Tuesday, May 10th, 2011



We’re following up our best quarter ever with our
best rated April ever among key demos:

  • Disney Channel: P2+, Kids 2-11, Kids 6-11 &  Moms 18-49
  • Disney XD: Kids 6-11 & Tweens 9-14
  • Disney Junior: Kids 2-5

Contact us to connect with kids, moms and families in a big way!
SOURCE: The Nielsen Company. Click here for the full source data.

Cynopsis: Kids!


Good morning. It’s Tuesday, May 10, 2011, and this is your first early morning Kids briefing. 

Discovery Enterprises International (DEI) enters into a one-year deal with Hasbro Studios to represent its programming to the non-theatrical market.  Under the pact, DEI will present Hasbro Studios’ kid/family content to global airlines at the Apex TV marketing in Spain.  DEI will feature Hasbro Studios’ programming including: My Little Pony: Friendship is Magic (52×22); Pound Puppies (52×22); The Adventures of Chuck and Friends (104×11); Transformers Prime (52×22); G.I. Joe Renegades (26×22).  DEI is Discovery Communications’ international program sales and licensing arm.

Film distributor Fox International breaks the $1 billion threshold in international box office receipts, the first distributor to achieve this milestone this year, with the help of its 3D animated feature Rio, per THR.  Rio has taken in $292 million internationally, and is expected to surpass $300 million this week.  This is the third year running that Fox International has been the first studio to meet the $1 billion mark.  No studio has reached the $1 billion in the domestic movie market.


Stanley Tucci joins the cast of The Hunger Games.  Tucci takes on the role of Caesar Flickerman, the TV host of the Hunger Games who interviews all 24 tributes (two kids/teens from each the 12 Districts) in the story.  Based on the first book in Suzanne Collins’ young adult trilogy, the Lionsgate live-action movie will be directed by Gary Ross from a script penned by Billy Ray and is set for a March 23, 2012 release.


Cartoon Network is set to debut new episodes of its live-action alternative series Dude, What Would Happen and Destroy Build Destroy on Wednesdays this summer, beginning June 1, 2011 at 8p and 8:30p, respectively.  Leading into the shows the network will also air new episodes of the live-action game show Hole In The Wall, which is produced by FremantleMedia North America.  Dude, What Would Happen, featuring hosts CJ Manigo, Ali Sepasyar and Jackson Rogow, is produced by Ping Pong Productions.  Hosted by Andrew W.K., the new episodes of Destroy Build Destroy will feature guest star appearances by rocker Pete Wentz (formerly of Fallout Boy) vs. rapper Chidera “Chiddy” Anamege (of Chiddy Bang) in Rock vs. Rap, and pro-skateboarder Chris Cole vs. BMXer Dakota Roche in Skaters vs. BMXers.  Created by Dan Taberski, the series is produced by Idiot Box & Mess Media.

Kzoom, VTM’s kid-aimed free-to-air channel in Dutch-speaking Belgium, acquires the girl 5-8 targeted TV series Puppy In My Pocket (52×13).  Kzoom plans to debut the series in mid-September 2011, which will run through Christmas 2011.  Additionally, Bright Vision Entertainment Licensing will release the first Puppy In My Pocket DVD in the Benelux territories in November 2011.  Puppy In My Pocket is a co-production between MEG toys, creator of the property, and Giochi Preziosi, with Mondo TV.

International preschool-targeted channel JimJam ( www.jimjam.tv  ) acquires Hello Kitty specials and Denver: The Last Dinosaur series for its Italian feed.

  • Jim Jam picks up three Hello Kitty specials from Sanrio, which the channel will air this spring.  A Journey through Fairyland and Journey to The West are exclusive territory premieres.  The Special English with Kitty is also part of the deal.
  • JimJam picks up Denver: The Last Dinosaur (50×30) from World Event Productions.  Set to debut on the channel Italian feed this spring, the series revolves around the adventures of a playful dinosaur and his friends as fortune seekers pursue them.


