Tuesday, March 30th, 2010


Introducing GetHatched.com
Created with Teri Hatcher

Reach Women Today!
From the #1 Family and Parenting Site, Disney Online

To give women a real guide to relationships, lifestyle, jobs, beauty, health and more

Brad Davis, SVP Disney Online Ad Sales (818) 295-3612
Source: comScore January ’10


Cynopsis: DIGITAL



Good morning, it’s Tuesday, March 30, 2010, and this is your first early morning digital briefing.

Erasing some doubt about whether a lack of Flash support will hurt the iPad, popular Content Delivery Networks Brightcove and Ooyala announced support of next-generation HTML5 video streaming when detecting an iPad. Seattle-based white label content management platform Delve Networks also announced it will deliver video to the iPad when it launches on April 3. Finally Apple, whose stock closed at an all-time high yesterday, confirmed that Best Buy will also be selling a select amount of iPad’s this Saturday. Only Apple Stores will offer free personal set ups and workshops, however, so expect bigger lines there. Doors open at 9 a.m. – sleeping bags not provided.


Digital publishing solution Zinio, which creates digital replica editions of print publications, unveiled the new Zinio Reader 4 built upon the Adobe AIR platform. Zinio Reader 4 enables users to clip and save pages to favorites and share content across social networking services. National Geographic‘s interactive April 2010 “Water” edition will take advantage of the release and Zinio’s “Unity” platform, readable on PCs, Macs, netbooks and touch-screen and tablet devices, including the iPhone and the upcoming iPad.
Taking advantage of its hometown connection, Cox Communications will have exclusive access to 3D coverage of the Masters Tournament in Atlanta, beginning on April 7 with the Par 3 contest (golf’s equivalent of the NBA slam dunk competition.) Masters 3D programming can be viewed on 3D-capable television sets and will be available at no additional cost to Cox Advanced TV customers with an HD or HD/DVR receiver.
Teri Hatcher of Desperate Housewives fame is launching her own web destination, GetHatched.com, on DisneyFamily.com sometime in May. Described as a “Chick’s Guide to Life,” the lifestyle site will feature articles, blogs, original videos series, and advice from experts of interest to women.
The CW is sending up ghost hunting shows with Ghostfacers, a new digital series debuting to celebrate the 100th episode of Supernatural.
Soccer channel GolTV announced it will launch an HD feed on Aug. 1, 2010 in the U.S., the first HD channel to be offered stateside simultaneously in Spanish and English.


Social media company Virtue, which powers Apple’s iTunes Facebook page among others, is launching an official AppStore presence on Facebook, showcasing popular free and paid apps viewable by category, the “app of the week” and other App Store essentials. The “Search & Share” tab allows fans to search for apps and share them with friends while Vitrue’s Social Relationship Manager powers advanced wall posts, complete with scheduling, tracking and moderation capabilities.
Paris-based online video site Dailymotion completed a redesign featuring a cleaner interface and a new video player with enhanced sharing capabilities. The “hotspot” button, accessible when you click on the Export tab at the top of the screen, allows viewers to choose the exact point at which to share a video via Facebook, Twitter or other services. (In the interest of full disclosure, Dailymotion powers the daily video podcast narrated by our own Trish Pihonak on Cynopsis.com.)
Online self-publishing group Author Solutions has struck a deal with Amazon to make its titles available on the Kindle. AuthorHouse, iUniverse, Trafford, and Xlibris titles will be available on the device for $9.99.
Casting Call: World Cyber Games is casting for season 2 its video game-themed reality series Ultimate Gamer 2 across several cities, beginning April 7 in L.A. Go to WCGultimategamer.com for more details.


Apple is working on its own mobile advertising platform for the iPad dubbed “iAd,” reports MediaPost. The company acquired mobile advertising firm Quattro for a reported $275 million in Jan., shortly after Google bought up AdMob. The piece claims Apple will unveil the solution to advertisers on April 7, just 4 days after the iPad’s launch.
Local media internet services provider Internet Broadcasting unveiled a new collapsible ad unit that expands and contracts on the page but leaves a branded button when minimized. Post-Newsweek Station sites are currently testing the “Hover Ad.”
Toyota’s Scion brand is trying to reignite its hipness among young people with Reinvent The Wheels, a new 6-part online reality show accessible via mobile, Facebook, YouTube and Twitter. Contestants come up with designs to trick out their Scions, receiving help from professional builders to pull off the work. Agency partners ATTIK and Rogers & Cowan will promote the series via multiple platforms.


