Tuesday, March 9th, 2010


Disney XD – Full Amplitude
Disney XD continues the momentum with a record breaking debut for the
new animated comedy “Kick Buttowski – Suburban Daredevil”
Scoring a 2.0 national rating among Kids 6-11.

Watch it. Click it. Live it.
We’re bringing it – and you gotta be part of it!
Call Michelle Scarola, SVP Sales at 212-807-5801 and she’ll give you the low-down

Source: The Nielsen Company via Startrak. KB Premiere 2/13/10, 8:30a-8:58a. Record 10/2/00-2/13/10 M-Su 6a-12a. Live+SD national AA%. Subject to qualifications available upon request.

Cynopsis: Kids!

Good morning. It’s Tuesday, March 9, 2010, and this is your first early morning Kids briefing.

ABC Family picks up the network TV premiere rights to new Tim Burton directed and Disney‘s 3D Alice in Wonderland (PG) movie from Disney-ABC Domestic Television.  ABC Family’s deal will see the movie, starring Johnny Depp, Mia Wasikowska, Anne Hathaway, Helena Bonham Carter and Crispin Glover, premiere on the network in 2012.  The movie opened last Friday, March 5, 2010 and has already grossed $116.3 million in domestic box office.  While the terms of the deal were not announced, Variety reports it the deal could be worth an estimated $30 million.

AT&T is launching a public awareness campaign called It Can Wait.   While aimed at all drivers and wireless users, It Can Wait is particularly targeted to young drivers.  Here’s the concept  AT&T is asking wireless users to take a look at the most recent text message on your device and decide if reading and/or responding to that text so important that it couldn’t wait for your attention until you are in a situation that won’t potentially cause an accident.  The print/TV/radio/online/in-store campaign, which will rollout in the coming months, features real stories and the actual text message that was sent/received prior to an actual life altering traffic accident.  The tagline for the campaign is Txtng & Drivng … It Can Wait.  AT&T is also supporting the campaign via a new Facebook application at www.facebook.com/att , and also plans to promote it via Twitter (@ShareATT).


Disney Channel premieres its new family-aimed sitcom Good Luck Charlie on Sunday, April 4, at 8:30p.  The Good Luck Charlie will debut directly after network’s premiere of the feature film High School Musical 3: Senior Year at 6:30p, with simulcast on Sprint TV, MobiTV and FloTV.  The premiere episode of Good Luck Charlie will be available on Mobile VOD (AT&T, Sprint and Verizon).  The second episode of the series will sneak peek at www.Disneychannel.com , where fans can also get a tour of the family home, play games and the like.  A preview of the series is available from march 19 on iTunes, w Radio Disney Planet premieres the show’s theme song on March 26  with the music video airing on Disney Channel.  Additionally, the debut episode of Good Luck Charlie will be available on Disney Channel on Demand on Sunday, March 28.  Produced by It’s A Laugh Productions, Good Luck Charlie revolves around the Duncan family and their new baby, Charlie.  A new baby and two working parents means everyone has to help, including teen siblings PJ and Teddy and their tween brother Gabe.

CBS and Cookie Jar Entertainment will premiere the new animated series Doodlebops Rockin’ Road Show on CBS’ Saturday kid’s programming block, Cookie Jar TV, beginning Saturday, April 3, 2010.  The music-based half-hour Doodlebops Rockin’ Road Show is targeted to K3-8, with each episode featuring two original songs.  Additionally, rejoining the Saturday programming line-up is Strawberry Shortcake.  From April 3 the Cookie Jar TV Saturday line-up for the 2009-10 season (check local listings as schedule’s day and time may differ from market-t0-market*):
7:00a   Noonbory & The Super 7
7:30a   Busytown Mysteries
8:00a   Doodlebops Rockin’ Road Show
8:30a   Strawberry Shortcake
11:00a Sabrina, The Animated Series
11:30a Sabrina, The Animated Series
*In some markets CBS News’ The Saturday Early Show broadcasts 9-11a.

