|
Cynopsis: Classified Advantage 11.30.10 Good morning – it’s Tuesday, November 30, 2010, and this is your weekly issue of Cyn opsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies. Gift Buying Guide for the Holidays Check the company’s policy on gift giving and abide by it. Ask a mentor or a co-workers about the tradition of gift giving in the office. If others don’t exchange gifts, you shouldn’t either. Do not feel compelled to buy anyone a gift, unless it is a group activity, like a Secret Santa. If you don’t have a lot of money to spend, buy gifts for the people who help you the most, first. If you have an assistant, they are the first people on the list. Gifts to people you work with should rarely exceed $20 unless you’re the boss. Never give a gag gift to co-worker or boss, the upside is minimal and the downside is too great to make it worth the gamble. If you have a close enough relationship with a co-worker to give a gag gift, do so outside the office. Never give a gift that you wouldn’t want everyone to see, because most likely, they will. Stay away from personal gifts, keep them either professional, or having to do with a well known interest of the recipient. When buying for the opposite sex, you should avoid anything that might be perceived as romantic. Don’t give cash unless it’s a bonus. Never, ever give an IOU gift or a promise gift. Respect the person’s religious and personal values when giving a gift. It’s best to avoid any kind of religious gift, but if you are unsure of the recipient’s religion, make the gift/card non-secular. Know your recipient well enough that you don’t end up giving sausage to a vegetarian, or wine to a recovering alcoholic. Oops. The Boss Buying your Boss a gift is a slippery slope. There are rules. Some will tell you the rule of thumb is never buy someone a gift who is above you on the ladder. So again, check your company policy on gift giving or consult with your peers as to what is normally acceptable. And in any case … Don’t initiate the gift giving process. A card is fine, but unless it is the cultural norm of the office, don’t buy your Boss a gift unless he has given you one in the past. Gifts to your Boss should be professional and inexpensive. Any gift over $20 could be seen as an attempt to curry favor, which could destroy your reputation amongst your co-workers. Group gifts to the Boss are usually preferable to personal gifts, unless personal gifts have been exchanged in the past. A simple and sincere gift is always better than an expensive, thoughtless gift. If you are concerned that others may think you are trying to suck up to the Boss by buying them gifts, you’re right, some will. If you are giving a personal gift to your Boss, do so discreetly. Gifts to a Boss or supervisor you rarely see or work with, will not sit well with others or the recipient. The last thing you want to do is make a supervisor or your Boss feel awkward with an unwarranted gift. An overly expensive gift is just as awkward as an unwarranted gift. Don’t do it. Not giving a gift at all is better than an inappropriate gift. And the biggest rule of giving gifts, not only to your Boss or co-workers, but to anyone: if you give a gift with expectations of something in return, the gift was given for the wrong reason. If you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know! You can reach me – John Cox – directly at [email protected] . We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] . I recently received a resume from an apparently extremely capable leader in the digital marketing field. He is an innovator who has launched and built digital departments in several major ad agencies. But I had to work my way through his chronology to figure this out. His brief summary was utterly generic. It could have been written by any one of a thousand people and it didn’t in any way indicate the innovations that he had been responsible for. Nor could I tell what campaigns he had worked on or what strategies he had crafted and executed. So a quick glance would not have separated him from the pack. I sent this resume to a recruiter friend. Here is some of her feedback: “He looks good but there’s a but… I don’t really get the actual hands-on work or accomplishments/impacts on business from each of his roles. It’s TOO topline and needs to go deeper.” Wonderful and succinct feedback. This is advice that we can all take to heart as we review our resumes. (You do do that regularly don’t you?) Make sure it tells clearly and simply what you have done and what you can do. You have to show