Tuesday, May 18th, 2010

Cynopsis: DIGITAL



Good morning, it’s Tuesday, May 18, 2010, and this is your first early morning digital briefing.

The Supreme Court declined to hear Cablevision‘s appeal that sought to label the 18-year old Federal must carry law as unconstitutional. The appeal traces back to a 2009 decision in the 2nd Circuit court that supported the FCC’s mandate requiring Cablevision to carry broadcast station WRNN. Cablevision’s position has been that new platforms have created enough options for viewers to the point where must carry regulations are no longer necessary. NAB EVP Dennis Wharton released a statement claiming the decision validates the NAB’s commitment to preserve diverse, niche programming.


A year and half after launching then pulling back on the first network-operated online branded entertainment unit, NBC plans to finally ramp up productions of the NBC Universal Digital Studio over the next year, reports Adweek. New projects in the works include “Dial Star, sponsored by AT&T, ” and second seasons of the workplace sitcom “CTRL Z” and “In Gayle We Trust,” produced for American Family Insurance. The studio initially launched in partnership with 60Frames Entertainment, the now defunct online production house funded by UTA.
Ultimate Fighting Championship has signed a multiyear agreement to stream its fights live to Roku set-top box users, beginning May 29 with a bout between two former UFC champs. A dedicated UFC channel will include the UFC Vault, featuring archived fights, live pre-fight interviews, etc. Each fight will be priced $44.99, the same as on cable PPV.
Bravo‘s digital team is launching a pay-to-attend online culinary academy on Wednesday for Top Chef wannabes. Created by Jeff Goldenberg, founder of Post Oak Productions, and Anthony Hoy Fong, culinary director for Food Network’s Tyler Florence, Top Chef University aggregates over 200 video lessons assembled into 12 courses from “Basics and Techniques” to “Entertaining & Advanced” methods. Instructors include some of Top Chef’s fan favorites and finalists. Subscribers pay $24.95 to view one course per month or can gain access to the entire site for an annual $199.95 fee.


Bellevue, WA–based hyperlocal web technology company Datasphere is powering a series of community websites for local station group Local TV in 11 states including KDVR in Denver, KSTU in Salt Lake City and WDAF in Kansas City. Datasphere’s publishing solution offers next generation services contoured for individual markets and neighborhoods including search, coupons, business directory, video gallery and ad targeting.
Babelgum collaborated with book publishers Penguin Group and Bloomsbury Publishing to launch their first web series inspired by the bestselling novels by Laurie Viera Rigler: Confessions of a Jane Austen Addict and Rude Awakenings of a Jane Austen Addict. If you visit Babelgum be sure to check out Kevin Pollack’s intricately rational web series Vamped Out – the first season wraps this week.
Infamous P2P file sharing site Pirate Bay has shut down for the time being after an injunction granted by a German court on behalf of a group of Hollywood studios threatened to levy stiff fines on broadband provider CB3ROB for routing traffic to the site, per Torrent Freak.
Revision3 has thrown its support behind Apple, adding support of the nascent HTML 5 video format preferred by the iPad.
Local online coupon site Groupon has acquired German couponing site Citydeal, making it the largest online couponing venture now serving 18 countries in 140 cities. Groupon sends daily emails to users with localized discount offers that become available after a critical mass of subscribers buy the voucher.
YouTube‘s Democracy Video Challenge has narrowed the field to 18 global finalists. More than 1,600 people from 111 countries submitted entries.


The Cinema Advertising Council unveiled the winners of the 2009 CAC Creative Excellence Awards recognizing top local, regional and national in-cinema ads.
is launching a culinary talent search as a UGC charity contest, donation program and branded entertainment play. The Sears Chef Challenge will recruit 24 Chefs from some of the nation’s top culinary schools to compete in regional cook-offs hosted in New York, Chicago, LA and D.C. The contest, which also welcomes amateur chefs, is planning to stream its semifinals and final rounds via UstreamTV. Chef Billy Parisi, founder of FixMyRecipe.com, will oversee the contest.


