Tuesday, November 29th, 2011

Cynopsis: Kids!

Good morning. It’s Tuesday, November 29, 2011, and this your first early morning briefing.

Moonscoop steps into the tablet app arena as it also enters into a partnership with Lexibook, a creator/marketer of electronic devices and toys.  Under the deal Lexibook’s kid-targeted Android tablets will feature Moonscoop’s animated content exclusively.  The app, created internally at Moonscoop and Antefilms Studio, will allow kids to rent or buy episodes of popular titles in six different languages (French English, German, Italian, Spanish and Portuguese currently) with 700+ hours of content available. Moonscoop shows featured will include hit titles such as Code Lyoko and Chloe’s Closet and cult classics including Spartacus and the Sun Beneath the Sea.  The Lexibook tablet line is currently rolling out across the UK, France, Germany, Portugal, Spain and Italy with additional markets to follow.


Marvel Entertainment inks a licensing deal with JewelM, a division of the 1928 Jewelry Company brands, for a collection of Super Hero fashion jewelry and novelty items that will be based on the Marvel Universe characters including Spider-Man, Thor, Captain America and Iron Man and featuring retro character art and graphics.  Set to launch in spring 2012, the line will feature a range of costume jewelry and novelty items for women and men including body jewelry, belt buckles, cufflinks, pendants, bracelets, earrings and rings.

Cookie Jar Entertainment, and its licensing division, CPLG, are partnering with retailer Nordstrom to offer a line of Richard Scarry’s Busytown products aimed at preschoolers this holiday season.  All Nordstrom full-line stores and its website are featuring an selection of Richard Scarry’s Busytown products, including classic picture books from Random House; the Eye Found It! and Busy, Busy Airport board games from Wonder Forge; new plush, playsets, vehicles and figure packs from The Bridge Direct; fashion t-shirts for toddler boys from Mighty Fine; and The Busy World of Richard Scarry and Busytown Mysteries DVDs from Mill Creek Entertainment.  A Lowly Worm plush with DVD and playset is also currently featured in the Nordstrom holiday catalog.

V&S Entertainment, producer of the HD CGI preschool series Everything’s Rosie, signs a deal with poster company GB eye to release posters based on the series in the UK beginning January 2012.  Everything’s Rosie can be seen in the UK on CBeebies.  A third season of the series is currently in production and will air in 2012.  Other partners across a range of product categories for Everything’s Rosie licensing program include Vivid Toy Group, Egmont, NBC Universal, Blues Clothing, Brand International Group, Roy Lowe & Sons, TDP Aykroyds, VMC Accessories, Vogue International, Worlds Apart, Zap and Zeon.

Planeta Junior Italia inks a merchandise deal with publishing house Tridimensional for the animated Heidi brand.  Under the deal a series of Heidi themed coloring books, magic albums, games books, and other products will be developed.

Organizers of the Licensing New Europe Show & Conference (LNE) announce the 2012 show will be titled Licensing@Russia and will be held in Moscow on March 14-16, 2012 (venue TBA).  The new Licensing@Russia event picks up where LNE left off, promoting licensing in the New Europe region, which includes 35 countries and represents 400+ million people across Central, Eastern and South-eastern Europe, Russia and CIS.  Licensing@Russia is being organized under a partnership between Creata and the Magnum Opus company.


BRB Internacional completes a deal for the kid-targeted short form, HD animated series Suckers with Canal Sur (Spain).  The series was also recently been acquired by Vrak (Canada).  A non-verbal slapstick comedy, Suckers (104×2) is co-produced by Screen 21, Genoma Animation and Televisio de Catalunya.  BRB Internacional distributes Suckers worldwide.  Suckers has just premiered on K2 Channel (Italy), and continues to be seen on Televisio de Catalunya’s Super 3 Channel (Spain), in the US Disney XD and will run on DisneyXD.com, and in several Latin American countries on Cartoon Network.

Nickelodeon will premiere a new episode of Nick News with Linda Ellerbee, What’s For Dinner? Hungry Kids in America, on Sunday, December 4 at 9p.  The edition features kids/teens who talk about what it is like to go without a meal because they have no food, as well as kids who want to do something about this situation.  The episode also features things that regular kids can do to help those in need.

Universal Studios Home Entertainment celebrates the 50th anniversary of the feature film To Kill a Mockingbird with the release of a commemorative Limited Edition Collector’s Series Blu-ray Combo Pack as well as on Blu-ray Combo Pack and DVD on January 31, 2012.  Based on Harper Lee’s iconic novel, the movie has been digitally remastered and fully restored from high resolution 35MM original film elements, and the release will include 3.5+ hours of bonus features chronicling the making of the movie.  The Limited Edition Collector’s Series Combo Pack of To Kill a Mockingbird: 50th Anniversary Edition will include a Blu-ray, DVD and Digital Copy of the film, packaged in a hardcover book featuring exclusive movie memorabilia including script pages with Gregory Peck’s handwritten notes, storyboards, poster art and much more.

