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A CYNOPSIS MESSAGE FROM REELZCHANNEL
REELZCHANNEL is TV About Movies TM
Now in more than 50 million homes nationwide www.reelzchannel.com/advertise Cynopsis: Classified Advantage Good morning – it’s Tuesday, May 18, 2010, and this is your weekly issue of Cynopsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies. Before your interview ends, the interviewer should explain to you the remaining procedures of the hiring process. This information should include; who will contact you, how they will contact you and give a time frame as to when this should occur. If more than a week has passed and you have yet to hear from the company, write a follow up letter to politely inquirer about the status of the position. This letter should include:
Avoid being negative. Any use of antagonistic terms will only hurt your chances. There’s no guarantee that this will work. The employer may have felt strongly that you weren’t a good fit for the position. However, a follow up letter can send a compelling message about your tenacity as a professional and your heartfelt interest in the company. The Rejection Letter Sending a letter, thanking the interviewer for his/her consideration, after being informed you did not get the position, is the best way of having them remember you. Let them know, due to your strong desire to work for such an outstanding company, you would like to be considered for other suitable positions. Write the letter in a positive and confident manner, setting yourself apart from all the other applicants. Economic News Retail sales, factory output and business sales all gained in April, though the gains were not as great as they were in March. The trend is attributed to more companies hiring. This recovery is slower than previous ones because new jobs in many industries are still scarce, and the uncertainty in Europe is complicating matters. Next week: Best Way to Ask for a Raise. We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] . Jack Bauer never has enough time in the day. He’s got to save the country and time management is of essence. One of the biggest obstacles I hear is, “I don’t have enough time.” Like Jack, we all have the same 24 hours in a day; it’s how you use them. Here are some strategies to try out: 1. The To-Do List: for people who are motivated by crossing things off a list. There are a few ways to use the to-do list: 2.Time Chunking: in your calendar, chunk out your time. Literally schedule your week. You can have different colors for personal, health, business. You can break business time down further into administrative work, money/job generating work, creative brainstorming, and maintenance work. 3. Manage Your Distractions: Do you have any idea how much time you waste checking and responding to emails and social media, during time chunks that should be specifically for money/job generating work? Turn off your email and your Internet, and turn it back on during the administrative chunk of your day. Get out of the house if you have to. 4. Just Say No: That’s the beauty of creating a schedule on your calendar for the week/month. When your friend who likes to vent about how bad business is, wants to have lunch, you say no. Blame it on your calendar, but setting boundaries is a MUST for time management. 5. Manage Your Mail: Have an email folder specifically for things you have to get to but aren’t top priorities, and have a day and time frame dedicated to this folder. Remember that the biggest obstacle in regards to time is the energy spent “spinning” on the drains that are on your mind. Be like Jack, and decide what takes place between the hours of 9:00am and 5pm. If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].
~ ASK THE EXPERTS ~
Questions from our Readers Answered by Jessica Sitomer I have been in the media industry for 12 years and I am ready to move. Of all the cities in the US, where are my best chances to get a job in the industry? Possibly top three? The top 3 cities to get an entertainment industry job in the US, is a subjective question. Let me start my answer by saying, that national unions tend to have their main office in Los Angeles, their second largest branch in NYC, and their third is a toss up between Chicago and Orlando. I always say that difference between NYC and LA is that in NYC you can be walking the street amongst entertainment people, but you’re also surrounded by bankers, real estate agents, plumbers, electricians, teachers, etc. In LA, you can be walking by your gardener who happens to also be Teri Hatcher’s gardener. Your doctor can be married to the producer of Twilight. The 6 degrees of Kevin Bacon become more like 3 degrees in LA, which is much better for networking. The LA, NYC, Chicago/Orlando order has also been the order of most-to-least production going on, in the past, and while some would say it’s still true, with tax incentives in so many states, production is popping up abundantly in many states. Here are the reasons I say using the words “top cities” is subjective: 1. You didn’t mention your classification. If you’re a writer it doesn’t matter if a TV show is shot in New Mexico, if the writers room is in Los Angeles. So, knowing where you have a better chance of being hired must be a factor. 