that you can do it yourself, that you have done it and with what success. The days of the manager who just sits in the office and manages other people are over. Writing our own resume can be a trip down memory lane, with all those snapshots illustrating the twists and turns of our lives. But a stranger reviewing your resume is not interested in your life story they want to know are you the best person to fill their position. To them this is not about the story of your life, it is about the next chapter of theirs. So select and present the details under each position so that they support your positioning as clearly stated at the top. Make them vivid put in detail that no one else could. Saying that you “built a world class division” doesn’t mean much in this age of superlatives instead provide specifics that actually carry weight and bring your value to life. Be tough on yourself. Check each element of your resume to see if it supports the clear story you want to tell. Then check each element to see if it is unique to you. If it is generic, then rewrite it reframe it. Squint at your resume (metaphorically of course!) – look at it sideways – and see if the main idea is so strong that it still shines off the page. Michael Pollock is President of Pollock Spark ( www.pollockspark.com ). He is an Executive Coach and Consultant to Creative and Media professionals. He works with people in film, TV, journalism, advertising, design, marketing, music and the Internet, bringing them the experience, techniques and inspiration to take their businesses and careers to new levels of success. If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected]. I enjoy your contributions to Cynopsis and I have a question for you or your experts on the interview itself, three times I’ve had what I thought were great interviews with the potential employer saying to me “You’re perfect, sounds great and we’ll contact you” and then I hear crickets. The only feedback I’ve gotten is that they know I have the job skills, experience, etc but they didn’t get to “know me.” I am not certain what I’m doing wrong since I doubt they really want to hear about how I have two kids, two mortgages, blah blah blah and I also am not certain why they don’t just thank me for coming in instead of going out of their way to say I’m “perfect” and “love your energy” and then nothing. Perhaps some advice on the best way to wrap up an interview or to leave a good impression? You are right; they don’t want to hear about your mortgages. My suspicion is that you are presenting the right information about yourself but not in a sufficiently personal and engaging manner. They want to know how you’ll fit in, how you’ll go about what you have to do. Try telling little stories about the projects you have done and use them to illustrate your obsessiveness, or passion or how well you led a particular team or how you overcame some specific set of obstacles. Think about these stories as something that only you could tell. They should demonstrate something about how you approach your work and your co-workers. These are the things that help them to get to know you. Having the qualifications and experience is only half the battle: do you have a sense of humor, are you curious, do you pay attention to detail and so on? These are qualities that fall into the “knowing you” category. As you leave, you could say “I really enjoyed this interview, and I learned a lot from it … in fact I am going to follow up on such and such a thing and will get back to you with what I discover.” This is not a script, but an attitude that says so much about you. But of course make it your own, otherwise it won’t work. How serious are companies about hiring during the holiday season? Of course I’ll still do everything I always do but is the return as great this time of year? Michael Pollock is President of Pollock Spark ( www.pollockspark.com ). He is an Executive Coach and Consultant to Creative and Media professionals. Have a question for our experts? Send it to [email protected] A CYNOPSIS MESSAGE
Cyn opsis Media presents:
Demographic Viewing Patterns Special Edition Series Upcoming Issue: Across Ethnicities (12/13) Exploring the latest research on viewing patterns and evolving media preferences of specific demographic groups, and identifying the newest trends networks and ad agencies are using to reach each of these demos. Click to view specials on Kids, Tweens, & Teens, Women, Men & Baby Boomers
developing and executing new revenue generating opportunities in the newly formed Platform Services Group at Thought Equity Motion
