Cynopsis: Kids!
11/15/11

Good morning. It’s Tuesday, November 15, 2011, and this is your first early morning Kids briefing.

Disney Online acquires five-year-old Babble Media, a parenting platform that features 200+ mom bloggers.  Babble Media will be part of Disney Interactive Media Group’s Mom and Family portfolio and serve as a blogging platform about parenting, covering a wide range of topics including pregnancy, child care, health, food, family activities and home, fashion and family products.  Co-founded by Rufus Griscom and Alisa Volkman, Babble Media will remain headquartered in NY.  Griscom and Volkman will join the Disney Interactive Media Group.  The financial terms of the deal were not disclosed.

This week marks Nickelodeon‘s official launch of NickMom.com, which initially rolls out as a blog featuring stories, photos and polls, before its expansion in 2012 to a full blown, mom-centric website that will feature video content, social media applications, blogs and editorial content.  Announced last week, NickMom is a new multiplatform destination that will also feature a new NickMom primetime two-hour original programming block (that will repeat immediately after) will launch in 4Q 2012 on Nick Jr. (9p-1a).

NEW PRODUCTION & DEVELOPMENT

Warner Bros. gives the go ahead for a mixed animated/live-action Lego movie and named Australia’s Animal Logic (Legend of the Guardians: The Owls of Ga’Hoole) to produce the animation, per Variety.  Currently set for release during 2014, the movie will receive incentives from both the Australian government, as well as from the Australian state of New South Wales.  The movie will be co-written and co-directed by Phil Lord and Christopher Miller (Cloudy With A Chance of Meatballs, and the new 21 Jump Street movie).  Chris McKay (Robot Chicken) will also serve as a co-director on the Lego movie under Lord and Miller.  Warner Bros. and Lego have teamed over the last several years for Lego toys based on the Batman movies as well as video games.

LICENSING

The International Licensing Industry Merchandisers’ Association (LIMA) and BSR, which focuses its efforts on corporate responsibility and environmental strategies, team to release the new free Good Practices for Complying with Licensors’ Social and Environmental Requirements: A Practical Guide for Licensees.  Developed with the Licensing Working Group, the 28-page guide is designed to help the licensing industry executives and professionals meet the licensors requirements for positive social and environmental compliance.  The guide also aims to demystify the process by outlining ways licensees can improve working conditions in their direct and contract manufacturing operations and supply chains, as well as offering 30+ tips and resources.  The Licensing Working Group brings licensors and licensees together to develop tools and resources to advance the industry in social and environmental practices and compliance, while also addressing the causes of non-compliance.  The Licensing Working Group consists of companies/organizations including Hasbro, NBCUniversal, Time Warner, Disney, LIMA and BSR.

MARKETING

What will you be doing on Thanksgiving night?  Toys “R” Us is banking on many of us emerging from our turkey stupor to go shopping, as the toy retailer unveils plans for the first time ever to open its stores nationwide Thanksgiving night, Thursday, November 24, at 9p.  Beginning Thanksgiving night and running through Saturday, the store will offer a range of discount deals, doorbusters, and free gifts-with-purchase.  Consumers can get a sneak preview at this year’s Toys “R” Us Thanksgiving weekend circular (28 pages) at www.facebook.comtoysrus.  Toys “R” Us is not the only retailer to have this idea, also planning to open Thanksgiving night are Wal-Mart at 10p and Target at 12a (which means workers would have to be in-store earlier)  though Target employees are balking at the plan petitioning the company to open on Black Friday at 5a.  If you are looking for me that night … I have reserved a place on our friends Ellie/Jeff’s sofa where my family and I will be dining as usual.  The forklift doesn’t arrive until much later to remove us.

MORE KIDS STUFF

You know the holidays are really close when the Grinch shows up on the TV schedule!  ABC will air Dr. Seuss’ classic 1966 animated How the Grinch Stole Christmas special on Monday, November 28 at 8p, followed by the newer DreamWorks Animation holiday special Shrek the Halls at 8:30p.  The voice cast for How the Grinch Stole Christmas features the legendary Boris Karloff as The Grinch/Narrator and June Foray as Cindy Lou Who.  The animated short was directed by Chuck Jones and was written by Dr. Seuss, with additional story by Bob Ogle and Irv Spector.  Shrek the Halls features the voices of Mike Myers, Eddie Murphy, Cameron Diaz and Antonio Banderas in the roles they created in the Shrek movies.  Shrek the Halls is written by Gary Trousdale & Sean Bishop and Theresa Cullen & Bill Riling, produced by Gina Shay and Teresa Cheng and directed by Trousdale. Executive Producer is Aron Warner.

