Tuesday, May 8th, 2012

Cynopsis: DIGITAL

Good morning. It’s Tuesday, May 8, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

A verdict has been issued in the Google/Oracle trial. The jury has determined that Google violated some Java copyrights (which Oracle owns) with the development of the Android operating system. However, the jury was at a deadlock over the question of whether Google’s practices fell under “fair use.” Google will pursue a mistrial, which the court will consider and review today and tomorrow. In its statement, Google said it knows “that fair use and infringement are two sides of the same coin. The core issue is whether the APIs here are copyrightable, and that’s for the court to decide.” Oracle’s statement read, “The overwhelming evidence demonstrated that Google knew it needed a license and that its unauthorized fork of Java in Android shattered Java’s central write once run anywhere principle.”


Break Media has debuted Speakeasy, a new web series hosted by comedian Paul F. Tompkins. Formatted as a short-form talk show featuring Tompkins, a celebrity guest, and a custom cocktail brewed for the occasion, the show will air on Break Media’s owned and operated men’s lifestyle site, Made Man, and will be promoted across the Break Media Network as well as on its YouTube channels. A new episode will air every other Monday. The first episode has Tompkins sitting down for a conversation with Modern Family’s Ty Burrell, with other guests such as Zach Galifianakis, Nathan Fillion, Weird Al Yankovic, Chris Hardwick, and more slated to appear in the future. Bacardi+ has signed on to be the title sponsor for the first round of episodes.

LG Electronics will launch a Google TV product in the U.S. near the end of May (the week of May 21), according to a senior executive at the manufacturer, per a report from Reuters. LG will determine if it wants to make the product available in Europe and Asia after reviewing how it performs in the U.S. market.

ABC News and Univision News have agreed in principle to form a “far-reaching, multiplatform joint venture dedicated to informing, empowering, and inspiring Hispanic Americans in English” while providing audiences with news coverage of current events. It will consist of a 24/7 network that will include an Enlgish-language channel for English-dominant and bilingual Hispanics, complemented by integrated digital and social offerings. News content that will be delivered to this audience will focus on the issues, interests, and culture important to Hispanics. A website, as well as mobile and social media content will debut this summer, with the unnamed TV channel tentatively scheduled to launch at some point in 2013. A management team will be named this summer. The deal still needs to be finalized.

Warner Premiere, Warner Bros. Digital Distribution, Dolphin Digital Studios, and Wonderland Sound and Vision have green lit the second season of Aim High, which will commence shooting later this month. The online series follows a high school student (played by Twilight’s Jackson Rathbone) who also happens to be a highly trained government operative. Ari Sandel, who won an Academy Award for the live-action short film West Bank Story, will come on board as director for the second season; the series is also produced by McG. The first season is available for streaming on Aim High’s Facebook page.

Sundance Channel has launched additional content on its social media sites to promote Push Girls, its new original non-fiction series. The series focuses on the lives of four women who have been, either by accident or illness, paralyzed from the neck or waist down. The vignettes feature the women discussing a variety of topics including fashion, L.A., food, and more. The series will be released on a weekly basis across Facebook, YouTube, and Sundancechannel.com. Push Girls will premiere on the Sundance Channel on June 4 at 10pm ET.


Google may pump some money into Machinima through a funding round that will close in the coming month, reports AllThingsD. Machinima operates one of the most popular video networks on YouTube, geared toward video gamers and content that would matter to them. This round of financing, via funding from Google and other investors, could raise over $30 million, which would value Machinima at about $190 million. Machinima is reportedly racking up over a billion views every month.


Facebook has confirmed the purchase of mobile ambient location app Glancee. The company’s app used location-based technology to alert users when their Facebook friends were nearby (similar to Highlight). Terms of the deal were not disclosed, but it appears that the Glancee team will be moving to Facebook to develop apps for the social giant, meaning that its mobile app will cease to exist in the near future; it’s already been removed from the Apple App Store and Google Play.



