Tuesday, May 8th, 2007


Music Choice

Young adults demand today’s hottest videos and Music Choice delivers them

Over 50 million on demand orders in March 2007 and growing!

Be sure to check out the Music Choice May Artist of the Month, Hilary Duff!

Music lovers have a choice… now advertisers do too!
For more advertising information contact Matt Turner (646) 356-9088 or email [email protected]



Good morning, it’s Tuesday, May 8, 2007 and this is your first early morning briefing, from the Cable Show 2007 in Las Vegas.

Tonight’s Finales:
ABC: George Lopez at 8p
CBS: The Unit at 9p
Bravo: Workout at 10p
Oxygen: Tori & Dean: Inn Love at 1030p
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HALLMARK CHANNEL — The Top 10 network that now reaches over 80 million homes.



TV Guide Network has a new reality competition series in the works, America’s Next Producer giving up-and-coming producers the chance to win a prize package consisting of $100,000 in cash, a production office in Hollywood and a first-look deal with TV Guide Network. Contestants will be judged on their skill at creating both scripted and non-scripted TV shows and must survive each week through various rounds. Anada Lewis has been signed to host the ten-episode reality show and David Hill and Matt Roush will be the resident judges joined each week by a guest celebrity judge. The series is produced by Magical Elves.
Superstation WGN has purchased Whacked Out Sports for a two-year run, with back-to-back half-hour episodes on Sunday afternoons starting this fall. Whacked Out Sports, distributed by Mighty Oak Entertainment with 52 episodes, is a compilation of colliding cars, stunts and sports clips and bloopers from around the world. The program will join a family-friendly reality programming block on Superstation WGN that comprises America’s Funniest Home Videos, Funniest Pets & People and American Idol Rewind.
National Geographic Channel brings forth a new series that explores events in our modern history that turned critical in a matter of minutes. Critical Situation debuts June 12 at 9p with its first episode examining the Hollywood Shoot-out incident in 1997. Other episodes will follow throughout the summer.
NBC has given an early renewal for its drama series Medium for a fourth season in 2007-2008. So far this season, Medium has averaged a 3.0/8 among A18-49 and 8.5 million total viewers overall.
SCI FI Channel has unveiled plans to add a weekly anime programming block to its Monday night schedule. Ani-Monday will air from 11p-1a beginning June 11. The two-hour block will feature movies, series and shorts from Starz Media’s anime distribution unit called Manga.
RSN, the network that provides outdoor-focused content for resorts in America, has unveiled its summer programming highlights:

  • RSN Outdoors – new episodes offering warm-weather gear, fashions, sports instructions and interviews.
  • The Clubhouse – new episodes that center entirely on golf with tips, golf course reviews and gear updates.
  • Extreme Scenes – half-hour show with new episodes about various extreme outdoor sports.
  • RSN Presents – a programming umbrella that offers new updates on four shows: RSN Hot Spots, Thrill Seekers, Destination: Real Estate and The Goods.
  • Reel Thrills – new episodes about high-impact races and other championship events throughout the country.

New programs in development for RSN include a daily half-hour hosted by a former Olympic skier profiling current women in sports; and a half-hour series airing year-round that will focus on surfing and snowboarding.
TV One will debut two new series this summer as well as return two series to its schedule. The new series include:

  • G. Garvin: The Road Tour – begins May 20 at 8p and 830p with two sneak previews of this new half-hour series with host Chef Garvin on the road exploring new food trends in New York, Chicago, Los Angeles and Atlanta. The show will join the network’s schedule on Sundays at 5p starting June 3. The series is produced by Powerhouse Productions.
  • Stage Black – premieres in late July; David E. Talbert’s theatrical reality competition series will coincide with the playwright’s latest play “Love in the Nick of Time”. Selected from regional auditions, ten contestants will compete to win a role in the play. Judging the potential stage actors will be Blair Underwood, David Talbert and other guest judges. The eight one-hour episodes are produced by Edmonds Entertainment in association with David E. Talbert.

