Tuesday, March 30th, 2010

Cynopsis: Kids!



Good morning. It’s Tuesday, March 30, 2010, and this is your first early morning Kids briefing.

DQ Entertainment (DQE) enters into a co-production deal with UK-based The Hive Enterprises to produce the new 3D CGI animated series The Hive (78×7).  The preschool series revolves around the Bee family, a colorful group of bees, including Pappa Bee, Mamma Bee, Buzzbe and Rubee, among others, and their everyday lives including neighbors, friends and the world around them.  Set to begin production soon, the first season of The Hive is budgeted at US$5.2 million.  Negotiations are underway for global satellite broadcasting deal.


oooooooooooo The Hub oooooooooooo
The new network where kids and families come together!
Offering a brand new slate of live-action, animation and game shows
for the whole family.

Launching October 2010 in 60 Million US HH!

To arrange your sneak peek, contact Brooke Goldstein / SVP Ad Sales
(212) 548-5860 / [email protected]


CBeebies gives its preschool line-up a refresh for spring 2010. Beginning Tuesday, April 6, Driver Dan’s Storytrain and 64 Zoo Lane are joining In The Night Garden as part of the Bedtime Hour programming line-up.  The Bedtime Story remains as the final programming of the day.  Waybuloo will run weekday mornings and afternoons on CBeebies and BBC Two, and on weekends on CBeebies.  Additionally, on three consecutive Mondays this April CBeebies will launch the new live-action music series ZingZillas on April 5 at 8a, followed by the new series Bob The Builder: Ready! Steady! Build on April 12, and Big Barn Farm from April 19.

RDF Rights signs further program sales for the kid-aimed arts and crafts series Mister Maker.  Acquiring all three seasons of Mister Maker are CITI Channel (Ukraine), Ecuavisa (Ecuador) and Al Jazeera Children’s Channel (Middle East).  Additionally, picking up seasons 2 and 3 of the series are ABC Australia and Hop! (Israel), while NTV7 (Malaysia) and Medicorp TV12 (Singapore) take seas 1 and 2.  BBC Kids commissioned a fourth season, entitled Mister Maker Comes to Town (20×20), that will see Mister Maker make his way to towns across the UK in the Makermobile.  RDFR holds worldwide rights in all media for the property.

9 Story Entertainment has wrapped production on a second season of its adventure series Survive This (13 episodes).  Hosted by Les Stroud, 9 Story will debut the new season kid/tween-targeted series, which features eight new teen 14-17-year-old contestants, next month at MIPTV 2010.  YTV (Canada) plans to debut the second season of Survive This on April 19, 2010.

Corus Entertainment, which already manages on-air sales for Teletoon’s (Canada) English-languages TV services, adds representation of Teletoon’s kid/youth-targeted English interactive sales for the online brands, teletoon.com ( www.teletoon.com ), teletoonretro.com ( www.teletoonretro.com ) and teletoonatnight.com ( www.teletoonatnight.com ).  Corus’ VP/Digital Media, Tim Cormick, will manage Teletoon’s English interactive sales.  Corus’ youth-focused portfolio of websites represented by Corus’ interactive sales team include Corus’ YTV.com, Treehousetv.com, nickcanada.com, as well as representing Nick.com and Nickjr.com in Canada.


Cynopsis Media presents
Upfront 2010 Special Edition Series,
providing an in-depth look at the 2010 selling season from both the Buyer and Seller perspectives.

Upcoming Upfront 2010 Special Editions:
Cable (4/7), Syndication (4/21), Spanish Language (5/5), Broadcast (5/19)

  Editions are sent to Cyn opsis subscribers & always available at www.cynopsis.com .

Influence Brands and Agencies’ Upfront Buying Decisions.
Space is limited. Contact Mike Farina to reserve your advertising!  [email protected], 203.218.6480


Disney Studios Home Entertainment will release, for a limited time, Beauty and the Beast: Diamond Edition on Blu-ray Hi-Def and DVD combo pack (2 Blu-ray discs and a DVD) on October 5, 2010, followed on November 23 by the release of a standard definition 2-disc DVD release of the movie.  The Blu-ray HD of the movie features new picture restoration, 7.1 digital Surround Sound and bonus features, including behind the scenes features, deleted scenes, enhanced music tracks, games and so forth.

