Cynopsis: DIGITAL
03/09/10
Good morning, it’s Tuesday, March 9, 2010, and this is your first early morning digital briefing.
Being an early mover in the live video space has made Major League Baseball an expert in all things streaming and the league is now branching out to offer its services to others. ESPN’s soon-to-be-renamed web video portal ESPN3.com is changing web video service providers from April, turning to Major League Baseball Advanced Media (MLBAM) to handle support of its more than 3,500 live streaming events. ESPN360.com previously utilized Move Network’s platform, which requires users to download Microsoft’s Flash player. (MLBAM’s solution is Flash based, operating within most popular web browsers.) ESPN3.com, which reaches consumers by striking carriage deals with individual MSOs and ISPs, is currently in 50 million U.S. broadband homes. MLBAM also worked with CBS Mobile to develop its March Madness iPhone apps this year (see below.)
A CYNOPSIS MESSAGE FROM HARPO PRODUCTIONS AND SONY PICTURES TELEVISION
to 81% of the COUNTRY including
46 of the TOP 50 MARKETS!
Premium web video portal Hulu struck a partnership with the NFL to launch a dedicated channel on the site featuring more than 600 videos from the NFL films archives. The nine programming categories include episodes of the NFL Network’s America’s Game series, classic condensed “Game of the Week” matchups and “Season in Review” recaps dating back to 1993.
The international version of BBC.com will feature a series of 3-minute interviews with 11 Digital Giants as part of a special report sponsored by Intel. Featured subjects include Eric Schmidt, CEO of Google; Daniel Ek, founder of Spotify; Steve Ballmer, CEO, Microsoft; and this week’s guest, Sam Pitroda, advisor to the Indian Government.
Less-than-reputable attorney Saul Goodman from AMC’s Breaking Bad (played by Bob Odenkirk – also a writer on the show) is the subject of a series of online ambulance-chasing commercials to promote the debut of show’s third season on March 21. BetterCallSaul.com even has a web cam capturing some private moments with Saul.
Royal Oak, MI-based Dare Comics is getting a lot of mileage of its crime fighting-themed super hero title “The Hunter.” Michigan-based production house PixoFactor Entertainment is developing a 9-episode “motion comic” series and a downloadable interactive game based on the title, positioned for distribution online and via smartphones and tablet devices. Dare also signed a deal with LA-based Scarlet Fire Entertainment to develop a feature film around the comic.
Online advertising verification start-up DoubleVerify has closed on a $10 million round of series B financing led by Institutional Venture Partners (IVP). DoubleVerify’s technology measures transparency and accountability for agencies, marketers, publishers and ad networks running online ad campaigns.
For a little more background on the “Text Dolphin to 44144” campaign featured by animal activist and The Cove subject Ric O’Barry on the Oscar podium, visit TakePart.com/thecove or The Cove’s page on content sharing site Zannel. The text message signs you up to receive more info about the fight to end dolphin slaughter in Taiji, Japan.
A CYNOPSIS MESSAGE FROM CROSS MEDIA NYC
ONE WEEK LEFT TO SIGN UP FOR CROSS MEDIA NYC
CROSS MEDIA NYC is a digital networking event taking place on March 10th from
6:00 – 9:30pm at Scholastic Theatre 557 Broadway @ Prince
Speakers include: Bonnier Fuller of HollywoodLife.com, Ubisoft’s Mathieu Ferland,
Digitas’ Ashley Swartz, RIM BlackBerry’s Alistair Mitchell, Roger Keating of Hearst, and
transmedia guru Jeff Gomez of Starlight Runner Entertainment. Technology demos
include Metranome, MultiTouch, Milabra and Syncaspse.
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Digital media ads will outsell print ads for the first time in 2010 thanks to a 10% boost in digital ads this year, according to a new study from research firm Outsell. Companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, vs. a total of $111.5 billion on traditional print advertising. Overall, U.S. spending on advertising and marketing will increase in 2010, but by just 1.2% percent to $368 billion.