Returning series on TV One include:

  • Sharp Talk – the half-hour political and current issues talk show set in a Brooklyn barbershop with Rev. Al Sharpton is back for a new season starting June 10. The series is produced by Sweet Willie Films.
  • Bill Bellamy’s Who’s Got Jokes? – returns in September for a second season that follows Bill Bellamy as he searches for the best new comics in the nation who are charged with fulfilling a spaet in this industry – keeping their jokes and dialogue clean. The 14 one-hour episodes are produced by Farcor Productions LLC.

Scripps Networks Interactive introduces two new social media areas: DIYnetwork.com’s My Projects which gives people a forum to share their work projects; and FineLiving.com’s We Live Here which presents an insider’s view about cities and towns. Both are added after the success of HGTV.com’s Rate My Space which has logged 14.5 million page views since its launch in late February.
The Nielsen Company and the In-Store Marketing Institute have joined forces to offer a new national service which will measure the size and composition of audiences for in-store marketing media called P.R.I.S.M. (Pioneering Research for an In-Store Metric). P.R.I.S.M. will cover all in-store marketing media which includes merchandising efforts, retail TV and radio networks, shelf-talkers, cart-talkers, digital signage and other point-of-purchase displays, using a sample size of approximately 200 stores. Some of the information will be refined further over the next six months and the first round of reach-and-frequency measurements will be released at the end of this year.
AmericanLife TV Network, the independent network that targets the Baby Boomer generation with classic TV shows such as The Honeymooners, China Beach and more, has launched on Charter Communications systems in South Carolina and in North Carolina. AmericanLife will now be seen in Spartanburg and Beaufort, SC and Asheville and Boone, NC.
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TV Guide Network
is the ONLY Network that dares to prove tune-in ROI

Using Nielsen’s Source & Destination, TV Guide improved tune-in
an avg. of 108% in 174 campaigns in 2006

Ads include day, date, time and channel. Call Richy Glassberg or your AE
212-852-7500 and visit www.tvguide.com/tvadsales

Source: Nielsen Media Research, N Power Classic, Full Year 2006 174 Top Spot campaigns analyzed, TVGC Top Spot= M-Su 7:59pm-8:05pm, 8:59P-9:05P and/or 9:59P-10:05P vs. benchmark. Qualifications available upon request.


Big Ten Network has recruited three executives to fulfill its senior management team: Michael Feller will be VP/Programming; Erin Harvego is the company’s new VP/Marketing; and Roy Seinfeld will assume the position of VP/Advertising Sales. All three will be based in Chicago and will report to Mark Silverman, President.
Fred Poston will take on the immediate new position of SVP/Operations for ReelzChannel. Fred will be in charge of engineering, technical design and support and all production operations for the network.
Starting June 4, Allison Seymour will be the Co-Anchor of Fox 5 Morning News on WTTG-TV Fox 5 in Washington, D.C., part of the Fox Television Stations Group.
Disney Channel has named Fonda Snyder as VP/Original Movies where she will manage the development of all Disney Channel Original Movies. She comes to Disney from Cookie Jar Entertainment.
GSN has tapped Kim Caruso as Executive Director/Ad Sales Research. Based in the network’s New York sales office, Kim will supervise all research on behalf of the national Ad Sales group. She will also coordinate efforts with GSN’s Santa Monica-based marketing and research department. She will report to Chris Raleigh, SVP/Ad Sales.
Josh Krane has been moved up to SVP/Interactive and New Media at G4 to oversee interactive and new media efforts including non-linear, multi-platform content for G4 Multiplex.
ImaginAsian Entertainment, Inc. has added Alexander Kim as General Counsel to oversee the company’s legal affairs, as well as Sung Lee as VP/Business Development to seek new business and affiliate sales for the company.
Damla Dogan has been hired at E! Networks as VP/Original Programming and Series Development, E! Entertainment Television. Damla will supervise the programming development and establish relationships within the entertainment industry to benefit the network. She will report to Lisa Berger, EVP/Original Programming and Series Development at E!. 