Digital media services company Avail-TVN has been selected by Univision as the network’s VOD services partner for the upcoming FIFA World Cup in South Africa. Avail-TVN will provide an array of Live-to-VOD services including broadcast signal acquisition and file capture, Nielsen C3 watermark verification, encoding across multiple codecs, asset management, and distribution of both SD and HD versions of all 64 matches.
Content market organizers DISCOP has launched its own free online video library open to content buyers representing TV stations and other platforms across Central, Eastern Europe, Central Asia, the Middle East and Africa. The “DISCOP Tube” portal, set to launch at DISCOP East, is powered by Mediapeers.


Rentrak has signed a deal with Gannett Broadcasting which will subscribe to its StationView Essentials measurement service to track TV ratings through set-tops used by Dish and AT&T u-Verse TV subscribers. The deal will bring the service, which provides granular reporting such as second-by-second viewing data, into 19 additional markets including Washington D.C. and Atlanta, GA.
Twitter’s relationship with the developer community is becoming increasingly strained as the micro-blogging site rolls out its own mobile applications that compete with or replace existing third party apps, according to a new report from Ovum. (Twitter launched its own BlackBerry app and acquired the creators of the popular Tweetie iPhone app in April.) It warns that Twitter needs to be careful not to alienate developers as they drive innovation and traffic to the platform; currently 3rd party applications account for 75% of all tweets.
Online ad spending is poised to rebound this year to increase by nearly 11% after dropping by 3.4% last year, according to a new eMarketer forecast. The growth will be fueled by advances in targeted ad solutions and the gradual shift of TV ad budgets to the interactive space. Video ad spending, which is expected to jump by 48% this year, will remain the fastest growing format.
U.S. Online Ad Spending Growth by Format, 2009-2014 (% change)
Format          2009    2010   2011    2012  2013   2014
Video            38.6% 48.1% 42.7% 43.4% 34.7% 33.0%
Search            1.4% 15.7%   8.6%  10.1%  5.9%   7.0%
Banner Ads     3.8%   8.2%   6.7%   11.8%  7.7%  4.8%
Lead Gen     -13.8%   5.5%   6.6%    8.4%   7.0%  7.4% 
Sponsorhips   -1.0%   4.9%   5.0%   5.6%   5.9%   6.3%
Rich Media     -8.3%   4.7%   3.5%   4.7%   3.0%   3.1%
E-mail            -27%   -5.4%  4.4%   7.9%   2.4%   3.6%
Classified       -29%  -13.1% -8.3%  3.6%    2.2%   3.0%
Total             -3.4%  10.8%  8.4%  12.1%  8.9%   9.3%
Source: eMarketer, May 2010


It was a valiant effort, anyway. Google announced that it is giving up selling the Nexus One direct handset directly to consumers via the web, switching to traditional distribution models through retail and carrier stores. The company hoped to wrestle some control away from the major carriers by selling the non-subsidized Android phone without a contract, but the high price tag ($529) and lack of support from carriers made it a tough sell. (Verizon recently joined Sprint in pulling support for the phone.)


Former AOL executive David Lebow has stepped down as President and CEO of local media interactive services provider Minneapolis, MN-based Internet Broadcasting.
Former technology adviser to Bill Gates Alexander Gounares has been named Chief Technology Officer at AOL. He will be based on the company’s Dulles, VA campus. Alex succeeds Ted Cahall, whose departure was announced previously.
Mobile gaming company Hands-On Mobile has tapped Judy Wade as President and CEO effective immediately. She joins from Linden Lab, creator of the virtual world Second Life, where she served as VP/Strategy and Emerging Business.
Tribune Co. has upped Doug Thomas to EVP/GM for Tribune365, the company’s national sales solutions group. He will be responsible for all of Tribune365’s activities and will focus on sales and revenue development opportunities.
Jon Vanhala has been appointed SVP/Digital & New Business Development for Island Def Jam Music Group, a newly created position. He will oversee digital strategy, e-commerce, digital marketing and new business initiatives reporting to Steve Bartels, President & COO.


