Cynopsis: DIGITAL
5/15/07
Good Morning, it’s Tuesday, May 15, 2007 and this is your first early morning digital briefing.
NBC Digital Entertainment will launch The Office 360 this fall, in addition to several interactive extensions built around its new fall schedule of shows. Viewers will be invited to create their own branches of the fictional Dunder-Mifflin Company of The Office and complete tasks online or via the show’s WAP site in hopes of influencing the linear show’s storyline. NBC.com will also debut web-exclusive soap Coastal Dreams this fall, as well as a host of new digital tie-ins for its new shows:
- Lipstick Jungle – a fully editorialized online publication co-branded by NBC.com and iVillage.com, featuring fashion profiles, relationship advice, articles, quizzes and forums.
- Bionic Woman – “anatomy of a scene” feature will show the biggest scenes of the week are filmed using camera tricks, special effects and other production secrets.
- Chuck – hotspots revealing top-secret government information and bonus video.
- Journeyman – Users will be able to track Dan’s travel through time with an interactive online video timeline. Scene comparisons reveal how show producers recreate the authentic look of locations from earlier years.
- Life – Fans will be able to further investigate Billy’s conspiracy wall, hidden in his home.
~ MULTIPLATFORM CONTENT NEWS ~
ABC will begin streaming shows in HD on its branded video player on ABC.com in early July. The HD channel, streaming video in 1280 X 720 resolution, will initially feature episodes of series such as Lost, Desperate Housewives, Grey’s Anatomy and Ugly Betty, before officially launching in September with a deeper line up of entertainment, national, and local news programming. The new HD-capable player will offer geo-targeting capabilities, allowing ads and content to be contoured and relevant to each user. Currently 80% of ABC’s affiliates have launched or committed to launch the player on their local websites, in exchange for one web avail per program.
Discovery Mobile will begin rolling out 14 made-for-mobile original series this month, continuing through fall of 2007. Discovery Mobile is currently available through Sprint, Amp’d Mobile, MobiTV, SmartVideo and Modeo. The new shows include What Are the Odds?, produced by Discovery Studios, exploring chance, probability and randomness. Earth Grooves features four-minute episodes of landscapes, the wild kingdom and underwater sea life, set to calming music. TLC’s Life Essentials (Label Entertainment) builds on the network’s Life Lessons campaign with 10 three-minute episodes providing tips on various topics facing 30-somethings. Hidden Garages (Cry Havoc Productions) offers a look inside the “Hidden Garages” of Mercedes Benz starting in June with each of the six four-minute episodes focusing on a particular car. Green Gadets will showcase several new gadgets and emerging technologies designed to make life easier and more eco-responsible. It debuts in third quarter.
TVGuide.com launched a microsite to provide up-to-the-minute coverage of the upfront this year, featuring detailed descriptions of each new show, tons of links and blogs with commentary by Matt Roush, Steve Battaglio, and Michael Ausiello.
Yahoo! issued a challenge to find the greenest city in America with a new program “Be a Better Planet” designed to encourage citizens to take action against climate change. The winning city will be rewarded with a fleet of new hybrid taxi cabs or the equivalent cash donation. The program coincides with the launch of the Yahoo! Green site, designed to be a comprehensive resource for environmentally-concerned consumers.
Westin Hotels partnered with Creative Artists Agency to launch an interactive website and in-room TV channel focused on “Lifestyle Renewal.” A “renewal council” of experts including trainer-to-the-stars David Kirsch and TV home makeover consultant Vern Yip was formed to program the site and channel, which will begin appearing in rooms in early 2008.
mtvU and Cisco announced plans to license a new social networking application across MTV’s online properties developed as part of its Digital Incubator grant program. The Hit! or Sh!t player, as it’s called, was developed by Georgia Tech students David Jimison and Jeff Crouse to identify talent and build affinity groups based on how members rank and recommend clips. This year’s recipients will get as much as $30,000 in seed money and can submit a detailed business plan to pitch MTV and Cisco executives for an additional $100,000 to launch a new online business. This year’s greenlighted programs include:
- Casablanca: social networking/mobile reality game from NYU
- RapHappy: online hip-hop destination from NYU
- Selctricty: online communal ranking technology from M.I.T.