Moonscoop enters into a major content deal with Chutti TV, Sun TV’s Tamil kids animation channel in India, for 725 half-hours of kid programming from the Moonscoop catalog.  TV series featured under the new deal includes Geronimo Stilton (26×22), which is co-produced/co-distributed with Atlantyca Entertainment, Gasp (52×11) from SLR Productions, the 3D series Dive Olly Dive, Ava Riko Teo (65×7) and Bunny Maloney (52×13) as well as Code Lyoko (97×26) and Titeuf.  Several other Moonscoop series, such as Chloe’s Closet and Flight Squad, are already featured on Chutti TV as part of a previous deal between Chutti TV and Moonscoop

In India, ESPN Star Sports (ESS) enters into a deal with Media Star Global to produce and air Super Soccer Star, a multi-platform reality football (or soccer depending where you live) property that aims to find the next young stars (tweens/teens 13-16) of the sport with the well-known Chelsea Football Club.  Media Star Global holds the rights to Galleon Holdings‘ Supper Soccer Star property in India.  Additionally, under the deal, ESS will broadcast the show around the 2010 FIFA World Cup football frenzy on Saturday and Sunday over five weekends during the tournament.  ESS is the official broadcast partner of the 2010 FIFA World Cup South Africa.

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Chorion appoints licensing agent AT New Media to serve as its worldwide interactive consultant for the Mr. Men and Little Miss brand.  Under the deal AT New Media’s Brands Division unit will showcase Mr. Men and Little Miss to the interactive gaming industry and establish third-party platform licensing deals around the world.  Platforms will include PCs, games consoles, hand-held games and mobile phone devices.

In London Turner CN Enterprises acquires the licensing and merchandising rights to Fresh TV‘s tween/teen-targeted animated reality series parody Total Drama.  Turner CN Enterprises is developing a product licensing and home entertainment program for the Total Drama franchise, which includes Total Drama Island, Total Drama Action, Total Drama World Tour and Total Drama Season 4.  The initial merchandise program will focus on soft lines, publishing, DVD and promotions targeting tween boys and girls.

Chapman Entertainment is partnering with kid’s music record label USM Jr. to launch a new Fifi’s and the Flowertots album, Rock with the Tots, on March 15, 2010, on CD and deluxe digital download in the UK.  The album features extended versions of songs from the first two seasons of Fifi and the Flowertots series as well as the theme song.  Additionally, the album offers bonus content, including seven story scenes, two games and two sing-along videos.

4sight licensing solutions, a division of 4Kids Entertainment, inks new licensing pacts for the American Kennel Club (AKC) and the Cat Fanciers’ Association (CFA) lines.  New deals include: Pet Brands  which will introduce a line of jerky and a selection of other natural chew products for dogs; red82  will launch two iPhone/iPod touch apps, AKC Dog Breeds and Cat Fanciers’ Association Cat Breeds ($1.99/each) that allow users to search breed information; FotoGrafix USA  is set to release a line SKC and CFA-branded decals, window clings, magnetic greeting cards and door hangers, luggage tags and bookmarks in the US and Canada.


John Collins is appointed Retail Marketing Director for EMEA, Nickelodeon and Viacom Consumer Products (NVCP).  Collins will report to Kate Scholmann VP/Brand Management International.  Collins will work with local consumer products teams and agents to help further relationships with multi-territory retailers including Carrefour, Auchan, Amazon, Tesco, MediaMarkt Saturn and Toys R Us for NVCP’s portfolio.  He previously worked for Chorion and BBC Worldwide.