NCAA’s March Madness basketball tourney is the second most lucrative post-season sports franchise in terms of national TV ad revenue (second only to the NFL playoffs/Superbowl) and digital media is becoming a huge part of integrated cross platform buys for the “big dance”, according to research firm Kantar Media. TV ad spending for the tournament declined by 8.5% to $589 million last year but increased ad revenue from CBSSports.com’s March Madness On Demand offering helped make up for the decline.
NCAA Division I Men’s Basketball Championship: Offline vs. Online Ad Revenue
Ad Revenue in Millions
(% Share of Total)
Year Total CBS TV Broadcasts CBS Internet Video
2006 $504 $500 $4 (0.8%)
2007 $529 $520 $9 (1.7%)
2008 $666 $643 $23 (3.5%)
2009 $619 $589 $30 (4.8%)
Sources: TV revenue estimates from Kantar Media; Internet ad revenue estimates from CBS
Local media website management firm Internet Broadcasting will announce a partnership with web services firm Mashery this morning to launch a new API (application programming interface) program for local media site clients. The program will provide a platform to enable stations to build and integrate their own iPhone and BlackBerry apps featuring news publishing and social networking features. Mashery recently closed on a $5.5 million round of series C funding led by Cisco.
Google is working with Google TV Ads partner Dish Network on a new feature based on its Android mobile operating system that would allow users to search for both TV shows and internet video directly from their set top, per the WSJ.
In an effort to popularize its famous DVR user interface overseas, Tivo has struck a deal with pay TV security provider Conax to help market the service to cable customers in Scandinavia, mainland Europe and India, among other territories. Customers of Conax’s current open standards set-top solution include Dish TV India, Dutch DTT operator KPN and Tele2Vision in Sweden.
Viewing on leading online video site YouTube increased 50% in Jan. year-over-year as users watched more than 12 million videos, according to ComScore‘s Jan. Video Metrix findings. However, viewing on several sites including Hulu and music industry venture Vevo pulled back significantly from Dec. results. For instance, total views on Hulu dropped from 1 billion in Dec. to 903 million last month. Each YouTube visitor watched an average of 94 videos in Jan. while Hulu viewers watched an average of 23.5 videos – an all time high for the site.
Top U.S. Online Video Content Properties by Videos Viewed – Jan. 2010
Property Videos (000) Share of Videos (%)
Total Internet-Total Audience 32,410,886 100.0
Google Sites 12,816,043 39.5
Hulu 903,078 2.8
Microsoft Sites 491,753 1.5
Yahoo! Sites 435,487 1.3
Viacom Digital 361,228 1.1
Fox Interactive Media 293,008 0.9
Turner Network 283,244 0.9
AOL LLC 241,991 0.7
Vevo 226,125 0.7
CBS Interactive 217,407 0.7
Source: comScore Video Metrix, rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top U.S. Online Video Content Properties by Unique Viewers – January 2010
Property Unique Viewers (000) Average Videos per Viewer
Total Internet-Total Audience 173,361 187.0
Google Sites 136,469 93.9
Yahoo! Sites 51,464 8.5
CBS Interactive 41,210 5.3
Fox Interactive Media 40,457 7.2
Hulu 38,445 23.5
Viacom Digital 38,009 9.5
Microsoft Sites 36,109 13.6
FACEBOOK.COM 34,214 5.2
Vevo 32,357 7.0
AOL LLC 30,809 7.9
Source: comScore Video Metrix
CBS Mobile relaunched its March Madness iPhone app, doubling the price from $5 to $10 but adding live streaming access to games over AT&T’s 3G network. (Last year’s March Madness app only offered live games via a WiFi connection.) The app features score alerts, radio broadcasts of games from Westwood One as well as live streaming video of every game. A free ‘lite’ version will offer video highlights, stats and scores.
Yahoo! Sports announced an exclusive deal with Major League Baseball to become the league’s official fantasy baseball game, to be featured directly on the customizable Yahoo homepage. The co-branded offering, free for the first two weeks of the season then $9.95 for the remainder of the season, includes the ability to access in-game and post-game video highlights of users’ fantasy players directly from their homepage.
Panasonic will launch its first line of 3D TV sets into the U.S. from Wed., expecting its 50-inch Viera model to retail for $2,500 at local Best Buy outlets.