2. You have to decide what kind of lifestyle you want for yourself. There’s a big difference between a Chicago winter and an Orlando winter. 3. The paces of each city are very different, as are the networking and filmmaking communities. 4. The number of productions that come into each city differ. That means, that there may be a lot more projects being shot in LA, but there is also a lot more competition. It tends to be relative. Is mobile technology the next big thing as far as television? I have time to take classes (laid off) what is the next big thing and how can I prepare for it? Sorry to burst your bubble, but if people knew how to accurately predict what the next big thing would be, our industry wouldn’t be like gambling in Vegas. But, that is the nature of our industry so you have to gamble. My advice, is to read the trades consistently, get mentors who are “in the know” and pick their brains as to where they think the industry is headed, and yes, take classes to stay current on the latest technology. The more educated you are on the industry changes that are occurring at record speeds, the more confident you’ll feel as you place your bets. Jessica Sitomer,The Greenlight Coach,answers an entertainment industry question daily at www.AndActionBook.blogspot.com . Have a question for our experts? Send it to [email protected] • DOMINATE. • Most people analyze resumes from their individual, self-interested perspective. Please begin analyzing it from the perspective of the marketplace and the hiring manager/human resources executive. In Hollywood, there are hundreds of people available for every open position. Job listings usually receive literally hundreds of resumes. Human resources executives are looking for red flags to eliminate candidates as quickly as possible to narrow the field. Your objective is to have the most professional, perfect resume possible as the resume pool is narrowed from 500+ resume submissions to the 10- 20 who get an interview. Thus, how do you prevent yourself from being one of the 480-490+ discarded resumes? By following the tips below to perfection. • Legible name & contact info. • It should look professional. • Appropriate outgoing phone message. • Appropriate, professional email address. • Non-work email. • Use a portable email (Yahoo vs. Verizon). • Include these categories on your resume: • Avoid numbers/quantifiable – Years past, there were countless recommendations to “quantify everything.” The problem is that everyone copied this directional shift and began using numbers that lost credibility as well. Avoid generic “managed sales of $43 million and growth of 65% when possible, as it often loses credibility in this area of entertainment.” • Check for repetition as well as spelling and grammar errors. • Tailor your resume. • Professional list of RELATED, PROFESSIONAL references on resume paper. • No embellishments – Do not lie under any circumstances. • No overselling – Too many assistant level individuals focus their resumes on their great creative contributions and turning the company around. The information describing previous assistant positions should start by selling the domination of the assistant duties (phones, calendar, rolling calls, etc.). When hiring an assistant, first and foremost, the executive wants to know that the assistant duties will be handled. Beyond that, don’t oversell as it takes credibility away from everything. • Language fluency and proficiency in technology are desirable in an increasingly Web-based, multilingual economy. Mention those skills. • Listings under experience should be in chronological order (most recent listed first). • Avoid out of date reference contact information. Your references should closely align with recent positions, in a similar order when possible. • Avoid flowery graphic design. Resumes are a professional document, not an art project. • Don’t go overboard on fonts, colors, borders, boldface and underlining. • Avoid clip art and other graphics such as photos. This isn’t a middle-school project. • Switching back and forth from multiple sizes of bullet points to dashes and from “Calif.” to “CA” suggests carelessness. • Do not ever send or attach photos with a resume submission. • Do not include links to Facebook, Myspace, Twitter, etc. on your professional resume. • Save it as a PDF with a proper name (not marketing resume, or new resume); save it as First name Last name Resume (i.e.: – John Doe Resume). • Lastly, pick ONE first name and use it permanently. Pick one personal, professional email and use it perfectly. Your name and your email address are part of your brand. Zig Gauthier is President of Red Varden Studios and Founder of Hollywood Mentorship Program.org. Based on his experience of more a decade working in entertainment, Gauthier opens the door for others to find success through his Hollywood Mentorship Program. ( www.hollywoodmentorshipprogram.org ). Gauthier relayed his career advice at last week’s Television Academy Diversity Committee’s Entertainment Career Workshop on April 19, 2010.