Cartoon Network Enterprises (CNE) renews its licensing deal with Bell Sports for its Ben 10 action franchise.  The new tw0-year deal extends on the previous one through 2011, and includes a full line of Bell Sports safety helmets and knee/elbow pads featuring characters from Ben 10. CNE recently inked a similar deal with Bell Sports based on Nelvana and Spin Master’s Bakugan brand.  Created by Man of Action and produced at Cartoon Network Studios, episodes of season three of Ben 10 Alien Force are premiering on Cartoon Network on Fridays at 8:30p.

Chapman Entertainment launches a campaign targeting preschoolers 2-4 with free Fifi and the Flowertots and Roary the Racing Car booklets, which include activities, games and competitions that will be distributed to kids via preschools and nurseries throughout the UK.  In addition to the booklets, Chapman Entertainment launches Fifi’s Sunflower Challenge following the distribution of Fifi sunflower seeds to nurseries, kids can be entertained and learn about flowers while working to grow the tallest sunflower.  Teachers, parents and kids are invited to upload photos of their sunflower to a specific Fifi microsite, www.fifiandtheflowertots.com/sunflowerchallenge .


Teletoon Canada appoints Alan Gregg as Director/Original Content from April 19, 2010.  Gregg will be responsible for original content development and production for Teletoon’s two English and two French networks and respective multiplatform services, as well as the original production team in Toronto and Montreal and will work closely with production partners across Canada.  He will report to Carole Bonneau, VP/programming, Teletoon Canada.  Gregg has toiled in the kid’s TV business for 12 years, most recently story editing a new preschool series for Guru Studio.  He previously worked for YTV, opened the Toronto office of Brown Bag Films where he served as VP/International Production, and held senior positions, including as VP/Production & Distribution, at Alliance Atlantis’ Children’s Television division.


The Saturday, March 27 premiere of Nickelodeon’s 23rd Annual Kids’ Choice Awards (KCA), 8-9:30p, screamed and slimed its way in as the second biggest KCA show ever with an average of 7.6 million Total Viewers 2+.  The show also drew 3.7 million K2-11.  The show trailed just behind last year’s KCA 2009, which delivered 7.7 million Total Viewers 2+.  Other KCA ratings milestones include:

  • Hosted by Kevin James, this years KCA also received the most votes in the show’s history, with 118 million votes cast between February 25-March 27, (+130% vs. last year).
  • KCA also brought Nick.com its highest trafficked day ever on March 27, with 38.4 million page views.  Meanwhile the KCA website had 2.2 million visits and 1.9 million unique visitors, with the KCA live webcams generating 1.5 million streams, that is up +240% over last year.
  • Additionally, leading out of KCA was Nickelodeon’s premiere of its new series Victorious at 9:30p, which becomes the network’s second biggest live-action series debut ever with 5.7 million Total Viewers 2+, behind Big Time Rush (1/18/10).  Victorious delivered 2.7 million K2-11.

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 26, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1223; K6-11 569; TWEENS 9-14 416
DISNEY CHANNEL:     K2-11   831; K6-11 555; TWEENS 9-14 465
CARTOON NETWORK: K2-11   525; K6-11 345; TWEENS 9-14 268
DISNEY XD:               K2-11   123; K6-11   80; TWEENS 9-14   61
Source: MTVN Research from Nielsen Media Research Data

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).

Answer to Yesterday’s Trivia:  What cartoon character is known for the catchphrase “Great Googly Moogly!”?   THE FEROCIOUS BEAST  Kudos to:  Richard Oren-Hire Branding/NY; David Stern-BARD Entertainment/NY; Mara Anastas-Simon & Schuster/NY; Tom Chen-Shout! Factor/LA; Colleen Kennedy-YTV Canada/Toronto; Lee Williams-Boomstone Ent/Ottawa

Today’s Trivia Question:  What town are you in if everyone is dancing The Frantic?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: USA Network/NBC Universal/NY: Schedule on-air promos to execute marketing plans and help generate brand awareness. 1+ yr media exp.  Please apply at www.nbcunicareers.com   job # 1163611 (4/6)

