Tuesday, May 28th, 2013

A CYNOPSIS MESSAGE FROM CONNECTICUT ECONOMIC AND COMMUNITY DEVELOPMENT


THE WORLDWIDE LEADER IN SPORTS CALLS CONNECTICUT HOME

When you look at Connecticut, you’ll see numerous companies, large and small, blazing new trails in today’s global economy. Among these pioneers is ESPN, the world’s leader in sports programming. Based in Bristol, the company uses innovative technologies to stay at the forefront of digital broadcasting and event coverage. From its inception, ESPN has proudly called Connecticut “home.” To learn more about building your business in Connecticut, visit www.CtforBusiness.com today.


Cynopsis: DIGITAL
05.28.13

Good morning. It’s Tuesday, May 28, 2013, and this is your first early morning digital briefing.

The bidding war for Hulu as well as the speculation around the video site’s future intensified over Memorial Day Weekend. The number of bidders for Hulu now stands at least seven (in no particular order): Silver Lake Management and Hollywood agency William Morris Endeavor, KKR & Co., Guggenheim Digital, Time Warner Cable, DirecTV, The Chernin Group, and Yahoo. Most of the bids for Hulu (for either an outright purchase or a minority investment in the company) rolled in last Wednesday, based on a soft deadline set by Hulu owners Disney, News Corp., and Comcast. Yahoo sent in its bid (which AllThingsD reports was in the $600-$800 million range) on Friday morning.
— In other words: What to watch for is how much content Hulu’s current owners are willing to tie to any potential sale, and how that will affect the final purchase price (as it’s been mentioned almost ad nauseum, Hulu is a great service with a terrific user experience, but it means next to nothing if none of its exclusive, premium TV content is available to whoever owns the company next).

NEW PROGRAMMING + DEALS

Yahoo has launched Cinema & Spice, a weekly cooking show in which hosts Julianna Strickland and Natasha Feldman serve up dishes based on their favorite TV shows and movies. And with Memorial Weekend being dominated by the return of Arrested Development (well, that and the sixth Fast & Furious film), it only made sense that the first couple of episodes of Cinema & Spice focused on dishes inspired by the critically acclaimed resurrected comedy from Mitch Hurwitz (chocolate-covered banana bites, anyone?). The first season of Cinema & Spice, which was previewed during Yahoo’s NewFront presentation to advertisers late last month, consists of 12 episodes, with new episodes debuting on Yahoo Screen every Friday. It’s the first show to debut from Yahoo’s new lifestyle programming slate, which features a variety of shows covering fashion, food, relationships, and health, and launches in full on Yahoo on June 10.

Last week, Twitter announced an array of new partnerships with broadcast and online media companies, one of which was the in-your-face news producer, Vice. Near the end of the week, more details were made available about the Twitter/Vice deal, which centers on a new daily video series called, appropriately enough, #dailyvice. Scheduled to launch in the second half of 2013, the show will offer Vice’s news and culture content in bite-sized clips embedded directly into tweets using Twitter’s cards technology. Similar to the other content deals on Twitter, brands will have the ability to sponsor the content as well as promote it to targeted audience.


A CYNOPSIS MESSAGE


GO BIG, OR GO HOME!

Cynopsis: Digital BIG Monetization Summit

Your gateway to the must-have insights on next generation business models and strategies for developing and distributing quality digital programming.

8:30am-5:30pm | June 18 | NYC

www.cyndigitalmonetization.com
(early bird registration ends 5/30)


ADVERTISING

Tremor Video filed for an initial public offering late last week. According to AllThingsD, which first reported on Tremor’s S-1 filing, the video ad company hopes to raise $86 million and trade on the New York Stock Exchange (“TRMR”). Tremor Video currently helps advertisers deliver video ads to more than 500 websites and mobile apps. Investors include Canaan Partners, W Capital, Masthead Venture Partners, and General Catalyst. Earlier this year, media reports indicated that several of the biggest video ad networks — namely Adap.tv, Tremor, and YuMe — were planning IPOs for this year.

TECH NEWS

Microsoft and Google are working together to develop a YouTube app for Windows Phone devices that aligns with the video site’s terms and conditions — specifically: That the app includes video ads and does not allow users to download videos to their phone for offline viewing. The new app will be available on the Windows Phone Store in the coming weeks. Earlier this month, Microsoft unveiled a YouTube app for Windows Phone that it had created after Google had elected not to (citing a lack of Windows Phone owners). The Microsoft-authored app stripped all ads from videos and allowed users to download and watch any YouTube video offline, both of which were serious no-no’s for anyone seeking to develop a YouTube app. Google then sent a letter to Microsoft demanding the company remove its unsanctioned app, which Microsoft cheekily responded to by essentially saying there is no reason the companies shouldn’t work together to build a YouTube app optimized for Windows Phone devices.
In Other Words: Sometimes, chutzpah pays off.

RESEARCH NEWS

50% of Aereo customers have an existing pay TV subscription, according to what Aereo’s CEO, Chet Kanojia, said at a Barclays conference last week, per MediaPost. Other nuggets about the live-TV streaming service, by way of a report from Barclays media analyst Anthony DiClemente: 70% of video consumption on Aereo occurs away from the home and 65% of the service’s customers are male. Aereo recently expanded from New York City to Boston, and has plans to move into Atlanta next month.


