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Cynopsis: Sports
05/10/11
Good morning. It’s Tuesday, May 10, 2011, and this is your first early morning Sports briefing.
The NFL filed its brief to the 8th Circuit Court of Appeals on Monday, citing that U.S. District Judge Susan Nelson’s granting of an injunction to lift the two-month-old lockout last month was unreasonable and failed to take into account the harm that would be inflicted on team owners as a result. The players have until May 20 to file a response and a hearing it set for June 3 for oral arguments on the league’s appeal. Meanwhile, the league also announced that free agency rule changes for this offseason were under consideration. NFL executive Greg Aiello tweeted that if the NFL is forced to open the league year by the court before a new CBA is reached, the league would consider “a wide range of alternatives depending on developments.”
CBS Sports veteran David Feherty has scored a deal with Golf Channel for a new series entitled, appropriately enough, Feherty. The series is set for 12-episodes and will feature the on-course reporter interviewing celebrities from the worlds of sports, entertainment and politics. The program marks the first original series from the channel since the outlet merged into the NBC Sports Group earlier this year. As part of his new partnership, Feherty also will serve as a contributing analyst during Golf Channel’s Live From coverage of select events.
Turner Broadcasting has locked in talent for its 1000th NBA Playoff game on Wednesday on TNT with Dick Stockton handling play-by-play and Mike Fratello as analyst for the Thunder/Grizzlies matchup at 9:30p. Turner has telecast NBA Playoff games since they initially acquired the NBA cable package for the 1984-85 season.
Think Texas is hungry for a winner? The Maverick’s sweep of the Lakers pulled nearly a million viewers in the Dallas/Ft. Worth market during the final quarter hour on ABC as the Mark Cuban-owned team wrapped up a blowout the defending champions. Game four averaged 699,496 viewers overall for the telecast.
Showtime has decided to reair the Manny Pacquiao/Shane Moseley boxing event on its channel this Saturday at 10p. The replay of the title fight will be followed live by the Super Six world Boxing Classic Semifinal between WBA Super Middleweight Champion Andre “S.O.G” Ward and “King” Arthur Abraham at The Home Depot Center in Carson, Ca.
Clubs from soccer’s Premier League are closing in on a payday thanks to the league’s television contracts, which will distribute a record amount of money to all 20 teams. With international rights deals boosting revenues for the sport, the League champion will be in line for more than $80 million while the last place team is set for somewhere around $60.4 million. That money doesn’t include revenues from commercial or retail income, which will raise the amounts even higher.
The Australian Football League scored ratings records over the weekend on Fox Sports in Australia. The match, featuring the first-ever clash between Gold Coast and Brisbane, drew the most viewers ever for a pay-TV channel. Two weeks ago, the channel renewed its TV rights for the AFL in a record breaking deal, and the sport has seen four of this season’s games rank in the top ten most watched games in pay-TV history.
SportsNet New York is undergoing a rebrand, and launching a new series of ads under the banner “More Sports. More Testosterone.” The concept was conceived by Ogilvy & Mather New York to promote the networks extensive coverage of the total New York sports scene and features a series of ads that depict the positive impact watching sports has on a man’s testosterone levels. One ad focuses on how it has a positive impact on a man’s libido while another hones in on muscle development. The channel’s previous campaign touted “NY NY Sports Sports.”
Alliance Truck Parts has inked a three-year naming rights deal with Michigan International Speedway for the Nascar Nationwide Series Alliance Truck Parts 250. This year’s race will be held on Saturday, June 18. The company also sponsors the NASCAR Nationwide Series No. 12 Dodge Challenger which is driven by Sam Hornish Jr.
Weekend warriors can now do their MLB All-Star voting at the hardware store. Beginning today, fans visiting Lowe’s can place their ballots for the Summer classic thanks to a partnership between MLB and Scotts which will offer ballots to customers at the stores. Fans will have the opportunity to enter for a chance to win a VIP All-Star Week Experience, courtesy of Scotts. Tuesday also marks the debut of a one-hour primetime television special on ESPN, created by MLB Productions and presented by Scotts, that offers a rare behind-the-scenes look at the art of field preparation and maintenance at the Major League level in Scotts Presents MLB 2011: Fields of Play.