leading new business development activities for the NFL
Director, New Business Development and Strategy 139
National Football League NYC NY https://www.nfl.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=139&CurrentPage=2 OTHER INDUSTRY JOBS OF INTEREST … Assess the existing relationships and clients, with a strategic view toward which sectors and companies could prove to be most effective for the NFL plan, strategies and execute marketing designs and activities to establish and maintain brand presence across all mediums responsible for all activities related to conceptualizing and implementing digital marketing, social and e-commerce strategies that will optimize revenue potential and brand reinforcement develop and sell creative integrated, cross-platform solutions for sponsors that create incremental revenue opportunities for Plum and deepen relationship with our clients plan, develop and execute multi-platform sales strategies, including but not limited to TV, Events and Web identify, negotiate and manage strategic relationships with content and technology partners to generate revenue, grow online traffic and/or strengthen corporate brand lead wireless product performance analysis; make recommendations to management on wireless growth and profitability develop comprehensive communications and public affairs strategies, initiatives, and messaging to reflect the league’s wide variety of priorities in order to expedite decision-making analyzing and driving financial performance for the Business Ventures, Administration and Information Technology departments interface with internal constituencies (sales, management, research, programming) in order to secure requisite input/approvals for business opportunities serve as the “uber” brand-manager and executive producer on all current shows, acting as a liaison to the marketing, publicity, ad sales, and digital teams will represent Telemundo selling commercial inventory to Direct Response agencies and clients track and analyze cultural and industry trends to uncover insights that help our networks make more meaningful connections with our viewers interact with TV & Digital Ad Sales senior management, to formulate marketable sales strategies that are customized to client objectives and consistent with Syfy goals oversee the strategic and tactical direction communicated in marketing briefs for off-channel creative and media development execute large-scale 360 sponsor programs including off-the-shelf sponsorships, customized opportunities, sweepstakes, and sponsored events; collaborate with external clients and internal departments to fulfill act as media strategist, campaign planner and spokesperson for assigned shows developing innovative strategy, plan, and strong new business propositions with sound financials that meet investment rationale managing and maintaining Bravo inventory while fulfilling agency/client requirements responsible for managing agencies & clients relationships through day-to-day contact planning, designing, overseeing, analyzing, and reporting voice of consumer primary research projects participate in creative brainstorms to develop sales ideas that can be brought to market manage audience segment capacities and identify audience trends meeting scheduling/planning for team (meetings with consulting firms, vendors, external partners, meeting rooms, catering, materials prep, security authorization for visitors, etc) conceptualize, develop and animate broadcast design projects and oversee them from beginning to end develop winning marketing programs that activate and encourage community usage develop project plans, workflows, timelines, meeting agendas, etc. serves the Development, Production and Scheduling departments main contact in research working closely with the Sales Managers and Account Executives in developing team budgets and team projections launching and fulfilling our social media and cross-platform measurement strategy focus primarily (but not exclusively) on the fast growing digital businesses, particularly helping in the areas of inventory analysis, cpm analysis and revenue recognition development of overall marketing and advertising strategies for ESPN3.com client main point of contact for pre and post sales support customize daypart presentations for client calls and organize and track the State of the Business documents for senior management manage audience segment capacities and identify audience trends increase revenue by building programs for clients, and marketing Integrated Sales Marketing (& the three verticals) to the media & marketing industry planning, designing, overseeing, analyzing, and reporting voice of consumer primary research projects (i.e. surveys, focus groups, pilot tests) for Oxygen Programming and Development, Consumer Marketing, Press/Publicity, Ad Sales Marketing market and increase sales in each of the NBC Universal dayparts identify and execute on opportunities to grow CNBC’s hotel distribution across the relevant 4&5* hotels in Europe and the Middle East reporting: manage