Tuesday, May 17th, 2011



With 9 straight quarters of growth,
Disney XD owns the longest growth streak
for any kids’ cable network!

Contact us to join the momentum!
SOURCE: The Nielsen Company. Click here for the full source data.

Source: The Nielsen Company (StarTrak), L+SD.  Growth: 12/29/08-3/27/11 vs. quarter of prior year, M-Su 6a-12a, vs Nick Jr (tied among K611), Nick, Cartoon, Nicktoons, TeenNick, based on K611, K914.

  Cyn opsis: Kids!

Good morning. It’s Tuesday, May 17, 2011, and this is your first early morning Kids briefing. 

Viacom International Media Networks (VIMN) launches Nick Jr. and MTVN HD in Asia.  Both VIMN 24-hour channels will be available on StarHub (Singapore) beginning this week, and Telekom Malaysia Berhad’s HyppTV (Malaysia) from June 1, 2011.  The cross-platform deal includes the broadcast of Nick Jr. and VOD programs.  The Nick Jr. programming line-up will feature Dora The Explorer, Go, Diego, Go!, Little Bill, Ni Hao, Kai-Lan, Blue’s Clues, Wonder Pets!, Team Umizoomi, Bubble Guppies, Fifi and the Flower Tots, and Max & Ruby, among others.


Disney XD will launch its new martial arts-themed comedy series Kickin’ It on Monday, June 13 at 8:30p.  The evening will also include the premiere of season two of Pair of Kings (8p) and a new episode of I’m in the Band (9p).  DXD will also feature Kickin’ It that week with new episodes Tuesday-Thursday, May 14-16 at 8:30p.  Also on Kickin’ It premiere nights, the network will air the interstitial series Martial Arts Boot Camp, which features a behind the scenes look at the karate training for martial artist and series star Leo Howard and the Kickin’ It cast.  Immediately following the premiere on-air, the premiere episodes and a brand new episode of Pair of Kings and Kickin’ It will be available exclusively on DisneyXD.com/Premieres (www.disneyxd.com/premieres).  Further multiplatform support for Kickin’ It includes:

  • May 24 – DisneyXD.com will debut a show page and new game, Dojo Dodge.
  • May 31 – Kickin’ It series premiere will be available as a free preview on iTunes
  • June 7 – DisneyXD.com launches an interactive video activity where kids can learn martial arts moves demonstrated by the cast, another new game, Hollywood Rumble, which is based on Kickin’ It.
  • June 14 – the series premiere debuts on Disney XD on Demand available via AT&T, Charter, Cox, Time Warner and Verizon; Disney XD Mobile VOD available via AT&T U-Verse, MobiTV, Sprint and Verizon; along with Xbox Live and Sony Playstation.

Disney Channel will air the sketch comedy So Random!, originally featured as a show within the network’s series Sonny With A Chance, on Sunday, June 5 at 8:30p.  Each episode of the series, which features sketch parodies of pop culture and daily life, will showcase a performance by a special guest or recording artist.  A production of Varsity Pictures and It’s A Laugh Productions, So Random! is executive-produced by Steve Marmel, Michael Feldman, Brian Robbins and Sharla Sumpter Bridgett.

France is getting the mixed live action/CGI series Artzooka!, as CCI Entertainment enters into a deal to produce a new localized version of the series in association with France Televisions.  The French version of Artzooka! will be hosted by Mark Antoine and is slated to launch in fall 2011 on terrestrial broadcaster France 5.  This is the fifth localized version of the series.  The deal with France Televisions includes the rights to Artzooka!’s interactive website, which furthers the art experience featured in the series and allows kids to download art instructions, play a series of art-inspired games and showcase their creations.  Local marketing plans are underway and will include interactive live events and a full consumer products line based on the series.

DHX Media gets a third season pick-up for its tween targeted live-action sketch comedy series That’s So Weird from YTV (Canada).  The new season is comprised of 13 new episodes for a series total of 39 episodes.  The ensemble series also airs on Boomerang Latin America and on Nickelodeon in Australia and New Zealand and Canal Panda in Portugal.