Litton Entertainment partners with Bridge Multimedia to incorporate the video description into the first 26 episodes of the TV series Ocean Mysteries with Jeff Corwin, which is one of the six educational/informational (E/I) series that airs as part of Saturday morning Litton’s Weekend Adventures block on ABC TV stations.  Funded through a grant from the US Department of Education, video description provides enhanced detail of a program’s visual content that is inserted during existing pauses in the show’s audio track. The addition of video description aims to make programming more accessible to a range of viewers including those with learning disabilities, autism, viewers who are visually impaired, as well as those learning English.

Imax Corporation and Warner Bros. Pictures team to release the new animated feature film Happy Feet Two, the sequel to Happy Feet (2006), in Imax 3D this Friday, November 18, 2011.  The movie will open in 293 Imax theatres domestically, simultaneously with its wide North American release in traditional movie theatres.  Happy Feet Two will also open in 84 Imax theatres internationally, six open this Friday, with the others opening during the following weeks.  More international theatres will be added.  Happy Feet Two: An Imax 3D Experience has been digitally re-mastered for its Imax 3D release.  Presented by Warner Bros. Pictures, in association with Village Roadshow Pictures, Happy Feet Two is a the Kennedy Miller Mitchell production, with Dr. D. Studios, and is a George Miller film, which features the voices of Elijah Wood, Robin Williams, Hank Azaria , Alecia Moore (P!nk), Brad Pitt , Matt Damon , Sofia Vergara , Common, Hugo Weaving , Richard Carter , Magda Szubanski, Anthony LaPaglia and Benjamin “Lil P-Nut” Flores, Jr.

PBS Kids launches its first augmented reality app for iPhone and iPod touch, Fetch! Lunch Rush.  The free educational, multiplayer game app uses the camera on iPhone or iPod touch to overlay computer-generated graphics on top of the physical, real-world environment.  Fetch! Lunch Rush is a 3D game designed to help K6-8 with math skills (e.g. addition, subtraction), by helping them visualize the math problems they are trying to solve.  The Fetch! Lunch Rush app was produced by PBS member station WGBH and is based on the PBS Kids Go! series Fetch! With Ruff Ruffman, which is also produced by WGBH.   Developed in partnership with the Corporation for Public Broadcasting and supported by a Ready To Learn grant from the US Department of Education, Fetch! Lunch Rush is part of a new suite of games available on the newly launched PBS Kids Lab website.

The Entertainment Software Rating Board (ESRB), a non-profit, self-regulatory body founded by the Entertainment Software Association that assigns the age and content ratings for video games, releases a new version of its free ESRB mobile app that now features voice recognition.  The app allows consumers, specifically parents, to access a game’s “rating summary” by saying the name of the game into their iPhone, Android or Windows phone.  The updated ESRB app is also offering users the chance to enter a sweepstakes now through December 23, 2011.  The ESRB rating search app is developed by Point About, visual search is powered by IQ Engines and voice search is powered by MeMeMe.  The ESRB has also showcasing its new Parent Resources section of its website.

Head over to the Cynopsis Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program.  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.

EXECUTIVE MOVES

Howard Swartz is appointed VP/Development and Production, Discovery Channel. Based in LA, Swartz will be chief responsibility will be to supervise the network’s series Curiosity, which debuted in summer 2011.  He will work closely with Simon Andreae, SVP/Development and Production, to whom he also reports.  Swartz was most recently executive producer of the popular, long running PBS science series NOVA.  Swartz previously toiled for National Geographic Channel overseeing its Explorer series and executive producing 100+ programs, including Five Years on Mars, Inside the Living Body, and Incredible Human Machine.  He also co-founded and was executive producer of BellaSwartz Productions.

RATINGS

Disney Channel‘s premiere of its new original TV movies Geek Charming on Friday, November 11, 2011 (8-9:50p) was the top telecast of the evening with K6-11 (2.2 million) and Tweens 9-14 (1.9 million), and was the top cable show with Total Viewers 2+ (4.9 million).  The audience for Geek Charming’s almost two-hour telecast grew start to finish increasing by +28% with K6-11, +31% in Tweens 9-14, and +26% in Total Viewers.  The Geek Charming TV movie is based on the young adult novel of the same name.

