Cynopsis: Kids!

05/04/10

Good morning. It’s Tuesday, May 4, 2010, and this is your first early morning Kids briefing.

Sudden Motion Productions and Ranger Productions begin production on Avalon High, a new Disney Channel Original Movie featuring Britt Robertson (Life Unexpected) and Gregg Sulkin (Wizards of Waverly Place, As the Bell Rings).  A fantasy story, the movie is based on the Meg Cabot (The Princess Diaries) book that follows Allie, as she attends a new school where she discovers that her classmates are reincarnated members of King Arthur and his Court.  Scheduled to premiere in fall 2010, the teleplay for Avalon High was penned by Julie Sherman Wolfe (Jonas, Phil of the Future) and is directed by Stuart Gillard (Hatching Pete, 90210).

MORE KIDS STUFF

Nickelodeon hosts Beyond Belief Night on Saturday, May 8 (8-10p).  The evening will feature humorous supernatural-themed premiere episodes of its live-action series iCarly (8p)  in a hunt for Bigfoot, Big Time Rush (8:30p)  gets a little ghostly help, Victorious (9p)  features Tori looking like a zombie, and True Jackson, VP (9:30p)  during which Ryan thinks a new model is a vampire and True has to get over her fear of public speaking.

The final championship rounds of The 2010 Scripps National Spelling Bee ( www.spellingbee.com ), hosted by Chris Harrison (The Bachelorette, The Bachelor), will air on Friday, June 4, 8-10p, live from Washington, DC on ABC.  The semifinals will air live earlier in the day on ESPN (simulcast on www.espn3.com ) 10a-1p.  ESPN.com ( www.espn.com ) will also offer coverage of Round Three of the preliminaries on June 3, 1:15-5:15p.  A production of ESPN in association with ABC Entertainment, the annual Scripps National Spelling Bee will feature some 273 great spelling tweens/teens 8-15 this year from the US, as well as Guam, US Virgin Islands, American Samoa, Puerto Rico, Jamaica, Japan, The Bahamas, Canada, New Zealand, Ghana, South Korea, students from US Defense and State Department schools in Europe and students from American and international schools in China.

Knight TV, the VOD network division of Canadian-based Knightscove Media, enters into a multi-year distribution deal with Mercier Films for its family-targeted TV series My Hometown, created by writer/director/producer, Jean Mercier.  Knight TV will launch the series as part of its Kidmazing block this month.  My Hometown (40 episodes) revolves around life in a small town, the kind of place where mayor also runs the movie house and cuts hair and people from different backgrounds live together in harmony.  The family-friendly Knight TV is currently available in 10+ million households in North America.

PBS and The Corporation for Public Broadcasting (CPB) launch of The Great Word Quest, a new feature of the PBS Kids Raising Readers ( www.readytolearnreading.org) that offers literacy-based games for K6-8.  The Great Word Quest features educational games with characters and themes from PBS Kids Go! TV series including The Electric Company, Word Girl, and Martha Speaks.  On the new site, kids are invited to join one of three teams, the aquanauts, Trailblazers or Skyscrapers, as they make their way through literacy-centric scavenger hunts to earn works that can be used to play games and create stories  all with the goal of building critical reading skills (e.g. phonics, reading comprehension, vocabulary).  The site also features a Progress Tracker for parents/teachers to follow a kid’s progress.

MARKETING/LICENSING

Disney Interactive Studios will release Disney Sing It: Family Hits, a new family-targeted karaoke game featuring videos and songs from 20 popular Disney and Disney/Pixar feature films, for PlayStation 3 and the Wii console this summer.  The game also features singing tips from Anika Noni Rose (Princess and the Frog).  Songs featured in the game include those from Disney movies including Cinderella, Sleeping Beauty, Mary Poppins and The Jungle Book, as well as Disney/Pixar’s Toy Story and Cars, The Lion King, Aladdin, The Little Mermaid, The Princess and the Frog, among others.