- Osiris: MP3 visualizer from Brown University that uses song lyrics and pulls images from Flickr to create videos
- How Do I Say This: Web-based advice Wiki from UCLA that won an award this year at SXSW
CBS Interactive is in the process of acquiring WallStrip for $5 million, a Rocketboom-style financial vlog hosted by Lindsay Campbell. The digital division is also gearing up to announce several .com deals this week, according to The Wall Street Journal, including content sharing agreements with social networking sites Facebook, Last.fm Ltd and Slide Inc.
Next New Networks launched 7 new channels on Veoh.com, including Channel Federator, Fast Lane Daily, PulpSecret, ThreadBanger, Veracifier, VOD Cars and the new Indy Mogul Channel with the exclusive premiere of the new show “Backyard FX.”
Varsity Entertainment (“The Shop” on MTV), Totem and Taboo Productions are executive producing a web series for SIKids.com, the site for Sports Illustrated Kids magazine. “BobbleCenter” spoofs the various sports reports on television, using BobbleHead dolls as anchors who throw to highlights also enacted by BobbleHeads.
Video Monitoring company ScanScout closed on $7 million in first round funding. The Cambridge, MA.-based company tracks and monitors spoken text, audio and video images online then selects appropriate ads to place below the video player.
Broadcaster.com has received a request by News Corp. to remove three videos in “The O.J. Simpsons” series using “The Simpsons” to parody “the Juice.” Broadcaster.com has so far refused, issuing a statement saying it believes If I Did It, Black and White Christmas and “Warzone are legal parodies and protected by fair use doctrine.
Entertainment and media marketer Source Interlink controlled by billionaire investor Ronald W. Burkle acquired Primedia’s Enthusiast Media unit for $1.2 billion in cash. Enthusiast contains over 70 magazine titles, 65 events, a TV show and 90 web sites including MotorTrend.com and Automotive.com.
Advanced Cable Communications selected EGT‘s QUARTET encoding systems for digital simulcast and digital program insertion (DPI) applications in their Coral Springs, Florida cable system. Additionally, Advanced Cable Communications will utilize EGT’s ORCHESTRA Element Manager to monitor, manage and control their network.
Upfront deals will likely utilize both commercial and “live plus 3 days” ratings as their currency, according to MediaPost. WPP’s Group M was one of a group of buyers pushing to include both as a quid pro quo to allow advertisers to measure how many viewers are actually watching commercials and networks to get credit for time-shifted viewing. Last year deals were written only on “live” DVR viewing.
ABC launched the “ABC Start Here” campaign, a multiplatform navigation branding initiative to help guide viewers across platforms and dayparts. The goal is to help audiences quickly identify ABC content via TV, online, mobile, DVD, iTunes, etc. and help exposes them to more they may not have been aware of. The branding initiative includes the call-to-action “ABC Start Here” tagline and a modular icon system tied to the ABC logo that will give visual cues to look for ABC content on multiple platforms. The new look debuts this summer during all dayparts.
Watchfire Digital Outdoor installed the first digital billboard in Oklahoma City. It is equipped with a high-speed Internet connection and can be updated remotely or programming to run specific messages coinciding with special events.
Forrester Research projects that paid video downloads will peak in 2007, generating $279 million this year, nearly triple last year’s amount. The research firm predicts future growth will instead come from online advertising sponsorships, advising that media companies plan for the shift accordingly. The ad-supported Adobe Media Player will hasten the transition, says Forrester. ABC is expected to be the first network to test the player next year.
Interactive out-of-home advertising and entertainment media company Reactrix Systems, Inc. announced the appointment of Sue Danaher as President. Former EVP/GM of Ad Sales for MTV Networks, Sue will help grow the Reactrix Media Network, an interactive out-of-home ad solution that delivers ads in malls, theaters and other public places.
