Tuesday, November 11th, 2008


Cynopsis: Kids!


Good morning. It’s Tuesday, November 11, 2008 and this is your first early morning Kids briefing.  

Ocean Spray will debut its first animated TV special, Cranberry Christmas, on December 8 (7:30p) on ABC Family, as part of the network’s 25 Days of Christmas programming stunt.  Featuring two new original songs by singer/songwriter Barry Manilow and collaborator Bruce Sussman, the special is based on the 1976 kid’s book of the same title, written/illustrated by Wende and Harry Devlin.  The recipe for oatmeal cranberry white chocolate chunk cookies, made by in the special by the protagonist Maggie and her grandmother, can be found at http://www.oceanspray.com.

Qubo Channel, the bilingual kid-targeted TV channel and online service, launches NY, Philadelphia and Washington DC under a new agreement between its parent company ION Media Networks and RCN Corporation.  Qubo debuted on RCN in Boston in July 2008 under a separate deal.  Qubo Channel becomes the second ION Media Networks channel available to RCN’s major market systems, joining ION Television, which is already carried in NY, Philadelphia and Washington DC.

Discovery Familia adds a new slate of preschool programming to its Discovery Kids en Espanol daytime block: Mister Maker encourages kids to use their imagination through arts and crafts projects, popular in the UK and Latin America the series premieres Monday, November 14, and airs Monday-Sunday (11a, 2p and 6p); Fifi and the Flowertots (Fifi y los Floriguitos) airs Monday-Sunday (8a, 3:30p); Fluffy Gardens (Fabulopolis) airs Saturday and Sunday (12:30p and 5p).

Actress Kathy Kinney, best known to TV audiences as Mimi of The Drew Carey Show, a show on which she also served as head writer and an executive producer, will now star as Mrs. P, a new free kid targeted and book/reading-centric entertainment and educational website that launches this week.  On the ad-free website kids/parents can chose stories from Mrs. P’s “Magic Library,” which features Mrs. P telling classic stories from around the world on video.  Under a collaboration with Powell’s Books parents can find a special mrsP.com book aisle at www.powells.com.

Sesame Street is following young kids to digital platforms. The non-profit educational programmer announced new distribution points on iTunes, YouTube and Hulu: under an expanded deal with iTunes, 12 full-length episodes from Sesame Street’s record 35th season are now available on iTunes for $1.99/each; the show’s YouTube channel (http://www.youtube.com/SesameStreet) offers more than 100 clips; and a new channel on Hulu also offers 100+ clips including 30+ celebrity segments. In addition, the Workshop was awarded a Google Grant  a donation program awarding free AdWords advertising to select charitable organizations. When Google users search on keywords related to Sesame Workshop an ad will appear next to relevant search results.

Four kids offer viewers insights about what it is like spending much of their lives in wheelchairs, as well as on their adventure on a Zero Gravity flight when Nickelodeon premieres Nick News with Linda Ellerbee: The View From My Chair on Sunday, November 16, at 9p.

ABC celebrates Thanksgiving with the annual broadcast of the animated special A Charlie Brown Thanksgiving, created by the late cartoonist Charles M. Schulz, on Tuesday, November 25 (8-9p), with Spanish audio via SAP.  Airing with the holiday special is Schulz’s This Is America, Charlie Brown: The Mayflower Voyagers.  The program repeats Thursday, November 27 (8-9:02p).  A Charlie Brown Thanksgiving originally aired in 1973, making its debut on ABC in November 2001.


Twentieth Century Fox Licensing & Merchandising (Fox L&M) and Burger King c0me together for Hang Out With The Simpsons!, a new global Burger King Kid’s Meal promotion launches this week.  During the promotion, everyone who purchases a Kids Meal will get on of six new character-themed toys, each a collectible toy that connects to the others.  In addition to supporting the Hang Out With The Simpsons! via TV ads, in-store signage and so forth, the promotion will be featured at ClubBK.com, including a branded game on the US site.

Imagi Studios inks worldwide licensing deals for its upcoming CG-animated feature film, Astro Boy, with American Greetings (greeting cards, stationery, gift wrap, party goods), Penguin Group (USA) Inc. (a range of Astro Boy publications), Jazwares Inc. (master toy licensee), D3Publisher (game software) and IDW Publishing (comic books and graphic novels based on the movie) for its upcoming CG-animated feature film Astro Boy.

Spellbound Entertainment ink new deals in Portugal for its preschool series The Koala Brothers: Spellbound enters into a representation deal with Zero A Oito, which will serve as the marketing and licensing agent for The Koala Brother in Portugal, as well as serving as the licensee for magazines and activity books for the property in the region; Concentra is appointed as the master toy partner for Portugal, and will develop, manufacture and distribute a range of toys (plush, plastic figures, playsets, die cast toys, electronic learning aids, etc) based on the series, as well as manufacturing products for other markets and partners named by Spellbound; and Majora is named as licensee for puzzles and games.

