Cynopsis: DIGITAL
11.12.13
Good morning. It’s Tuesday, November 12, 2013, and this is your first early morning digital briefing.
Bravo has partnered with music streaming service Spotify to promote the channel’s November show premieres, the companies announced yesterday. Spotify will build playlists for the current season of shows like The Real Housewives of Beverly Hills or Thicker Than Water, and will update them whenever a new episode premieres. Playlists will be embedded on a show’s site page, and both will link to songs playing in a current episode in tweets as it airs.
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Cynopsis Digital’s Video Measurement Summit
Monetizing Cross-Platform Video NOV. 13| GRAND HYATT, NY | Register Now More info + registration: http://www.cynopsisdigitalsummit.com
Registration / Tickets: Pete Romas, 203.899.8483
Advertising / Sponsorships: Mike Farina, 203.218.6480
Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)
Forbes announced that it will be licensing its content managing platform to news publisher ALM. “We needed an easy-to-use, proven CMS that could support hundreds to thousands of outside contributors, and we found that in Forbes’ Falcon platform,” ALM Chief Digital Officer Jeff Litvack told Cynopsis.”Because it’s built by a media company, the system has the extra features that only someone in publishing truly understands the need for and value of.” The software – which took Forbes.com monthly visitors from 12 to 26 million in three years – includes social, SEO and reporting metric tools.
Tech and web news outlet Mashable is teaming up with Collective Digital Studios, known for YouTube stars Freddie Wong and Annoying Orange, to co-produce web video projects starting in 2014. The two companies will create three or four video ventures, with Collective assisting in distribution and ad sales.
In other words: The deal is Mashable’s first major leap into the YouTube universe, in hopes of finding a new audience beyond its 13 million social media followers.
VH1 live streamed the making of its You Oughta Know in Concert yesterday on VH1.com and its new app. The live stream will give fans a chance to watch full performances from musicians like Lorde or The Lumineers as well as behind-the-scenes footage. The You Oughta Know Live in Concert airs this Thursday at 9 p.m.
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January 27-29 | Miami Beach, Florida | Fontainebleau Hotel More NETWORKING – New INFORMATION – More DEALS
Partnership with CEA announced:
NATPE and CES to co-host Second Screen Presentation at Market & Conference
Based on First-of-its-kind Research
For the Best Rate, Use Promo Code: N14CYN
Yahoo and Starcom announced a new partnership to create original web video and advertising content. Adweek reports Yahoo’s viewership data will be combined with Starcom’s brand audience stats to produce original content and personalized ad campaigns. Yahoo is already known for using its own viewership data to come up with the likes of its hit show, Who Knew? Starcom is bringing clients such as Allstate, Kraft, Kellogg’s and Hallmark to the table.
Join me and a long list of experts tomorrow at the Cynopsis Digital Measurement Summit! This all-day conference will bring together expert speakers on topics including measurement, TV everywhere, data, the second screen, YouTube, and much more! Register your team today: http://www.cynopsisdigitalsummit.com
Cynopsis is now running weekly top ten YouTube channel ratings from OpenSlate. This week’s data set focuses on the highest scorers in the gaming category.
OpenSlate YouTube’s Top 10 Gaming Channels for the week of Nov. 3, 2013
| Channel Name | Slate Score | Monthly Views | Subscriptions |
|---|---|---|---|
| PewDiePie | 887 | 258,159,330 | 15,489,185 |
| SkyDoesMinecraft | 842 | 103,800,690 | 6,220,776 |
| BlueXephos | 836 | 64,349,670 | 6,219,139 |
| TobyGames | 832 | 44,309,100 | 5,782,921 |
| TheBajanCanadian | 831 | 47,223,480 | 1,980,626 |
| Gronkh | 821 | 40,591,080 | 2,266,936 |
| SeaNanners | 821 | 58,385,850 | 3,574,861 |
| Speedyw03 | 815 | 64,870,290 | 3,705,384 |
| Matroix | 813 | 48,206,040 | 2,923,542 |
| CaptainSparklez | 806 | 53,712,960 | 5,898,173 |
Source: OpenSlate’s primary metric, the SlateScore, values a channel on its ability to attract, engage and influence an audience. The SlateScore works on a scale of 1-1000 with higher being better and the typical average around 300.
