Tuesday, May 25th, 2010

Cynopsis: Kids!



Good morning. It’s Tuesday, May 25, 2010, and this is your first early morning Kids briefing.

Little Light Foundation’s, Little Airplane Productions‘ newly established non-profit arm, new preschool-targeted The Olive Branch (26×1), a hand-drawn animated series that focuses on peace, tolerance and mutual respect, is set to premiere on Nick Jr. in the US on June 1, 2010.  The first three episodes of the short-form non-verbal series will air exclusively for six months on Nick Jr., and on a non-exclusive basis on 100+ Nickelodeon networks worldwide.  In addition, KidsCo has signed on to run all 26 episodes on its channel worldwide.  In an effort to bring the program to all kids around the world, Little Airplane is making the series available to broadcasters around the world for one unit of their own currency per episode. Written and directed by Little Airplane founder Josh Selig, Olive Branch is drawn by Pablo Smith (The Wonder Pets!, 3rd Bird) and features music composed by J. Walter Hawkes.  The Desmond Tutu Peace Foundation is a consultant on the series.  The Olive Branch is endorsed by the Archbishop Desmond Tutu, the Simon Wiesenthal Center and UNICEF.  Broadcasters are invited to make tax-deductible contributions to Little Light Foundation to help cover production costs on Olive Branch.  Additionally, individuals, corporations and foundations can also contribute and/or participate in the development of an episode of the project.


DQ Entertainment International (DQE) has begun production on the new teen/young adult-targeted motion capture and 3D animated feature film The Prodigies with Onyx Films and Fidelite Films. With a production budget of $28 million, The Prodigies is slated for a March 2011 release.  Warner Bros., Studio37 from Orange Group and Kinology will handle distribution and sales for the movie.  Based on the novel by Bernard Lanteric, the movie is directed by Antoine Charreyon (he created visuals for the video game Half-Life 2), with character designs by Marvel Comics designers Humberto Ramos and Francesco Herreira.  The movie revolves around a group of five young teens, prodigies, that lash out against the world following a violent assault  the teens are thwarted in their negative efforts by Jimbo, the sixth prodigy who knows what is going on and goes up against them to protect the world.

Production has begun on the new season of the short-form live-action sports series Next X (6 episodes).  Sponsored by Hasbro the new episodes will debut on Disney XD and DisneyXD.com ( www.disneyxd.com ) from Monday, June 21 at 7:15p, with new episodes airing each Monday through Monday, July 26.  A 30-minute Next X special will be shot at X Games 16, which will feature the series tween amateur athlete’s experience, and will air in August on Disney XD.  Developed by Disney XD in association with ESPN, the new season of Next X features action sports athletes, including skateboarders Bucky Lasek and Rune Glifberg, and BMX riders Daniel Dhers and Gary Young, mentoring tween amateur athletes in their respective sports.  Next X is produced by Kemp Curley, Bruno Musso and Michael Bloom of Transition Productions (ESPN X Games/Winter X Games, First Descent, and Ultimate Parkour Challenge), with Christian Hoagland serving as director of photography.


Cartoon Network is set to premiere the third season of the animated parody reality Total Drama series, Total Drama World Tour, on Monday, June 21, at 9p.  Hosted again by Chris McLean and sidekick Chef, this season seventeen animated contestants, which includes several from former contestants as well as new ones, will face a series of Total Drama challenges at famous places around the world, with each episode taking the group to a new location.  Viewers are invited to travel along with the show via a map on www.TotalDramaWorldTour.com, which will also feature Total Drama games, such as Splat Oberfest and Drop of Shame, debuting throughout the season, and four aftermath specials will premiere exclusively on the site.  Total Drama World Tour is produced by Cake Entertainment.

Shelby Holliday joins Channel One Network as a member of its on-air team.  Holliday began her career as a student reporter/producer for Palestra.net, an online college news service.  Most recently, Holliday was a reporter for Fox News Channel, Fox Business Network, and FoxNews.com via a deal between Fox News and Palestra.net.  Her reports for Fox News included coverage of the 2008 Democratic and Republican National Conventions as well as appearances on a number of Fox News programs during the 2008 election.

Fox Television Distribution and Brazil’s TV Globo extends their partnership with a new three-year deal.  The new pact will give TV Globo the rights to air a range of Fox movies including Ice Age: Dawn of the Dinosaurs, Night At The Museum: Battle of the Smithsonian, X-Men Origins: Wolverine, and Fantastic Four: Rise of the Silver Surfer.  Exhibition dates are to be determined.


Chorion enters into new apparel licensee deals for the Mr. Men and Little Miss characters for the US and Europe, as it prepares to head to Licensing International Expo in Las Vegas next month.