Today in Cynopsis Kids, listen to the audio version here, or subscribe to the iTunes CynKids podcast

  • PBS Kids Sprout to launch The Let’s Go Show daily interactive programming block
  • Sci Fi Channel will debut an anime block
  • Anime Network inks two new SVOD carriage deals

Today in Cynopsis International, listen to the audio version here or subscribe to the iTunes Cyn Int’l podcast  

  • Singapore media companies secure $128 million worth of co-production and distribution deals at MIPTV 2007
  • TVN Entertainment Corp. inks five-year deal with BODVOD Networks, LLC for Bollywood content
  • here!‘s programming moving from VOD to premium SVOD service on Comcast Cable for first time

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast

  • MySpace agrees to acquire PhotoBucket, the top online photo sharing service
  • Warner Bros. TV Group becomes the latest major studio to sign with Joost
  • Brightcove named Tremor Media as its primary ad sales partner
  • Cable’s biggest MSOs promise more innovation is on the way



SUNDAY – A18-49 Analysis:  ABC had a full-house victory Sunday night at 4.4/12 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS came in second with 3.0/8, with FOX next at 2.9/8, NBC 2.8/8, UNIV 1.2/3, CW 0.7/2 and TELE 0.4/1. ABC not only did best overall, the network was tops each hour: at 7p America’s Funniest Home Videos led with 2.4/8; Extreme Makeover: Home Edition at 8p did a 4.3/12 to win; during 9p ABC’s Desperate Housewives happily came in first with 6.5/16; and Brothers & Sisters got along very well at #1 with 4.3/11.
Live + Same Day Household Ratings: Sunday, May 6, May Sweep Day #11 – time period averages. Source: Nielsen Media Research

CBS      8.0/14    60 Minutes 7.7/14, Amazing Race 11 6.2/10, Cold Case 8.7/13, Without a Trace 9.6/16

ABC      7.5/13      America’s Funniest Home Videos 4.4/8, Extreme Makeover: Home Edition 7.0/12, Desperate Housewives 11.0/17, Brothers & Sisters 7.8/13

NBC      4.9/8       Dateline: NBC 4.7/9, Deal or No Deal 5.7/10, Saturday Night Live in the 90’s: Pop Culture Nation 4.7/8

FOX      3.7/6       King of the Hill [r] 1.9/4, King of the Hill 2.5/5, The Simpsons 4.5/8, The Simpsons [r] 4.6/7, Family Guy 4.8/8, American Dad 3.9/6

UNIV    1.6/3        La Hora Pico 1.1/2, Bailando por la Boda de Mis Sueños 1.7/3

CW      1.4/2        7th Heaven [r] 0.9/2, 7th Heaven 1.9/3, America’s Next Top Model [r] 1.3/2

TELE    0.5/1        Movie: Stuart Little 0.3/1, Movie: The Mummy Returns 0.6/1

A18-49: ABC 4.4/12, CBS 3.0/8, FOX 2.9/8, NBC 2.8/8, UNIV 1.2/3, CW 0.7/2, TELE 0.4/1

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The Top 10 network that now reaches
over 80 million homes.

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Source: Nielsen Galaxy Explorer, 1q’07 (1/1-4/1/07) Prime Time (M-Su 8-11p) Live+SD coverage area HH ratings among all ad-supported cable networks; Nielsen People Meter Sample May’07.  Hallmark Channel UE = 82.1MM.  Further qualifications available upon request.

This Day in History: 1984 – Joanie (Erin Moran) and Chachi (Scott Baio) were married on “Happy Days”.