YouTube celebrated its 5th anniversary yesterday launching a new user generated channel asking viewers to submit personal stories about how YouTube has changed their lives. You can browse submissions via video wall or global map interface. Guest curators such as upcoming TBS personality Conan O’Brien, who blames YouTube for the economic slowdown in the U.S. and is mad that he’s not getting paid, have provided some of their personal favorites. (Conan’s favorite video depicts a bunch World of Warcraft gamers plotting unsuccessfully to defeat a boss monster, helmed by Leeeeroy Jenkins.)  Check out the retrospective timeline and video highlighting some of YouTube’s milestones, including its acquisition by Google, the launch of licensed music portal Vevo and the introduction of 3D and 1080p HD streaming. The site, which is still responsible for nearly 70% of the videos viewed on the web, announced it has surpassed an average of 2 billion videos viewed per day, just 7 months after surpassing the 1 billion mark. Next up will be the part YouTube plays in the upcoming Google TV set-top, expected to be unveiled at the company’s I/O Developers Conference on Wednesday.



Final Upfront 2010 Special Edition:
The Broadcast Market
Publishing Wednesday

All Special Editions and more Upfront information are available at
Cynopsis.com Upfront Overview.

Next Cynopsis Media Special Series:
Primetime Emmy® Awards – Pre-nomination Special
Beginning May 26
Contact Mike Farina to reserve your advertising.  [email protected], 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: MULTI MEDIA DESIGN-FINANCIAL COMMUNICATIONS MANAGER/ Scripps Networks/ Knoxville, TN: Create multimedia financial presentations for corp clients. 3-5 yrs exp graphic design. Apply: www.Scrippsnetworks.com #1570 (5/25)

JOB OPENING: MGR SCHEDULING/New York: Lead sched’g strategy.Contribute to network plan’g/direction including sched’g, prgrmng & acquisitions. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=72679 (5/25)

JOB OPENING: RESEARCH MGR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (5/25)

JOB OPENING: ACCOUNTANT/NY Jets/Florham Park NJ  Month end close, bank statement reconciles & G/L reconciliations, general ledger entries. 3-5 yrs exp in public & private. Great Plains exp. BA in Accounting. Resume: [email protected] (5/25)

JOB OPENING: MGR MEDIA PLNR/Anheuser-Busch/STL MO: 10+ yrs prgrsv mktg exp across broad bkgrnd req’d. Exc verbal/written comm skills Eng& Span req’d. Latino demo knwldg. Apply: http://www.buschjobs.com/scripts/JobDetail.aspx?JobId=51343 (5/22)

JOB OPENING: AE /CBSOuternet/GAMESTOPTV/NY: Prior bdcst sales exp & new biz dev exp req’d. Be a self-starter, proven, & goal oriented. This digi placed-based ad network has traction. Email [email protected] (5/22)

JOB OPENING: RESEARCH ANALYST/CNBC/Englewood Cliffs, NJ: Rprt & strat insight CNBC digital media & tv. 1-2 yrs exp web analytics, media/advertising/mkting rsrch/strat. Opp for x media perspective http://www/nbcunicareers.com/ 1180990 (5/22)

JOB OPENING: DIR OF PROGRAMMING/NESN/MA: Manage strategic dir for NESN content, oversee audience rsrch, cultivate relationships, work closely with Sales & Mktg, develop and manage budget, 7+ yrs exp www.nesn.com (5/22)

JOB OPENING: ASSOC PROD, NEWS/NESN/MA: Write & produce feature & cvr stories, edit highlights, gather/archive video, research stats, strong knwldg of Boston sports, 2-5 yrs exp, line-prod exp a + www.nesn.com (5/22)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (5/21)

JOB OPENING: BET Networks/DIR- PROGRAM RESEARCH/NYC: min 5+ years Program Research/Nielsen Data & Systems, Cable/TV. Broadcast, Syndication & Ad Sales Research knowledge. [email protected] (5/21)

JOB OPENING: SENIOR ANALYST/SEATTLE, WA: Provide marketing intelligence analysis/seeking new revenue opportunities /min of 4(7pref)yrs req in digital marketing /analytics/On-Air TV exp pref/. www.disneycareers.com REQ 245386 (5/21)

JOB OPENING: MGR, RESEARCH/Oprah Winfrey Network/LA: Custom research, trend reporting: oversee online panel, show testing, mine syndie research, build presentations. Xlnt Storyteller/presenter. 5+ yrs exp. http://careers.own.tv (5/21)