  • Chorion expands its US apparel deal with Fruit of the Loom’s FunGals brand (girls underwear)  the first phase will feature girls’ packaged brief program and is set to rollout in spring 2011, with new collection in development for 2012.
  • Mothercare launches its first Mr. Men and Little Miss baby wear in the UK next month.  The licensee, Crystal Martin, a preferred supplier to Mothercare, is developing new concepts for the brand for spring/summer 2011.
  • In Europe: Sahinler Group, a textile and apparel manufacturer, is producing Mr. Men and Little Miss baby wear for the first time, which will rollout alongside its existing line for kids in retail outlets across France and Germany; Blues Clothing is developing a full range of classic Mr. Men and Little Miss apparel for tweens, teens and adults for retail in France from 2011; In Germany, TV Mania has launched their Mr. Men collection, with product rolling-out in Ernsting’s Family department stores from summer 2011.

Nickelodeon and Viacom Consumer Products (NVCP) in the UK inks a deal with publisher Egmont UK to create a special one-shot magazine based on Nickelodeon’s live-action series iCarly.  Targeted to Girls 6+, the iCarly magazine, part of Egmont’s All About line, will launch in July 2010.  NVCP UK and Egmont have already partnered to develop a magazine line for Dora the Explorer, as well as a line of annual publications featuring properties including Dora, SpongeBob SquarePants, Wonder Pets! and The Last Airbender.  Other iCarly publishing licensees in the UK include Simon and Schuster (story books), Alligator Books (sticker and activity books) and Pedigree Books (annuals).  iCarly airs in the UK on Nickelodeon and this month joins the line-up of the Nickelodeon branded programming hour on UK terrestrial channel Five’s Shake! block each Sunday.

Marvel Entertainment expands its licensing deal with Brunswick Bowling in the sporting goods category through 2011 for the US and Canada.  Under the deal Brunswick will develop products featuring Marvel Heroes brand, including bowling balls, pins, bags, t-shirts, jackets, shirts, shoe covers, gloves, towels and trophies.  Additionally, Brunswick Bowling will launch Marvel Heroes Bowling Clubs at participating bowling centers, members will have exclusive access to Marvel Heroes Bowling Merchandise.

BabyTV, the 24/7 commercial-free channel aimed at infants, toddlers, and parents, appoints Bright Group International (BGI) to launch a new baby book publishing series based on the channel’s programming.  BabyTV features programming created in-house with advice from childhood experts and with additional content (games, activities, learning center) for parents and kids online at BabyTV.com ( www.babytv.com ).  BabyTV is available in the UK via Sky, BT Vision and Virgin TV.

Japan-based Effort Co. appoints 4Sight Licensing Solutions, a unit of 4Kids Entertainment, as the worldwide (excluding Asia) merchandising and licensing agent and brand manager for a new collection of images based on the artwork of Katsushika Hokusai.  The work is not specifically targeted to kids and tweens.  The re-imagined version of Hokusai’s work (silk paintings, woodblock prints, picture books, manga, travel illustrations, paintings, sketches) will be introduced to North America in 2011 with a fashion apparel and accessories collection, and a home decor line that will include textiles, home accessories and room decor, with additional categories including publishing, stationery and collectibles.  4Sight will showcase the new Hokusai collection and brand at the International Licensing Expo in Las Vegas next month.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, May 21, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1195; K6-11 498; TWEENS 9-14 379
DISNEY CHANNEL:     K2-11   880; K6-11 572; TWEENS 9-14 464
CARTOON NETWORK: K2-11   420; K6-11 254; TWEENS 9-14 192
DISNEY XD:               K2-11   195; K6-11 124; TWEENS 9-14   75
NICKTOONS:             K2-11     64; K6-11   33; TWEENS 9-14   29
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
What was the name of Michelle Tanner’s imaginary friend?   GLEN  Kudos to: Kristina Vogtner-MTVNI/NY; Larry Glazer-WTTW/Chicago; Chip Beaman-Soundelux Design Music Group/Hollywood; Maytal Nissim-The Hub/LA; Erkan Aydin-Nickelodeon Turkey/Istanbul

Today’s Trivia Question:  What is the name of Bob the Builder’s cat?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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JOB OPENING: ASST. DRTV BROADCAST BUYER/ LOCKARD& WECHSLER/ IRVINGTON , NY: Detailed, organized , self motivated /prior TV sales or TV ad agency exp. a must. [email protected] M (6/2)

JOB OPENING: RESEARCH MANAGER/DISNEY ABC/CA: min 5 yrs exp in TV/digital research, apt at Nielsen, strong analytical & written skills, BA/BS req. Apply at: www.disneycareers.com (ID245759)   (6/2)

JOB OPENING: RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: www.disneyabcjobs.com (ID236692)   (6/2)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/NY: Join the leading away-from home television ent sales team.Dvlp/Grow New & Existing AD Sales across our platforms. 3-5 yrs TV &/or digital ad sales exp. Resume: [email protected] (6/2)