BBC names Katie Taylor as the new in-house Head of Entertainment & Events group.  Taylor, who takes over for Jon Beazley, will be responsible for a range of entertainment and factual entertainment and event formats (e.g. Strictly Come Dancing, Eurovision, Top Gear, Dragons’ Den, and events such as Children in Need and Sport Relief).  She is currently Executive Editor, Comedy Entertainment and has been involved in strategy, development and production of new series formats for all four BBC channels, as well as commissioning and executive producing a wide range of series and events.  Taylor previously served as Commissioning Editor/Entertainment at Channel 4.  She will take up new her role later in the spring.


Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Schedule is:
Kids! –
March 24,    Cable – April 7,
Syndication – April 21, Spanish Language – May 5, Broadcast – May 19


Ad Space is limited. Contact Mike Farina to reserve today!  [email protected], 203.218.6480

Answer to Yesterday’s Trivia:  This beach hangout was best known as The Shack, on what classic teen series?  GIDGET  Kudos to: Barry Solomon-Retailability/NY; Odette Felix-Dark Horse Media/Tucson; Tina San Lucas-Cookie Jar Ent/Burbank; Candace Irving-Candace Irving & Assoc/Tortola BVI

Today’s Trivia Question:  This buffed spokesbear with the velvet voice wears a blue sweater with his name on it and talks about the importance of a good breakfast.  Who is he?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING:  VP, COMMUNICATIONS (iVillage/NBCU/NY): Devel & lead creative communications (incld iVillage editrl content & business wins). BA, exp in media industry, & 8 yrs exp in Comm/Publicity www.nbcunicareers.com #1154745 (3/16)

JOB OPENING: DIRECTOR, BUSINESS & LEGAL AFFAIRS (Film/NBCU/NY): Provide business & legal support for Partnerships & Lic. Grp. JD, CA Bar, 3+ yrs exp, exp w/ cpyrght, intel prop, & corp transactns. www.nbcunicareers.com #1154764 (3/16)

JOB OPENING: SHOW RUNNER/NorCal ProdCo:  Home makeover reality series. 5+ yrs management, script & edit supervision. Team player, can-do attitude. Apply: [email protected] (3/16)

JOB OPENING: EXECUTIVE PRODUCER/National Geographic Television, internal production arm to the National Geographic Society/Washington, DC. Apply: www.nationalgeographic.com  Search (#4116) EOE (3/16)

JOB OPENING: SR ACCT EXEC/ElectricArtists/NY: Online mktg, PR, social media & promo initiatives. Expert ideation & project mgt 5-8+ yrs mktg, project mgt, PR. Online media, TV, or major consum brand. . [email protected] (3/16)

JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. www.bbcamerica.com/employment.jsp (3/16)

JOB OPENING: FREELANCE WEB PROD/WRITER/CNBC: Prod high-qual/timely/innovative content for CNBC Editorial & Dvlpmnt teams. 4+ yrs exp writing, prod, and/or editing in News or Internet field. Res/cover with WEB PROD as subject line to: [email protected] (3/16)

JOB OPENING: CUSTOMER RELATIONSHIP MKTG MGR/ Disney Store USA  LLC/Pasadena CA: Generate value & insights across customer lifecycle through data-driven direct mktg & testing. Ref “Cynopsis” w/ resume:  http://www.disneycareers.com (3/13)

JOB OPENING:  MANAGER, DIGITAL PRODUCT STRATEGY/DisneyChannel.com/CA: min 4 years of exp. in digital marketing, publishing/product development Apply at: www.disneyabcjobs.com (ID 230990) (3/13)

JOB OPENING: MANAGER, AD SALES MARKETING/Radio Disney/CA: Min 2yrs exp managing strategic mrktg projects from beginning to end. Apply at: www.disneyabcjobs.com (ID 2227778) (3/13)

JOB OPENING: INTERACTIVE PRODUCER/Scholastic, Inc/NY: 3+ yrs. experience creating interactive content for kids; lead projects from start to finish; deep industry knowledge of kids’ media. Resume to: [email protected] (3/13)

