JOB OF THE WEEK

Cynopsis: Classified Advantage
11.05.13

Good morning. It’s Tuesday, November 5, 2013, and this is your weekly issue of Cynopsis: Classified Advantage!

Welcome to Leadership Lessons, the column that focuses on conversations with senior managers and leaders in the TV world, speaking candidly about their professional journeys and how that informs what they look for when hiring new employees. Today, questions/answers about interviews.

What are some of the things you look for when interviewing people?
That they have a strong personal brand: what makes them unique? How do they add value to the team and organization? How do they approach problem-solving and consensus-building across organizations?

How passionate are they about the business and their respective area of focus?

Diana Mogollon, General Manager, mun2

What are some of the qualities you look for when interviewing candidates?
An interview is almost like a date. You’re going to spend more time with a new employee than your spouse. So it’s important to know what drives the person. I don’t like to rush interviews. I prepare for them: I’d never read their resume 5 minutes before they walk in the door. During the interview, I try to make people comfortable. It shouldn’t be a one-sided conversation. I want to learn what motivates them; what their taste and style are. I ask questions like, “What are you watching on TV right now? What do you read? What’s interesting about social media today? Why did you get into cable TV?” Then it’s easier to morph the conversation into talking about IFC.

Nothing bothers me more than people who don’t do their homework before an interview. Know what’s going on and understand why.

Jennifer Caserta, President and General Manager, IFC

What are some of the things you look for when interviewing people?
I look for diversity, logic, and the thought process that went into their roles and companies they’ve chosen to work for. Their career choices provide an understanding of what motivates them, and what their short and long term ambitions and goals are.

I also want to find out what they are passionate about and how that relates to the role.

What interview questions do you like to ask?
I want to hear about which achievements they’re most proud of thus far. That tells me a lot. I also ask them to tell me about the best boss they’ve had and what made them a great supervisor. And I ask them what about this job and company interested them.

Laureen Ong, President, Travel Channel.

 A CYNOPSIS MESSAGE

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JOB OPENING: DIR, INTERNAT’L PRGRM SALES & RELATIONS/Viacom/NYC: 5-8 yrs’ exp in competitive or publicly listed sales, dist or acquisitions/rights co. BA Degree. build a strong network of internal relationships More info/apply: HERE (11/9)

JOB OPENING: COMEDY WRITER/Variety TV Show/LA: looking for exc joke & comedy writer for observational-style monologues. Must be a flexible, fast, & positive person with a unique take on life. 2+ yrs of writing exp req’d. [email protected] (11/9)

JOB OPENING: STRATEGIC MKTG MGR/fuse/NYC: Strategic dvlpmt & execution of multi-platform integrated mktg opportunities for potential/existing Ad Sales clients. Exp: Mktg/ad sales/comm/mgmt/media/ crtv writing. Apply HERE (11/9) 

JOB OPENING: SR DIGITAL SALES DIR/NYC/LA/CHI/SFO/DALLAS: All locations. Generate new bus. rev from advertisers & their agencies. Min 4 yrs Online sales exp w/track record exceeding rev. goals. Apply HERE (11/9)

JOB OPENING: Broadcast/Cable Director ADWEEK NYC: Integrated Sls – dvlp custom prgms to clients across print, dig, editorial. 10+ yrs Sls media & adv exp. Strong kwldg of brdcst & cable sales. RESUMES TO: http://bit.ly/1hzBe2D (11/9)

JOB OPENING: DIRECTOR  MARKET RESOURCES/Discovery/NY: Strong leader to guide team in analyses of advertiser mtkg strategy & spending to find revenue growth opps. Devel insightful client presentations. 6+ yrs media rsrch exp req’d. Apply (11/9)

JOB OPENING: MGR SALES MKTG/NCC Media/NY: NCC Media seeks TV rsch & mktg savvy candidate to write strategic presentations/collateral to support biz dev sales teams. See nccmedia.com for more company info. Resumes HERE (11/9)

JOB OPENING: ACCT MANAGER/INVISION/NYC: Become part of INVISION’s NYC team responsible for building our clients business thru leading edge technology and professional client relationships. Exp in Media & DealMaker a plus! APPLY HERE (11/7)

JOB OPENING: DIG. INVENTORY & PRICING SR ANALYST/THE WEATHER CHANNEL/NY: Resp for supporting Sales. Mng pricing/inventory continuously helping maximize dig advrtsng rev. 3+ yrs dig media exp yield mngmnt, ad ops, &/or data analytics Res. HERE [email protected] (11/7)