MTV Networks International upped Philip Bourchier O’Ferrall to SVP/Digital Media Phillip, who previously oversaw digital media in the U.K., Ireland, Australia and New Zealand, will now oversee MTV Networks’ digital media businesses across all platforms worldwide. He reports to MTV Networks International President Robert Bakish in New York and MTV Networks UK EVP Heather Jones in London.
Pursuing its own hybrid online/TV measurement solution, ComScore hired former Arbitron cross platform specialist Joan FitzGerald as VP/Television Sales and Business Development. She is charged with fostering relationships with major media companies and data providers.
Bookseller Barnes & Noble named former CNNMoney.com SVP & GM Jonathan Shar as GM, Digital Newsstand and Emerging Content for Barnes & Noble.com. He is charged with overseeing BN.com’s efforts to distribute digital editions of newspapers, magazines, periodicals and blogs through the upcoming Que device.
Tribune Broadcasting is promoting Ann Casey, who has served as research director at WGN-TV since 2000, to Director/Broadcast Metrics for the broadcast division. She will oversee the flow of shared research among Tribune’s 23 television stations, reporting to Carolyn Gilbert, EVP/Research and Metrics.
Up-and-coming web video aggregation site Clicker unveiled a redesign of its homepage with some new features: “Headliners” (series premiers, etc.) are now featured at the top, Hulu-style. “Trending” shows that are generating a lot of buzz are listed on the right, while the “trends” category list pulls up top viewed episodes; the SNL hosted by J Lo on 2/27 was tops as of yesterday. “Clicker Right Now” reveals what users are watching at the moment. The search bar has also been relocated to the very top of the page. The coolest thing about Clicker is still its powerful categories interface that allows you to browse integrated menus of TV and web-based programming by genre, including Sci-Fi & Fantasy, Health & Lifestyle, How To and Arts. Clicker’s Playlist generator is also a must for web video junkies as it automatically saves new episodes of your favorite shows.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
03.09.10
Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
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JOB OPENING: VP, COMMUNICATIONS (iVillage/NBCU/NY): Devel & lead creative communications (incld iVillage editrl content & business wins). BA, exp in media industry, & 8 yrs exp in Comm/Publicity www.nbcunicareers.com #1154745 (3/16)
JOB OPENING: DIRECTOR, BUSINESS & LEGAL AFFAIRS (Film/NBCU/NY): Provide business & legal support for Partnerships & Lic. Grp. JD, CA Bar, 3+ yrs exp, exp w/ cpyrght, intel prop, & corp transactns. www.nbcunicareers.com #1154764 (3/16)
JOB OPENING: SHOW RUNNER/NorCal ProdCo: Home makeover reality series. 5+ yrs management, script & edit supervision. Team player, can-do attitude. Apply: [email protected] (3/16)
JOB OPENING: EXECUTIVE PRODUCER/National Geographic Television, internal production arm to the National Geographic Society/Washington, DC. Apply: www.nationalgeographic.com Search (#4116) EOE (3/16)
JOB OPENING: SR ACCT EXEC/ElectricArtists/NY: Online mktg, PR, social media & promo initiatives. Expert ideation & project mgt 5-8+ yrs mktg, project mgt, PR. Online media, TV, or major consum brand. . [email protected] (3/16)
JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. www.bbcamerica.com/employment.jsp (3/16)
JOB OPENING: FREELANCE WEB PROD/WRITER/CNBC: Prod high-qual/timely/innovative content for CNBC Editorial & Dvlpmnt teams. 4+ yrs exp writing, prod, and/or editing in News or Internet field. Res/cover with WEB PROD as subject line to: [email protected] (3/16)
JOB OPENING: CUSTOMER RELATIONSHIP MKTG MGR/ Disney Store USA LLC/Pasadena CA: Generate value & insights across customer lifecycle through data-driven direct mktg & testing. Ref “Cynopsis” w/ resume: http://www.disneycareers.com (3/13)