Business Development Executive
Thought Equity NYC, Los Angeles, London, Denver http://www.thoughtequity.com/video/shell/txp/business-development-executive.do OTHER INDUSTRY JOBS OF INTEREST … serve as the main liaison between AppNexus and strategic customer/partner serve as the main liaison between AppNexus and strategic customer/partner consult with and train customers who are building on our Impression Bus and Display Words APIs serve as a key partner to the Sales organization, maximizing their efforts by providing guidance and recommendations to engage prospects and drive the sales process ideate, build and execute marketing campaigns that drive product and feature adoption, as well as overall business growth work with 10 NY based Account Executives on delivering RFP’s and custom marketing solutions create detailed marketing plans including targeting and media buying strategy developing relationships, pitching and selling BBC content to multiple digital platforms working to achieve a specific fiscal year target set for businesses originating from Canada advertising on BBC.com, BBCAmerica.com, news-on-demand and other BBC digital properties point of contact for all other BBC Worldwide America departments to ascertain the priorities for upcoming quarters provide day to day and strategic direction to Creative Services team and provides editorial and art direction from the concept to the completion of projects manage the day to day operations of a large scale AB and multivariate testing platform successfully bringing in online advertising revenue for Nerve.com participate in the development and implementation of high-level strategies in accordance to senior staff discussions and planning sessions providing publishers with reports, communicating results, and offering an explanation for campaign results identify products to sell on Grabaroo using online or local research negotiate and draft agreements with licensees and rights-holder licensors in relation to the domestic and international exploitation of programming, content, trademarks and other intellectual property in merchandise, digital video, print and other ancillary consumer media formats work with producers across all brands to order all cross-channel spots and footage support scheduling and metadata preparation for VOD, including the creation of transmission planners, program summaries and other monthly deliverables work with Sales, Programming, Production, Promotions, Online and Music Marketing departments to conceive, write and present multi-platform client integrated marketing programs manage and administrate all activities for Nick Talent including booking requests, talent relations, etc. generate sales estimates for upfront and specials for both Vh1 and Vh1 Classic to achieve networks’ strategies and goals coordinate quantitative & qualitative, brand & channel viewer studies, to provide insights to senior channel clients including programming, ad sales, marketing, online, affiliate sales and communications/press collect, organize and analyze Nielsen data (90% of role), and other consumer tracking sources for recurring reports and ad-hoc requests for channels and competitors oversee the strategic development, media planning and consumer promotions for all Comedy Central consumer and trade tentpole priorities reports to and assists the Creative Director /Sr. Director of Content in daily decision making processes associated with producing & programming web content, strategic promotion and interfacing with network producers and execs for effective and engaging show support and promotion online develop dynamic integrated marketing ideas for prospective new partners that leverage the Nickelodeon IP and support channel priorities developing an in-house expertise in broad-based insights into Millennials as consumers, their relationship to brands in general and the strategies, content, tactics and platforms of contemporary marketing identify, analyze and develop strategic and profitable new business opportunities in the music category on behalf of all brands and departments within the Music Group collect, process, validate, and disseminate digital product engagement and quality of service data review campaign data and make recommendations to improve the performance of marketing campaigns collaboration with creative team and developers to translate creative ideas into full stack applications (i.e: develop great web software) meet with authors, illustrators and agents to discuss and shape projects generating, analyzing