Broadband service company Sandvine released a new report showing that YouTube and Netflix account for the most web traffic in the U.S. Netflix clocks in at 28.18 percent, while YouTube sits at 16.78 percent. Other video streaming sites like Hulu and Amazon were not even close: Amazon is at 1.48 percent, Hulu is at 1.15 percent.
Nielsen Twitter TV Top Ten for the week of November, 4 2013
| Program | Date | Unique Audience (000) | Tweets (000) |
|---|---|---|---|
| The 47th Annual CMA Awards | 11/6 | 8,000.7 | 1,667.7 |
| The Walking Dead | 11/10 | 4,547.5 | 416.2 |
| American Horror Story: Coven | 11/6 | 2,820.2 | 154.3 |
| The Voice | 11/4 | 1,952.0 | 145.8 |
| Dancing With The Stars | 11/4 | 1,715.2 | 46.6 |
| Miss Universe | 11/9 | 1,627.3 | 84.6 |
| The X Factor | 11/6 | 1,626.5 | 170.4 |
| The Voice | 11/5 | 1,610.2 | 96.5 |
| Scandal | 11/7 | 1,505.9 | 186.5 |
| Glee | 11/7 | 1,341.3 | 123.9 |
Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.
The London-based programmatic exchange platform, The Exchange Lab, announced its expansion into the U.S. with offices in New York City and San Francisco. The company also named Mark Charkin as its new Chief Revenue Officer. Charkin was the former Vice President of Advertising for creators of the game Candy Crush, King.
Media and entertainment industry executive search firm Sucherman Consulting Group has hired Dave Cassaro as Senior Consultant. Most recently, Cassaro was President, Cable Advertising sales for NBC Universal Entertainment.
Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).
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Noon – 2:00pm | The Grand Hyatt NYC
A terrific line-up of finalists will be honored at this inaugural event!
Preview the list of finalists: http://www.cynopsisdigitalsummit.com/model-d-awards/
Don’t forget to join us tomorrow for the: Digital Video Measurement Summit
Nov. 13 | Grand Hyatt, N
LookTV is premiering a new show and a companion spin-off both hosted by YouTube star Taryn Southern called My Domain and In The Closet With Taryn Southern. Southern takes viewers into the homes and sets of YouTube celebrities in My Domain, which launches today and is being described as “Cribs for YouTube.” In the Closet With Taryn Southern brings fans into top YouTuber’s closets, and will launch Thursday. The series includes four episodes and will air every week on www.look.tv. Take a sneak peek of the series at www.cynopsis.com.
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Developing & Distributing Kids Content in the Digital Age
Register Now * November 12, 2013 * 1:30-3:00 p.m. ET
Hosted by: Cathy Applefeld Olson, Editor, Cynopsis Kids
Stephen Hodge: Managing Director (Toon Goggles)
Susanna Pollack: Head of Strategy & Partnerships (yummico)
Dane Boedigheimer: Filmmaker (Annoying Orange)
Brandon Cole: Manager, Media & Business Development (Peanuts Worldwide + Iconix Brand Group)
See you tomorrow,
Jessica Reese
11.12.13
Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: SALES ASST/Discovery/Troy, MI: Highly driven recent grad or 1-2 yrs exp to support Ad Sales team. Resp. for client comm/deal upkeep: sched. units, mnge prgrm changes, traffic issues. Great opp to learn ad sls biz. APPLY HERE (11/16)
JOB OPENING: SALES PLANNER/WB/LA: 1-3 yrs exp. Sales planning or trafficking exp required. Generate dig media plans, RFP responses, prospecting of new biz, optimization changes as needed. To Apply HERE (11/16)
JOB OPENING: RESEARCH MGR/El Rey/NY: Min 4 yrs exp at cable/bdcst net with heavy Nielsen (NPower, Galaxy Explorer). Track and analyze competitive landscape, assist in positioning net for sales. Resume to [email protected] (11/15)
