 5-question survey to find out what you think about and use this daily, how you’d like to see it improved.  Honestly, this will take less than 30 seconds, it’s completely anonymous, and we’d really appreciate your input.  Click here to participate and thank you!

Cynopsis Weekender College Edition returns on November 15th!  Deadline for college student written essays on the topic of television is November 9th and they should be sent to me at [email protected], subject Weekender College Edition.  Top 4 essays are published in Weekender on Nov 15th, and authors are paid $350 each.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.  

And here’s something else — all students submitting essays can also submit  (free!) their Situation Wanted ad which will run in all editions for one week beginning Nov 15, and the first ten Video Resumes submitted will run on the www.cynopsis.com Video Resume page.  Check with Trish Pihonak at Cynopsis for added info.


Robert Sorcher is named Chief Content Officer, Cartoon Network.  Sorcher will be responsible for leading the network’s overall content development strategy, including original series, acquisitions, long form and special events.  Additionally, he will also oversee production and Cartoon Network Studios in Burbank, California.  From January 2008, Sorcher will be based in LA.  He will report to Stuart Snyder, EVP and COO, TBS Inc.’s Animation, Young Adults and Kids Media Group.  Sorcher joins Cartoon Network from AMC Network where he currently serves as EVP/Programming and Production, where he is credited with growing the ratings and expanding the original programming slate.  Previously, Sorcher served as EVP and GM, USA Network and EVP/Programming, FOX Family Channel, and some years back he toiled for Cartoon Network, ultimately as EVP heading the network’s creative direction and strategy and overseeing CartoonNetwork.com.

Decode Enterprises grows its sales team with the promotion of Josh Scherba to Director of Sales, and the addition of Lara Ilie as Sales Executive.  Both will report to Decode’s VP/Distribution, Sominique Bazay.  Scherba, who has been with Decode for six years, will be responsible for sales to markets including Asia, Latin America and Scandinavia.  In her new position, Ilie will head up sales for Central and Eastern Europe, Middle East and Africa.  Ilie joins Decode from Romania’s CME Pro TV, where she was Acquisitions Manager, Acasa TV.  Prior to that she was Sales Executive, CME Media Pro Pictures, and earlier as Acquisitions Executive, Romanian Television.

Nickelodeon/MTVN Kids and Family Group upps Stacey Kaufman to VP/Digital Marketing and Tony Zito to VP/The N Online.  Both will report to the divisions EVP/Digital Media, Steve Youngwood, with Kaufman dually reporting to CMO, Pam Kaufman.

  • Zito is responsible for The-N.com and Quizilla.com, as well as digital efforts for all of The N’s non-linear platforms.  In 2008, Zito will launch The-NGames.com, the joint The-N.com and AddictingGames casual gaming site targeted teen girls.  He is also charged with heading and growing Quizilla.com to be a top teen-aimed user-generated content site.  Zito was Director/Online Production and Production Development, The-N.com.
  • Kaufman is heading up all marketing strategy, search engine optimization and marketing, viral campaigns and cross promotions for Nick.com, NickJr.com, ParentsConnect.com, TurboNick and Nicktropolis.  Additionally, Kaufman will oversee sales for digital businesses such as Nick Arcade, myNOGGIN, Nick Mobile and paid digital video.  Most recently, she was Sr. Director/Interactive and Electronics, Nickelodeon & Viacom Consumer Products.

Gigi L. Johnson is named SVP and GM, Studio 4 Kids and Studio 4 Learning.  As GM for Studio 4 Kids, Johnson will lead business development and partnerships in marketing, distribution and content acquisition.  Last month, Studio 4 Networks agreed to be acquired by Knightscove Media Corp., a public, family-centric Canadian media company, for an about $7 million in cash and stock. Johnson, who will report to the CEO, will also serve as GM/Studio 4 Learning. This subsidiary is a VOD and internet network, set to launch soon, which provides students from middle school through college with user-friendly instructional video programming.  She had been President, Maremel Media.  Previously, Johnson toiled at the UCLA Anderson School of Management, most recently as Executive Director of its Entertainment and Media Management Institute.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, November 1, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1041; K6-11 470; TWEENS 9-14 366
DISNEY CHANNEL:     K2-11   835; K6-11 499; TWEENS 9-14 401
CARTOON NETWORK: K2-11   481; K6-11 262; TWEENS 9-14 233
TOON DISNEY:           K2-11   149; K6-11   71; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, November 2, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON          K2-11 1118; K6-11 570; TWEENS 9-14 371
DISNEY CHANNEL:     K2-11   862; K6-11 600; TWEENS 9-14 480
CARTOON NETWORK: K2-11   542; K6-11 344; TWEENS 9-14 269
TOON DISNEY:           K2-11   141; K6-11   73; TWEENS 9-14   41
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: On the WB series Summerland, what is was the name of the town in which the show took place? PLAYA LINDA  Kudos to only one:  Al Ovadia-Al Ovadia & Associates, Inc./Hidden Hills, CA