and communicating sales proposals to the sales organization for presentation to Advertising Agencies and/or clients prepare standard daily / weekly / monthly / quarterly revenue and ad view reports for Senior Management teams, using various reporting tools lead brainstorming sessions and strategic discussions to generate the highest quality on-target ideas for potential clients design a modular presentation system that enables sales to build personalized presentations for clients from a library of standard modules and templates provide administrative support to the Chairman/CEO and to the Executive Office Manager to the Chairman/CEO work with assigned Client Marketing Managers and members of the Ad Sales team to achieve short and long term sales goals perform ad hoc analysis for the sales team based on specific needs (i.e. election season, highly covered events, other sponsorship opportunities) develop and Guide the SAP HCM Roadmap for HR, Benefits and Payroll; Scope includes SAP Product versions, Business Required (Media-Specific) Solutions and Major Project Life-Cycles assist a Marketing Director and will help to market and increase sales for msnbc work with the Product and Business Development teams to identify, evaluate, negotiate and manage strategic partnerships and marketing deals that drive large numbers of new users to the Mindspark platform have extensive experience in the online affiliate marketing space with both the management of affiliate relationships and network agencies assist in the compilation and executing of the 7-day, 24-hour program schedule for collegiate sports across ESPN’s domestic linear networks and non-linear platforms develop and execute a personal sales plan to meet and/or exceed assigned annual revenue targets collaborates with the project team in determining the approach, deliverables, schedule and tools to deliver the project within established constraints generate new income while managing existing clients negotiating with existing clients/agencies, new business development and the ability to sell new media collaborates with the project team in determining the approach, deliverables, schedule and tools to deliver the project within established constraints lead the development of the information architecture and content strategy of transactional, informational, and marketing websites conceive and create motion design solutions that fulfill strategic business objectives develop and implement designs according to creative direction and art direction for interactive marketing, online campaigns, web-based projects supports the Client Partner in development and execution of marketing programs from concept through completion ensuring creative is on strategy and meeting client’s objectives responsible for creating on-brand, on-strategy compelling creative work for assigned clients collaborating with creative team members to determine the conceptual and copy direction of branding and advertising initiatives responsible for creating on-brand, on-strategy compelling creative work for assigned clients responsible for leading Creative teams in the successful creation and production of design solutions for one to two assigned accounts lead team, and spend around 25 % of time writing framework code based on design specifications define architecture, responsible for reviewing code and ensuring the quality of code responsible for executing through code complex designs that reflect the creative and art direction provided within the established technical framework lead team, and spend around 25 % of time writing framework code based on design specifications generating advertising revenue for CBSI Games division prepare and execute a successful sales plan that meets and exceeds monthly, quarterly and annual revenue budgets makes service calls on existing clients to achieve customer satisfaction and develop new business opportunities serve as company spokesperson; manage pitching, prep and follow-up for in-person press meetings, conference calls and television appearances to heighten corporate profile, draft corporate correspondence to press, etc. create, refine, and implement Hulu’s product strategy in the living room act as the CEO of the product and create, refine, and implement Hulu’s mobile product strategy collaborate with cross-functional teams to launch new site features design and architect new features and services for our content ingest platform assess, develop, and bring to market strategic, proactive story telling in the following areas: Industry education, Hulu marketplace