JOB OPENING: FINANCIAL ANALYST AD SALES/THE WEATHER CHANNEL/NY: Report to Sr. Dir Ad Sales Finance. Support Ad Sales orgnztn. 5+yrs relevant financial modeling analysis. Dvlp full financial assessment of sales activities. Res here: [email protected] (11/7)

JOB OPENING: SR WRITER/PRODUCER/HGTV & DIY/Knoxville: crafts & directs on-air promotions including on/off-channel, episodic & convergent campaigns. Key point of contact for creative requests. 7 yrs exp. Click HERE to apply (11/6)

JOB OPENING: ACCT SERVICE REP/Hallmark Channel/NY: Sales development. 3+ yrs Ad Sales exp. Prior planner or buyer exp. Apply: www.hallmarkchannel.com/jobs (11/6)

JOB OPENING: SR RSRCH ANLYST/MGM TV/LA: Use quant & qual rsrch tools to track & anlyze compet TV lndscpe. Create nat’l, local and cable present. Rsrch sftwre + 1 yr exp w/nat’l & local NR anlysis. Apply/more info: HERE (11/6) 

JOB OPENING: MGR CSR & SUSTAINABILITY/NBCU/NYC: NBCU seeks key staffer for the devlpmnt of strategy and sustainability projects. Strong pm skills and high energy. BA + 5+ yrs exp. Digital a must! Apply HERE (11/6) 

JOB OPENING: UNIT MGR/MTV/NYC: Create/mng smaller scale budgets, schedules/show calendars and daily prod reports. Support Prod Mgr & Line Prod by managing specific areas BA & 4-5 yrs exp within Prod Mngmnt. More info & apply HERE (11/6) 

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/NY: Account mgmt. & customer service. Non-staff position. Full Info/Apply: http://www.aenetworks.com/careers (11/6)

JOB OPENING: ACCOUNT DIRECTOR/WB/NYC: 5+ yrs dig media sales. Drives web & mobile sales. Develop relationships w/clients, deliver mrkting solutions & client service. Apply HERE (11/6)

JOB OPENING: EXEC DIR, BRAND MKTG, HOME ENTERTAINMENT/LA: Lead all activity related to optimizing performance for a portfolio of live action new release titles. Apply: http://tinyurl.com/ltg6djs (FFE0002012) (11/5)

JOB OPENING: TRAFFIC COORDINATOR/NY: Create/manage logs and allocate inv. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE [email protected] (11/5)

JOB OPENING: SR. ANALYST MARKET RESOURCES/DISCOVERY/NY: Sharp mind to track advertiser/category spending and utilize rsrch to gather market intelligence. Turn findings into thoughtful reports/presentations. 3+ yrs media rsrch. Apply. (11/4)

JOB OPENING: SUPERVISING PROD/CONDE NAST/NY: produce & manage innovative content for CNE Digital Channels.Execute on the vision set by the dev lead & EVP on new programs, genres & ways of engaging audiences cross platform. Apply here (11/1)

JOB OPENING: DEVELOPMENT PROD/VULCAN/SEA: Devlp new non-fctn contnt. 5 yrs exp in prgrming at cable ntwrk. Prcjt mgmt., dev exp, undrstnding of TV/production technq. Apply: http://hire.jobvite.com/j/?cj=oEF0Xfw0&s=Cynopsis (11/1)

JOB OPENING: STRATEGY & INSIGHTS MGR/Univision/NYC: Find insights, build compelling presentations for adv/internal clients. Knwldge of Simmons/Scarborough type tools. Min 2 yrs mktg at client/agency or media co. Res: [email protected] (11/1)

JOB OPENING: ASSOC PRODUCER/HBO/NY: Assist in producing, publishing & maintaining BO.com/Cinemax.com Original Programming digital experiences. Min of 2 yrs digital exp. Apply http://bit.ly/18HphDZ (10/31)

JOB OPENING: DIR, DIGITAL MARKETING/NICKELODEON/NY: Resp for leading team to support product mktg for mobile games & acquisition for dig biz, supporting new & existing products. 10+ yrs mktg exp. Apply here (10/31)

JOB OPENING: PROD CONSULTANT/LA: Cost consult for an auto dealer group, overseeing the prod of TV & Radio commercials. Auto exp & current knowledge of all costs assoc w/prod & talent req. Cover letter & resume to: [email protected] (10/31)