database of client subscriber reports: receive data from clients and other third parties, update data, produce monthly and other reports manage 50+ markets world-wide as central contact point to Warner Home Video and licensee companies for day-to-day marketing services, production activities and decision making implement brand strategy and initiatives for Consumer Products that feed from and to the global, regional, and country plan engaging kids (and parents) by demonstrating that our channels and brands are fresh, surprising and relevant plan, develop and execute multi-platform sales strategies, including but not limited to TV, Events and Web overseeing project workflow, managing teams and providing overall project direction and supervision for projects in support of CNN, TEN and AYKAM oversee the look and feel of CNN.com and its related products, including design, functionality, navigation and thematic consistency lead research & development activities for all Turner’s emerging platforms (e.g. Advanced TV, Mobile, Digital) design & create revenue reports and analysis according to WB current reporting needs developing, executing, measuring and reporting on multi platform audience engagement programs/initiatives that seek to grow consumption and affinity for CNN develops relationships with journalists in all forms of media, develops ideas and pitches press coverage for TNT, TBS, TCM, TruTV, In Session and Peachtree TV building and managing client relationships while working internally with operations, creative and marketing research teams to develop and execute presentations and/or client proposals visit both agencies and clients in a daily basis, develop and strength relationships with key decision makers at both client and agency levels to be updated and understand deeply their business, think strategically to close bigger deals tracking and Communicating: responsible for the tracking of all primetime integrations that have been presented and/or sold manage and nurture a client list with a rapidly growing advertiser and revenue base maintains strong relationships with clients and agencies through one-on-one meetings, dinners and sporting events develop and implement the overall strategy for development of news content and programming across all platforms responsible for the overall coverage of assigned stories on all platforms throughout the day manage and service a list of local accounts and agencies located within the DFW region and for new business development manage and service a list of local accounts and agencies located within the DFW region generate revenue to the station and its web/digital product from both traditional and non-traditional prospects in the local market produce sales equal to or exceeding personal budgets and maintain and solicit ways of networking leads for non-traditional accounts execute the co-branding of FSP initiated and MSO initiated marketing activity manages the execution of off-channel marketing platforms: social networking, online; video; print including advertisements, posters, press materials, presentations and marketing collateral develop live game streaming product and strategy; develop customer acquisition relationships with affiliate websites; manage content packaging and pricing drive revenue opportunities by creation and execution of successful and profitable retail sales programs across multiple channels meet departmental and individual revenue goals, actively prospect new mobile business and help grow existing client base point of contact for all licensee related needs acts as a key representative of the network to show leadership and production providing a clear, decisive, and unified voice on all matters creative and logistical serves as the “expert” on all live action television properties identify concepts and talent that are appropriate for the OXYGEN brand Field pitches and serve as the primary liaison to the agent and production community in development for OXYGEN manage the asset servicing team and the process of the servicing all marketing materials including; written, print, video, digital across the worldwide television group liaises between Warner Bros. Field Publicists and other studios to coordinate logistics of press junket, including, but not limited to: press travel, press ground transportation, screenings and materials overall responsibility for newscasts, including oversight on story selection, producers, writers, and all involved in the newscast production take the lead on coverage decisions, supervision of newscast producers and all other staff in charge of all technical operations for the news department managing the Front of Line and VIP products and providing broad analytical support related to product pricing, programs, and upsells support and develop sales/financial systems for a multi-billion dollar business unit responsible for working with various project teams to incorporate best practices into day-to-day development and project management activities ensuring that clubs’ brand, business and user needs are translated effectively to internal team throughout roll-on process ensuring effective operations, rapid product development, and the delivery of high quality, relevant content across the suite of league websites drive global communications strategy for MySpace products and technology plan, develop and execute multi-platform sales strategies, including but not limited to TV, Events and Web ~ RECAP: THIS WEEK’S CYNOPSIS CLASSIFIEDS & INTERNSHIPS ~