Associated Content has hired Tim Skillern as its News Director. Skillern joins from RockyMountainNews.com, where he served as multimedia producer, reporter and videographer. Prior, he was sports copy editor for The Boulder Daily Camera and internet producer for TheDailyCamera.com.
DTVAnswers.com is the official Web site of the National Association of Broadcasters’ digital television (DTV) transition campaign. Launched in January 2007, the DTV campaign’s mission is to ensure that no consumer is left unprepared, due to lack of information, for the February 17, 2009 federally mandated transition from analog to digital broadcasting. There are even links to other sites such as antennaweb.org, which tells you how to receive local digital broadcast channels in HD, over the air.
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digitals
05.15.07
Cynopsis Ad Sales: Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
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JOB OPENING: DIR, BUS DEV/VERSUS/Stamford, CT: Source/develop/execute new bus around ntwrk’s niche genres. 5+yrs exp, strong fin’l bckgrd,knwldg/contacts w/in sports& media req’d. Apply: www.versus.com EEO (5/22)
JOB OPENING: SALES PLAN’R/BET J, NY: Prepare Sales plans, mng maint of multiple accts, 2 yrs exp Cable Sales or Buying a must. Must be a detail-oriented, orgz’d, multitasker w/exc comm. skills, BA req’d. Res: [email protected] (5/22)
JOB OPENING: MGR, INVENTORY/BET, NY: Manage Inventory Control, analyze plans, work closely w/traffic, create process/procedures. 3+ yrs media experience. Dealmaker, JDS, VCI a plus. Res: [email protected] (5/22)
JOB OPENING: PROJECT MGR PRGRM DEVLP /Discovery Channel, NY: Mng prime time prgrm dvlpmnt, prgrm submissions & editorial content. 5+ yrs non-fict. dvlpmnt exp., relationships w/ prod. companies. Apply: www.discovery.com , Req#5219 (5/22)
JOB OPENING: INTEGRATED SALES MGR/A & E TVNETS/NY: Looking for your next creative opp? Have a solid undrstndng of media/ratings/mktng? Enjoy writing/presenting to groups? Take next step in career! Apply: www.aetn.com/careers.html (5/22)
JOB OPENING: PLANNER/Oxygen/NY: Support 2 AE’s in Direct Response w/ all aspects of sales. Must be detailed oriented w/strong comp skills and a team player. 2+ yr cable exp or advertising agency. Resume to: [email protected] (5/19)
JOB OPENING: INTEGRATED MARKETING COORDINATOR/NYC: Reports to the SVP & VP. Oversee administrative duties. Advanced knowledge of MS Office Suite. 1-2 yrs exp. SAP a plus. Apply: www.disneycareers.com Req ID: 83109 (5/19)
JOB OPENING: QUANTITATIVE AUDIENCE ANALYST/Latitude/Boston: Primary research consultancy seeks exceptional thinker, strong quant bkgrnd, experience in SPSS/etc. Apply/info: [email protected] (5/19)
JOB OPENING: MANAGER, HR-NBC UNI/CA: Provide HR Management support for NBC Universal TV Network & Studio. Degree w/ min 3 yrs related exp. www.nbcjobs.com keyword job#592603 (5/19)
JOB OPENING: DIRECTOR, ONLINE MARKETING/HGTV/Knoxville: Dev & manage high-profile interactive ad/content that builds viewership, enhances user exp,leverages ad $/assets. 5-7yrs exp pref’d. [email protected]; #6105-U (5/19)
JOB OPENING: SR. RESEARCH ANALYST/FSN/LA: 3+ yrs cable/broadcast research. Nielsen systems exp. Strong knowledge of PhotoShop/Flash/Scarborough. Strong presentation /analytical/communication skills. Reply to www.foxcareers.com (5/19)
JOB OPENING: MEDIA PLANNING COORD//Disney/BURBANK: Schedule OAP spots, maintain logs. Understanding of basic promo elements on TV needed. Knowledge of GRiPIT is required. Visit www.disneycareers.com REQ 82521 to apply (5/19)