  • Bonus content included on the Blu-ray and DVD releases includes: a feature-length making of documentary with cast interviews and a visit to Lee’s home town; a documentary with Gregory Peck; a look at the film restoration process; Peck’s remarks upon receiving both the Academy Award for his role as Atticus Finch and the AFI Life Achievement Award; Tribute To Gregory Peck; Mary Badham (Scout) speaking about working with Peck; commentary by director Robert Mulligan and producer Alan Pakula; and the original movie trailer.
  • Bonus features exclusive to the Blu-ray Combo Pack for To Kill a Mockingbird: 50th Anniversary Edition includes: owners of this can also download a digital copy of the movie; U-control: Scene Companion that allows viewers to watch interviews, see photos, among other things, during key scenes with picture-in-picture narration by Peck’s family; access the BD-Live Center; pocket Blu app; Advanced remote control; uHear, which allows users to jump back a few seconds on the Blu-ray to hear what you missed; among other features.

Head over to the Cynopsis Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program.  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.


Bestseller Children’s Picture Books (top 10), Week of November 21, 2011:
Elf on the Shelf; Carol V Aebersold (CCA)
If You Give A Dog A Donut; Laura Joffe Numeroff, illus. by Felicia Bond (HarperCollins/Balzer)
The LEGO Ideas Book; Daniel Lipkowitz, contributions by Sebastiaan Arts, Tim Goddard, Deborah Higdon, Barney Main, Duncan Titmarsh (DK)
Home for Christmas; Jan Brett (Putnam)
Llama Llama Holiday Drama; Anna Dewdney (Viking)
Heaven Is for Real for Kids; Todd Burpo, Sonja Burpo, and Colton Burpo, illus. by Wilson Ong (Tommy Nelson)
A Bad Kitty Christmas; Nick Bruel (Roaring Brook/Porter)
Fancy Nancy: Splendiferous Christmas; Jane O’Connor, illus. by Robin Preiss Glasser (Harper)
LEGO Star Wars: The Visual Dictionary; Simon Beecroft, consultant Jeremy Beckett (DK)
The Bippolo Seed and Other Lost Stories; Dr. Seuss (Random)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


Cartoon Network‘s premiere of Level Up, the network’s new original mixed live-action/CG-animated TV movie, on Wednesday, November 23, 7-8:30p powered in as the number one show in its time period among K6-11 (1,134,000) an increase of +148% over the previous four weeks.  The premiere was the top telecast of the day with Tweens 9-14 and in all boy demos.  In addition to K6-11, all kid, Tween, Teen and boy demos were up significantly over the previous four weeks:

  • K2-11 (1,409,000) increased by +112%
  • Tweens 9-14 (1,053,000) grew +175%
  • Teens 12-17 (443,000) were up +130%
  • Boys 2-11 (1,064,000) increased +116%
  • Boys 6-11 (885,000) grew +147%
  • Tween Boys 9-14 (834,000) up +186%
  • Teen Boys 12-17 (320,000) were up +139%

The new Level Up half-hour TV series is set to launch on Cartoon Network in January 2012.

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, November 22, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1109; K6-11 718; TWEENS 9-14 566
NICKELODEON:          K2-11 1014; K6-11 429; TWEENS 9-14 316
CARTOON NETWORK: K2-11   436; K6-11 293; TWEENS 9-14 237
DISNEY XD:               K2-11   258; K6-11 191; TWEENS 9-14 155
NICKTOONS:             K2-11   132; K6-11   96; TWEENS 9-14   85
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, November 23, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1316; K6-11 958; TWEENS 9-14 764
NICKELODEON:          K2-11 1173; K6-11 592; TWEENS 9-14 363
CARTOON NETWORK: K2-11   697; K6-11 504; TWEENS 9-14 455
DISNEY XD:               K2-11   275; K6-11 211; TWEENS 9-14 185
NICKTOONS:              K2-11   168; K6-11 129; TWEENS 9-14   73
Source: MTVN Research from Nielsen Media Research Data


Cynopsis: Kids !magination Award
The competition for best kids’ programming and marketing initiatives

Entry Deadline: January 11, 2012
Late Submissions: January 20, 2012
Awards Event: June 2012 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

Answer to Yesterday’s Trivia Question:  What was the first Saturday morning animated series to use a laugh track? The Archies. Kudos to: The one and only – Susan Nessanbaum-Goldberg–M and S Entertainment, Inc/LA.
Today’s Trivia Question: Whose list of life-sustaining supplies includes cornmeal, gunpowder, ham hocks and guitar strings? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: GENERAL MGR P&I/NYC: Daily mgmt of inventory. Revenue, inventory, pricing and liability reporting. Rate card maintenance. Prof in excel. Strong analytics & 5+ yrs exp in Media. Apply: Kristin.[email protected] (12/6)

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JOB OPENING: MGR, STRATEGIC MKTG/USA/NBCU/NYC: Develop & execute 360 multiplatform mktg opps for USA Ntwk’s ad partners. Min 5 years exp at a TV network or ad agency w/ TV clients. Apply online at www.nbcunicareers.com (#3543BR) (12/3)