Alphanim and Jetix Europe‘s licensing division, JCP, inks a new deal with MICA Games for a magnetic Galactik Football game.  The game is based on and ties into the mixed 2D and 3D-CGI animated Galactik Football series produced by Alphanim.  The game is set to be available for holiday 2008 at French toy stores JoueClub and Picwik, followed by other French retailers and toy stores in early 2009. Additionally, MICA Games will rollout the game from summer 2009 across the UK, Germany, Spain, Hungary and Benelux.  The deal was negotiated by Laurence Tenenbaum for JCP and Cedric Petitpas for Alphanim.


HIT Entertainment makes several new appointments and promotions to its North American and Latin American businesses, all of which will be housed under one division reporting to Pam Westman, EVP/Consumer Products and Home Entertainment, The Americas:  Gary Krakower is named SVP/US Licensing and Live Events; Jeff Deverett is appointed SVP/Home Entertainment; E.J. Minor is named VP/US Retail Development and Marketing; Andrea Carpenter is promoted to VP/Canada; Gabriela Arenas is upped to VP/Latin American Consumer Products and Retail Development; and Rodrigo Piza will remain VP/Broadcast for Canada, Latin America and Hispanic US, and will add Latin American Live Events and Sponsorships to his responsibilities.

Cookie Jar Entertainment promotes three in its consumer products division in Burbank, all three will report to Kirk Bloomgarden, EVP/Worldwide Consumer Products and Marketing: Lisa Streff is upped to SVP/Domestic Consumer Products, where she will continue overseeing development and implementation of domestic licensing and merchandising programs for the company’s brands; Vince Marchica moves up to SVP/Creative Services, still heading the creative development and execution of Cookie Jar’s consumer products division; Christy Cohen becomes Executive Director/Retail and Business Development, promoting the company’s brands across all levels of retail and the continuing expansion for Mommy & Me and the new-look of Strawberry Shortcake, the latter debuting at retail in August 2009.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, November 7, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1215; K6-11 523; TWEENS 9-14 348
DISNEY CHANNEL:     K2-11   859; K6-11 576; TWEENS 9-14 425
CARTOON NETWORK: K2-11   586; K6-11 405; TWEENS 9-14 273
TOON DISNEY:           K2-11   168; K6-11   90; TWEENS 9-14   69
Source: MTVN Research from Nielsen Media Research Data

Housekeeping Note:  The U.S. Unemployment Rate was just announced this morning (11/7/08) at 6.5%, up from 6.1% the previous month, and the highest number in 14 years.  In an effort to help those who may find themselves out of work during these difficult economic times, Cynopsis is offering free Situation Wanted ads to all looking for work, for both new and returning clients, for the foreseeable future.  To place an ad or for more information, email [email protected].  And lastly, to make sure even more people are seeing our classifieds, we are posting the full list of classifieds on our www.cynopsis.com homepage, updated daily.

Answer to Yesterday’s Trivia Question:  On the classic TV series Flipper, at the end of season two, Flipper’s “girlfriend” was introduced. What was her name?  LORELEI   Kudos to only one: John May-Cartoon Network ~ [adult swim]/GA

Today’s Trivia Question:  Barney’s little sister, Baby Bop, has a blanket she adores. What color is it? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here   .

JOB OPENING: ACCT MGR, DIST. & FLD SALES/NY: Head region/division of 10 Distributors to Id. local rev., mkting and dist. opps. Exp. in Cable Sales, Mkting, & Acct Mgmt, 40-60% travel Rez: http://www.mylifetime.com/about-us/jobs (11/18)

JOB OPENING: AE/qubo/NY: Sell Nat’l on-air/line media. Gen new biz. Prsnt brand pos, mktg opportunities. Nat’l ad sales exp. required. Excl. interpersonal/org skills/MS Excel & PP. Apply: [email protected] (11/15)

JOB OPENING: SR RESEARCH ANALYST/DISCOVERY/MD: Resp for Brand Res, Ad & Media Effect./ROI, track metrics & success indicators for prog & initiatives. 2 yrs res exp. Client or supply mkt exp a must. Apply: www.discovery.com Req#8551 (11/15)

JOB OPENING: SUPERVISING PRODUCER/TLC/MD:Resp for writing/producing promos and mktg. projects for network;. 6+yrs. exp; proven writing/prod. skills, Avid Media Composure Exp. Apply: www.discovery.com Req#8553 (11/15)

JOB OPENING: SR. MGR-HARDLINES/Cookie Jar Ent/Burbank Min. 3-5 yrs Dom. License exp in Consumer Products industry with developed relationships. http://www.thecookiejarcompany.com (Careers). Send Res/CL: [email protected] (11/13)

JOB OPENING: PUBLICIST/Telepictures Prods/LA: Unit pub for synd TV show. News bkgd & exp on assign desk pref’d. Pitch/secure stories/content. Write/distrib releases.Fast paced enviro. 5-8yrs exp Res: [email protected] (11/13)

