A CYNOPSIS MESSAGE FROM DISNEY CHANNEL
Disney Channel finished 1Q leading with key demos
- #1 with Kids 2-11
- #1 with Kids 6-11
- #1 with Tweens 9-14
Oh…and we’re also a Top 5 Cable Network for Women!
Contact us to learn how your brand can connect with kids and families.
SOURCE: Nielsen. Click here for the full source data.
Cynopsis: Kids!
05/15/12
Good morning. It’s Tuesday, May 15, 2012, and this your first early morning briefing.
NBCUniversal International acquires a controlling 51% stake in the international kid’s channel, KidsCo, in partnership with existing shareholder and content supplier Corus Entertainment, which increases its equity in the channel to 43.8%, while Cookie Jar exits the joint venture after five years. Cookie Jar, which plans to expand on its other business efforts, has entered into a new multi-year content licensing deal under which it will provide programming for KidsCo’s channels worldwide. KidsCo will now officially be helmed by Hendrik McDermott as Managing Director, having served as interim MD since November 2011. Launched in 2007, KidsCo features preschool programming, and it is available around the world in 18 languages via cable, satellite and IPTV channels.
Turner CN Enterprises (TCNE) secures three new UK licensing partners for Endemol‘s preschool series Bananas in Pyjamas. TCNE is Master Toy partner for the property across EMEA. Signing on to the Bananas in Pyjamas UK licensing program are Aykroyd & TDP Licensing (nightwear, underwear), Gemma International (kid’s greeting cards), and Amscan International (party goods, accessories). Master Toy licensee Golden Bear is set to roll out a Bananas in Pyjamas licensing program in the UK this fall 2012, including a first wave of toy products (e.g. plush and plastic toys). Bananas in Pyjamas currently airs on Turner Broadcasting’s preschool channel, Cartoonito, available 125 million homes across EMEA and Channel 5 (UK). Bananas in Pyjamas is a Southern Star Entertainment and Southern Star Singapore Production for the Australian Broadcasting Corporation. Endemol Worldwide Distribution handles distribution for the series worldwide excluding Australia and the Pacific Rim and Central/South Asian territories.
Moose Toys secures new licensees for The Trash Pack licensed merchandise program in the US market. The new license deals were brokered by The Licensing Shop, and include: for the US and Canada — Pressman Toys (board games and puzzles) and Bulls I Toys (impulse novelty toys), and for the US — Accessory Innovations (backpacks, bags, hosiery, cold weather accessories, lunch bags and headwear) and Mad Engine (T-shirts and fashion tops). As previously announced Parragon Books is the master publishing partner for the Trash Pack brand.
American Greetings Properties (AGP), the licensing division of American Greetings Corporation, and licensing agent Medialink renews a partnership with Paragon Premiums for Care Bears promotional items in Malaysia. Paragon Premiums will produce Care Bears stationery holders, art cards, puzzles, and toy books, which are provided by an airline carrier to young passengers on long-distance flights. This also expands on a current partnership with Paragon Premiums for Care Bears toiletry pouches, which are distributed by Summit, a baby goods company in Malaysia.
A CYNOPSIS MESSAGE
June 7 | 8:00-10:30am | Le Parker Meridien | NYC
Join award finalists, support your colleagues + network with the best in the industry!
… Register …
MARKETING
Entertainment One Family (eOne Family) launches the online store for its preschool property Humf this week at www.humfstore.co.uk . The site offers consumers a range of official Humf merchandise, including plush toys by Aurora, a range of books from publisher Igloo and DVDs.
French production/distribution company Millimages inks a multi-territory deal with Nickelodeon for the preschool animated series Louie. Nickelodeon picks up Pay TV rights to the show for Nick Jr. in Europe (excluding the UK and France), Africa, Asia, the Middle East and Latin America and is set to air the series this year. Produced by Millimages, Louie is currently in its third season (117 episodes) and airs on a range of terrestrial broadcasters including CBeebies (UK), France 5, SuperRTL (Germany) and ABC (Australia). Two special episodes (2×22) are in production now. The series also has a licensing program in France and agents in Europe and Asia, and an iPad application launched in summer 2011. Millimages holds all international TV and licensing and merchandising rights to the property.