Today’s Trivia Question:  On The Mickey Mouse Club each day of the week had a special theme. Although many things changed from the original show in 1955 to the The All New Mickey Mouse Club (1989-1994), Wednesday kept the same theme. What was it?  ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: REGION DIR. SE/Scripps Networks/TN: Resp for MSO relations, network carriage and mkt programs. 5+ yrs affiliate sales exp. Apply to: www.scrippsnetworks.com   (11/13)

JOB OPENING: DIR, CORP COMM/NHL/NYC: PR position w/10 yrs exp. Oversee corp. PR, incl. mktg, licensing, sponsorship sales, traditional & new media relationships. Email resume to [email protected] (subject: Dir., CC) (11/13)

JOB OPENING: SALES COORDINATOR: Support the Ad Sales staff for our Ad Sales Group in the New York office. To apply please visit our website at www.directv.com/careers and refer to job number 700654. (11/13)

JOB OPENING: ACCOUNT EXECUTIVE/TV 10s/NYC: For Closed Captioning & 10-second commercial sales. 2+yrs ad sales exp. pref. syndication TV, e-media or Ad Agency background. Good Presentation skills req’d. Apply: [email protected] (11/10)

JOB OPENING: ACCOUNT EXECUTIVE/Radio Disney, NY:Seeks aggressive AE for local radio sales. 2+ yrs outside sales, sponsorship sales & new biz dev exp. Excellent communication skills a must. www.disneycareers.com #80296 EOE (11/10)

JOB OPENING: PRODUCT MGR (SEASONED)/The ABC News Digital Media group/NY: Help take our web, video and mobile products to the next level. Please visit www.disneycareers.com and apply to Req 124614. EOE (11/10)

JOB OPENING: RIGHTS MANAGER/WGBH/BOS: Provide rights clearance support. Exp with licensing stills, stock footage, music, film research, program rights and production, talent clearances. Bachelors + 3-5 years Apply: www.wgbh.org (11/10)

JOB OPENING: MARKETING – PRODUCTION MGR/Discovery Nets/Silver Spring MD: Business mgmt & cost control of promo production. 5 yrs prod exp, AICP bids exp, negotiation skills, cable/broadcast. Apply: discovery.com/careers Req# 5844 (11/10)

JOB OPENING: ON-AIR PROMO/WRITER/PROD/EDITOR/WCIU-TV, Chicago:TV 5+ yrs exp in on-air promos; highly creative, team player; write/prod all aspects from concept to on-air. Non-linear editing/AVID exp a must Apply: www.wciu.com (11/10)

JOB OPENING: RESEARCH COORD/Collective Media/NY: 2+ yrs Ad Sales Rsrch req’d; proficient at PowerPoint; detail oriented; must be able to analyze standard reports on comScore and Nielsen databases. Apply at:  www.collective-media.com (11/10)

JOB OPENING: JR PUBLICIST TNT/TBS/TCM Original Programming/LA: Support all TNT/TBS/TCM PR efforts. Pitch press/event planning/talent relations/press lists/clippings. 4 yr Degree +3yrs ENT PR exp. Apply: [email protected]   (11/10)

JOB OPENING: AD SALES ASSISTANT/Columbia, MD: Assist with general support functions and account maintenance for the Account Executive and all others as directed by Sales Management. Please visit www.rl.tv for more info. (11/9)

JOB OPENING: DIR STRATEGY(NICK AD SALES), MTV Networks, New York: Budget Analysis, New Bus Dev, Create Mktg Cmpgns, Present to Sr. Mgmt., apply online www.mtvncareers.com (11/9)