JOB OPENING: VP, LEGAL/DIG. & NEW MEDIA/NYC/MTVN: 6+ yrs/transactional/drafting/negotiating tech/new media agreements/sftwr licence/dvlpmnt/IP licenses/lrg law firm/media exp/JD/NY Bar. EOE/M/F/D/AAP  www.mtvnetworkscareers.com (5/20)

JOB OPENING: PUBLICIST /Turner Ent Networks/ATL:Launch/sustain ntwrk series w/ innovative publicity campaigns.Strong knwldg of regn’l & nat’l press & min of 3 yrs ent publicity exp, pref@ntwrk or studio. Res: [email protected] (5/20)

JOB OPENING: INT’L DIGITAL RESEARCH MANAGER/NY: Req: Digital Media research exp. Omniture exp. Strong quantitative, analytical, interpersonal, presentation & writing skills. Apply: www.mtvnetworkscareers.com An EOE/M/F/D/AAP (5/20)

JOB OPENING:  PROMOTIONS SPECIALIST/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. [email protected] (5/19)

JOB OPENING: MKTG COORD/HGTV, Ad Sales/NY: 2+ yrs Ad Sales/Mktg exp, Upfront & Sponsorship fulfillment, A/S Website & Prod resp. Full details, http://www.scrippsnetworks.com/job_search.aspx?code=jobsearch select #’s 1483 & 1553 (5/19)

JOB OPENING: JR AD SALES EXEC/TEMECULA CA: 2yrs sales exp. Prospecting skills-high level cold calling to qualify new accts. future reloc. & strong attention to detail. Salesforce.com a +. Resume: [email protected] (5/19)

JOB OPENING: COORDINATOR, MULTIPLATFORM SCHEDULING, SPIKE TV/NYC. Schedule video-on-demand, coordinate operations. Freelance full-time 9-mo term. Prog scheduling exp pref, detail oriented. Apply [email protected] (5/19)

JOB OPENING: VP, PRODUCTION/SPECIAL EVENTS/NYC/MTV Networks:  10+yrs of Production/Special Events exp/strategy/planning/budgeting/oversight of MTVN Special Events. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (5/19) 

JOB OPENING:  RESEARCH MANAGER/DISNEY ABC/CA: min 5 yrs exp in TV/digital research, apt at Nielsen, strong analytical & written skills, BA/BS req. Apply at: www.disneyabcjobs.com (ID 245759)  (5/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! [email protected] (5/25)

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled … Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (5/25)

SITUATION WANTED: Hard working, self-starter PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (5/22)

SITUATION WANTED: CHILDREN’S Entertainment/Art Director/Designer (NY/Boston) 15 years experience, Theatre, TV and Film seeks new projects Illustrator/Art direction/development assignments. [email protected]  (5/22)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/22)

SITUATION WANTED: EIC/PRODUCTION EXEC/LINE PRODUCER. 10+ yrs experience in nonfiction/reality with feature background. Discovery, History, TLC, A&E, HGTV, etc. Coming available. Looking on network or prod side. [email protected] (5/22)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable.  Seeking FT/PT or Temp-to-Perm position:   [email protected] (5/22)

SITUATION WANTED:  WRITER’S ASSISTANT (LA): USC-trained screenwriter looking to work for an experienced Hollywood writer. Willing to take on any task my boss can give. [email protected] (5/21)

SITUATION WANTED:Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected]  (5/21)

SITUATION WANTED: CHILDREN’S Entertainment/Art Director/Designer (NY/Boston) 15 years experience, Theatre, TV and Film seeks new projects Illustrator/Art direction/development assignments. [email protected] (5/21)

SITUATION WANTED:  CREATIVE WRITER: Recent grad, Hampshire College ’09. 4+ Years Exp. Extremely hard-working, optimistic, dedicated & fun. Contact [email protected]  (5/20)

SITUATION WANTED: NON-FICTION PRODUCER. Reality/Docs/Ent. NBC, VH1, E!, Disc., CMT, TLC,CNN. Writes/Produces pitches & sales tapes. Shoots. LA based, travels well. [email protected] (5/19)

SITUATION WANTED: CHILDREN’S TV WRITER/CREATOR (NY) Emmy-winner & 8-time nominee, WGA winner, 3-time Humanitas nominee seeks story editing/writing/development assignments.  [email protected]  (5/19)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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