story, category specific stories, demographic stories, case studies, and new or relevant marketplace presentations work with Account Executives to identify and develop brand integration opportunities and close deals that capitalize on the unique value of the Hulu platform manage content acquisition efforts for Hulu’s global offerings by either acquiring content directly or by working with local management / content acquisition teams in Hulu’s international markets lead a team of Digital Video Publishers responsible for maintaining Hulu’s quality bar for video and metadata for assets published to the Hulu distribution network providing HR support and counsel to the department managers and their respective teams participate in requirements gathering session(s) with multiple business partners (both IT and non IT) capturing the business need and driving process change / capturing productivity gains combine knowledge of SAP BW/BI with experience in Finance business processes to meet reporting and planning needs for multiple business units development of new and innovative cross-media sales opportunities and customized sales presentations manages the Product Strategy team, overseeing and evolving product strategy, feature development, and program management across multiple digital platforms administers Worldwide Marketing Services process for Spend Estimates, Cart Creation, and Order Validation develop, maintain, and distribute key tracking and diagnostic reports, dashboards aligned with business needs implementation on boarding, including product and technical support develop innovative programs for community outreach and engagement capable of crafting design and programming standards that aligns with the web industry and Disney Consumer Product’s standards and guidelines optimize and establish an efficient process when it comes to ad integrations into our social games will lead, along with our top executives, the company’s strategic Internet ebusiness vision and objectives and continually incorporates new technologies into our existing business model solid live reporting and posses some serious personality for the anchor desk establishing partnerships and new distribution channels that drive new sources of revenue for LeapFrog manage the team responsible for the day-to-day health and revenue for all accounts for the Ask Partner Network drive online advertising sales, meet and exceed all sales goals ~ RECAP: THIS WEEK’S CYNOPSIS CLASSIFIEDS & INTERNSHIPS ~
ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals. We get people all the time around the country asking us for names of local recruiters. Help us out – send us your contact information, name, company, address, phone, email and fax. NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere. We have people to send you! Email your info to [email protected]. JOB OPENING: DIR MKTG PARTNERSHIPS/Food Network/Cooking Channel/ NY. Oversee creation & execution of partnerships. 7-10 yrs exp integrated and/or partnership mktg for a media/cable/entertainment brand req’d. www.scrippsnetworks.com (12/3) JOB OPENING: DIR, NEW BUS. & INTEGRATED MKTG/FOOD NETWK & COOKING CH/NY: Resp for mngmnt of Networks’ brand, talent & prgrmng representation. Undergrad degree req’d w/ 6-8 yrs ent and/or new bus. mktg exp. www.scrippsnetworks.com (12/3) JOB OPENING: VP MEDIA RELS/KIDS/LA: Min 10 yrs leadership/strategic mgmt of comms; Disney Chanl, Kids TV progming. Exec/dir media rels activities. Must have establ press/key media contacts. Apply: disneycareers.com Req 272115 (12/3) JOB OPENING: MGR DIGITAL RSRCH/DISNEY/CA: min 4 yrs exp in new media rsrch, exp in comScore, Omniture, web traff, quan analys, strong analytical & written skills. Apply at: disneycareers.com (ID250326) (12/3) JOB OPENING: SALES ASST/ION Media Networks/Burbank, CA: Seeks Asst for nat’l longform sales. Provide general admin support to Acct Execs, deg preferred. Full ad: http://www.ionmedianetworks.com/page.php?p=careers&job=1240 EOE (12/3) JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg materials across entire portfolio incl Adv TV. Resp for ad sales brand messaging. 