Cynopsis: Kids!
11/-1/11

Good morning. It’s Tuesday, November 1, 2011, and this is your first early morning Kids briefing.

Cartoon Network Asia Pacific is set to roll out its first regional HD channel.  Launching in South East Asia this January 2012, the kid-targeted Cartoon Network HD will feature both original and acquired programming, including The Amazing World of Gumball, Ben 10, Chowder and Scooby Doo and Looney Tunes.  Cartoon Network’s move into the HD arena in Asia coincides with its recent brand refresh in the region, which includes the new tagline, It’s a Fun Thing, which aims to reflect the multidimensional aspects of kids’ lives today.

LICENSING

V&S Entertainment, producer of the HD CGI animated preschool series Everything’s Rosie, enters into a new licensing deal with VMC Accessories.  Under the deal VMC Accessories will create a line of dress up costumes and accessories (e.g. headwear, scarves, mittens, gloves and sunglasses) based on Everything’s Rosie.  The new merchandise is slated to be available at retail in the UK for spring/summer 2012.  A third season of Everything’s Rosie is currently in production for air in 2012.  The series can be seen on CBeebies (UK), RTVE (Spain), France Television (France), Canal panda (Portugal), and RAI Yoyo (Italy).

America Greetings Properties and licensing agent Mindworks Entertainment announce a deal with Kaga HighTech to bring Care Bears branded postcards to Kodak shops or via their website order in Japan.  Japanese customers will be able to choose from 161 different Care Bears designs and then personalize their postcards with a photo and message.  There are currently 25+ Care Bears licensees in Japan.  The Care Bears will re-launch in the US in 2012, with new entertainment and toy products to follow.

Big Idea Entertainment, creator/producer, enters into a deal with Pandigital to include pre-loaded VeggieTales content on Pandigital’s new Android media tablets.  The deal will see trailers VeggieTales episodes, including songs, music and show excerpts, available on all Pandigital’s Planet, Star, Nova and SuperNova tablets.

Warner Bros. Consumer Products launches the Nails Inc. collection of Gossip Girl nail polish in the UK.  Each of the three nail polish packs (including multiple nail polishes) are named after a main character in the Gossip Girl TV series: The Lily Collection (plum black Lily nail polish, High Society red/green over glaze top coat); the Blair Collection (teal black Blair nail polish, Privileged blue/green over glaze top coat); and The Serena Collection (patent black Serena polish, with It Girl electric blue over glaze top coat).

MORE KIDS STUFF

Select Disney Channel programs will stream, and/or continue to stream, via Netflix and Amazon.com under two separate unique deals with Disney-ABC Television Group.

• Under the newly extended streaming deal with Netflix in the US new seasons of current series will continue to be available 30-days after the last episode of each season airs.  Disney Channel programming included under the Netflix deal includes series such as Phineas and Ferb, Good Luck Charlie, The Suite Life on Deck, and Hannah Montana, and new to that lineup is the prior season of Kick Buttowski.
• Amazon.com’s new licensing deal with Disney-ABC Television Group will allow Amazon Prime members to instantly stream content from ABC Studios, Disney Channel, ABC Family and Marvel on 300+ different devices, including on Amazon’s new Kindle Fire.  Kid/youth programming under this deal includes Disney Channel’s animated series Phineas & Ferb, and Marvel’s animated series Spider-Man, X-Men Evolution, Thor & Loki: Blood Brothers, and Iron Man: Extremis.

Sesame Workshop is reaching out to kids in India, Mexico and Brazil to encourage them to practice Healthy Habits for Life every day, including brushing your teeth and washing your hands, through its co-production partners in those countries and with the support of a grant from MetLife Foundation.  The Sesame Workshop campaign features the Sesame Street Muppets and will

• In India, Galli Galli Sim Sim will broadcast Healthy Habits for Life episodes, and feature a special animated message from MetLife Foundation, on POGO and Cartoon Network. Sesame Workshop will also launch a new Mobile Phone Classroom Outreach Pilot, which will take place in 150 Anganwadi centers, and the project will provide each government-run preschool center worker with a mobile phone pre-loaded with Galli Galli Sim Sim health content. Supervisors will also be given projectors to show the video content in class.
• In Mexico, broadcaster Televisa will feature the MetLife’s animated message around episodes of Plaza Sesamo and Elmo’s World.  In addition, 20,000 educational health outreach kits, which include a book and posters featuring the Muppets from the series, will be distributed to specific populations in Mexico.  There will also be localized health-themed community outreach events.
• In Brazil, TV Cultura will air the MetLife animated message around episodes of Vila Sesamo.  Twenty thousand sets of educational health outreach materials, featuring a book, game and training poster, will be distributed in Sao Paulo.

CCI Entertainment is producing a slate of interactive e-book apps based on the animated preschool series Harry and His Bucket Full of Dinosaurs in association with app developer, PadWorx Studios.  Set to release this fall for the iOS and Android market is the first of e-book, Uh Oh!, from the Harry and His Bucket Full of Dinosaurs early reader series.  The interactive e-book/app will feature both read to me and read it myself functions.

EXECUTIVE MOVES

Goodman Media International promotes Virginia Anagnos to EVP for its publishing roster, as well as nonprofit and media industry clients.  Anagnos, who joined the company in 2000 and had been SVP, spearheaded campaigns and events for the firms clients including American Library Association, Associated Press, Barnes & Noble, Children’s Book Council, Egmont USA, Penguin Group, and Scholastic.  She also lead the launch of the National Ambassador for Young People’s Literature, which is a literacy awareness program organized by the Library of Congress and Children’s Book Council.  Anagnos previously toiled for 13 years in book publishing directing the corporate communications for HarperCollins Children’s Books, and executing publicity campaigns for noted authors and historical figures such as President Jimmy Carter, Rosa Parks, and Maurice Sendak.

Skechers USA, a footwear company, is launching a new subsidiary in Japan, Skechers Japan, where it plans to double its business over the course of the next three to five years.  Skechers Japan will be based in Tokyo and has named Hirokazu Iwasaki as director and country manager to oversee the new business.  Iwasaki previously worked for Nike, Adidas and Puma.  As part of its expanded presence in Asia, Skechers Japan will assume the direct distribution of the Skechers brand from Achilles Corporation.  To achieve its strategy in Japan, Skechers plans to grow its lifestyle footwear, specifically debuting its fall/winter fitness and lifestyle collections for kids, women and men to the marketplace in February 2012, with product available for summer 2012.  The company will also bolster its consumer base via marketing campaigns and opening new Skechers retails stores nationwide.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, October 28, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 949; K6-11 580; TWEENS 9-14 422
NICKELODEON:          K2-11 936; K6-11 388; TWEENS 9-14 286
CARTOON NETWORK: K2-11 485; K6-11 318; TWEENS 9-14 255
DISNEY XD:               K2-11 172; K6-11 144; TWEENS 9-14 112
NICKTOONS:              K2-11   92; K6-11   60; TWEENS 9-14   49
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia Question:  According to the first season at least, who was Peter Parker’s love interest in the 1967-1970 animated series? Receptionist, Betty Brant. Kudos to: Brett Ashy-The Ashy Agency/LA

Today’s Trivia Question:  In what animated series was the boss know as only Number One as whose face was never seen?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
11.01.11

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