JOB OPENING: SUPPORT SPECIALIST/INVISION INC/NYC: Be initial contact for clients reporting software defects. Knwldg of DealMaker VCI integration. Media ad sales (brdcst/cable) req’d. Send salary req w/resume: [email protected] (3/13)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/13)

JOB OPENING: DIRECTOR, PRODUCT MANAGEMENT/San Jose CA: Lead rapid, on-going develpmnt of audience rsrch products (e.g. Stop||Watch) & create of new ones! Online advertising experience also welcomed. Apply: http://bit.ly/czjJgl (3/13)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply: www.scrippsnetworks.com, job #1316  (3/20)

JOB OPENING: PRODUCER/VERSUS NTWRK/COMCAST/PA: Manage prod process/produce quality projects, knowledge of prod companies, trends/tech. Req’d 3-5+ yrs exp. @ TV Ntwrk, work indep., great “can do” attitude. Apply: www.COMCAST.com (3/12)

JOB OPENING: SR DESIGNER/VERSUS NTWRK/COMCAST/PA: Create/Design trade adver., knowledge of film finishing, concept/storyboard design? Req’d 5-7+ yrs exp. @ Designer  Ntwrk/broadcast agency. Apply: www.COMCAST.com (3/12)

JOB OPENING: SR EDITOR/VERSUS NTWRK/COMCAST/PA: Create compelling adver, offline editorial/online finishing, audio prep/final layback. Req’d 7-10+ yrs exp. @ TV Ntwrk/broadcast agency. Apply: www.COMCAST.com (3/12)

JOB OPENING: COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy, ability to handle mult. proj. Req’d 3-5+ yrs exp. @ copywriting-TV, adver. & film. Apply: www.COMCAST.com (3/12)

JOB OPENING: SR COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy. Req’d 5-7+ yrs exp. @ copywriting-TV, adver. & film. Apply: www.COMCAST.com (3/12)

JOB OPENING: EVENTS & COMMUNICATIONS MANAGER/AVAIL-TVN/LA: Organize/manage events, tradeshows & meetings. Write/manage external customer & internal staff communications. Full description and apply: www.avail-tvn.com (3/12)

JOB OPENING:  NBC Universal/NY: USA Network Creative Team seeks talented SR WRITER/PRODUCER, PREDITOR, BROADCAST & PRINT DESIGNERS. For full desc & to apply visit www.nbcunicareers.com Job#’s 1143845, 1143841, 1143703, 1143679 (3/12)

JOB OPENING:  WRITER/PRODUCER /iN DEMAND/NYC: To create promos/marketing campaigns. Conceptualize, write, edit & prod thru post-production.Bachelor’s degree.Min 3-4 yrs exp writing/producing in cable. Apply: [email protected] (3/11)

JOB OPENING:  ATTORNEY/iN DEMAND/NYC:Analysis/counsel on entertainment issues.Draft/negotiate/review contracts. Standards& Practices. Copyright & trademark enforcement. JD, NYS Bar, Min 3 yrs cable/ent. Apply: [email protected] (3/11)

JOB OPENING:  RESEARCH ANALYST/(P/T)/CTAM/DC area: seeks P/T Analyst to provide research support and assist in study production. Description, go to: http://www.ctam.com/collaboration/jobbankview.aspx . Email: [email protected] (3/11)

JOB OPENING:  VP LEGAL AFFAIRS ABC Family/LA: Overall mgmt of ABCF legal issues; leadership/counsel to sr mgmt. Min 15 yrs legal affairs TV series, devl/prod, licensing, media reg, IP, dig. rights. Apply www.disneycareers.com 230572  (3/11)

JOB OPENING:  ACCT EXEC/Disney Interactive Media Group/Chicago: 4  6 yrs media sales and/or marketing exp  MUST have online experience with a tier 1 or 2 brand. Apply online www.dimgcareers.com , JOB ID 228640 (3/11)

JOB OPENING:  COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (3/11)