JOB OPENING: TRAINING SPECIALIST/INVISION/NY: 3-5 yrs. experience. Design & deliver product training: cable, network, ad sales, traffic & addressable. Dealmaker & traffic exp a plus. Excellent presentation skills. Apply HERE (10/31)

JOB OPENING: ART DIR, CHARACTER ART/ILLUSTRATION/NICKELODEON/NY: 8-10 yrs exp.in 2D and 3D illustration. Oversee in-house & external illustrators, 3D modelers & character artists supporting our Consumer Product biz. Apply here (10/31)

JOB OPENING: BUS DEV ACCOUNT EXECUTIVE/YUME/NY: Develop/Maintain strategic partnerships & Licensing relationships w/Publishers. 2-5 yrs sales exp req’d. Strong kwldg of advtsg tech solutions. Resumes HERE: [email protected] (10/30)

JOB OPENING: PROJECT DIR-DEST. BIO/VULCAN/SEA: Mng online dest w/multmedia cont. Responsible for strtgy devl, planning, implmnt, reprting in prjct execution. Undrstnd of bio and edu. Exp in hi lev ldrship and desgning intrctv prdct. Apply here (10/30)

JOB OPENING: AD SALES COORD/TV ONE/NY: Work w/AE & Planners w/systms. POC for agencies. Create flowcharts, handle make-good offrs. Liaison btwn traffic & agency. Self strter, mult-tskr, strong org skills.. BA+ 2yrs exp. Resumes HERE [email protected] (10/30)

JOB OPENING: INTEGRATED MKTG MGR/NYC: Ideation, proposal writing, & multi-platform prgrm execution to create high-impact integrated sales strategies for Here Media brands. See heremedia.com/company/careers. Res/salary/work samples here (10/29) 

JOB OPENING: DIGITAL MEDIA PLANNER/NY, NY: Develop/mng. client media plans, provide rec’s and perform analysis for ad agency. Exp. in dig. media planning/buying and client comm’s. F/T, temp to hire. Resume to [email protected] (10/29)

JOB OPENING: DIGITAL PRODUCTS ANALYST/iN DEMAND/NYC: Build financial models, conduct market research/analyze & identify/negotiate new business opportunities. Bachelors & 3-4 yrs digital exp. Apply: [email protected] (10/29)

 A CYNOPSIS MESSAGE

OTHER INDUSTRY JOBS OF INTEREST…

develop proposal decks, media plans and other pre-sale materials to support the Ad Sales team as they pitch new business
Account Planner
Blip TV
NYC NY
http://www.jobscore.com/jobs/bliptv

develop and execute a comprehensive and scalable global community management strategy that fosters sustainable, organic user growth and engagement
Global Community Management Lead
Google
NYC NY
https://www.google.com/

develop renewal and product strategy, negotiate term sheets, manage internal approvals process, contract negotiations and compliance processes
Strategic Partner Lead, Online East
Google
NYC NY
https://www.google.com/

re-platform and conduct ongoing improvements to the core content management system
Platform Lead, Large Advertiser and Agency Marketing
Google
NYC NY
https://www.google.com/

oversee the development of strategy and Media for clients
Vice President/Group Director – Media
Digitas
Chicago IL
http://www.digitas.com/#/careers/search-job-openings

create a range of concepts and designs for each project and be able to partner with copywriters to ensure the art direction and visual presentation supports the concept
Senior Art Director
Digitas
Chicago IL
http://www.digitas.com/#/careers/search-job-openings

manage two to three sellers from day one, in addition to carrying a personal portfolio of business
Sales Director
YuMe
Chicago IL
http://www.yume.com/careers

perform analyses for the client, develop measurement strategy, define tagging approach, generate insights and POVs, and provide optimization recommendations
Senior Analyst
Organic
Detroit MI
http://www.organic.com/

developing content strategy based on client business objectives and user needs
Senior Content Strategist
Razorfish
Austin TX
http://www.razorfish.com/careers/alljobs.htm

work with clients, agency partners, and internal discipline leads in creative, online media, engineering, and business development to champion new ideas in digital experience
Associate Director, Analytics
Organic
San Francisco CA
http://www.organic.com/

develop strong relationships with client service professionals and others throughout a large global holding company network to understand specific opportunities, leads, and engagements
Business Development Director
Razorfish
San Francisco CA
http://www.razorfish.com/careers/alljobs.htm

oversee all external facing executions across corporate and consumer press and events
Director, Communications
Maker Studios
Los Angeles CA
http://www.makerstudios.com/careers/