5+ yrs ad sales mktg/related exp. Res to: [email protected] (12/3) JOB OPENING: SALES PLANNER/DISH Network/NY: BA pref. 3+ yrs exp in advertising/buying/planning. Knowledge/exp in broadcast/cable TV Ent. industry a +. Proficient in MS Office. Res to: [email protected] (12/3) JOB OPENING: P&I ANALYST/DISH Network/NY: BA pref. 2+ yrs exp in inventory/planning/research. Knowledge/exp in broadcast/cable TV Ent. industry a +. Proficient in MS Office. Click , here to apply. (12/3) JOB OPENING: VP, DIGITAL AD SALES/WFN/Denver: Manage digital sales efforts for World Fishing Network in US and Canada. Bachelor’s + 6-8 yrs in TV/Sales. Apply to: [email protected] (12/3) JOB OPENING: DIR CORP COMMUNICATIONS/RAINBOW-NATL TRADE PR/NY: 7+yr publicity exp in Cble indstry. Creative w/ strg writing, ppl & projct mgmt skils. Must have Trde/Biz/Media contcts. Rez to: [email protected] (12/2) JOB OPENING: SALES PLANNER/LIBERMAN BROADCASTING (ESTRELLA TV)/NY: 3+ years experience with network sales planning, Dealmaker, building proposals, maintenance, stewardship, and revenue analysis. [email protected] (12/1) JOB OPENING: AE /Burbank, CA/ION: Sell national half-hour time, 2-3 yrs TV/Cable/DR exp, Outlook/Excel/Word/PP, must have reliable transportation. Submit resume w/salary to [email protected]. EOE (12/1) JOB OPENING: ACCOUNT EXECUTIVE AD SALES/NYC/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable, network, online, mp biz, strat integ mktg solu. Resp for ad sales & sales activity of EC ofc. Send res: [email protected] (12/1) JOB OPENING: Sr RESEARCHER IFC/SUN/NYC: 3+yr ad sales resrch exp w/Cble/Brdcast indstry. Desgn/prep presntations, enhce sales/prgm effrt. MRI/Simmons/Omniture/Comscore/BrgtCove/NielsenTolbx/AdViews/Arianna. [email protected] (12/1) JOB OPENING: MGR, PROGRAM RESEARCH/Oxygen/ NYC: Min 4 yrs exp in media research. Supports mgmt, programming, development, scheduling, press/publicity, marketing & pricing/finance. Apply@ www.nbcunicareers.com (Job #1282882) (11/30) JOB OPENING: FREELANCE P.A-ON-AIR PROMO/ABC/LA:Update status sheets/screen shows/pull shots for VOD. Bach deg/int. in TV mktg/promos req. Excellent org & comm skills. Final cut pro a +. Resumes: [email protected] (11/30) JOB OPENING: MGR, CONSUMER INSIGHT DIGITAL/WWE/Stamford, CT: 4+ yrs exp media research; exp w/ with Omniture Site Catalyst & Search Center, HitWise, comScore Media/Plan Metrix, and Forrester required. Apply: wwe-careers.com/ (11/30) JOB OPENING: DIRECTOR INTERACTIVE ADVERTISING/Newsday/NY: 7+yrs adv sales exp driving sales/strategy w/in dig. media space. Exp selling to Nat’l & Local accts/agencies & staff mgt req’d. Email resumes to: [email protected] (11/30) JOB OPENING: RSRCH MGR/NFL/NY: Mng and support design & execution of primary and secondary rsrch relating to NFL fan & brand. 4-7 yrs of mkt rsrch exp. More info/apply: NFL – Research Manager Position (11/30) INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected]. WINTER/SPRING INTERNSHIP CREDITS ONLY: NYC production co. seeks SOCIAL MEDIA EXPERT. Grow web presence for popular YouTube act prepping TV network pitch. Intern starts ASAP. Res/Cov Ltr to [email protected] (12/1) ~ RECAP: THIS WEEK IN EXECUTIVE MOVES ~
Independent production company Screentime has established The Screentime Group Board of Management consisting of Des Monaghan as Executive Chairman; Bob Campbell as Managing Director; Greg Haddrick as Group Executive Director; Philly de Lacey as Group Executive Director; and Larry Bass as Group Executive Director. Additionally, Greg Haddrick is Head/Drama based in Sydney; Philly de Lacey supervises the company’s New Zealand production unit; and Larry Bass, based in Ireland, heads Screentime ShinAwil Productions. Joseph Titlebaum was appointed General Counsel for ION Media Networks. In his new position based at ION’s New York office, Joseph will oversee the company’s legal and compliance areas including public and regulatory reporting efforts. Joseph previously was General Counsel and Secretary of XM Satellite Radio for 10 years. Effective immediately, Jeff Kapugi was named Program Director at KEZK and KYKY, part of CBS RADIO in St. Louis. Rainbow Media moved Bill Rosolie, previously EVP/Advertising Sales for AMC, to the newly-created position of EVP/Rainbow National Services, Ad Sales. Bill will spearhead the burgeoning digital advertising sales initiatives for Rainbow’s five networks: AMC, IFC, Sundance Channel, WE tv and Wedding Central in addition to Direct Response. Furthermore, Scott Collins, formerly EVP/Advertising Sales for WE tv and Wedding Central will increase his role at Rainbow and will now supervise advertising sales for AMC. Both Bill and Scott are based in New York and will continue to report to Arlene Manos, President/National Ad Sales, Rainbow Media. Lori Heiss was named to the newly-minted position of Global Brand Manager at Shine Group. Lori will have responsibility over the continuing global strategy for and the management of Shine Group-owned brands. Based