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com class, i, fieds page here – also check out our Facebook page where our classifieds are listed the night before the editions are published! JOB OPENING: MGR MEDIA PLNR/Anheuser-Busch/STL MO: 10+ yrs prgrsv mktg exp across broad bkgrnd req’d. Exc verbal/written comm skills Eng& Span req’d. Latino demo knwldg. Apply: http://www.buschjobs.com/scripts/JobDetail.aspx?JobId=51343 (5/22) JOB OPENING: AE /CBSOuternet/GAMESTOPTV/NY: Prior bdcst sales exp & new biz dev exp req’d. Be a self-starter, proven, & goal oriented. This digi placed-based ad network has traction. Email [email protected] (5/22) JOB OPENING: RESEARCH ANALYST/CNBC/Englewood Cliffs, NJ: Rprt & strat insight CNBC digital media & tv. 1-2 yrs exp web analytics, media/advertising/mkting rsrch/strat. Opp for x media perspective http://www/nbcunicareers.com/ 1180990 (5/22) JOB OPENING: DIR OF PROGRAMMING/NESN/MA: Manage strategic dir for NESN content, oversee audience rsrch, cultivate relationships, work closely with Sales & Mktg, develop and manage budget, 7+ yrs exp www.nesn.com (5/22) JOB OPENING: ASSOC PROD, NEWS/NESN/MA: Write & produce feature & cvr stories, edit highlights, gather/archive video, research stats, strong knwldg of Boston sports, 2-5 yrs exp, line-prod exp a + www.nesn.com (5/22) JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (5/21) JOB OPENING: BET Networks/DIR- PROGRAM RESEARCH/NYC: min 5+ years Program Research/Nielsen Data & Systems, Cable/TV. Broadcast, Syndication & Ad Sales Research knowledge. [email protected] (5/21) JOB OPENING: SENIOR ANALYST/SEATTLE, WA: Provide marketing intelligence analysis/seeking new revenue opportunities /min of 4(7pref)yrs req in digital marketing /analytics/On-Air TV exp pref/. www.disneycareers.com REQ 245386 (5/21) JOB OPENING: MGR, RESEARCH/Oprah Winfrey Network/LA: Custom research, trend reporting: oversee online panel, show testing, mine syndie research, build presentations. Xlnt Storyteller/presenter. 5+ yrs exp. http://careers.own.tv (5/21) JOB OPENING: VP, LEGAL/DIG. & NEW MEDIA/NYC/MTVN: 6+ yrs/transactional/drafting/negotiating tech/new media agreements/sftwr licence/dvlpmnt/IP licenses/lrg law firm/media exp/JD/NY Bar. EOE/M/F/D/AAP www.mtvnetworkscareers.com (5/20) JOB OPENING: PUBLICIST /Turner Ent Networks/ATL:Launch/sustain ntwrk series w/ innovative publicity campaigns.Strong knwldg of regn’l & nat’l press & min of 3 yrs ent publicity exp, pref@ntwrk or studio. Res: [email protected] (5/20) JOB OPENING: INT’L DIGITAL RESEARCH MANAGER/NY: Req: Digital Media research exp. Omniture exp. Strong quantitative, analytical, interpersonal, presentation & writing skills. Apply: www.mtvnetworkscareers.com An EOE/M/F/D/AAP (5/20) JOB OPENING: PROMOTIONS SPECIALIST/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. [email protected] (5/19) JOB OPENING: MKTG COORD/HGTV, Ad Sales/NY: 2+ yrs Ad Sales/Mktg exp, Upfront & Sponsorship fulfillment, A/S Website & Prod resp. Full details, http://www.scrippsnetworks.com/job_search.aspx?code=jobsearch select #’s 1483 & 1553 (5/19) JOB OPENING: JR AD SALES EXEC/TEMECULA CA: 2yrs sales exp. Prospecting skills-high level cold calling to qualify new accts. future reloc. & strong attention to detail. Salesforce.com a +. Resume: [email protected] (5/19) JOB OPENING: COORDINATOR, MULTIPLATFORM SCHEDULING, SPIKE TV/NYC. Schedule video-on-demand, coordinate operations. Freelance full-time 9-mo term. Prog scheduling exp pref, detail oriented. Apply [email protected] (5/19) JOB OPENING: VP, PRODUCTION/SPECIAL EVENTS/NYC/MTV Networks: 10+yrs of Production/Special Events exp/strategy/planning/budgeting/oversight of MTVN Special Events. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (5/19) JOB OPENING: RESEARCH MANAGER/DISNEY ABC/CA: min 5 yrs exp in TV/digital research, apt at Nielsen, strong analytical & written skills, BA/BS req. Apply at: www.disneyabcjobs.com (ID 245759) (5/19) JOB OPENING: OnAir BMS SALES ENGINEER/SintecMedia/Denver or NY: Technical and functional support for sales. Presentations/demos/POCs. Intense travel. See Career Opportunity-SE105 http://www.sintecmedia.com/list.asp?categoryId=201 (5/18) JOB OPENING: SR RSRCH ANALYST/A&E TV/NY: Support dist efforts thru dvlpmnt of reports/prsntions/strats pertinent in positioning AETN brands w/ tradit’l & new media dist. 3 yrs media res exp. Nielsen knwldg. www.aetn.com/careers.html (5/18) JOB OPENING: DIG. MEDIA SALES PLN’R/Discovery Comm/NYC: Support AE’s working w/ agencies, creating proposals for clients & maint’g accts. Knwldg Mediavisor, Atlas, Dart or Solbright a + http://careers.discovery.com/ Req 9655 (5/18) JOB OPENING: PROGRAMMING COORDINATOR/Dailymotion US/NYC: Entry-level. You will be the primary curator/aggregator of video content, setting the tone of the Dailymotion brand. Send resume to [email protected] (5/18) JOB OPENING: VP, DIGITAL MARKETING/VH1/NYC: 10 + yrs exp consumer mktg in Ent; Exp. implementing successful online, social media, tune-in & direct mail mktg campaigns a must. B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (5/18) JOB OPENING: SR PUBLICIST/MTV/NYC: 3+ yrs exp. in TV PR, incd. media relations, press campaign dev. and execution of comms plans; Exp. w/ talent publicists, managers and agents a must. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (5/18) ~ RECAP: THIS WEEK IN EXECUTIVE MOVES ~
The Los Angeles-based Inferno Entertainment, a production, sales and distribution company, formed a new sales label, Ember Films. Inferno’s Kimberly Fox, President/International Sales and Jana Toepfer, VP/International Sales will lead the new entity. BBC Worldwide named Paul Davis-Miller to the newly-created position as SVP/Fiction for the company’s Sales & Distribution division. Based in the New York office, Paul will report to Matt Forde, EVP/Sales and Co-Productions, BBC Worldwide, Americas. Fran Perdisatt was appointed as GM of Zephyr Media Group and its Boston office. Previously, Fran worked in sales management jobs with Tribune Company’s WLVI/Boston. Adam Deutsch is now at MSNBC as the new Senior Director/Brand Marketing in charge of heading brand awareness efforts for the network encompassing on-air, multi-channel advertising and program as well as event promotion. Prior to this appointment, Adam was with ESPN as Senior Director/Digital Media. MSG Media named Peter Tulloch to the new position as VP/Advanced Services where he will develop new products and services utilizing technology and capabilities offered by MSG’s affiliates. Peter will work closely with MSG’s digital media, content distribution, business development as well as network programming and marketing teams. He will report to Andrea Greenberg, EVP, MSG Media. Sharon Levy advances to EVP/Original Series and Animation with Spike TV up from SVP/Original Series. Sharon will continue to manage production and development for the network’s roster of original series including pilots for the new projects Weapon X, Alternative History and On the Rocks. Sharon’s new duties will include expanding the network’s slate of animation projects targeted to young men. Based in Los Angeles, Sharon reports to Kevin Kay, President, Spike TV. iVillage appointed Mirian Arias as VP/Communications, effective immediately. Mirian joins from NBC Universal’s Syfy network where she served as Director/Publicity. In her new position, Mirian will spearhead external and internal communications on behalf of iVillage, reporting jointly to Jodi Kahn, EVP, iVillage and Hilary Smith, SVP/Communications, NBC Universal Women & Lifestyle Entertainment Networks. CBS Consumer Products (CCP) elevated P.J. Pierce to VP/Licensing and Maryann Martin to VP/Operations. P.J. will lead the division’s soft goods category, in charge of forging branded licensing partnerships in apparel, accessories and related categories for such CBS properties as America’s Next Top Model, 90210, CSI and classic TV shows like The Brady Bunch, Star Trek and Twilight Zone. In her new role as VP/Operations, Maryann will continue to manage the operations area which encompasses development and maintenance for the Contract Management System and asset management and approvals systems. Maryann additionally helps with product development of video games, publishing and live shows and is the brand expert for the CSI and NCIS franchise, Criminal Minds and Ghost Whisperer. Furthermore, CCP promoted John Punturieri to Director/Operations where he heads the division’s accounting and financial reporting systems as well as managing all retail and online store operations. NBC Entertainment and Universal Media Studios publicized four appointments:
Turner Broadcasting System, Inc. appointed Deborah K. Bradley in the position of SVP/Program Acquisitions. Deborah will work on behalf of the various domestic Turner Entertainment Networks including TNT, TBS, Turner Classic Movies (TCM), truTV and Peachtree TV in addition to being involved with studio acquisitions and licensing for Turner’s Animation, Young Adults and Kids Media (AYAKM) which encompasses Cartoon Network, Adult Swim and Boomerang. Deborah will also consult with these networks on program planning as it pertains to network strategy. Deborah will re-locate to Atlanta and will report jointly to Linda Yaccarino, EVP/COO, Turner Entertainment Ad Sales/Marketing and Acquisitions and to Stu Snyder, President/COO, AYAKM. The Hub hired Mark J. Kern as SVP/Corporate Communications and John P. Roberts as SVP/Digital Content and Cross-Platform Entertainment. Both will report directly to Margaret Loesch, President/CEO of The Hub, the new children’s television network set to launch October 10. Sue