Cynopsis: Sports
11/20/12

Good morning. It’s Tuesday, November 20, 2012, and this is your first early morning Sports briefing. 

With Big Ten Commissioner Jim Delany describing the mood of his universities as “giddy,” Maryland officially left its home at the Atlantic Coast Conference for the financial comfort of the Big Ten. “Today is a watershed moment for the University of Maryland. Membership in the Big Ten Conference is in the strategic interest of the University of Maryland,” said University President Wallace D. Loh. “It will not only ensure the financial vitality of Maryland athletics for decades to come, but the extensive opportunities in the CIC for collaborations with our peer AAU and flagship universities in education, research, and innovation will boost the University of Maryland’s ascendancy in academic excellence.”

Maryland will become the newest member of the Big Ten starting in 2014, and will be joined Rutgers which is expected to be announced today. UConn and Louisville are reportedly battling it out to replace Maryland.

Meanwhile, Boise St., San Diego St. and BYU are reportedly having conversations to rejoin the Mountain West, according to ESPN, following the creation of the new playoff system as well as the loss of what looks to be another two teams from the Big East. The site reports that the talks actually began “after last week’s decision in Denver by the BCS commissioners to award an automatic access bowl berth to the highest rated champion to the ‘Group of Five’ conferences.”

On the Air

CBS got a lift from its slate of NFL games on Sunday, with its early window featuring the broadcast of Dallas’ OT victory of Cleveland drawing an 11.2 in the overnights, for a 33% boost from last year’s comparable contest. The afternoon game, led by the Colts/Patriots, was also up year-to-year with a 14.8 score, rising 4%.

ONE Media Corporation Inc. announced that former Univision President Alexander “Sandy” Brown has been named President and CEO of its ONE World Sports division. Brown will oversee all aspects of the Company’s broadcast and broadband businesses including the ONE World Sports network, the America ONE television network and the America One Sports broadband platform.

MLB Network revealed that Heidi Watney has joined the team where she will serve as a studio host and reporter, appearing across MLB Network’s studio programming. Watney will make her MLB Network debut in January, 2013. She most recently covered the Los Angeles Galaxy for Time Warner Cable SportsNet in L.A.
 
Golf Channel is offering unprecedented hours of news coverage at the 2012 PGA TOUR Qualifying Tournament Final Stage (aka PGA TOUR Q-School) from Nov. 27-Dec. 2. The network will surround Q-School throughout the week with news coverage, original themed programming and nightly specials. The final stage of PGA TOUR Q-School features a six-round, no-cut event taking place on the TPC Stadium and Nicklaus Tournament Courses at PGA West. The top-25 finishers, plus ties, will earn their PGA TOUR cards for 2013.

ESPN will air The Home Depot College Football Awards, which is in its 22nd year, on Dec. 6 at 7:30p. Twenty-four players have been selected as finalists for the nine National College Football Awards Association (NCFAA) awards given annually during the show. ESPNU will feature them during The Home Depot College Football Awards: Nomination Special tonight at 6p. The awards show will be hosted by ESPN’s Chris Fowler, Lee Corso, Kirk Herbstreit, Desmond Howard, Tom Rinaldi and Samantha Steele.

NFL Network is tackling Black Friday with The Rich Eisen Thanksgiving Special at 10p. The one hour special will feature the likes of Bradley Cooper, Chris Tucker, Rainn Wilson, John Slattery, Eric Stonesteet, and Hank Azaria. 

2012 NASCAR Sprint Cup Series Champion Brad Keselowski will present the Top Ten List on the late Show with David Letterman tonight at 11:35p on CBS.

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Sponsorship & Promotion

The MLS Cup is about to hit the road. The league announced that the Phillip A. Anschutz Trophy will go on tour ahead of the 2012 MLS Cup final, which will be played on Saturday, December 1, at The Home Depot Center in Carson, between the LA Galaxy and Houston Dynamo. The game will be carried by ESPN at 4:30p. The trip began in Houston yesterday and will include stops at BBVA Compass Stadium and Bar Munich, before heading to Southern California. The league will also bring back the video series “Where’s the Cup?” for a second year, featuring the trophy at iconic locations.

Bank of the West extended its sponsorship of the Pac-12 Conference for another two years, where the company will remain official sponsor and the official banking partner of the Conference. The extended sponsorship will also engagement with sports fans through the Pac-12 Networks, as well as tablet and mobile access.

Front Row Marketing Services announced that veteran sales and marketing executive Lee Stacey has been named to the new position of Senior Vice President of Sales and Marketing at the company. Stacey joins FRMS from General Sports and Entertainment and will be charged with developing innovative national sales strategies and assisting with new business acquisition for Front Row’s U.S. and international property list.

Digital Fields

PVH Corp. has partnered with comedy website Funny Or Die as part of the Van Heusen Institute of Style campaign. The Institute of Style is now in its second season, and the new video collaboration features Van Heusen spokesmen, and football greats, Steve Young and Jerry Rice, along with newcomer quarterback Matthew Stafford. A teaser commercial spot, designed to look like a feature film trailer, debuted on NBC’s November 18 broadcast of Sunday Night Football, driving fans to VanHeusen.com to view the full video and explore the “Institute of Style” site.

The CFL season wraps up this weekend with the 100th anniversary of The Grey Cup, the league’s championship between the East and West Division champions on ESPN on Sunday at 6p. The game will feature Western Divisional Champions, the Calgary Stampeders facing off against the Toronto Argonauts. ESPN3 will also deliver live coverage from the countdown show, a halftime show headlined by Justin Bieber and Carly Rae Jespen, as well as the post-game show.

ESPN and Microsoft officially launched WatchESPN as part of their expanded service for ESPN on Xbox. The new ESPN on Xbox has features that include: letting fans find content that is most important to them via My Sports, a mini guide, split screen and the use of Kinect to navigate via the wave of a hand or voice control.

The Main Event

Nets/Lakers on NBA TV at 10:30p.

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ON THIS DAY in 1977: Walter Payton rushes for an NFL-record of 275 yards for the Bears.

Answer to Our Last Sports Trivia Question: The Philadelphia Eagles retired the number 99 in honor of what player? Answer: Jerome Brown. Kudos: J. Barry McMullin-Professional Bull Riders/NY; Art Salisch-HEARST Television/NY; Jon Latzer-CineSport/NY; Scott L. Pinker-Sony Pictures Television/NY; Adam J. Shully-108 Media/Toronto; Rick Rosenfelt-New York Jets, LLC/Florham Park; Bobby Height II-CSE/Atlanta; Anthony Fanticola-Comcast SportsNet Mid Atlantic/Bethesda; Bill Robertson-Tunheim Partners/Minneapolis; Bill Adusei-Comcast SportsNet/Houston; Harry S. Vested, Jr.-Gravity Collection Inc./Denver; Matt Sautter-OpenTV/Golden; Alan Perris-The Television Academy/North Hollywood; Tom Moore-Kalt Productions/LA.

In The Know: Who was quarterback for Notre Dame the last time they claimed the college football championship? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

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Later — Chris
Chris Pursell for Cynopsis | Sports
11.20.12

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