support annual budget and quarterly re-forecast processes, incorporating actual results, current trends, and future business operations
Senior Financial Analyst
Maker Studios
Los Angeles CA
http://www.makerstudios.com/careers/

work closely with Creative Head of Synch developing an annual budget involving monthly phasing and projections, quarterly forecasts and the development of action plans and strategies tomeet numbers
VP, Film & TV Operations
Universal Music Group
Santa Monica CA
https://www.hrapply.com/umusic/CompositeSearch.app

direct primary (qualitative and quantitative) and secondary consumer research activities day-to-day for the department
Director, Strategic Insights & Research
Universal Music Group
Santa Monica CA
https://www.hrapply.com/umusic/CompositeSearch.app

process stock option grants for new employees as well as refresh grants for new employees
Stock Plan Administrator/Manager
YuMe
Redwood City CA
http://www.yume.com/careers

develop and drive systematic B2B marketing programs “through” (Agencies, PMDs, Data Partners) and “with” (Mobile Operators and OEMs) partners at largest scale for highest impact
Head of Global Marketing
Facebook
Menlo Park CA
https://www.facebook.com/careers/

play a primary role in developing the holistic business strategy for the vertical
Head of Gaming, Global Vertical Strategy
Facebook
Menlo Park CA
https://www.facebook.com/careers/

define partnership tiering and structures for our key publishing and advertising stakeholders
Sr Dir, Product Management
Yahoo
Sunnyvale CA
http://us.careers.yahoo.com/buildyourcareer

creating & delivering innovative, forward-thinking, and competitive products that define a strong identity for Yahoo Movies across the globe
Director of Product Management
Yahoo
Sunnyvale CA
http://us.careers.yahoo.com/buildyourcareer

 A CYNOPSIS MESSAGE

Lisa Hackner has been tapped to serve as Executive Vice President of Daytime and Syndicated Programming at ABC Entertainment Group. Hackner had been Vice President of Creative Affairs at Telepictures.

Randy Freer has been promoted to President and Chief Operating Officer of Fox Networks Group. Freer had been Co-President and Chief Operating Officer of the Fox Sports Media Group.

TLC announced Sandy Varo Jarrell will start as the company’s Senior Vice President of Production and Development, West Coast, effective November 12. Varo Jarrell had been Head of Unscripted Programming at ABC Family.

Outdoor Channel added four execs to its ranks: Steve Smith has been tapped to serve as Executive Vice President of Affiliate Sales and Marketing; Bill Osborn as Senior Vice President of Marketing; Scott Long as Vice President of Finance, Media, and James Alexander as Vice President of Consumer Rights and Analytics. Smith was COO of MAVTV, Osborn worked as SVP at AXS TV, Long was VP of Finance for KSE and Alexander served as Director of Campaign Insights for Microsoft.

Caroline Torrance will join Zodiak Rights as its Head of International Scripted. Previously, Torrance was Director of Scripted, Content and Production for BBC Worldwide.

Allison Gollust has been named Chief Marketing Officer at CNN. She was hired as SVP of Communications in March.

Lee Raftery has been upped to Executive Vice President of Marketing and Communications at NBCUniversal International. Raftery had been EVP, Marketing.

NUVOtv announced that Sylvia Hart has joined the network as Vice President/Creative Director of On-Air Promotion. Hart had been VP, On-Air Promotion at NBCUniversal.

WE tv appointed Cheryl Bloch as its first Senior Vice President of Scripted Programming. Bloch had been a senior consultant for the network.

Arts net Ovation has named Randy Rovegno Vice President, Content Distribution Marketing. Rovegno had been at Longboard Marketing, an agency he founded.

Women in Animation, a professional organization for women in the animation industry, has re-launched, electing Margaret Dean (Director of Production, Playground Productions) and Kristy Scanlan (VP of Business Development, Animation & Games, Technicolor) as co-presidents.

JV Productions has named Riley Robbins its Vice President, U.S. Development. Robbins had previously been VP of Development for Krasnow Productions.

Viacom International Media Networks has promoted Jill Offman to Senior Vice President, Comedy. Offman will oversee the positioning of Comedy Central and its associated brands outside the U.S.

TVGN appointed Nicole Sabatini as Senior Vice President of Marketing, and Beecher Scarlett as Vice President of Ad Sales. Sabatini had been SVP, Marketing for Style Network; Beecher was a senior sales exec for NBCUniversal.

 A CYNOPSIS MESSAGE

Later — John
John Cox for Cynopsis: Classified Advantage
[email protected]
11.05.13

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