JOB OPENING: PROGRAM PLANNING COORD/Disney/BURBANK: Media Planning/promotional planning for Playhouse Disney and ABC Kids. Multi-tasking skills and attention to detail required. Visit www.disneycareers.com REQ 82520 to apply (5/19)
JOB OPENING: VICE PRESIDENT, PR/Classic Media/NY: Min 10 yrs exp, esp. ent/media with consumer focus. Develop publicity strategies, manage 10+ brands, serve as co. spokesperson. Apply to [email protected] Job# 8777 (5/19)
JOB OPENING: VP, PRGRMNG OPS/AMC & WEtv/NYC: Oversees team to ensure prgrms are brdcst on schedule, edited for commercial insertion & meet tech. req. 8 yrs+ mngng prog. ops at ntwrk or film studio; Res: [email protected] (5/19)
JOB OPENING: VP/DIRECTOR CONSUMER PRODUCTS/LICENSING SALES/4 Kids Ent/NY: 8+yrs mngmnt in New Biz/Sales/Marketing/Consumer with toy/game/gift and kids marketplace exp with ages 8-14. Res to: [email protected] (5/19)
JOB OPENING: SVP, MySpace Sales/FIM/Los Angeles, CA: Create sales strategy and drive advertising revenue from direct customers and agencies. 15+ years in media sales, recognized industry presence. Resumes: [email protected] (5/19)
JOB OPENING: SALES PLANNER/Comcast Networks/NY: Create upfront/scatter plans. All deal maint & stwrdshp; support to sales team. Liaison btwn AEs & agencies. 2yrs sales/planning prfrd. Send to: [email protected] (5/18)
JOB OPENING: SUPR, LIC CONTENT/Rainbow/LI & NYC: Resp for prog invent, tracking & spec. projects. Invent admin exp pref w/strong database & reporting skills. res: www.cablevision.jobs ref #2978BR (5/18)
JOB OPENING: PROD ASSOC/LIFETIME TV: Work on brdbnd video content on Lifetimetv.com; Exp TV production & Final Cut Pro.a must. Apply: [email protected] (5/18)
JOB OPENING: AD SALES MKTG MGR/WEtv/NYC: Dev & exec multi-platform, integrated partnerships for key clients w/our National Ad Sales team.Creative media mktg & sales savvy prof w/proven record. www.cablevision.jobs ref #2749BR (5/18)
JOB OPENING: PR DIR/AMC tv/NYC: Dir consumer PR team’s publicity campaigns & initiatives. Dev, exec &Mng media relations plans for prog publicity. 6+yrs Agency/corp exp. TV pref. Scripted ent nec. www.cablevision.jobs ref #2956BR (5/18)
JOB OPENING: VP, RESEARCH & PLANNING/MTVN/NYC: Strong background in quantitative research & Nielsen data. Knowledge of cable industry, 10 yrs exp in research/media, strong analytical skills. EOE/M/F/D/AAP www.mtvncareers.com (5/17)
JOB OPENING: SR WRITER/PRODUCER: 5 yrs promos and mktg exp w/ a major network. Create cutting edge promos for Court TV. Need award winning reel. Resumes: [email protected] (5/17)
JOB OPENING: ACCT EXECUTIVE (DC): News Channel 8 seeks a candidate motivated in developing New Biz. w/ strong presentation & negotiation skills. Min. of 2-3yrs media sales, TV, cable and/or newspaper exp. Apply to [email protected] EOE (5/17)
JOB OPENING: PR DIRECTOR/BBCWWA/LA: Promot awrns of BBCWWA bus, excelnt media contacts, tlnt mngmnt, knowledge of crew unions, event planning, 6+ yrs media exp. RE: Cvr ltr & res [email protected]. EOE (5/17)
JOB OPENING: PUBLICIST/BBCWWA/NY: Plan, manage, implement publicity campaigns for BBC Worldwide businesses across the US. 2+ yrs exp in PR/television RE: Cvr ltr & res [email protected] . EOE (5/17)
JOB OPENING: COMMUNICATIONS COORD/BBCWWA/NY: Distribute daily press summ, maintain press archive, liaison-consumer relations, coord travel & events. Media exp+ fast learner, adaptable RE: Cvr ltr & res [email protected] . EOE (5/17)
JOB OPENING: MEDIA COORD/BBCWWA/NY: Mng media imgs & assets, ovrsee press kit/dvd prod, coord mailings, fulfil media reqsts, maintn wbsite, org events. Media exp+ strng org & wrtng. RE: Cvr ltr & res [email protected] . EOE (5/17)