Roush Fenway Racing is launching new sections of its site in an effort to draw business partners to the company portfolio. The enhanced site now highlights the marketing advantages of a NASCAR sponsorship commanding a large demographic appeal with more than 50 million people and the most proven brand-loyal fan base and the value derived from a Roush Fenway program associated with the most top Fortune 500 companies. A “Driving Success” flash video, produced with NASCAR Media Group, is also featured on the revamped site demonstrating Roush Fenway’s passion for winning and formula for driving its successful motorsports marketing program.
That taste in your mouth could soon be from LeBron James. The NBA superstar’s company Purebrands is set to launch a line of dissolvable energy strips dubbed Sheets. The launch of the strips will be supported initially by a $10 million marketing campaign that includes James as well as partners Amar’e Stoudemire, Ray Rice and others. The campaign will incorporate social media, traditional advertising, and massive sampling programs.
Soccer footware and clothing company Pele Sports has tapped McCann Erickson West as its advertising agency, and charge them with creating a marketing campaign to introduce Pele Sports products to consumers worldwide.
AT&T and Special Olympics launching a new cause-related marketing initiative to support the organization and its mission to provide year-round sports training and athletic competition for children and adults with intellectual disabilities. As part of the nationwide initiative, AT&T will make a donation to Special Olympics in the amount of $40 for each online purchase made on eligible AT&T products and services on the program’s dedicated website. The website will seek to educate consumers about the new campaign, highlight Special Olympics athletes, and also features unique AT&T products and services and other helpful resources designed for people with intellectual and developmental disabilities.
A CYNOPSIS MESSAGE
Primetime Emmy® Awards: Before the Ballot Special Editions
A 5-part series publishing from May 23 June 20, 2011
Daisy Whitney explores the major Categories before Nominees are determined.
Space is limited (Non-fiction & Drama Editions are sold out)
To advertise contact Mike Farina – [email protected] , 203.218.6480
Digital Fields
ESPN’s digital and print media operations are now under the same roof, with executives consolidating the two departments under John Kosner. As Senior VP of ESPN Digital and Print Media, Kosner will now oversee ESPN The Magazine, the ESPN RISE high school publications and women’s sports content initiative espnW. Rob King, most recently Vice President and Editor-in-Chief, Digital Media, will now take on the role of Vice President, Editorial, Digital and Print Media, and will lead the editorial content of those initiatives while continuing to report to Kosner.
ESPN also announced that ESPN, ESPN2, ESPNU and ESPN3.com will all now be available on Android phone and tablet devices. Subscribers who receive the channels via Time Warner Cable, Bright House Networks and Verizon FiOS TV can download The WatchESPN App to tune in to the channels.
Turner Sports has tapped Jon Kropp to the newly-created role of VP of Business Operations for the Turner Sports golf portfolio. In his new role, Kropp will now spearhead all of the company’s golf digital businesses, which include GOLF.com, PGATOUR.COM and PGA.com, as well as a sales and content relationship with Yahoo! Sports Golf. Kropp most recently served as VP of Strategy and Acquisitions for the company.
Tonight’s Main Event: 8p on Versus, the San Jose Sharks try to close the series against the Detroit Red Wings in second round NHL action.
ON THIS DAY in 1967 – Hank Aaron scored his only inside the park homerun
Answer to Yesterday’s Sports Trivia Question: What was Seve Ballesteros final tour win? THE SPANISH OPEN IN 1995 Kudos to: Alan ‘Al’ Czervik-ACE Home Sales/Opa-Locka, FL; Chris De Celle/Orlando; Gareth Provan-The Gurin Company/Studio City
In The Know: What is the Dallas Mavericks’ mascot? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Chris
Chris Pursell for Cyn opsis | Sports
May 10, 2011
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JOB OPENING: PRODUCERS, POST PRODUCERS & AP/ATLAS MEDIA CORP/NYC: Strong writing & story skills, must be highly orgnz’d for a scripted forensics series & scripted crime series. Res to: [email protected] (5/11)
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