Answer to Yesterday’s Trivia: In the movie “Rat Race” What hotel and casino does Donald Sinclair own?  THE VENETIAN.  Kudos to: Robyn Herring-FOX Broadcasting Company/NY; Douglas Bailey-initiative/NY; Jason Van Dinter-NBC Primetime/NY; Alex Leff-ABC Family/NY; Bob Sieber-Sieber Media Research/Birmingham, AL; Doug Chalfant-ReelzChannel/LA; David Scott Jones-Marleigh Entertainment/LA

Today’s Trivia Question: The 1980 film, The Raging Bull starred Robert De Niro and Joe Pesci.  Also appearing in the cast was one of The Soprano’s cast members. Which actor was part of both casts? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



There’s only one Dave Chappelle and we’ve got him.
Chappelle’s Show – Friday Nights This Fall, on Superstation WGN

CLICK HERE to contact your sales rep to learn about more great opportunities.

Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: VP/DIRECTOR CONSUMER PRODUCTS/LICENSING SALES/4 Kids Ent/NY: 8+yrs mngmnt in New Biz/Sales/Marketing/Consumer with toy/game/gift and kids marketplace exp with ages 8-14. Res to: [email protected] ( 5/15)

JOB OPENING: ENTRY LEVEL JOB-ASST MEDIA BUYER/ABACUS MEDIA/SANTA MONICA. Learn media business. BA degree, PC prof, Good phone skills, Detail oriented, Web knowledge a plus. E-mail resume: [email protected] (5/15)

JOB OPENING: MKTG MGR/LIME/NYC: Handle branding/mktg/promo campaigns, events & outreach. 3yrs+ online/multi-platform exp. Strong writing/org. skills + interest in category a must. Flexible, team player is key. Apply: [email protected] (5/15)

JOB OPENING: SUPERVISOR, ONLINE MKTG/iN DEMAND/NYC: Manage and update all product websites. Contact for vendors, agencies etc. 4 yr degree + 3 yrs web mktg exp in TV/entertainment. Resume to: [email protected] EOE(5/15)

JOB OPENING: MARKETING MANAGER/iN DEMAND Networks, NYC: Develop marketing plans. Implement media planning and ad efforts. Min 5 yrs broadcast, cable, studio or agency. No relo. Apply at [email protected]. EOE. (5/15)

JOB OPENING: DIRECTOR DIGITAL MEDIA/IN DEMAND/NYC: Develop/launch new prgrmng concepts & mng on-line prgrmng initiatives. Must have BA, 3-5 yrs media exp & digital media platforms exp. Apply at [email protected]. No relo. (5/15)

JOB OPENING: MGR INTERNATIONAL LICENSEE COMPLIANCE/Nickelodeon NY: 35 yrs experience in licensing and royalty operations, customer relations; bilingual Spanish; strong Excel; B.A./B.S. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/15)

JOB OPENING: AE, NEW MEDIA/Discovery/NY: Sell interactive ad solutions. Strong sales skills, able to position DCI’s interactive suite vs on-line/on-air. 5 yrs sales exp, min 2 years internet sales. Apply: www.discovery.com (#4715) (5/15)

JOB OPENING: VP, PROG. & SCHEDULING//Discovery/MD: Oversee scheduling/optimize ratings by leveraging prog. inventory and premieres. Develop/research/design long-term prog./scheduling strategy. Apply: www.discovery.com (#5225) 5/15)

JOB OPENING: MGR AD OPERATIONS DIGITAL MEDIA /NFL/NYC: Reports to Dir. Pricing & Planning, min5-8 yr of exp in digital media space.Mang. traffic, inventory, &ad campaigns,Proficient in DART. Resumes to: [email protected] (5/12)

JOB OPENING: MGR, INT’L RSCH & MEDIA/Burbank, CA: Exit Survey Coordination, tracking, ad-hoc rsch, data sys integration. 5 yrs exp, CPG exp. Email Resume: [email protected] & MUST ADD “UCTC/79216BR” in subject line (5/12)