Can we build it?  Under a new deal between HIT Entertainment and Red Toolbox, a maker of tools and carpentry kids ergonomically designed for kid hands, now you’ll be able to build and fix whatever it is with a new line of real tools (and goggles, gloves, helmets) for preschoolers (age 3+) based on Bob the Builder.  The line is designed also to encourage kids to work on build-it-yourself projects and underline the ‘can do’ spirit of the Bob the Builder series/brand.  The products will make their trade debut at the National Hardware Show May 10-12 in Las Vegas.  The tools and will be available at home improvement and mass retailers later this year.  This marks the first license for Red Toolbox.

Disney Records will release the soundtrack to the new movie Pirates of the Caribbean: On Stranger Tides on May 17, 2011.  The soundtrack is helmed by composer Hans Zimmer (Pirates of the Caribbean movies, The Lion King, Rango, The Dark Knight, Batman Begins, among countless others), in collaboration with the Mexican guitar duo Rodrigo y Gabriela, and features performances by trumpeter Arturo Sandoval.  The soundtrack album also features song re-mixed by DJs including Adam Freeland, Photek, and Static Revenger.  From Disney and Jerry Bruckheimer Films, Pirates of the Caribbean: On Stranger Tides in 3D opens in theaters Friday, May 20, 2011.


Entertainment One (eOne) establishes a North American licensing division with the appointment of Jennifer Bennett as VP/Licensing and Merchandising North America.  Based in LA, Bennett and the new division will drive licensing for Peppa Pig in the US (the series debuted here earlier this year on Nick Jr.), as well as licensing efforts for eOne’s other properties.  Bennett will be responsible for managing overall business plans, budges and revenue goals, and will report to Andrew Carley, Head/Licensing.  She was previously EVP/Licensing and Brand Development, CCI Entertainment and VP/Merchandising and Licensing, Alliance Atlantis.

Scott Moffitt is named VP/Sales & Marketing, Nintendo of America.  Moffitt, who will be based at Nintendo’s Redwood City, California offices, will report to Nintendo of America President Reggie Fils-Aime.  He is charged with furthering the growth of Nintendo hardware and software brands.  Moffitt had been with Henkel Consumer Goods, where he was SVP and GM for its Personal Care division in North American.  A marketing veteran, Moffitt previously toiled for PepsiCo.

Simon & Schuster’s Children’s Publishing makes new appointments and promotions for the division:

  • Giuseppe Castellano is named Art Director/Little Simon. Castellano had been Art Director/Simon Spotlight, where he managed design of countless titles, including the SpongeBob DetectivePants series, the Star Trek Starfleet Academy series, and the new middle grade fiction series Cheer!  He is also the illustrator of Little Simon’s Mr Doodle.
  • John Daly is upped to Associate Art Director/Simon Spotlight.  He had been Sr. Designer.  Daly has overseen design on an array of Spotlight titles, as well as designing the Olivia, SpongeBob, and Smurf Classic series line-looks, and led the redesign and repackaging of the upcoming Ready-to-Read relaunch, which includes 50+ titles such as the Henry and Mudge series.
  • Jessica Handelman is promoted Associate Art Director/Pulse and Aladdin.  She had been Sr. Designer.  Handelman, who began at the company as an intern seven years ago, design work includes the Canterwood Crest Series, Half Upon a Time, Lauren Barnholdt’s Rules for Secret Keeping, Deb Caletti’s new line-look, Robin Wasserman’s Frozen, Shattered and Torn, and Elizabeth Miles’ Fury, Envy, and Eternity.
  • Lauren Rille moves up to Associate Art Director from Sr. Designer.  Rille has worked on a range of novels and picture books for Atheneum, McElderry, and the Beach Lane imprint.  She has created designs including Zombies vs. Unicorns, Beneath My Mother’s Feet, Lot’s of Spots, Tell Us We’re Home, The Secret River, Zooborns, and a number of picture books by Jan Thomas.
  • Laura Roode is upped to Sr. Designer, having most recently serving as Designer.  In addition to helping re-shape the look of the Little Simon imprint, Roode’s recent design work includes the Cupcake Diaries and Captain Awesome line looks, the Nancy Davis board books, Hootenanny, Little, Little Girl with the Big, Big Voice, and Karma Wilson’s baby I love you.
  • Nick Sciacca is promoted to Digital Design Manager from Sr. Designer. In his new digital position, Sciacca will work on the development and production of ebooks across the Children’s imprints.  In the design arena, he most recently worked on Simon Spotlight’s Creepover series.
  • Kiley Frank moves up to Associate Editor/Atheneum Books for Young Readers.  She had been Assistant Editor.  Frank has been key in S&S’s launch of William Joyce’s The Guardians of Childhood books.  In the last year Frank has acquired titles such as Marion Dan Bauer’s Little Dog Lost, Nerd Camp by Elissa Brent Weissman, and Eva of the Farm by Dia Calhoun.
  • Amy Currier is promoted to Assistant Managing Editor from Managing Editorial Assistant.  She has taken on new responsibilities related to the publisher’s new eBook efforts, including the first full-color eBooks.
  • Emily Fabre moves up to Assistant Editor/Margaret K. McElderry Books.  She had been Editorial Assistant.  She has been involved in overseeing the conversion of MKM titles into paperback format.  She has also taken on her first picture book in conjunction with S&S UK, The Storm Dragon by Diane Hofmeyr, illustrated by Catherine Rayner.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, May 6, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1096; K6-11 464; TWEENS 9-14 333
DISNEY CHANNEL:     K2-11   973; K6-11 583; TWEENS 9-14 462
CARTOON NETWORK: K2-11   404; K6-11 232; TWEENS 9-14 179
DISNEY XD:               K2-11   134; K6-11   95; TWEENS 9-14   73
NICKTOONS:              K2-11     86; K6-11   55; TWEENS 9-14   35
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  What classic TV character provided this advice to his young son: “It doesn’t matter what you look like. You can be tall or short, or fat or thin, or ugly or handsome, or you can be black or yellow or white. It doesn’t matter. What does matter is the size of your heart and the strength of your character.”  (This was then immediately followed by another character saying to dad — You’re a pretty nice guy.  You’re no Norman Vincent Peale, but you’re a pretty nice guy.”)  Hint:  It was not Andy Taylor.  HERMAN MUNSTER to his son EDDIE  Kudos to: Scott Johnson-Adlink/LA; Chip Beaman-Soundelux Design Music Group/Hollywood

Today’s Trivia Question:  Who am I?  I fight evil with my dog Peter.  I wear a robotic suit that gives me my power.  Without my suit, you might think I’m nothing much besides a Darwinian objet d’interet, and occasionally the likes of me are gathered up to go fishing.  Who am I?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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JOB OPENING: PROJECT MANAGER, IT/NEW YORK: Day-to-day Project Management of projects aligned to the business needs of Advertising Sales & Traffic  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=94274 (5/17)

JOB OPENING: MARKETING MGR/ABC FAMILY/BURBANK: Manage development & execution of consumer mkting campaigns. Work with multiple agencies & vendors. Digital & trad. adv. exp. required. disneycareers.com REQ 283127 (5/17)

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JOB OPENING: DIRECTOR MEDIA/Food Network/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. www.scrippsnetworks.com #2345. (5/21)

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JOB OPENING: SR WRITER/PROD/TBS Inc/The Cartoon Network /ATL: 5yrs exp at ntwrk/agency/design firm. Strong writer (comedy writing essential) & exceptional creative thinker.Must know way around all prod. Apply: http://bit.ly/mEO7LN (5/14)

JOB OPENING: DIGITAL SLS PLANNER/New York:  Support Dig AE’s thru Planning Pricing & Inventory in efforts to max ad revenue for all web properties  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=97475 (5/13)