JOB OPENING: DIR OF PROGRAMMING/NESN/MA: Manage strategic dir for NESN content, oversee audience rsrch, cultivate relationships, work closely with Sales & Mktg, develop and manage budget, 7+ yrs exp www.nesn.com (4/6)

JOB OPENING: ASSOC PROD, NEWS/NESN/MA: Write & produce feature & cvr stories, edit highlights, gather/archive video, research stats, strong knwldg of Boston sports, 2-5 yrs exp, line-prod exp a + www.nesn.com (4/6)

JOB OPENING: DIR, PRICING & PLANNING/NY: TV Guide Network/TVGuide.com. Directs ad sales pricing/planning, inventory mgmnt, ad sales budgeting/modeling, 5 yrs exp. pricing/plan’g cable or brcst Ad Sales. [email protected] (4/6)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (4/6)

JOB OPENING: VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply www.disneycareers.com # 230572  (4/6)

JOB OPENING: ACCT EXEC DIGITAL AD SALES/LA: Grwng/mngng onlne ad sales rev for Roiworld.com & AETN Dig Props. Exp digital ad sales, major ad clients, & gaming. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=70542 (4/3)

JOB OPENING: NBCU has an opening for an ACCOUNT EXECUTIVE, DIGITAL MEDIA AD SALES; Sports & Olympics (job#1134602) please visit our career website www.nbcunicareers.com for more information  (4/3)

JOB OPENING: DIGITAL SALESPERSON/GMC/ATL: Sell video, display & custom sponsorships on tangle.com , a leading site in the family values market. Commission only with potential for full time position. Apply to [email protected] (4/3)

JOB OPENING: DIRECTOR, DIGITAL RESEARCH/TURNER BROADCASTING/ATL: Leadership role supporting Young Adult/Kid Digital Research: multiple platforms/8 yrs exp/primary/secondary/Omniture/NetRatings/4 yr degree. [email protected]   (4/3)

JOB OPENING: SALES PLANNER/CHIC OR LA/RMG NETWORKS: Join the leading away-from-home TV ent team. Build sales proposals, post analysis, research, strong excl, ppt, BA & 2-3 yrs agency/b’cast exp. Send resume: [email protected]  (4/3)

JOB OPENING:  SR. RSRCH ANALYST,RSRCH/AETN/NY:Support AETN’s dist efforts thru dvlpmnt of reports, presentations& strategies pertinent to positioning the brands w/traditional& new media dist. Apply: www.aetn.com/careers.html (4/3)

JOB OPENING: VP, RESEARCH /TV One LLC/Silver Spring, MD:  Dir. & controls devlpmnt. & execution of quantitative/qualitative resrch prgms. Eval resrch. data & recommends chgs. to senior management. See: www.tvoneonline.com (4/2)

JOB OPENING: RESEARCH ANALYST (TEMP)/TV One LLC/ Silver Spring, MD: Passion for broadcasting and cable business; background in statistical analysis & exp. with research software apps See : www.tvoneonline.com (4/2)

JOB OPENING: PROJECT COORD (temp)/NY: For TV Ntwrk. Mng dev of print/merch projects from concept to delivery. Knwldg of print/merch processes, & proj mgmt a must! 2+ yrs exp.  4-5 mnths starting asap. [email protected] (4/2)

JOB OPENING: At MWW-AE/SAE – NY/NJ: Focus is business/media pitching in mkt/advt/media space; online/offline digital media exp, media contacts, exp working in-house media/advt/PR agency. Apply: [email protected] (4/2)

JOB OPENING: At MWW-SVP, DIALOGUE MEDIA – NY/NJ: Lead devt, strategy/direction for social media mkt prog/services, create/execute online social media campaigns for corp entities, 10+ yrs social media req’d. Apply: [email protected] (4/2)

JOB OPENING:  Universal City- NBCU seeks MGR NON-THEATRICAL SALES & OPS.Looking for applicants eager to learn all aspects of the IFE industry,2 yrs entertainment or sales experience. Apply to www.nbcunicareers.com job#1150059 (4/1)