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50.4% of U.S. mobile subscribers owned smartphones in March 2012, up from 47.8% in December 2011, according to Q1 2012 data from Nielsen Mobile Insights. Broken down by operating system: Android was first with a 48.5% share, followed by Apple’s iOS (32%), RIM’s BlackBerry (11.6%), Windows Mobile (4.1%), Windows Phone (1.7%), and other (2.1%). Nielsen also looked into the make-up this growing group of smartphone users:

  • 50.9% of female mobile subscribers carried smartphones in March 2012; compared to 50.1% of men.
  • Among those in the 25-34 age group: More than two out of three have a smartphone.
  • 67.3% of Asian Americans use a smartphone as their primary mobile handset, which is tops in terms of U.S. smartphone penetration among several ethnicities (Hispanics: 57.3%; African Americans: 54.4%; White: 44.7%).

In the past year (Q1 2012 versus Q1 2011), unique viewers for online video in the health care and information category have increased 74% to more than 18 million, according to data from comScore‘s VideoMetrix service. Furthermore, video views have risen 149% to almost 109 million. The top-performing health content brand within this category is HealthGuru, which generated over 42.8 million views in Q1 of 2012 (+274% over Q1 2011) and attracted over 5.6 million unique viewers (+105% over Q1 2011). HealthGuru also performed well against industry benchmarks for metrics such as average time spent viewing per month (50+ minutes versus 19 minutes) and average pre-roll view duration (30 seconds versus 14 seconds). Number two within this vertical was HealthiNation, which brought in nearly 12.9 million video views and nearly 3.3 million unique viewers in the first quarter.


Google has made Hangouts On Air available to everyone. Originally, the online video broadcasting service was only available to a select group of publishers. Now the company is saying Hangouts On Air is available worldwide. It allows users to broadcast their live hangouts (by checking “Enable Hangouts On Air”) from the Google+ stream, their YouTube channel, or website. Other features include the ability to see how many people are watching your Hangout live. Google will also upload a recording of the Hangout to the user’s YouTube channel and original Google+ post; “This way it’s easy to share and discuss your broadcast after it’s over,” wrote Chee Chew in a blog post announcing the new availability. Chew says that Google is rolling out Hangouts On Air gradually over the next few weeks, and lists some upcoming live sessions from the likes of CBS This Morning, Conan O’Brien, Cadbury UK, The Nerdist, Jamie Oliver, and The New York Times’ Opinion department. Here is a video from Google to help you get started.


NimbleTV, a subscription-based platform that enables customers to access TV content from multiple devices via the cloud, has appointed Louis A. Borrelli, Jr. to the position of Chief Marketing Officer. He will oversee all aspects of NimbleTV’s marketing, including communications, strategy, and business development, and will report to Anand Subramanian, CEO of NimbleTV. Borrelli joined NimbleTV as an advisor and investor in 2011. NimbleTV recently launched in private beta and is expected to open up to the public this summer.

Open Road Integrated Media has expanded its marketing team with the promotions of Allison Underwood to Senior Marketing Manager and Lara Selavka to Associate Interactive Producer, as well as the hiring of Iris Blasi to be the company’s new Marketing Manager. Underwood oversees all emerging digital platforms, social media optimization, and content-driven marketing for the company, while Selavka is responsible for the distribution of all digital content for openroadmedia.com and monitoring the development of the company’s marketing platform. Blasi will report to Underwood in her new role.


CBS Interactive Entertainment has launched CBS Connect, a new social hub that allows fans to have real-time conversations about their favorite shows across Facebook and Twitter. By logging on to CBS Connect, users can access aggregated social media updates from Twitter and Facebook across CBS daytime, primetime and late-night shows. CBS says that the social media hub will provide a platform through which it will conduct live chats between CBS talent and fans. During the live chats, fans will be able to submit their questions via Facebook and Twitter using the respective show’s hashtag. The first live chat is slated for May 15 featuring select cast members from NCIS: Los Angeles during the East Coast airing of that show’s two-hour season finale. Skype is sponsoring the launch of CBS Connect as its video technology is being used within the hub to enable users to add video. A mobile version of CBS Connect is available for download on iOS and Android devices.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: SALES ASST/LIME/NY: Hotel ad ntwrk seeks energetic, smart, organized Sales Asst; Create sales proposals, research materials, acct maint, post-buy and sales admin; Exp w/ Micro Office; resume to: [email protected] (5/15)

JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/ABC/NY: Responsible for identifying & negotiating potential business opportunities in digital media for ABCNews.com. Min 7+ years exp. Apply at: www.disneyabcjobs.com (ID 42311) (5/15)

JOB OPENING: VP SCHEDULING/BBC AMERICA/NYC: Build long-term netwk strategy to encourage rating grwth & sales rev. Evaluate current schedules & identify acquisitions. 7-10 yrs TV program scheduling. Rez: [email protected] (5/15)

JOB OPENING: GAME DESIGNER/COMMUNITY MANAGER/NBCU/NYC: Manage and develop virtual economy for new gaming portal and engage users as community manager. Min 1 year relevant experience. To apply, www.nbcunicareers.com 5550BR (5/15)

JOB OPENING: PRODUCER, DIG CRTV ADV/MTV/NYC: 3 yrs Exp as online producer and/or project mgr. Manage the production process of digi advertiser programs Apply: www.mtvnetworkscareers.com (5/15)

JOB OPENING: SHOPPER MARKETING/NEW YORK: Media company seeks a Strategic & Sales Shopper Marketing candidate to join our dynamic team. Competitive salary & benefits. Send resume to: [email protected] (5/15)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8 plus yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/ Nielsen/Scarborough/Simmons, etc… data a plus. Apply: www.employment.nascar.com (5/15)

JOB OPENING: ACCT EXEC PARTNER MKTG/bottlerocket mktg group/NY: Pitch/neg. partnerships; dvlp/execute promotions; full campaign delivery. 6+ yrs part. mkt & strong proj mgmt exp req’d Res: [email protected] (5/12)

JOB OPENING: MGR, MULTIPLATFORM PROGRAMMING/Disney/Burbank: Video windowing/scheduling across all digital platforms for kids nets. 5+ yrs exp in TV prog/digital media. Mangment exp req. Apply www.disneycareers.com REQ 40000 (5/11)

JOB OPENING: INT’L SALES REP/NY: Multimedia co. seeks energetic/driven ind. to license our content to int’l ntwrks & operators worldwide. 7 yrs int’l sales exp. req. pref. in media industry. Sports bckgrnd a +. Res: [email protected] (5/11)

JOB OPENING: SR DIRECTOR, BA/LA OWN: Oprah Winfrey Network/LA: Negotiate and draft complex, multi-component deals and agreements for TV and digital. JD required, impeccable judgment & experience. Apply at http://careers.own.tv (5/11)

JOB OPENING: DIRECTOR BRANDED ENT/OWN: Oprah Winfrey Network/LA: Work w/Ad Sales to concept, develop and execute sponsorships and value earned packages. Exp. creating for paid advertisers a must. Apply at http://careers.own.tv (5/11)

JOB OPENING: ASSOC. RSRCH MGR/Media Behavior Inst/NYC: Consumer rsrch/insight. Analyze USA TouchPoints. Supp rsch, sales, & mktg. Exp w/ MRI & Nielsen. 3+ yrs rsrch exp. Agncy/netwrk++ Kwldg MRI must. Res: [email protected] (5/10)

JOB OPENING: SVP DVLPMNT/DC: Major non-fic TV prod co. Lead team dvlpng of 100+ hrs series & specials per yr. Highly creative & orgnzd & great comm skills. Doc & series prod exp req’d.  Apply: www.nationalgeographic.com ID 5182 EOE (5/10)

JOB OPENING: iTV GEN MGR/DISH Media Sales/NY: Resp for leading iTV Ad Sales, client svcs & prod mgmt efforts. Oversee key relationships w/clients, developers & other vendors. 5+ yrs iTV biz dev exp req’d. Apply here. (5/10)

JOB OPENING: MARKETING MANAGER/Media firm/NYC: 1-3 yrs media/marketing experiences. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected]  (5/10)