JOB OPENING: MANAGER, DIGITAL PRODUCT STRATEGY/DisneyChannel.com/CA: min 4 years of exp. in digital marketing, publishing/product development Apply at: www.disneyabcjobs.com (ID 230990) (3/13)
JOB OPENING: MANAGER, AD SALES MARKETING/Radio Disney/CA: Min 2yrs exp managing strategic mrktg projects from beginning to end. Apply at: www.disneyabcjobs.com (ID 2227778) (3/13)
JOB OPENING: INTERACTIVE PRODUCER/Scholastic, Inc/NY: 3+ yrs. experience creating interactive content for kids; lead projects from start to finish; deep industry knowledge of kids’ media. Resume to: [email protected] (3/13)
JOB OPENING: SUPPORT SPECIALIST/INVISION INC/NYC: Be initial contact for clients reporting software defects. Knwldg of DealMaker VCI integration. Media ad sales (brdcst/cable) req’d. Send salary req w/resume: [email protected] (3/13)
JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/13)
JOB OPENING: DIRECTOR, PRODUCT MANAGEMENT/San Jose CA: Lead rapid, on-going develpmnt of audience rsrch products (e.g. Stop||Watch) & create of new ones! Online advertising experience also welcomed. Apply: http://bit.ly/czjJgl (3/13)
JOB OPENING: MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply: www.scrippsnetworks.com, job #1316 (3/20)
JOB OPENING: PRODUCER/VERSUS NTWRK/COMCAST/PA: Manage prod process/produce quality projects, knowledge of prod companies, trends/tech. Req’d 3-5+ yrs exp. @ TV Ntwrk, work indep., great “can do” attitude. Apply: www.COMCAST.com (3/12)
JOB OPENING: SR DESIGNER/VERSUS NTWRK/COMCAST/PA: Create/Design trade adver., knowledge of film finishing, concept/storyboard design? Req’d 5-7+ yrs exp. @ Designer Ntwrk/broadcast agency. Apply: www.COMCAST.com (3/12)
JOB OPENING: SR EDITOR/VERSUS NTWRK/COMCAST/PA: Create compelling adver, offline editorial/online finishing, audio prep/final layback. Req’d 7-10+ yrs exp. @ TV Ntwrk/broadcast agency. Apply: www.COMCAST.com (3/12)
JOB OPENING: COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy, ability to handle mult. proj. Req’d 3-5+ yrs exp. @ copywriting-TV, adver. & film. Apply: www.COMCAST.com (3/12)
JOB OPENING: SR COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy. Req’d 5-7+ yrs exp. @ copywriting-TV, adver. & film. Apply: www.COMCAST.com (3/12)
JOB OPENING: EVENTS & COMMUNICATIONS MANAGER/AVAIL-TVN/LA: Organize/manage events, tradeshows & meetings. Write/manage external customer & internal staff communications. Full description and apply: www.avail-tvn.com (3/12)
JOB OPENING: NBC Universal/NY: USA Network Creative Team seeks talented SR WRITER/PRODUCER, PREDITOR, BROADCAST & PRINT DESIGNERS. For full desc & to apply visit www.nbcunicareers.com Job#’s 1143845, 1143841, 1143703, 1143679 (3/12)
JOB OPENING: WRITER/PRODUCER /iN DEMAND/NYC: To create promos/marketing campaigns. Conceptualize, write, edit & prod thru post-production.Bachelor’s degree.Min 3-4 yrs exp writing/producing in cable. Apply: [email protected] (3/11)
JOB OPENING: ATTORNEY/iN DEMAND/NYC:Analysis/counsel on entertainment issues.Draft/negotiate/review contracts. Standards& Practices. Copyright & trademark enforcement. JD, NYS Bar, Min 3 yrs cable/ent. Apply: [email protected] (3/11)
JOB OPENING: RESEARCH ANALYST/(P/T)/CTAM/DC area: seeks P/T Analyst to provide research support and assist in study production. Description, go to: http://www.ctam.com/collaboration/jobbankview.aspx . Email: [email protected] (3/11)
JOB OPENING: VP LEGAL AFFAIRS ABC Family/LA: Overall mgmt of ABCF legal issues; leadership/counsel to sr mgmt. Min 15 yrs legal affairs TV series, devl/prod, licensing, media reg, IP, dig. rights. Apply www.disneycareers.com 230572 (3/11)
JOB OPENING: ACCT EXEC/Disney Interactive Media Group/Chicago: 4 6 yrs media sales and/or marketing exp MUST have online experience with a tier 1 or 2 brand. Apply online www.dimgcareers.com , JOB ID 228640 (3/11)
JOB OPENING: COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (3/11)
JOB OPENING: COUNSEL/Turner Broadcasting/Burbank: Exp. attorney to handle dvlpmnt & production legal affairs for scripted live action/ alternative/ reality programming. Drafting & nego. agreements. Resume: [email protected] (3/11)