HarperCollins Children’s Books is set to release the new book Sid the Science Kid: Everybody, Move Your Feet!, based on the PBS Kids series Sid the Science Kid from The Him Henson Company and KCET/LA, on May 11, 2010.  Sid the Science Kid: Everybody, Move Your Feet! ($5.99), which releases in conjunction with National Physical Fitness and Sports Month, follows Sid as he decides that he’d like to site and watch TV all weekend, only to realize it will leave him feeling not so great.  The book is part of HarperCollins Let’s-Read-And-Find-Out Science collection, which introduces basic science concepts to young kids.  Parents and kids can find information/activities about exploring and exercise at the Sid the Science Kid Super Fab Lab ( www.pbs.org/parents/sid/activities.html?moveit ).

Big Tent Entertainment partners with international licensing agencies CTM, a division of Germany’ s Tele Munchen Gruppe, and Spain’s Mendia Licensing, to expand the Domo brand through new licensing, marketing and promotional deals around the world.  Big Tent serves as the worldwide (excluding Asia) marketing and licensing company for Domo.

• CTM will develop Domo in Germany with a licensing program, which will initially focus on licensing deals in apparel, accessories, gift and plush categories.  CTM’s plans for Domo also include promotional agreement and a direct to retail deal with a noted mid-tier retailer.
• Mendia Licensing will help build the licensing effort for Domo in Spain via an existing licensing deal with United Labels for a range of gift, novelty and back-to-school products.  Mendia will also focus on signing apparel and social expressions partners for Domo.

The National Milk Mustache “got milk?” campaign and DonateMyDress.org ( www.donatemydress.org ) is partnering with multi-hyphenate Lauren Conrad to encourage teens to make healthy eating choices, which as you might have guessed includes nutritious foods and lowfat or fat free milk.  As part of the “got milk?” campaign and Conrad partnership, teens are invited to vote help style the milk mustache ad Conrad will appear in this spring, as well as catch up on Conrad’s beauty tips, at bodybymilk.com ( www.bodybymilk.com ).  One dollar for every vote will go to DonateMyDress.org (up to $10,000), a national network that aims to ensure every girl can have a dress for her prom.  Also, those that vote will be entered into a contest win various fashion and beauty prizes.

EXECUTIVE MOVES

Corus Entertainment appoints Doug Murphy as President, Corus Television.  Murphy, who joined Corus in 2002, was most recently oversaw Corus’ kids business as EVP and GM, Corus Kids and President, Nelvana, which includes Treehouse, YTV, Nickelodeon (Canada), as well as Kids Can Pres, KidsCo and qubo.  He will report to John Cassaday, President and CEO, Corus Entertainment.  Murphy succeeds Paul Robertson, who previously served as President, Corus Television, and today was named as the head of Canwest, which includes the Canadian Television Limited Partnership and the CW Media Group, in Shaw Communications acquisition of Canwest.  Robertson will report to Brad Shaw, EVP.

Jerry Kerstin is named President of Tribute Broadcasting, overseeing Tribune’s 23 TV stations, its national cable channel, WGN America, and WGN Radio.  He has been serving as Tribune Broadcasting’s COO since December 2009, and before that he was EVP for Tribune.  Prior to joining Tribune in 2008, Kerstin was EVP and CFO, Clear Channel Radio (1999-2008), he spent a total of 24 years with Clear Channel.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, April 29, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1064; K6-11 416; TWEENS 9-14 307
DISNEY CHANNEL:     K2-11   752; K6-11 434; TWEENS 9-14 360
CARTOON NETWORK: K2-11   466; K6-11 265; TWEENS 9-14 186
DISNEY XD:               K2-11     95; K6-11   60; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, April 30, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1115; K6-11 461; TWEENS 9-14 330
DISNEY CHANNEL:     K2-11   903; K6-11 578; TWEENS 9-14 442
CARTOON NETWORK: K2-11   489; K6-11 305; TWEENS 9-14 228
DISNEY XD:               K2-11     85; K6-11   60; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia:  This TV hero’s credo was “My sword is a flame-to right every wrong-so heed my name”.  Who is this?  ZORRO  Kudos to: Brad Stern/NY; Patrick Rieger/Burbank; Erkan Aydin-Nickelodeon Turkey/Istanbul; Carmel Crawford-Vistavar Ltd/Dublin; Dave Thomas/Toronto

Today’s Trivia Question:  “Not the Mama” was BABY’s catchphrase on Dinosaurs.  But what was the Baby’s other line that later inspired a music video?   ( Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
05.04.10

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