JOB OPENING:  SR WRITER/PRODUCER/A&E TV Net/NY: Write, produce & conceptualize on-air promos for A&E and Bio. 5 yrs exp producing on-air promo pieces.To apply: www.aetn.com/careers.html   (4/1)

JOB OPENING:  MEDIA INDUSTRY BUSINESS ANALYSTS/NYC: Multiple.Experience w/Ad Sales, Traffic, Programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (4/1)  

JOB OPENING: VP DIR. OOH STRATEGIC SERVICES/Pearl River NY (15 miles NYC): 10+ yrs exp. in OOH Acct. mgm. , leadership, sales & media planning. Resume to: [email protected] or call 845 732-8943 (4/1)

JOB OPENING: RESEARCH ANLYST/WE tv/NYC:  Provide support for Prog/Sched teams. 1-2 yrs exp in cable res pref. Strong anlyt/org skills a must.knwldg of Star Media & Nielsen systems. Res to www.cablevision.jobs ref #10658BR (4/1)

JOB OPENING: DIR, INTEGRATED ON-AIR MKTG/A&E TV Net/NY:Conceptualize& create “high end” on-air promo campaigns to maximize Ad Sales strategies. 10 yrs exp producing on-air promos.To apply: www.aetn.com/careers.html (4/1)

JOB OPENING: WEB PROD MGR/ALBUQUERQUE/REELZCHANNEL: 3+ yrs online exp. Sprvs content & design staff; uphold scheds & editorial strategy; liaison w/ TV, Mktg, PR. More info: reelzchannel.com/careers. Res: [email protected] (3/31)

JOB OPENING: ACCOUNT EXECUTIVE/Brooklyn, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 9911BR (3/31)

JOB OPENING: SALES ASST/Cablevision/Norwalk, CT: 1-3 yrs exp in mrkt, adv or bus related field.  Assist  sales team & mgmnt. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs req 10644BR (3/31)

JOB OPENING: SALES PLANNER/San Fran: Proposal writer to respond to RFPs. Req’s 2 yrs+ dig. media sales exp.,  strong excel, ppt, graphic design, SalesForce, @Plan, Mediavisor, Atlas & writing skills. Email: [email protected]  (3/31)

JOB OPENING: SR ACCT EXEC (2 POSITIONS)/STARGREETZ:  8+ yrs. in digital/mobile sales. Strong relationships, creative & strategic.Based in NY  LA  Chicago. College degree preferred. Apply: [email protected] (3/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: NATIONAL GEOGRAPHIC KIDS ENTERTAINMENT is looking for summer interns for MKTG & SOCIAL MEDIA in Washington, DC. Apply on nationalgeographic.com/jobs & search for ID #4133. CONTACT: Alaina Appleman [email protected] (4/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced DVD Producer: 8 years NYC experience at The BBC, MTV, The Food Network, and NICK Intl. Problem solver, marketing/PR experience, outgoing and personable. [email protected] (4/6)

SITUATION WANTED: ANIMATION PRODUCER/ASST/LINE PRODUCER: 20 yrs experience. 2D Digital. Flash. Traditional. Canadian. OCASE   [email protected] (4/6)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/6)

SITUATION WANTED: MEDIA SALESMAN THAT BRINGS RESULTS. 6+ years of experience in media sales for new media, TV and Film with strong knowledge of contracts and sharp professional relationship with clients. Email: [email protected] (4/6)

SITUATION WANTED:  RESEARCH/MKTG MGR/NY:  Excellent analytical and pres skills. Highly creative w/ability to transform data into a sell-able story. Exp. in general and Hispanic markets. Broadcast, Digital, Publishing. [email protected] (4/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/1) 

SITUATION WANTED: PRODUCTION MANAGER: 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (4/1)

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (4/1)

SITUATION WANTED:  SR LEVEL/DIR of TALENT ACQ: Entertainment exp, recruit all levels including execs. Will relocate, 15 yrs exp, contract or permanent.Hunter mentality and expert sourcer. Available immediately.Contact:  [email protected] (3/31)

SITUATION WANTED: EIC/LINE PRODUCER Available now.10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd Productions for major TV & cable nets. Looking for next project. [email protected] (3/31)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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