JOB OPENING: DIR of PRODUCTION/LA: Heavy hitter with solid mgmt skills for LA ofc of NY based Prod Co. Must be well versed in Budgets, Sched, Crew & Studio Mgmt. Plz send resume/credits to [email protected] (5/10)

JOB OPENING: Hd BUS AFFAIRS/NY: Solid BA bkgrd in TV and Digital Prod. Draft, negotiate, review agreements. Standards & Practices/copyright. JD + 3yrs industry exp, network & cable. Resume/credits to [email protected] (5/10)

JOB OPENING: DIR, FINANCE/NY: Strong bkgrd in Bus Acctg/Finance for NYC based Prod Co. SAP Preferred. Knowledge of TV prod acct a plus. MBA/CPA, 3+yrs industry exp. Resume/credits to [email protected] (5/10)

JOB OPENING: SALES EXEC/Plainview, NY: 2+ yrs professional/college sports media/tech sales with content delivery network company  e-mail resume to [email protected] (5/10)

JOB OPENING: DIR, PRGRMNG RSRCH/MTV/NYC: 7-10 yrs TV ratings rsrch/analysis; Expertise in rsrch methodology, competitive TV landscape & ind trends; multiplatform exp. a +; B.A req. EOE/M/F/D/AAP apply: www.mtvnetworkscareers.com (5/9)   

JOB OPENING: SR DIGTL ANLYST/Fox/NY: Expert on FOX Digital & perfor based data from Nielsen Online, comScore, Omniture, etc. Collaborate w/ Ad Sales. Min 1yr exp in digtl media. www.foxcareers.com FNG0001080  (5/9)   

JOB OPENING: SALES PLANNER/OUTCAST MEDIA/NY: Energetic, well orgnzd individual to sprvs all aspects of sales pln’g process. 1-3 yrs exp brdcst &/or video sales pln’g/ buying. BA/BS. Strong MS skills. Resume/cvr: [email protected] (5/9)   

JOB OPENING: ACCT DIRECTOR (SALES)/OUTCAST MEDIA/NYC: Lead company’s growth in NYC, the Eastern Region and key nat’l accts.  3-5 yrs media sales exp calling on major brand advertisers. BA Deg. Res/cvr ltr: Email us: [email protected] (5/9)   

JOB OPENING: RESEARCH COORD/LA: Entry-level.  Supports research team with synd’d data and admin support. Fast-learner, great computer & commun’n skills, BA/BS in related field req’d. [email protected] (5/9)   

JOB OPENINGRECEPTIONIST/NYC:  Front door reception/phones /order supplies wkly/building contact on all office matters/Complete & process exp reports/Kitchen maint /maintain client gift inventory. [email protected] (5/9)  

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/LA: Skng motivated self-strtr to join team. Unpaid, pt time intnshp for college cred Resp incl contact search, drafting bios, pitches. Stng wrk ethic, motivated. Resumes to: [email protected] (5/12)

SUMMER INTERNSHIP CREDITS ONLY: LA: Interested in PUBLICIST/EVENT PLANNER career? 10 hr/wk w/ Vicki Abelson’s Women Who Write. Guests like Marlee Matlin Robert Klein. Exp. in video editing/web page dvlpmt needed. Send resume to [email protected] (5/11)

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/LA: Skng motivated self-strtr to join team. Unpaid, pt time intnshp for college cred Resp incl contact search, drafting bios, pitches. Stng wrk ethic, motivated. Resumes to: [email protected] (5/11)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: LEGAL/BUSINESS AFFAIRS OUTSOURCING: Experienced attorneys; will handle legal for production companies or business affairs depts (www.metallawgroup.com). [email protected] (5/15)

SITUATION WANTED: WRITER’S ASSISTANT/LA: Has written specs for Dexter and Modern Family. Attending UCLA’s TV writing program. Has Certificate in Film Writing from UCLA Extension. Experienced with Final Draft. Diverse background. [email protected] (5/12)

SITUATION WANTED: WRITER’S ASSISTANT/LA: Has worked as a Page on The Big Bang Theory, Mike & Molly, 2 1/2 Half Men. Attending UCLA’s TV writing program. Experienced with Final Draft. Has BS in journalism. [email protected] (5/9)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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