JOB OPENING: REGIONAL DIRECTOR AFFILIATE SALES/Scripps Networks/Knoxville TN: Responsible for the SE Region, seek 5 yrs affiliate sales experience and experience managing a team. To Apply: www.scrippsnetworks.com (5/16)
JOB OPENING: ACCOUNT EXECUTIVE/Generate network ad sales revenue. Maintain internal and external relationships for Radio Disney. 2-5 years media/ad sales experience required. Apply: www.disneycareers.com Req ID: 71308 (5/16)
JOB OPENING: SALES ASST/AMC/WE tv/LA: Assist AE w/daily sales/service of clients. Hvy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. rez to www.cablevision.jobs ref #3136BR (5/16)
JOB OPENING: DIR, DEVELOPMENT & ACQUISITIONS/NAT GEO CHANNEL/Washington, DC: Create, develop, evaluate, & reco programming; supervise acquisition efforts; 7+ yrs program develop; non-fiction preferred, apply at www.foxcareers.com (5/16)
JOB OPENING: OFFICE MGR/NAMIC, NYC: Operations, project mgmt, web support to diversity org. 3-5 yrs experience required. For full description and to apply: http://www.MyChoiceEngine.com/Role/35788 (5/16)
JOB OPENING: PRODUCTION & PROMOTIONS MGR/WALT DISNEY INTERNET GROUP/LA: Provide support for all ad-supported products in Disney Online’s Premium Content team. Apply at: www.disneycareers.com and search on JOB ID#: 73173 (5/16)
JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY (15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943 (5/16)
SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SUMMER INTERNSHIP CREDITS ONLY: The City, a mgmt. co. in Culver City is seeking summer interns. Need to be computer literate, detail-oriented w/ strong communication skills. E-mail res to [email protected] (5/18)
SUMMER INTERNSHIP CREDITS ONLY: UMG, a mrkting, dist. & manufacturing co. is seeking summer interns. Need to be computer literate, detail-oriented w/strong communication skills. E-mail res to [email protected] (5/18)
SUMMER INTERNSHIP CREDITS ONLY: SALES/MARKETING INTERN/VITAC, Los Angeles/North Hollywood Office: Intern wanted to assist in growing and maintaining existing base of captioning/subtitling clients and prospects. Contact: [email protected] (5/18)
SUMMER INTERNSHIP CREDITS ONLY: Int’l language services facility, in Miami, looking for bi-lingual comm. majors with interest in language customization/production biz.Get involved in all aspects of telenovela, reality TV, series television revisioning. Apply: [email protected] (5/18)
SUMMER INTERNSHIP CREDITS ONLY: Sundance Channel/NYC: Seeks summer intern in its PR dept. Great opportunity to learn first-hand about tv publicity & independent film. Must be highly motivated & proactive. Apply: [email protected] (5/16)
SUMMER INTERNSHIP CREDITS ONLY: RESEARCH INTERN/Short Hills, NJ: Intern with math and writing skills wanted for the CBS TV Distribution research department. Flexible hours. Applicants should be proficient in Office software. EOE [email protected] (5/16)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …
SITUATION WANTED: FREELANCE VIDEO GAME INDUSTRY RESEARCHER (LA based): 5 years experience in gaming research with knowledge of both quantitative and qualitative methodologies. Please contact [email protected] for more details. (5/22)
SITUATION WANTED: Dedicated/hard working soon to be grad seeking ENTRY LEVEL/PRODUCTION ASST job in NYC. Highly organized, energetic and willing to work hard. Experience in Final Cut/After Effects. Contact [email protected] (5/17)
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