JOB OPENING:  COUNSEL/Turner Broadcasting/Burbank: Exp. attorney to handle dvlpmnt & production legal affairs for scripted live action/ alternative/ reality programming. Drafting & nego. agreements. Resume: [email protected] (3/11)

JOB OPENING:  DIGITAL AD SALES/Edge Marketing: Freelancer to represent high-profile teen online property. Dvlp new bus selling proprietary ad serving & related technology. Ref req’d. Salary/Comm. Resume to: [email protected] (3/11)

JOB OPENING:  ABC RESEARCH CONSULTANT/ABC Burbank: min4 yrs exp TV research, apt at Nielsen, strong written & analytical skills, college degree req. Resumes: [email protected] (3/11)

JOB OPENING: SR AE/DISNEY/NYC: Responsible for sales prospecting, negotiating & closing of online advrtsng in specific East Coast territory agencies and clients. 5 yrs+ online exp. Disney.recruitmax.com (3/10)

JOB OPENING: VP RSRCH, SALES & MKTG/Disney ABC TV/NY: For integrated cross platform, ratings exp, customize ad opps, asst dev key selling messages, maintain solid, relationships w/exec mgmt over team www.disneycareers.com # 228489 (3/10)

JOB OPENING: CMO /START UP ONLINE COMPANY/NYC: Create a paid membership base + develop partnership with other brands. 5+ yrs Mktg Mgmt exp. Exp. w/SEM, SEO, email acq.,paid search + qualified traffic Apply: [email protected] (3/10)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV, NY: Support marketing, brand strategy & digital dept. Projects include website, print/online advertising, social media, sweeps, mailings & more. Send resume to [email protected] (3/10)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: [email protected] (3/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/16)

SITUATION WANTED: Management promo position wanted. Have been SVP at CBS for 10 years  [email protected] (3/16)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit https://freebeaaron.wordpress.co m (3/16)

SITUATION WANTED: 20 years, exp.Director of Photography seeks long term situation specializing in broadcast documentary & magazine format programming. Strong lighting, hand-held & directing skills. Contact: Andrew Cifelli (609) 744-9675 (3/13)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/13)

SITUATION WANTED: Award-winning WRITER-DIRECTOR-PRODUCER of branded content for network TV and web is looking for projects. Promos, stunts, virals, trailers, sizzles, comedy and drama. Please write [email protected] for reel (3/13)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PRLA and NY: TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. [email protected] (3/13)

SITUATION WANTED:  DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio: www.baerdavis.com  Email: [email protected] (3/12)

SITUATION WANTED:  DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp incontent prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (3/12)

SITUATION WANTED: PRODUCTION ASSISTANT/Entry-level pos./Anywhere: ’09 UVa grad, Past production intern and assoc. prod for Fox Sports/former radio personality/ Great writer, creative, self-starting. Email: [email protected] (3/11)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable  ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Per position:  [email protected] (3/11)

SITUATION WANTED:  WRITER/PRODUCER/DV CAM OPERATOR for Documentary Television. Network experience including History, A&E, Oxygen. Relocated from LA to Nebraska, ideal for any Midwest field production. website: www.thegreenroommedia.com (3/11)

SITUATION WANTED: SALES/TRAFFIC COORD and/or ASST MEDIA BUYER/TV network or agency. (3 yrs exp at children’s ad agency w/ respons ranging from asst buying, traffic, clearance, & finalizing invoices). Email: [email protected] (3/10)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/HEAD OF DIGITAL MEDIA/NY: D&D player. 18 intel. 17 charisma.10 yrs TV exp rolling 20-sided die. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/10)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional.  [email protected] (3/10)

SITUATION WANTED: Educational Media/Coordinator/Researcher/AP//NYC: 3+ yrs. exp. PBS KIDS, CNBC, Oprah, documentaries, production, research. Highly organized & detail-oriented. FT/PT/freelance. [email protected] (3/10)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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