JOB OPENING: MGR, SALES RESEARCH/NBCU/NYC: Manage on-air sales research for Cloo & Chiller ntwrks, part of USA & Syfy research teams. Knwldg of Nielsen, Simmons, MRI, CMR, Excel/PP req. Apply online www.nbcunicareers.com (#2970BR) (12/3)

JOB OPENING: SSR/CHICAGO: Assist to max ad revenue handle all facets of sales process/decision maker except sales negotiations https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=115171 (12/3)

JOB OPENING: BRDCST DESIGNER/AMC/NYC: Top cable net seeks temp After Effects Designers/Animators for in-house projects. Exp w/ on-air promos, snipes and bugs is a must. Send CV, link to reel, & day rate to: [email protected] (12/3)

JOB OPENING: MGR CLIENT SOLUTIONS/NY/ABC: Support ad sales, assist in the dev of solutions & prod of materials, 5+ yrs media exp, Keynote, research tools exp apply: www.disneycareers.com Req #9922 (12/3)

JOB OPENING: SENIOR SOFTWARE PRODUCER/NYC: Major children’s publisher seeks producer to oversee day to day production of cross-platform software, including PC and mobile. 5+yrs prod exp. Resume: [email protected] (12/2)

JOB OPENING: SHOWRUNNER for HGTV series in MPLS (willing to work in MN for production). Reality TV sprvsng prdcr credits req’d.Start Dec, 7-8 wks for pilot w/brk bfr continuing the series. [email protected]  (12/2)

JOB OPENING: DIR PROGRAMMING & DIST STRATEGY/Marvel Animation/LA: Mng/strategize global prgrmng & distribution with internal & 3rd party partners. 5+ yrs prgrmng & distribution exp, highly organized. Resume to: [email protected] (12/1)

JOB OPENING: PRODUCER, ASSOCIATE PRODUCERS/Los Angeles: Must have talk or court show experience. Send resume and cover letter to [email protected] (12/1)

JOB OPENING: DIRECTOR, CONSUMER INSIGHTS RESEARCH/MTV/NYC. 5-7 yrs TV research/pilot testing & pilot optimization at a network is a must; B.A req EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (12/1)

JOB OPENING: COORD STANDARDS & PRACTICES/Nickelodeon/NYC: BA, 2yrs work exp; knwldg children’s media. Strong communic/written sk. Detail-oriented, good editorial judgement. Apply www.mtvneworkscareers.com EOE/M/F/D/AAP (12/1)



JOB OPENING: DIGITAL SALES INVENTORY ANALYST/ABCFAM/NY: inventory mgmt, analytics ABCFam digital properties, ensure campaign delivery, report inventory sellouts & selling estimates. Apply at www.disneycareers.com D#11573BR (11/30)

JOB OPENING: VP, COMMUNICATIONS/Nat Geo Channel/Nat Geo Wild: Washington, DC-Mng PR, communications, network efforts, & relationships for Nat Geo Channel & Nat Geo WILD. BA/BS & 8+ yrs ent exp. www.foxcareers.com FNG0000811 (11/30)

JOB OPENING: SR NEWS PRODUCER (WEEKENDS) /Westchester, NY: Excellent writing skills, supervisory and news producing experience. Res/cvr: [email protected] (11/30)

JOB OPENING: EXECUTIVE PRODUCER (NEWS)/Westchester, NY: Supervise writing, plan story selection, graphics selection, editing, production and execution of daily newscasts and special programming. Res/cvr: [email protected] (11/30)

JOB OPENING: LINE PRODUCER (NEWS)/Westchester, NY: Line and stack daily news broadcasts. Must have news experience. Res/cvr: [email protected] (11/30)

JOB OPENING: JR BROADCAST IT/TECHNICIAN/Westchester, NY: Knowledge of Windows XP/NT/2000/2003 server & workstation and troubleshoot and problem solve at the component level. Res/cvr: [email protected] (11/30)

JOB OPENING: ASSIGNMENT EDITOR/Westchester, NY: Research and story development and crew logistics. Assist in development, planning and follow up of all news stories. Res/cvr: [email protected] (11/30)

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WINTER INTERSHIP CREDITS ONLY: INTERNSHIPS for school credit only: http://www.rnntv.com/careers.php-please forward resume to: [email protected] (11/30)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at  [email protected]

SITUATION WANTED:  RESEARCHER w/mkting background. Analyzes and infers meaning from resrch, illuminates big picture, acts on results. Makes #s come alive. Agency & publishing, x-platform experience. FT/contract. [email protected] (12/6)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (12/6)

SITUATION WANTEDI’M ALL YOURS  Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/2)

SITUATION WANTEDJeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com , www.allegro-music.com (“American Biographies”)  (12/2)

SITUATION WANTEDDedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (12/2)

SITUATION WANTEDAward-winning WRITER/PRODUCER is looking for his next job. Shows I’ve written and produced have aired on TLC, Discovery, ESPN,and PBS, among others. Please contact [email protected] or 626-437-2698 (12/2)

SITUATION WANTED:   PRODUCTION/OFFICE ASSISTANT: Recent grad with a BFA in Arts Management seeks entry level position in NY. Interested in all departments of entertainment and media. Dedicated & passionate- [email protected] (12/2)

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