PBS Kids aims to support kids and families bridge the summer reading slump by featuring 10 weeks of educational on-air programming beginning this month, as well as featuring educational content, games and tools for free via PBSParents.org/read ( www.pbsparents.org/read  ) and PBSKids.org ( www.pbskids.org ).  Families can find educational apps at PBSKids.org/mobile ( www.pbskids.org/mobile ).  Additionally, PBS Kids and partners will host summer reading support activities including, The iVillage PBS Kids Summer Reading Community Challenge (June 6-July 15), and Soar with Reading, a joint project of PBS Kids and JetBlue (June), which encourages kids’ imaginations through reading.  The on-air component of the summer bridge initiative will feature reading-related episodes from a different PBS Kids series:

  • Sid the Science Kid – Weather Week (from May 23)
  • Arthur – Arthur Author Week (from May 30)
  • Curious George – Country Monkey Week (from June 6)
  • Dinosaur Train – World Tour Week (from June 13)
  • Super Why – Family Story Week (from June 20)
  • Martha Speaks – Martha Summer Fun Week (from June 27)
  • The Electric Company – What’s the Story? Week (from July 4)
  • WordGirl – WordGirl’s Ludicrously Literate Library Week (from July 11)
  • Wild Kratts – Wet Kratts Week (From July 18)
  • The Cat In The Hat Knows A Lot About That – Cool Cat Week (from July 25)

Entertainment One Family (eOne Family) completes a raft of new international broadcast deals, renewals and in-flight sales for its kid’s portfolio on the heels of MIPTV.

  • The preschool series Peppa Pig has been picked up by WDR (Germany), RTV (Slovenia), TV Catalunya and RTE in Ireland.  WDR and RTV have also picked up season three.  Renewals for Peppa Pig include Nick Jr (UK), YLE (Finland), TV Works (New Zealand), and ABC Australia, with TV Works and ABC also renewing season two.
  • Dexy signs on to handle broadcast and DVD rights for the preschool series Ben and Holly’s Little Kingdom across Serbia, Bosnia, Montenegro and Macedonia. The series is also set to begin airing on RTE (Ireland) and S4C (Wales).
  • The animated preschool series Tractor Tom will premiere in Gaelic on TG4 (Ireland), Humf will re-launch on BBC Kids (Canada), and will also air on S4C (Wales).
  • Lost and Found, a 30-minute animated special has been acquired by Al Jazeera (Middle East), TPBS (Thailand) and RTSR (Switzerland).
  • Additionally, eOne Family inks in-flight deals for Ben & Holly’s Little Kingdom and Tractor Tom, which will feature episodes of the series on Emirates airline and Air Mauritius flights.

Paramount Home Entertainment, Nickelodeon and Shout! Factory ink a sub-licensing deal giving Shout! Factory rights to distribute DVD and Blu-ray releases of some of Nick’s classic animated programs, including The Wild Thornberrys, Hey Arnold, Danny Phantom, Aaaah! Real Monsters, and Rocko’s Modern Life in the US and Canada.  The first title to be released will under the new pact is The Wild Thornberrys: Season One, which includes 20-episodes in a collectible 4-DVD box set, debuts at retail today. Produced by Klasky-Csupo for Nickelodeon, The Wild Thornberrys features the voices of Lacey Chabert, Tim Curry and Flea (The Red Hot Chili Peppers).  The DVD supports Nickelodeon’s plan to showcase its classic shows that also includes a new TeenNick nighttime programming block, The ’90s Are All That!, which debuts this fall 2011.


Canada’s Skywriter Media & Entertainment Group, an indie content producer and distributor, launches its new interactive eReading platform, Skyreader Media Inc.  Skyreader ( www.skywritermedia.com/skyreader ) will publish kid-targeted interactive eBook apps for the iPad and other tablet devices, focusing on titles for all reading levels.  The initial eBook app titles for the Skyreader launch will include (features and pricing TBD): Robo Buddy (K5-9); Coyote’sTale (K5-9); Banana Ninja (K9-13); Mars Colony (K9-13).