Rasmussen joined Fuse, the national music television network from Madison Square Garden as VP/Direct Response Advertising Sales. Sue will be in charge of all direct response business for Fuse including the daily response and paid programming operations. She will work in tandem with the SVP/Ad Sales in addition to the pricing and planning department. Sue will report to Jason Miller, SVP/National Ad Sales, Fuse. Prior to this new position, Sue founded her own consulting company, Media Cooperative, LLC. Spanish Broadcasting System Inc named Jose R. Perez as VP/Programming and Camilo Bernal to Manager/Affiliate Relations for Mega TV. Jose previously was SVP/Entertainment and Programming Development with Univision Network. Camilo most recently managed the Sales and Business Development for Worldvibe Entertainment Group. Ted Lai advanced to the newly-created job of SVP/Television Distribution (China and Korea) and Business Development (Asia) with Warner Bros. International Television Distribution. Ted will oversee the daily activities for Warner’s branded VOD services, both advertiser-supported and subscription-based, in specific countries in the Asia Pacific region. Ted will also work with HBO Asia on the distribution of WarnerTV Asia, the new linear channel launching this year in the Pan-Asian region. In his branded services capacity, Ted reports to Malcolm Dudley-Smith, EVP/Business Management, Warner Bros. International Branded Services. Furthermore, Ted will continue to manage the distribution of Warner Bros. Entertainment programming to free and pay TV outlets via all platforms throughout China and Korea. In this sector, Ted continues to report to Jim Brehm, SVP/Sales, Canada, Latin America and Asia, Warner Bros. International Television Distribution. Gary Susalis was elevated to Senior Manager/Music Programming with Music Choice. In his new role, Gary will supervise the programming of the company’s 45 audio channels and be its primary liaison for company-wide efforts surrounding the channels. Gary will report directly to Damon Williams, VP/Program and Content Development. Tribune Company appointed Don Meek as EVP/Chief Revenue Officer for the company’s interactive and publishing units, effective immediately. Don will be in charge of strategizing and executing sales campaigns for Tribune’s interactive and publishing divisions, as well as cross-media sales. Much MTV Group, CTV Inc. promoted Mark McInnis as VP/Production and Brook Peters was named Director/Programming. Mark’s new position is effective immediately and his duties expand to manage all production and development for the eight networks in the Much MTV Group including MuchMusic, MTV, MuchMore, MTV2, PunchMuch, MuchLoud, MuchVibe and MuchMoreRetro. Brook begins his new position June 1 where he will oversee all facets of programming for the eight channels in the Much MTV Group. Brook will be involved with scheduling, negotiation and implementation of acquisitions in addition to overall programming and brand strategies. KPDF/Phoenix, in the midst of switching their analog signal to digital this summer, elevated Gabriela Cardenas to GM, effective immediately. Gabriela will oversee the channel owned by Una Vez Mas, LP. Previously, Gabriela was LSM/AE for Entravision in Phoenix. Scripps Networks Interactive named Bob Baskerville as GM for Scripps Networks International. In his new capacity, Bob will manage all daily operations of Scripps’ international unit and its lifestyle brands across Europe, Middle East and Africa (EMEA). Based mainly at Scripps’ offices in New York City, Bob will report to Greg Moyer, President, Scripps Networks International. Later — John Cynopsis Ad Sales: Member of Interactive Advertising Bureau (iab) To subscribe to any Cynopsis edition(s) click here . |
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Wednesday January 15, 2025 While the degree of employee engagement predicts outcomes like quality of work and profitability, US employee engagement dipped to a 10-year low in 2024, according to Gallup’s annual update. Gallup research attributes the decline to broken management practices; challenges from hybrid and remote work transitions; rapid organizational change; and new expectations. […]
Cynopsis 01/15/25: History debuts a shocking show
Wednesday January 15, 2025 IN THE NEWS Four days after the demise of Venu Sports, DirecTV launched a skinny bundle of 40 sports and broadcast channels, MySports, priced at $69.99 per month. DirecTV has distribution agreements with media companies including Disney, Fox Corp., Warner Bros. Discovery and NBCUniversal, as well as networks from the […]
Cynopsis 01/14/25: Rachel Maddow spending more time at her MSNBC desk
Tuesday January 14, 2025 IN THE NEWS While over 70% of consumers are familiar with the term “generative AI,” and 57% say they’ve used a generative AI product like ChatGPT, only 18% are “very confident” they could explain to someone else what generative AI is or how it works, according to Hub study “AI […]
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