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, November 11, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1389; K6-11 746; TWEENS 9-14 475
DISNEY CHANNEL:     K2-11 1270; K6-11 900; TWEENS 9-14 754
CARTOON NETWORK: K2-11   491; K6-11 335; TWEENS 9-14 312
DISNEY XD:               K2-11   220; K6-11 159; TWEENS 9-14 118
NICKTOONS:              K2-11   101; K6-11   66; TWEENS 9-14   68
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia Question:  What Saturday morning hero worked for the Agency to Prevent Evil?  Lancelot Link, Secret Chimp. Kudos to: Brad Stern-Floral Park, NY; Hank Bordowitz-The Bordowitz Media Werx/Ridgewood NJ; Tom Boyd-WGN-TV/Chicago; Pat Brady-CESD/LA; Richard Quan-BSSP-San Francisco; Brett Ashy-The Ashy Agency/LA.

Today’s Trivia Question:  What cartoon character had two pet mice named Ray and Charles? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
11.15.11

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JOB OPENING: FINANCE COORDINATOR/Hallmark Channel/LA: Bachelor’s degree and admin exp req OR 3 yrs admin exp in finance. STRONG Ppt + Exl. Exp preparing Financial Analysis req. View posting and apply @ www.hallmarkchannel.com (11/22)

JOB OPENING: COMMERCIAL/TRAFFIC OPS COORDINATOR/NY: Work with internal depts & external clients to ensure all commercials are scheduled according to sales contracts. 2+ yr exp. http://www.nbcunicareers.com/search_nbc/ job#3396BR (11/22)

JOB OPENING: DEVELOPMENT PRODUCER to develop, produce, shoot & edit sizzle reels for known NY prodco. Proven Track record a must. One man band a plus. [email protected] (11/22)

JOB OPENING: SR MGR PARTNERSHIPS/New York: Work with Ad Sales, History to sell value based propositions to agencies/planners/internal stakeholders
https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=113923 (11/19)

JOB OPENING: DIR AD SALES MKTG/HGTV&TRAVEL CHANNEL/NY:.Create custom sponsorship proposals, mng PRTNRSHP relationships, dvlp integration & talent related plans & sweepstakes campaigns. Full details, http://www.scrippsnetworks.com (11/19)

JOB OPENING: LEGAL COUNSEL/VIZ Media/SF: 3+ years of legal exp in merchandising, licensing, promotions, trademark, copyright and interactive media, have JD degree & CA Bar license http://www.viz.com/company/job_id_126 (11/18)

JOB OPENING: COORD, ON-AIR PROMO/NY: Traffic and schedule on-air promo spots under direction of Dir, On-Air Promo A&E https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=113545 (11/18)

JOB OPENING: PR MANAGER/MULTIMEDIA COMPANY/NYC: Seeking rising PR pro with excellent writing skills, experience working with media and managing agencies. 6-10yrs exp. Resume: To apply: [email protected] (11/18)

JOB OPENING: DIRECTOR, DIGITAL SALES /XOS DIGITAL/Chicago: Sell College Sports digital advertising opportunities within assigned territory to agencies/clients. Min 5 yrs dig media sales exp. Resume/cvr: [email protected] (11/18)

JOB OPENING: SPRVSR SALES OPERATIONS/NCC/ATL: Mng day to day operational processes of Sales Ops team. 2-3 yrs operations or Sales Coord exp pref’d. Strong kwldg of brdcst &/or cable sales process. Resume: [email protected] (11/18)

JOB OPENING: PROMO COORD, INT’L/NY: Coordinate promo materials, prep video source materials for Producer/Editors in A+E Networks Int’l Mktg https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=113122 (11/17)

JOB OPENING: SHOWRUNNER /20 West Productions/CHICAGO:  Seeking a qualified Show Runner w/ prior experience supervising reality, design and lifestyle shows. Must work out of Chicago office. Send resume & credits to [email protected] (11/17)

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JOB OPENING: SR ASSOC PRODUCER/NYC:  Conflict driven daytime talk show in search of.  Must have exp booking conflict/resolution stories. 3+ yrs exp of booking real people for talk shows .  Resume:  [email protected] (11/17)