in London, Lori will begin her new role on January 4 and report to Alex Mahon, President. AETN International, a unit of A&E Television Networks, LLC (AETN) hired Liz Higgins as Director/Strategy and Business Development, Europe. When Liz begins her new position in January, the scope of her job includes developing AETN’s growth strategy and investment efforts for Europe across business outlets such as channels and digital distribution. Based in London, Liz will report to Dean Possenniskie, Managing Director, Europe. Previously, Liz worked for British Sky Broadcasting (BSkyB) as Business Development Manager. Charlie Singer is returning to MTV Networks Latin America (MTVNLA) and taking on a new position as SVP/Content and Creative for the US Hispanic network Tr3s: MTV, Musica y Mas. Charlie will manage the network’s overall programming and production goals for the US Latino market. Based in Miami, Charlie will report to Jose Tillan, GM/EVP of Tr3s. Meredith Corporation’s Local Media Group elevated Tom Cox to VP/Digital Sales and Steve Schwaid to VP/Digital Content. Tom has been with the company since 1998 and in his new responsibility he will continue to manage Meredith’s marketing efforts as part of the integrated digital sales area. Steve joined Meredith Local Media Group in 2008 and in his new capacity will continue his local news oversight in Atlanta. Bo LaMotte, SVP/Distribution at Universal Sports Network announced he is resigning his position. Bo has been with the network since it launched in 2006 and is departing to seek out other business opportunities. Wide-Eyed Entertainment (WEE) enlarged its production team by hiring Dan Gold as Executive Producer to supervise production for the company’s growing production slate. Dan has 14+ years of production experience working on various projects such as factual series, docu-dramas, CGI and most recently an animated film and a geology series for the BBC among other projects. Later — John Cynopsis Ad Sales: Member of Interactive Advertising Bureau (iab) To subscribe to any Cynopsis edition(s) click here . Cynopsis Media LLC All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010 To unsubscribe from future mailings, please click here. |
Related Stories
Cynopsis 01/17/25: Fox is LIV-ing it up
Friday January 17, 2025 Cynopsis will not publish on Monday, Martin Luther King Jr Day. IN THE NEWS Fox Sports and LIV Golf inked a multi-year media rights agreement that brings live coverage of LIV Golf League competition to US viewers beginning next month with the start of LIV Golf’s third official League season. […]
Cynopsis 01/16/25: NewsNation shuffles lineup
Thursday January 16, 2025 IN THE NEWS TikTok’s US employees don’t need to panic (yet) about the law that calls for the Chinese-owned video app to be banned due to security concerns. “Your employment, pay and benefits are secure, and our offices will remain open, even if this situation hasn’t been resolved before the […]
01/15/25: Cynopsis Jobs
Wednesday January 15, 2025 While the degree of employee engagement predicts outcomes like quality of work and profitability, US employee engagement dipped to a 10-year low in 2024, according to Gallup’s annual update. Gallup research attributes the decline to broken management practices; challenges from hybrid and remote work transitions; rapid organizational change; and new expectations. […]
Cynopsis 01/15/25: History debuts a shocking show
Wednesday January 15, 2025 IN THE NEWS Four days after the demise of Venu Sports, DirecTV launched a skinny bundle of 40 sports and broadcast channels, MySports, priced at $69.99 per month. DirecTV has distribution agreements with media companies including Disney, Fox Corp., Warner Bros. Discovery and NBCUniversal, as well as networks from the […]
Cynopsis 01/14/25: Rachel Maddow spending more time at her MSNBC desk
Tuesday January 14, 2025 IN THE NEWS While over 70% of consumers are familiar with the term “generative AI,” and 57% say they’ve used a generative AI product like ChatGPT, only 18% are “very confident” they could explain to someone else what generative AI is or how it works, according to Hub study “AI […]
CynCity
Cynsiders
What Happens If Time Runs Out For TikTok?
As the clock winds down on TikTok (or not), don’t push the panic button yet,...GenAI: Changing the Marketing Game
Gen AI is disrupting the ad testing market, enabling marketers to test the effectiveness of...Adjusting Priorities in Advertising
Eden Collective, a consultancy of senior media strategists dedicated to bridging the gap between short–term...