JOB OPENING: DIGITAL AD SALES/Edge Marketing: Freelancer to represent high-profile teen online property. Dvlp new bus selling proprietary ad serving & related technology. Ref req’d. Salary/Comm. Resume to: [email protected] (3/11)
JOB OPENING: ABC RESEARCH CONSULTANT/ABC Burbank: min4 yrs exp TV research, apt at Nielsen, strong written & analytical skills, college degree req. Resumes: [email protected] (3/11)
JOB OPENING: SR AE/DISNEY/NYC: Responsible for sales prospecting, negotiating & closing of online advrtsng in specific East Coast territory agencies and clients. 5 yrs+ online exp. Disney.recruitmax.com (3/10)
JOB OPENING: VP RSRCH, SALES & MKTG/Disney ABC TV/NY: For integrated cross platform, ratings exp, customize ad opps, asst dev key selling messages, maintain solid, relationships w/exec mgmt over team www.disneycareers.com # 228489 (3/10)
JOB OPENING: CMO /START UP ONLINE COMPANY/NYC: Create a paid membership base + develop partnership with other brands. 5+ yrs Mktg Mgmt exp. Exp. w/SEM, SEO, email acq.,paid search + qualified traffic Apply: [email protected] (3/10)
JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/10)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV, NY: Support marketing, brand strategy & digital dept. Projects include website, print/online advertising, social media, sweeps, mailings & more. Send resume to [email protected] (3/10)
SPRING/SUMMER INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: [email protected] (3/10)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/16)
SITUATION WANTED: Management promo position wanted. Have been SVP at CBS for 10 years [email protected] (3/16)
SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit https://freebeaaron.wordpress.co m (3/16)
SITUATION WANTED: 20 years, exp.Director of Photography seeks long term situation specializing in broadcast documentary & magazine format programming. Strong lighting, hand-held & directing skills. Contact: Andrew Cifelli (609) 744-9675 (3/13)
SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/13)
SITUATION WANTED: Award-winning WRITER-DIRECTOR-PRODUCER of branded content for network TV and web is looking for projects. Promos, stunts, virals, trailers, sizzles, comedy and drama. Please write [email protected] for reel (3/13)
SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PR– LA and NY: TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. [email protected] (3/13)
SITUATION WANTED: DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (3/12)
SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp incontent prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (3/12)
SITUATION WANTED: PRODUCTION ASSISTANT/Entry-level pos./Anywhere: ’09 UVa grad, Past production intern and assoc. prod for Fox Sports/former radio personality/ Great writer, creative, self-starting. Email: [email protected] (3/11)
SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Per position: [email protected] (3/11)
SITUATION WANTED: WRITER/PRODUCER/DV CAM OPERATOR for Documentary Television. Network experience including History, A&E, Oxygen. Relocated from LA to Nebraska, ideal for any Midwest field production. website: www.thegreenroommedia.com (3/11)
SITUATION WANTED: SALES/TRAFFIC COORD and/or ASST MEDIA BUYER/TV network or agency. (3 yrs exp at children’s ad agency w/ respons ranging from asst buying, traffic, clearance, & finalizing invoices). Email: [email protected] (3/10)
SITUATION WANTED: EXEC BIZ DEV/STRATEGY/HEAD OF DIGITAL MEDIA/NY: D&D player. 18 intel. 17 charisma.10 yrs TV exp rolling 20-sided die. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/10)
SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (3/10)
SITUATION WANTED: Educational Media/Coordinator/Researcher/AP//NYC: 3+ yrs. exp. PBS KIDS, CNBC, Oprah, documentaries, production, research. Highly organized & detail-oriented. FT/PT/freelance. [email protected] (3/10)
E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.
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