JOB OPENING: GEN MGR AD SALES/DISH Network/Chicago: Resp. for developing & growing new & existing cable/iTV Ad Sales revenue in Midwest region & managing staff of 2-3.Agency & client relationships req’d. 5+ yrs exp. Apply here .  (11/17) 

JOB OPENING: VP, TEN AD SALES RESEARCH/TURNER BROADCASTING/NY: Lead sales strategist and member of Turner Ent. Networks (TEN) ad sales & marketing leadership team. TBS, TNT & truTV. To apply, visit http://tinyurl.com/cmldwuu (11/17)

JOB OPENING: VP, CNN AD SALES RESEARCH/TURNER BROADCASTING/NY: Essential member of the CNN Ad Sales Mgmt team providing research support of sales strategy for news. To apply, visit http://tinyurl.com/c4lqgzv (11/17)

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JOB OPENING: ACCT EXEC DIG MEDIA/NY Jets/Florham Park NJ :  Create /sell integrated dig media advrtsng& promotional prgrms. Dvlp buying relationships w/ agencies & advrtsrs. 3-5 yrs related exp. Apply:  www.newyorkjets.com http://www.newyorkjets.com/footer/careers.html (11/17)

JOB OPENING: SR RSRCH ANALYST/Discovery/NY: Closely monitors Discovery Ntwrks’ rating/demo performance; interact w/all lvls in response to client specific requests; 4+yrs cable media/ad sls rsrch; www.discovery.com #4584  (11/17)

JOB OPENING: MGR, AD SLS REVENUE/HUB/Discovery NYC: Mng inventory & assist in deal approval process for ntwrk. Compile/analyze various strtgic reports.3+ yrs media pricing & plnng exp. www.discovery.com #4727 (11/17)

JOB OPENING: BUSINESS FINANCIAL ANALYST/AMC/NYC: Prepare budgets including operating expense, revenue, capital, quarterly forecasts & expense accruals. 2+yr ad sales/agency financial analysis exp. [email protected] (11/16)

JOB OPENING: COORD PROD/NYC: For new DT conflict/relationship talk show. Mng sev depts, be a strong writer, able to write show scripts, oversee final edits on shows. Motivate prods by dev show idea. Res: [email protected] (11/16)

JOB OPENING: TELEVISION AD SALES REP/LA & San Diego: 5yrs+ station, cable, network sales or agency exp. Strong DRTV & Per Inquiry exp w/ current contacts. BizDev a +. Resume & comp req to: [email protected] (11/16)

JOB OPENING: ON-AIR PROMO PREDITOR/NY: Write, produce, edit & direct promos, short form, BTS or interstitial segments. Utilize writing skills and present multiple concepts for each assignment. Apply: www.disneycareers.com #9923 (11/16)

JOB OPENING: DIGITAL AD OPS COORD/Sony Pictures TV/NY: work with AE on traffic, creative  apply at www.sonypicscareers.com (11/16)

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WINTER INTERNSHIPS CREDITS ONLY: New ABC daytime talk show in NY is looking for interns now. Must be able to receive college credit. Full time avail. is pref’d but accepting part time applications. Resume: references to: [email protected] (11/22)

FALL/WINTER INTERNSHIP CREDITS ONLY:  PR/MKTG & GRAPHIC DESIGN/SOCIAL MEDIA/L.A. Painter Tomer Peretz/LA Seeking an undergraduate student studying Graphic Design or Comm and Media. Resume to: [email protected] (11/16)

FALL/WINTER INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA INTERNS/LA: interested/passionate about our bus. focus.. Not paid. P/T with the potential for a F/T position  based on the level of interest and eagerness to join us full-time. Apply: www.mwks.net (11/16)

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SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (11/22)

SITUATION WANTED: FINAL CUT PRO EDITOR, (Award-Winning preditor) with in-home edit bay, avail for rough cuts/sales/promos and beyond. I can work unsup’d; you won’t be disappointed. Excellent refs, great rates. [email protected] (11/22)
 
SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (11/22)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/18)

SITUATION WANTED: INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, positioning, naming. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. Fast + fun. https://bewonderous.wordpress.com (11/17)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Cell: 845-721-9681, E-Mail: [email protected], Web Links: http://jburns.voices.com , www.allegro-music.com , www.castingnetworks.com/jburns (11/16)

SITUATION WANTED: CORPORATE CONCIERGE (LA) Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (11/16)

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