US-based online kids video channel Toon Goggles (www.toongoggles.com) signs a deal with Malaysia’s Animasia Studio to add to its programming library. Under the deal, Animasia Studios’ shows, such as ABC Monsters, Bola Kampung, Chuck Chicken and Harry & Bunny Show, are now available to Toon Goggles viewers throughout the US and Canada. Targeted to kids and families, ToonGoggles.com is a free, COPPA-compliant site, which is also available on smart phones and tablet computers, and offers cartoons (clips, trailers, episodes, games and features). There is also a Toon Goggles iOS app.
Mark your calendars! Help us salute the year’s most outstanding communications initiatives and kids programming in the dynamic kids media industry at the Cynopsis Kids !magination Awards on Thursday, June 7 from 8 10:30 a.m. at Le Parker Meridien NY. Register: http://www.cynopsis.com/events/kids-awards.
STONE SOUP
Bestseller Children’s Fiction (top 10), Week of May 14, 2012: Title; Author (Publisher)
Serpent’s Shadow; Rick Riordan (Hyperion)
Insurgent; Veronica Roth (Katherine Tegen Books)
Bitterblue; Kristin Cashore/author, Ian Schoenherr/illustrator (Dial Books)
Invaders; John Flanagan (Philomel Books)
Divergent; Veronica Roth (Katherine Tegen Books)
The Lost Hero; Rick Riordan (Disney-Hyperion)
Theodore Boone: The Abduction; John Grisham (Puffin Books)
Chomp; Carl Hiaasen (Alfred A. Knopf Books for Young Readers)
Miss Peregrine’s Home for Peculiar Children; Ransom Riggs (Quirk)
Ascend; Amanda Hocking (St. Martin’s Griffin)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly
Casting Call: If you and your would be actor kid happen to be in Kansas City, Missouri on Saturday, May 26, 2012 take note. Disney Channel and Disney XD will hold an open casting call in Kansas City, Missouri, in search of young actors/actresses with comedy skills, and singers and dancers who can also act. More specifically the casting agents will be looking for kids/teens that can play characters between the ages of 10-18. Auditions will be held May 26 from 9a-3p at the Kansas City Convention Center, at 301 West 13the Street in Kansas City, MO. An application and monologue will be provided on site. Minors that want to audition must be accompanied by a parent or legal guardian. Further information can be found at www.disneychannel.com/opencall.
EXECUTIVE MOVES
Insight Strategy Group names Betsy Grimes as Associate Director. Grimes joined the Insight in 2009, most recently serving as Sr. Manager. With an expertise in both qualitative and quantitative research, Grimes will continue to design, moderate, and analyze studies for Insight’s consumer products clients, including Campbell Soup Company and Johnson & Johnson, among others. Prior to her career in research, Grimes was a professional flutist and executive director of a regional symphony orchestra.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, May 11, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 893; K6-11 491; TWEENS 9-14 404
NICKELODEON: K2-11 693; K6-11 273; TWEENS 9-14 214
CARTOON NETWORK: K2-11 381; K6-11 226; TWEENS 9-14 177
DISNEY XD: K2-11 141; K6-11 105; TWEENS 9-14 100
NICKTOONS: K2-11 110; K6-11 79; TWEENS 9-14 57
Source: MTVN Research from Nielsen Media Research Data
Answer to Our Last Trivia Question: What cartoon character was famous for saying, “This makes me very angry, very angry indeed.” Marvin the Martian. Kudos to: Wendy Stone-Golf Channel/Orlando; John Harman-AT&T AdWorks/NYC; Deedra L. Roberts-Turner Broadcasting Systems/Atlanta; Julie Stowell-Tribune Media Services/Queensbury, NY; Tom Boyd-WGN-TV/Chicago; Richard Quan-BSSP/San Francisco; Pat Brady-CESD/LA; Brett Ashy-The Ashy Agency/LA; Brent Ebert-Turner International Australia; Kelly Winger-Toronto Fringe Festival/Toronto.
Today’s Trivia Question: Who owned the pet store that Magilla Gorilla lived in? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
05.15.12
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