JOB OPENING: TRAFFIC SPECIALIST/freelance/NYC: Work with sales and programming to create daily commercial logs for Mobile. Strong PC and organizational skills. EOE/M/F/D/AAP send resumes to [email protected]. (11/9)

JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to: [email protected] (11/9)

JOB OPENING: PROGRAMMING COORDINATOR/Rainbow Media/NYC: Media planning /scheduling on-air /web for horrornet Monsters HD. Related exp./Paradigm/Filemaker/FinalCut/Photoshop. Apply to www.cablevision.jobs req 4767BR. (11/8)

JOB OPENING: TEMPORARY RSRCH POSITION (3 Months)/ABC/NY: Detail-oriented, ability to prioritize & multi-task; analyze ratings data & provide Sales and PR support. Knwldg of Galaxy & NPower. 1-3 yrs exp. Email resume: [email protected]    (11/8)

JOB OPENING: TRAFF COORD/WE tv/Long Island: Compile daily program logs for the network and provide strat placement of all elements. BA/comm pref. Strong PC and scheduling database pref. res to www.cablevision.jobs ref #4672BR (11/8)

JOB OPENING: LA DIRECTOR of Nickelodeon Magazine: Exciting Opportunity! Must have print experience; responsible for robust account list. Kids experience preferred. Job description at www.mtvncareers.com (11/8)

JOB OPENING: SALES TRAINING PROGRAM CANDIDATES/TeleRep:  Send confidential resume w/ cover letter stating qualifications to be a top seller at #1 rep in nat’l spot TV to: [email protected].  Train and stay in NY or optional relo. (11/8)

JOB OPENING: EXEC PROD/BBC Prod/NY: mat leave Nov – March: Responsible for development/exp in female skewed reality TV/cable and network exp/ability to manage large teams. Apply to [email protected] (11/7)

JOB OPENING: RESEARCH ANALYST/Hallmark Channel/NY: Analyzes standard and custom reports on all Nielsen systems; MRI and or/Simmons databases.  See full posting and apply at www.hallmarkchannel.com (11/7)

JOB OPENING: MGR CONSUMER MARKETING/Hallmark Channel/LA: Works on all consumer marketing activities for Hallmark Channel. See full posting and apply at www.hallmarkchannel.com (11/7)

JOB OPENING: TEMPORARY DIRECTOR, ON AIR PROMOTION/Hallmark Channel/LA: Develops and implements promotional scheduling strategies. See full posting and apply at www.hallmarkchannel.com (11/7)

JOB OPENING: FREELANCE DESIGN COOR/Nickelodeon/NYC: Min. 3+ yrs Production/Project Mgt exp; Familiar with PM principles; production enviro. exp; MS Project & Office; Niku Clarity a plus. EOE/M/F/D/AAP apply:  [email protected] (11/7)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Brooklyn NY:  Seeks Acct Exec for local ad sales.2+ yrs ad sales exp. pref cable tv, e-media/print or ad agency.  Valid NY Drivers Lic.  Apply to www.cablevision.jobs req 4802BR (11/7)

JOB OPENING: MUSIC LICENS’G/Razor & Tie Ent/NY: Work w/ Dir of Music Licensing.Focus on advrtsng usages& supplement exploitation of music assets via film,TV, video games, dig tech, soundtracks etc. Cvr/res: [email protected] (11/7)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: WRITER/PRODUCER – LA: HBO Creative Services writer/producer recently relocated to LA looking for freelance or permanent gig. See resume and most recent work www.ostroviesky.com   Contact: [email protected] (11/13)

SITUATION WANTED: Traffic Pro, Seasoned traffic pro with great attention to detail who works great under pressure looking for FT/PT or freelance position. Experience with Gabriel, BMS, Paradigm and VCI. [email protected] (11/13)

SITUATION WANTED: Mar/Com Pro in NY currently in Affil Sales of major media conglom. Exp’d in brand promotion, affil sales, & building client relationships. Enthusiastic & Success Driven. [email protected] (11/7)

SITUATION WANTED: Recent MBA grad looking to burst into broadcast and digital. Founder/Pres of college TV Ntwrk. Sig mkting and rsrch exp. Looking for Assoc. Mkt Mgr positions. Bright, Creative & Highly Motivated. [email protected] (11/7)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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