JOB OPENING: MULTI-PLATFORM MARKETING MGR/Rainbow Media/NYC: Create online branding/marketing/promo campaigns for On Demand Networks. Manage web content/programming. Min 3 yrs online exp. [email protected] (5/11)

JOB OPENING: SR FINANCE ANALYST/NY: Coord budget/estimate process for NCP Hard Goods, Mktg & Retail. Collect/analyze rev projections from licensing partners on quarterly basis www.mtvncareers.com EOE/M/F/D/AAP (5/11)

JOB OPENING: SALES DIR/BBCWWA-Motion Glry/NY: Clip licensing div. of BBC. Motvt & mng sales team, dev. terr sales strat. 5+ yrs sales mgmt exp,media licnsing+, revenue drvn. Re: [email protected]. EOE (5/10)

JOB OPENING: ACCT EXEC/ Nielsen Media Research: Sales/client support for LA’s synd’n & ntwrk client base (prsnl acct rep), prospecting, & issue resolution.Req: 4 yr. deg, 4 yrs. in ind, & Nielsen data usage. Apply: www.nielsen.com (5/10)

JOB OPENING: DIR LEGAL & BUS/A&E TV, NY: Manage agreements for drama/real life/docu; prodn & intellectual props. JD & 5+ yrs entertainment law in cable/bcast/film prodn. Resume w/salary: www.aetn.com/careers.html (5/10)

JOB OPENING: CREATIVE DIR/SUNDANCE CHANNEL/NY: Lead small, busy team of designers. Min 5 yrs print/brdcst exp in TV or agency, juggle mult projs, intrnl/extrnl approvs, strng creative concepting/exec. Res: [email protected] (5/10)

JOB OPENING: MKTG DIR/Rainbow Media/NYC: Create & mng mrktng/promo strategy for Life skool On Demand TV Network. Min 7 yrs exp creating consumer mktg plans to drive awareness/viewership/revenue. [email protected]   (5/10)

JOB OPENING: TELEVISION PROGRAM ESTIMATOR/NYC: 2+ years exp estimating broadcast television programming for Upfront in a media/advertising agency. Freelance assignment lasting approx. 3-4 wks. Apply [email protected]   (5/10)

JOB OPENING: MNG, NEWS & SPORTS RES/ NY: Min 4 yrs degree, Min 3 yrs exp in media, exp MS Office, Nielsen, Galaxy & Marketbreaks, exp in News & Sports analysis for commercial min est. Apply at www.nbcunicareers.com Job # 594063 (5/9)

JOB OPENING: PUBLICIST NBCUni TV NET DIST & DIG/NY: Min 3 yrs PR/Corp Comm & ent/cable exp, mng press efforts, draft press releases, create pres, maintain affiliate site, Apply to www.nbcunicareers.com Job# 595317 (5/9)

JOB OPENING: DIR, CREATIVE/NYC Adapt children’s books into animated TV shows & direct-to-DVD formats for pre-school aud. BA-Eng/Media Studies/Comm. 5yrs exp. in job or Creative Mgr/Prod. Coord. [email protected] (5/9)

JOB OPENING: DIRECTOR, SLS RESEARCH & MARKETING/Fox/NY: Dvlp unique analyses & sls positioning; create TV sls materials & cross platform content extensions; 10+yrs ad/media research; Nielsen syst; strong comm; www.foxcareers.com (5/9)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY (15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943 (5/16)

JOB OPENING: SR. DIRECTOR, AD SALES RESEARCH/Hallmark Channel NY: 5 years exp. See full posting & apply at www.hallmarkchannel.com (5/9)

JOB OPENING: SR. RESEARCH ANALYST/A&E TV, NY: 3 + yrs cable/bcast research. Nielsen systems exp. req. MRI/SMRB know. a plus . Strong presentation/analytical/communication skills. Res: www.aetn.com/careers.html (5/9)