A CYNOPSIS MESSAGE


Cynopsis: Kids! Webinar is Today:
GenZ Advertising: Cross-Platform Ad Models to Reach Kids & Parents

Today | 1:30-3:00pm ET | Register Now

Expert Speakers:
Cynopsis Media:
Cathy Applefeld Olson (Editor, Cynopsis: Kids!)
Disney Media Sales & Marketing: Kara Rousseau (SVP, Ad Sales)
Blue Plate Media Services: David Becker (President)
Pivotal Research: Brian W. Wieser  (Analyst)
Starcom USA: Darcy Bowe  (Director)


THE DIGITAL SPOTLIGHT OF THE DAY

I’m an obsessive hockey fan — so much so that sometimes it negatively affects my friendships, relationship, and ability to return to family restaurants up and down the East Coast. And as the NHL’s Stanley Cup Playoffs make their slow, bloody way down to the Final Four, I wanted to highlight NBC Sports Live Extra, NBC and NBC Sports’ TV Everywhere service that allows authenticated subscribers to watch every Stanley Cup Playoffs game online and on mobile devices. If you don’t have a subscription to the NBC Sports Network, don’t fret too much: the service currently offers all NBC NHL playoff broadcasts to everyone for free. The service has been clutch for me for the past month, and will continue to be so as I wish unmentionable things upon the Boston Bruins.


A CYNOPSIS MESSAGE


The Best in Online Video Content & Advertising…
Don’t forget to enter the
Cynopsis: Digital Model D Awards
Entry Deadline: June 20
Late Submissions: June 27
Awards Event: November 2013 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.


Later – Sahil
Sahil Patel, Editor for Cynopsis Digital
05.28.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: DRTV Buyer/PrecisionDemand/NYC: Buyer with exp in national cable and syndication. 3-5 yrs exp. Established industry contacts. Campaign mgmt & optimization. Contact [email protected] (6/4)

JOB OPENING: MGR, SCHEDULING/WETV/NY: 3+ yrs cable/brdcst scheduling, strong Nielsen ratings b’ground. Execute/facilitate short term linear & Multiplatform sched strategy, competitive analysis, & oversee operat’l sched in systems CLICK HERE (6/4)

JOB OPENING: CONTENT PRODUCER/CBS/Studio City: The Content Producer shoots and edits video assets for CBS programming and distributes to media outlets. Up to 10% of travel on the job. To apply and full details CLICK HERE (6/4)

JOB OPENING: SR. ANALYST RESEARCH/ESPN/MIAMI: 3+ yrs. exp. wrkng w/multi-platform data & sales positioning. Exp. w/IBOPE,TGI & ComScore preferred. Strong analytical & presentation required. To apply: www.espncareers.com Job-109868 (6/1)

JOB OPENING: START UP/PRIORITY HIRES/STUDIO CONTROL/STUDIO TECH OPS: Univision/ABC hiring for New Network FUSION/Miami: Show Dir, Media Mgr, Asst Dir, Acquis Satellite/Audio/VCO-Lighting-Robotics/Camera Jib and Steadicam Operators needed! Apply; [email protected] (6/1)

JOB OPENING: MGR, CONSUMER MKT/Nat Geo Channel/DC: 5-7 yrs. Marketing exp. req. TV network exp req. Excellent project management skills with ability to multi task. Must be strategic and have strong consumer mkt exp. Degree req. http://bit.ly/10xdYWY (5/30)

JOB OPENING: AD SALES PLANNER/NYC/DIRECTV: Support ad sales. Developing proposals, reports. Partner with ad agencies to ensure accurate billing. 2 yrs ad/media buying/planning experience req’d. http://bit.ly/1a6SoOl (5/30)

JOB OPENING: SR WRTR-PRODUCER/ID- Mktg/MD: Does your creative break through the noise? Are you a great promo writr/innovatve thinker- from ideation to execution? Join the fastest growing ntwk in TV. 5+ yrs cable mktg reqrd. Apply (5/29)

JOB OPENING: DIRECTOR, DIGITAL RESEARCH/NBCUniversal/NYC: 5+ yrs exp online or other new media research. Strong knwldge of Adobe/Omniture anlytics a must. Knwldge of Nielsen & ComScore reqd. Apply: www.nbcunicareers.com (10208BR) (5/29)

JOB OPENING: Mng/lead the network directing team for high profile & primary shows on The Weather Channel, delivering “network-level” on-air results. Req’s a SR DIRECTOR/ATL with exp at large mkt station. Apply: www.weather.com/careers #2680 (5/29)

JOB OPENING: DIGITAL MARKETING SPEC/National Geographic Channel/DC/NY: Use your social media, digital marketing and TV knowledge in support of some of our most popular programs. http://bit.ly/18QUpAA (5/29)

JOB OPENING: COORDINATOR/NYC: to traffic YouTube ad media (video, banners, overlays, associated tracking codes, 3rd party served ads/codes etc) to YT & other ad exchanges, behalf of IconicTV. Exp w/Adwords. Res to: [email protected] (5/29)

JOB OPENING: MGR AD SALES MKTG/DISH MEDIA SALES/NY: Generate marketing strategies & supporting ad sales materials. Oversee presentation development, marketing partnerships, events & external communication. 5-7 yrs exp. Resumes here: [email protected] (5/29)

JOB OPENING: CO-EP/SP OF POST/NYC: Supervise story producing and edit team for docusoap. Prev. experience with comedy a must. Copy editing background a plus. Resume: [email protected] (5/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EDUCATIONAL MEDIA position: 6+ years in educational film & children’s TV. Enthusiastic project manager & editor w/production, distribution, development experience. [email protected] (5/29)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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