JOB OPENING: PROD ASSISTANT/NY: Extremely detailed admin person needed to keep track of dubbing files for various languages for cable TV channel. Excel skills + Exp in production and/or using FTP a plus. Res/cvr to Rose: HERE (11/15)
JOB OPENING: DIR VENDOR MANAGEMENT/Scripps Networks/NY: Resp for w/w digital prdct+tech teams to id and eval vends in mobile/soc media/digital spaces. 5+yrs dig media exp. Apply @ [email protected] (11/15)
JOB OPENING: DIGITAL SALES PLANNER/CNN/LA: Looking for Digital Sales Planner to join CNN sales team in LA. 2+ yrs sales exp required. Support CNN & CNNMoney. Digital or ad agency experience preferred. Resumes HERE (11/15)
JOB OPENING: SALES ASST, AD SALES/Crown Media Family Networks/NY: Work with Acct Execs and Sales Planners to service/ maintain agencies and clients for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE: http://www.hallmarkchannel.com/jobs/ (11/15)
JOB OPENING: DIR PRGMMG RESEARCH/Showtime/NYC: Eval and interpret data relating to ratings perf./monitor comp. bcast/cable TV. 10 yrs. media research/Nielsen ratings/NPower exp req. Submit resume at www.sho.com/sho/about/careers (11/15)
JOB OPENING: AD SALES PLAN’R (FREELANCE)/NUVOtv/NY: Exp’d sales plnr to dvlp customized plans/presentations for Ad Sales clients. Great opp for person looking to join fast growing bus w/future growth opps.Res/sal history: [email protected] (11/15)
JOB OPENING: RES. ANALYST(MEDIA)/Latitude/BOS: Join innovative media and technology research firm research/adv. expertise, project mg. skills, planning & execution, 2+ yrs relevant exp & 4 yr degree. More info: HERE Apply HERE (11/15)
JOB OPENING: SR DIR PRGRMNG/MTV/NY: Analytics exp & passion for TV prgrmng, pop culture & understanding of millennial viewing habits. 7-10 yrs. exp working @cable/brdcst ntwrk, w/career emphasis on prgrmng res. Nielsen exp. a must. Apply HERE (11/14)
JOB OPENING: MGR/SR MGR PUBLICITY/History/A+E Networks/NY: Launch/sustain comprehensive publicity campaigns for scripted & reality/nonfiction prog. Full Info/Apply: http://www.aenetworks.com/careers (11/14)
JOB OPENING: MNGR AD SALES MRKTNG/NYC: Develop/execute rev-generating marketing solutions to meet client objectives and support HGTV/DIY prgrmng initiatives. BA, 5 yrs agency/media/sales mrktg exp www.scrippsnetworks.com #3918 (11/14)
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JOB OPENING: VP CONSUMER MKTG/MTV/NYC: Dvlp/implement strategic mktg plans to promote MTV priority initiatives. Resp for oversight of strategic analysis of MTV competitors. BA 10-15yrs relevant consumer mktg media exp. Full info/Apply HERE (11/13)
JOB OPENING: DIR CORP COMM- ENT GROUP/Viacom/NYC: Dvlp/execute corp comm prgrms that shape awareness amongst all Ent group Employees, consumer press, trade media, advrtsrs, etc. BA/BS Eng + 8-10yrs PR exp. Full info & Apply HERE (11/13)
JOB OPENING: DIR MUSIC MKTG/Nickelodeon/NYC: Resp: strategic mktg (both short and long term) of music as it lives on all Nick platforms. BA with 8-10yrs mktg exp req’d. Music industry/radio background a +. Full info & Apply HERE (11/13)
JOB OPENING: ACCT MGR/CHICAGO: AE w/5+ yrs exp to dvlp new biz for ad sls at client & agcy lvls on all SXM channels. Sell sports for all major brands and famous talk/ news brands. Some travel. [email protected] (11/13)
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JOB OPENING: PROMOS WRITER PRODUCER/NYC/Metro Area: Expertise in entertainment/reality. Topical and brand image promotion. Minimum of 4 years writing and producing experience. Resume to: [email protected] (11/13)
JOB OPENING: MNGR PLANNING, PRICING/NYC: Price and analyze upfront and scatter plans and work/Sales to internally negotiate mark pricing of deals. 2yrs tv exp in pricing/planning. 2 yrs media buying exp. Apply: http://goo.gl/kHR2cf (11/13)
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