Space Enterprises is appointed as licensing agent for Sooty and Sweep, the most recent TV series featuring the popular puppets Sooty, Sweep and Soo (Sooty was first introduced 60+ years ago), which is set to air in the UK later this year. Commissioned by ITV, the series will air weekdays on its digital channel CiTV from September 2011, before running on ITV Breakfast (ITV1) on weekend mornings beginning 2012.  The new series follows the adventures of Sooty, Sweep and Soo as they join their long-suffering friend Richard when he takes a job as a handyman at a coastal holiday park.

Bazooka Candy Brands teams with Hasbro for a multi-platform merchandising program the new 3D feature film Transformers: Dark of the Moon, which will include unique in-store multi-brand display featuring a 3D graphic of Optimus Prime.  Additionally, Bazooka Candy Brands will launch its custom online movie-based multi-level game (with an option to play with 3D glasses) at Candymania.com ( www.candymania.com ).  The candy Transformer movie tie-in will feature limited edition products in its Ring Pop, Juicy Drop Pop, Baby Bottle Pop, and Jumbo Push Pop lines.  The limited edition Transformers movie-themed Baby Bottle Pop will feature color-changing candy powder.  Distribution of the merchandising units includes major grocery, drug, and convenience chains, and an exclusive display unit will be featured at CVS.  The merchandising program will be supported by a TV campaign.  Paramount will release Transformers: Dark of the Moon in 3D on July 1, 2011.

Warner Bros. Consumer Products UK signs four more partners for the ThunderCats licensing program, which launches in late 2011:  MV Sports (wheeled toys including scooters); Rubies (dress-up line for kids and adults featuring characters from the series); Character World (bedding); and Panini (publishing plans include the first ThunderCats magazine).  These new licensees joins Bandai and its ThunderCats line what will include 4 inch basic action figures, 8 inch classic collector figures, a Deluxe ThunderTank Vehicle with Figure, Deluxe Roleplay Sword, Staction PVC Figurines and collectable Limited Edition Porcelain Statues.  The new ThunderCats TV series will premiere in the UK in Q3 2011, following the exclusive series launch on Cartoon Network in August 2011.  The series is a collaboration between Warner Bros. Animation and Japan’s Studio4C.


Target Entertainment names Lindsay Pearl as Director/Licensing and Children’s Acquisitions in London.  Pearl, who joins Target in June, be responsible for acquiring new kid-centric content and also heading up the licensing and merchandising division, including Sony Playstation portfolio, while also developing a right exploitation strategies for Target’s brands across all platforms and media.  Pearl was recently with Hasbro where she served as Director/International Acquisitions and Licensing.  Prior to that she was with Cartoon Network as Territory Manager/Central Easter Europe, Turkey and Greece and Hit Entertainment as Director/Business Development EMEA.

Simon & Schuster Children’s Publishing promotes Lydia Finn to Associate Publicist.  Finn, who joined the company in spring 2010, had been a Publicity Assistant.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, May 12, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1129; K6-11 439; TWEENS 9-14 309
DISNEY CHANNEL:     K2-11   845; K6-11 419; TWEENS 9-14 343
CARTOON NETWORK: K2-11   465; K6-11 290; TWEENS 9-14 223
DISNEY XD:               K2-11   155; K6-11 105; TWEENS 9-14   94
NICKTOONS:              K2-11     71; K6-11   51; TWEENS 9-14   49
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, May 13, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1108; K6-11 444; TWEENS 9-14 308
DISNEY CHANNEL:     K2-11   861; K6-11 492; TWEENS 9-14 368
CARTOON NETWORK: K2-11   434; K6-11 263; TWEENS 9-14 190
DISNEY XD:               K2-11   181; K6-11 121; TWEENS 9-14 104
NICKTOONS:              K2-11     80; K6-11   53; TWEENS 9-14   39
Source: MTVN Research from Nielsen Media Research Data


Cynopsis Media presents:
Primetime Emmy® Awards: Before the Ballot Special Editions
A 5-part series publishing from May 23 – June 20, 2011