JOB OPENING: MKTG & SALES ASSOCIATE/IME-IESE Business School/NY: Min 3yrs exp in marketing education programs. Media/Entertainment background. Internet Marketing, lead generation, hands-on recruitment/sales. [email protected] jobC10 (11/13)

JOB OPENING: MGR CORP COMM/Rainbow/NY: Work across all Rainbow brands.Asst creating strat/write releases/pitch stories. 3+yrs media relat’s. Impeccable writing skills.strong media rltnshps, cbl exp a + www.cablevision.jobs ref#7483BR (11/12)

JOB OPENING: DIR CORP COMM/Rainbow/NY:Mng daily trade/business PR,work closely with Sr mgmt to dvlp/execute strat. 6-8 yrs PR exp, cable a +. Exc writing skills a must. Strong media relationships a +. www.cablevision.jobs ref#7486BR (11/12)

JOB OPENING: DIGITAL PRODUCER/CNN’s American Morning/NY: 5 yrs min major mkt tv news production exp, 1 yr min exp with web/interactive content, strong writer, leader. See full posting & apply to www.turner.jobs req# 108698BR (11/12)

JOB OPENING: CONTENT DESK EDITOR/WNBC: Conceive/execute news coverage, make front line editorial decisions on a story-by-story basis. Dvlp/monitor journalistic & editorial elements of news gathering. www.nbcunicareers.com #856232 (11/12)

JOB OPENING: SR DESK CONTENT DESK EDITOR/WNBC: Execute editorial vision of Content Desk across platforms;mng who will generate content from Content Desk Editors, Reporters, Field Crews to Content Prods.  www.nbcunicareers.com #853930 (11/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP/CREDITS ONLY: ENTERTAINMENT/COMM INTERN/Cynopsis Media/Shelton CT: Asst various depts as needed in advrtsng sales, mktg, & rsrch. Highly orgnzd & reliable Sophomores/Jrs/Srs; Excellent MS Word/Excel skills. Contact: [email protected] (11/15)

WINTER/SPRING INTERNSHIP/CREDITS ONLY: NewFest, NYC’s premier LGBT film organization, seeks interns to help with the 2009 Film Festival. Please email your resume to [email protected] (11/15)

WINTER/SPRING INTERNSHIP CREDITS ONLY: RESEARCH ANALYST/Trendrr (NYC): Analyze & produce reports work w/Mktg.
Exp: Rsrch/data anlyst/stats/social media. Res: [email protected] (11/14)

WINTER/SPRING INTERNSHIP CREDITS ONLY: RoCart, Inc./LA:Seeks RESEARCH INTERN for new NICK JR. live-action preschool show; position to start in JANUARY ’09. Submit cover letters/resumes to [email protected] (11/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: EXP’D MEDIA RESEARCHER available. Credits incl both advertising sales and ad agency buying rsrch. Work with both primary and secondary resources. Work individually or manage a staff. Please e-mail: [email protected] (11/18)

SITUATION WANTED: PASSIONATE & CREATIVE MKT RESEARCHER (Temp or permanent) w/12 yrs exp. seeks to share skills & knwldg w/ companies to grow in challenging consumer landscape. Recently was VP w/ Top 20 rsrch co. [email protected] (11/18)

SITUATION WANTED: PROD/WRITER  Creative & versatile w/over 16 yrs exp. Wanted: Sprvsng, Series, Show prod. or writer role. Credits incl: synd., Discovery, TLC, Style, Hallmark, WE, A&E. Many genres. NY-based. [email protected] (11/18)

SITUATION WANTED: CASTING DIRECTOR/PRODUCERFreelce or P/T real people& actors! Lots of exp! Reality FUSE-Redemption Song, Discv-CashCab, TLC etc Commercials-Iphone, NY Lottery,V8, Maxwell House etc-NYC/NJ [email protected] resume (11/18)

SITUATION WANTED: Ambitious, energetic COMM./MARKETING professional w/experience in music & film seeks opp. w/ agency/network/prod. company. Skills: Graphics, Web Dev, Event Prod., Sales & Sponsorship. Email: [email protected] (11/18)

SITUATION WANTED: EXPERIENCED PRODUCT DEVELOPMENT, MARKETING & LICENSING MANAGER with 8+ years seeks position in LA. Worked at Disney with Fisher-Price, Hasbro, MegaBloks on Pooh, Princess, more. Contact [email protected] (11/18)

SITUATION WANTED: TV PRODUCER w/ exp in prod/, writing, rsrchng, booking,new media & licensing/contracts. Past credits incl synd talk, educational, new media and Discovery prgrmng. Seeks FT in NY area. Contact: [email protected] (11/18)

SITUATION WANTED: Creative children’s TV producer/director w/ 18+ yrs hands-on exp. seeks web/TV projects/agent/team to join. Credits: PBS Kids (Buster, Fetch!, Zoom), History, CBS, BBC. Screen reel & CV @ http://www.alangrazioso.com (11/13)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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