JOB OPENING: PROJ MGR, SOCIAL MEDIA & MULTIPLATFORM/NY:   5 yrs digital analytics &/or rsrch exp. Knwlg statistical analysis methods & software products & MS products; Knwlg of multimedia landscape. Resume to: [email protected] (5/29)

JOB OPENING:  VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply www.disneycareers.com # 230572 (5/29)

JOB OPENING: DIGITAL AE/Sony Pictures Ent/NY: Generate leads, sell invntry, maintain deals & manage invntry rel. to online initiatives. Apply: www.sonypicturesjobs.com (5/29)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Discovery Communications/Chicago: Sell national advertising for Discovery’s interactive properties includ internet, mobile, VOD & Podcast, www.discovery.com / , Req 9611 (5/28)

JOB OPENING: SALES SRVC EXEC/Univision/NY: Build media proposals, steward accts. Work w/ agencies/clients. Prior agency/ntwrk sales exp a must. Dealmaker exp.&Span. spkng pref’d.Strong Excel/Ppt/Wrd skills. EOE [email protected] (5/28)

JOB OPENING: DIGITAL MEDIA ANALYST/WWE/Stamford CT: Work w/web analytics platforms. Analyze trends,produce/present reports. 1-3 yrs work experience (Omniture use) a must. Shuttle service/great benefits offered. www.wwe-careers.com (5/28)

JOB OPENING: MARKETING ASST/Silver Spring, MD: Focus on both corp & brand publicity, BA/BS, excllt comm, interpersonal, org skills, 1+ yr exp. Resume, ltr, writing & placement samples to [email protected]. EOE (5/28)

JOB OPENING: FREELANCE EDITORIAL DIR/[email protected]/NY: Leads excellence in On-Air Promos & Advrtsng creative dvlpmnt; ensuring tone, message & writing are on-brand. [email protected]  MTV Networks is an equal opp employer EOE/M/F/D/AAP (5/27)

JOB OPENING: DIRECTOR AD SALES SOUTHEAST/Hallmark Channels/Atlanta: based and accountable for covering a 14 state territory. View full posting & apply: www.hallmarkchannel.com “Jobs” (5/27)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 2+ yrs exp req’d (5/26)

JOB OPENING: SPRVSNG PROD DCGEP/Discovery Communications/MD: Directs creative, editorial & budget aspects of original prod, reversions & promo, 7+yrs of Sr. Prod for factual prgrm for internat’l offices. www.discovery.com Req#9686 (5/26)

JOB OPENING: EP/Discovery Communications/TLC/NY: For TLC’s internat’l orig prod, 8+yrs direct prgrm dvlp & prod, familiar w/internat’l mkt place, ability to combine commercial & creative imperatives. www.discovery.com Req#9689 (5/26)

JOB OPENING: DIGITAL AD SALES/Top Tier Music Centric Company/NYC: Bring relationships and strong work ethic, 2years minimum exp. knowledge of agency outside of NY East Coast a +. Contact: [email protected] (5/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP/CREDITS ONLY: INTERNS: Needed for NYC Production Co.  Interns will help with documentary and reality TV projects. Great experience and networking opportunities. Cover letter and resume to [email protected] (5/28)

SUMMER INTERNSHIP/CREDITS ONLY: Geppetto Group/NYC: Youth-minded agency seeks creative-minded students to assist in branding, design, conceptual thinking and ad development. Send resume, samples and/or link to [email protected] (5/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/2)

SITUATION WANTED:  EXEC ASST DEV/PRODUCTION/RESEARCH– LA and NY -TV experience in London, print, radio & advertising in NY.Highly organized, fast learner, & great connector. FT/PT/Freelance. [email protected] (6/2)

SITUATION WANTED:  CORPORATE CONCIERGE/PERSONAL ASSISTANT(LA) Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected]  (6/2)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/29)

SITUATION WANTED:  WRITER/EDITORIAL DIRECTOR: Expert at getting to the heart of a brand + giving it a voice. Visit https://freebeaaron.wordpress.com for FREE samples of my own brand + let me help you to engage (5/28)

SITUATION WANTED:  CD_AD_ILLUSTRATOR (NYC):Concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (5/28)

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/27)

SITUATION WANTED: Publicity: Publicist books radio talk shows in big cities & national shows for movies, actors & celebrities who want to share their message with MILLIONS of REAL LIVE LISTENERS. Contact: [email protected] (5/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (5/26)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (5/26)

SITUATION WANTED: FREELANCE AD TRAFFICKER (NY) Digital media specialist seeking freelance ad traffic positions on eves or wknds. Thorough knowledge of Doubleclick DFP. [email protected] (5/26)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


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