JOB OPENING: MEDIA BUYER/WEST PALM, FL:  In-house automotive agency. Bachelor’s degree, 2+ yrs. (auto preferred) exp.; SmartPlus; communicator & team player.  Planning, buying, billing. Benefits, 401(k). [email protected] (5/13)

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JOB OPENING: CREATIVE DIRECTOR/New York:  Extensive agency and/or network experience, with a strong background in branded entertainment.  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=97432 (5/13)

JOB OPENING: RESEARCH MANAGER/Nielsen TV/DC: Aid w/ primary projects for East Coast TV clients; Prepare deliverables & handle onsite client management. 2+ yrs research experience. TV experience preferred. http://bit.ly/jOCpng (5/13)

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JOB OPENING:  RESEARCH ANALYST/McKinsey & Company/NYC: Analyst w/Telecom, Media & High Tech (TMT) practice.  Will cover the media domain. More info/apply: www.mckinsey.com/mediaresearch (5/12)

JOB OPENING: SUPERVISING PRODUCER/LA: Production company seeks supervising producer with experience overseeing scripts and post on documentary series. Send resume & credits list to [email protected] (5/12)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Spanish profic a+. Res: [email protected]   EOE (5/12)

JOB OPENING:  SR PUBLICIST/truTV/NY: 5 yrs+ PR exp. in ent. Ind. emphasis and interest in reality TV genre. Digital/social media proficiency, knowledge of media outlets and contacts req’d. Resume: [email protected] (5/12)

JOB OPENING:  DIR PRODCTN, PLANNG & OPS/WEtv/NY: Ovrsee Creative Prodctn of On-Air Promo & Branding.  Creative, resourceful, brand-knowldgble & budget-oriented. 10+yr prodctn/post prodctn exp in brdcast/cble. [email protected] (5/12)

JOB OPENING:  Digital Media Sls Planner/DISCOVERY/NY: support frontline sls AE & mgrs in prospectng/dlvpmnt/proposal/maintenance & post analysis; 2+ yrs exp media ad sales experience. www.discovery.com # 3808  (5/12)

JOB OPENING: DIST MKTG MGR/A+E NETS/NY: Manage mktg projects that support Dist efforts across all brands & services. Min 5 yrs cable sales/mktg exp.To apply: www.aetn.com/careers.html (5/12)


JOB OPENING:  DIR MEDIA RELATIONS/ATL: Prior cable and/or broadcast tv exp preferred.Min. 8 yrs comm. & publicity work req.See job posting at www.watchgmctv.com . Res: [email protected] (5/11)

JOB OPENING:  PRODUCERS, POST PRODUCERS & AP/ATLAS MEDIA CORP/NYC: Strong writing & story skills, must be highly orgnz’d for a scripted forensics series &  scripted crime series. Res to: [email protected] (5/11)

JOB OPENING:  DIGITAL DISTRIBUTION COORDINATOR/Screen Media Ventures/NYC:Digital Film Dist. Entry level. Skills in computer, social media. Salary + benefits. Apply: [email protected] (5/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/11)

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SITUATION WANTED: Looking for a STAR? LA-Based Media & Entertainment Partnerships Exec for Iconic Brands. Sales, Marketing & Branded Content pro w/Major Cable, Label, Agency, Digital, Non-Profit experience. MBA. [email protected] (5/17)

SITUATION WANTED: EXECUTIVE ASST: Smart, passionate, dedicated recent Columbia grad seeking to assist/entry-level positions in TV or film, 3 years of internship experience. NY based, willing to relocate/telecommute. Contact: [email protected]  (5/13)

SITUATION WANTED: SALES/MARKETING/BUSINESS DVLPMNT/NY: Dynamic, passionate exec with 6+ yrs exp in sports & media selling integrated sports & ent sponsorships, building brands/mktg partnerships  [email protected] (5/13)

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/12)

SITUATION WANTED:  RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/11)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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