JOB OPENING: SUPERVISOR/SPOT TV GROUP/Pearl River NY(15 miles from NYC): Lead/train Media Buyers and Assistants. 5 yrs+ supervisor Spot TV & 10 yrs+ buying exp a must; Resumes: [email protected] or call 845-732-8943 (5/15)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC: Exp in all areas of Nat’l Brdcst placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (5/15)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Production house needs interns. POST PRODUCTION/GRAPHIC interest with good organizational/computer skills. Chance to learn Avid, Smoke, After Effects. Flexible hours. Credit only.Contact: [email protected] (5/12)

SUMMER INTERNSHIP CREDITS ONLY: Smithsonian Networks ( www.smithsoniannetworks.com ) is currently looking For a summer intern for the PRODUCTION DEPARTMENT. If interested please contact [email protected] for more information. (5/11)

SUMMER INTERNSHIP CREDITS ONLY: Trylon SMR www.trylonSMR.com is a NYC PR agency seeking an intern that has familiarity with the MEDIA INDUSTRY AND TECH SECTOR. This is a for-credit internship with flexible hours. [email protected] (5/9)


SITUATION WANTED: ENTRY LEVEL/NYC. Smart/creative college grad. 2 yrs exp. interning in TV programming/research and 2+ yrs as admin asst. Hard worker/quick learner/good attitude would be great dept/exec asst. [email protected] (5/15)

SITUATION WANTED: PRODUCTION ASSISTANT: LA area; Skilled, hard-working, detail-oriented. Willing to work long days with serious productions. Can work full-time June 22-August 5 [email protected] (5/15)

SITUATION WANTED: Cum Laude grad seeking an entry-level position in TALENT & ARTIST RELATIONS in NYC. Excellent interpersonal skills and willingness to work hard to achieve goals. Interned at MTV Summer ’07. [email protected] (5/12)

SITUATION WANTED: Dedicated, enthusiastic college grad with 1+yrs. experience seeking RESEARCH position. Strong communication/analytic skills. Proficient in Nielsen Galaxy/Marketbreaks/NPower/Excel/PP. Contact [email protected]. (5/11)

SITUATION WANTED: PRODUCER ASSISTANT/LA: Energetic, hardworking, and reliable assistant with 8yrs studio & production exp. seeks opportunity. Contact: Dermar Moses for resume, (818)406-2731, [email protected]   (5/11)

SITUATION WANTED: PhD student in Psych/Transformational TV looking for scholarship/mentor from sponsor in POSITIVE TV PRGRMNG. Exp’d in TV producing, hosting, news anchor, reporting & talk show host. www.tvproducer101.actorsite.com (5/10)

SITUATION WANTED: PROD ASST: Cheney, McCain, NBC & punk rock; I have experience with each (and much more!) Currently seeking employment with Wash, DC media as production assistant or similar position. Ready to work! [email protected] (5/10)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Tuesday, May 8, 2007

ABC: George Lopez [f ], George Lopez, Dancing with the Stars: Results Show, Boston Legal
CBS: NCIS, The Unit [f ], Without a Trace [r]
CW: Gilmore Girls, Veronica Mars
FOX: American Idol, House
ION: Mama’s Family, Mama’s Family, Diagnosis Murder, Wonder Years, Wonder Years
MNT: Hooters Dream Girl Challenge
NBC: Dateline, Law & Order: CI, Law & Order: SVU
PBS: Nova, Frontline, Independent Lens
TELE: Marina, Zorro, Esclava Isaura
UNIV: La Fea Mas Bella, Destilando Amor, Nuestra Belleza Latina

CYNOPSIS EMAILS TO THE EDITOR:   To submit an Email to the Editor, send to [email protected], Subject: Email to the Editor.  By sending an email with the subject Email to the Editor and with your full name, you should anticipate it will be published in the next edition of Cynopsis with full attribution.   Not all Emails to the Editor will be published, and those that are may be edited for length and/or language.



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