Daisy Whitney explores the major Categories before Nominees are determined.
Actor/Actress , Non-Fiction Specials & Series, Reality Host/Competition/Program, Comedy and Drama

Space is limited (Non-fiction & Drama Editions are sold out)
To advertise contact Mike Farina – [email protected] , 203.218.6480

Answer to Yesterday’s Trivia:  What product is known as the “San Francisco treat”?  RICE-A-RONI  Kudos to: Brenda Bowen-Sanford J. Greenburger Associates/NY; Mara Anastas-Simon & Schuster/NY; Jodi Bogdanoff-Marvel/NY; Joe Swaney-Cartoon Network/Atlanta; Leah Broeders-Target/Minneapolis; Eric Covert-Disney ABC TV Group/Burbank; Lisa Tyler-Nickelodeon/Santa Monica; Tess Cacciatore-CarLou Interactive Media & Publishing/LA; Sandra Mueller-KTLA/LA; Michael Decsi-Nelvana/Toronto; Rich Ross-Walt Disney Studios/Cannes; Geoff Cooper-Network Ten/Australia; Stephen Kelley-9 Story Ent/Toronto

Today’s Trivia Question:  From what show will you see/hear this exchange? 

“Are you absolutely sure we are going to be captured by cannibals?”
“Yes, my dear, it’s terribly distressing.  I just don’t know what to wear to a capture!”

(Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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JOB OPENING: PROJ MGR RSRCH/ATL: Mng rsch proj to support ent prgmng on TBC & TNT. BA/BS deg. 5+yrs mktg/media rsrch exp req’d. Prof in basic statistics/analysis. Res & C/L: [email protected] (5/24)

JOB OPENING: INT’L SALES PLANNER/NEW YORK: Assist A&E Networks AE’s w/creating plans, integrated presentations & steward accts https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=98544 (5/24)

JOB OPENING: MEDIA ANALYST/Ebiquity/NYC: Analyze media plans on both a cost & quality basis. 4-6 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (5/24)

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JOB OPENING:  AE DIR RESPONSE/ION/NY: 4 yrs DR TV Sales, strong oral/written skills, duties: pricing, billing & develop new bus. client/agency contacts reqd. EOE full ad http://www.ionmedianetworks.com/page.php?p=careers&job=1298 (5/24)

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JOB OPENING: SALES COORDINATOR/ TV Guide/ NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (5/21)

JOB OPENING: SALES PLANNER /TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (5/21)

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JOB OPENING: VP RESEARCH/ATL: Min. 10 yrs cable/tv exp. Report writing skills. Staff mgt & budget exp. Strategic & tactical exp req.Expert at Nielsen sys & software. See job posting at www.watchgmctv.com . Res: [email protected] (5/19)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: INTERNSHIPS /OWN: Oprah Winfrey Network/LA: SCHOOL CREDIT ONLY. Opportunities in Research/Ratings, Legal & Scheduling. Must be a College Junior, Senior or Grad Student. Apply at: http://careers.own.tv (5/19)

ROOMMATE WANTED: Need Roommate,2Be/2Ba condo,Hollywood,$1250mth+util. Garage Pkg, Security, Pool, Gym, Laundry, AC,W-in Closets, Partially furnished. F, 29 w/sm dog, seeks professional/clean/friendly. July 1st [email protected] (5/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRODUCTION ASSISTANT/NY:recent reliable, and hardworking,college grad looking to work on a movie set for the summer, numerous experience under belt like dancing with the stars. [email protected] (5/24)

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SITUATION WANTED: CREATIVE MEDIA MIND  Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/20)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MS, NBC. Contact email: [email protected] (5/19)

SITUATION WANTED: Fun, hard-working, quick-thinking domestic & international LINE PRODUCER/PRODUCTION MGR (NYC) w/12+years experience in Live Event, Competition/Reality, Formatted Series & Sports production. [email protected] (5/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/18)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]

04/15/24: Cynopsis Media Tech Update

internet tech

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]