On a web page that tracks which of its services are now being blocked in mainland China, Google indicated that its mobile services are now being partially blocked as of Sunday. YouTube, Blogger and Google Sites have been down since 3/21.
is expanding its U-verse High Speed Internet Max Turbo service to every U-verse market, currently available in 120 markets across 22 states. Max Turbo offers broadband speeds of up to 24 Mbps downstream and up to 3 Mbps up for $65 as part of a bundle (faster than standard cable and enhanced DSL but much slower than Verizon or cable’s $100+/mo. DOSCIS 3.0 services.)


Ad Clutter, poor creative quality, poor targeting and wrong metrics used to measure the success of a campaign are the 4 biggest stumbling blocks in the current Display Advertising climate, according to a ComScore report presented last week at the ARF Re:Think Conference.


will launch a new free iPhone/iPod Touch app next week called uGive, enabling participating charities to get the word out and solicit support via the platform. The app will provide users the latest information on their favorite charity including mobile giving campaigns and videos about the organization. It will also offer the ability to make instant mobile donations and share uGive links and organization details with friends via email, Facebook or Twitter.
is developing a “co-viewing” app for the iPad to allow friends to participate in chatter around reality and awards shows in real time, per Ad Age.


Philadelphia-based ad agency Red Tettemer has made a quartet of new hires in its interactive department: Bobby Juncosa joins as Technology Lead; Linus Graybill was hired as Senior Interactive Developer; Stephen Hurwitz joins as Senior Multimedia Developer and Jared Weinstock comes aboard as a Multimedia Developer


Don’t Miss The New Broader-casting® Conference at NAB Show, April 10-15 in Las Vegas

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Including Business of Media track with keynotes, topic-driven panels devoted to uncovering the strategies and business of digital media. Geared towards business and creative execs who need to stay on top of emerging trends and content models, targeted programming streams cover advertising, broadband, mobile, sports and games

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Location-based services like Foursquare and Loopt are all the rage these days and every social networking platform wants to join the party. For instance, Twitter unveiled a new option earlier this month, tapping into location data from Vermont-based Maponics to allow users reveal where they’re tweeting from. But sharing this kind of info takes a leap of faith for the privacy conscious; one wonders when the backlash against such services will begin. This doesn’t mean the Foursquare concept of earning badges for checking into places can’t be applied in other, less creepy ways. The Miso app from TweetNGo enables iPhone users to get that community feeling by sharing what TV shows and movies they’re watching instead of their location. Viewers earn points and badges for watching shows and sharing comments during live broadcasts with Facebook, Twitter or foursquare. Like Twitter’s Trending Topics feature or 3rd party services like Trendistic, Miso also features a timeline that allows you to track what other Miso users are watching at a given moment.
Clarification: Customers ordering the iPad from the online Apple store from Saturday have to wait until April 12 before it ships; previous orders are still scheduled to ship on April 3.


Cynopsis Media presents
Upfront 2010 Special Edition Series,
providing an in-depth look at the 2010 selling season from both the Buyer and Seller perspectives.

Upcoming Upfront 2010 Special Editions:
Cable (4/7), Syndication (4/21), Spanish Language (5/5), Broadcast (5/19)

  Editions are sent to Cyn opsis subscribers & always available at www.cynopsis.com .

Influence Brands and Agencies’ Upfront Buying Decisions.
Space is limited. Contact Mike Farina to reserve your advertising!  [email protected], 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

USA Network/NBC Universal/NY: Schedule on-air promos to execute marketing plans and help generate brand awareness. 1+ yr media exp.  Please apply at www.nbcunicareers.com job # 1163611 (4/6)

JOB OPENING: DIR OF PROGRAMMING/NESN/MA: Manage strategic dir for NESN content, oversee audience rsrch, cultivate relationships, work closely with Sales & Mktg, develop and manage budget, 7+ yrs exp www.nesn.com (4/6)

JOB OPENING: ASSOC PROD, NEWS/NESN/MA: Write & produce feature & cvr stories, edit highlights, gather/archive video, research stats, strong knwldg of Boston sports, 2-5 yrs exp, line-prod exp a + www.nesn.com (4/6)

JOB OPENING: DIR, PRICING & PLANNING/NY: TV Guide Network/TVGuide.com. Directs ad sales pricing/planning, inventory mgmnt, ad sales budgeting/modeling, 5 yrs exp. pricing/plan’g cable or brcst Ad Sales. [email protected] (4/6)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (4/6)

JOB OPENING: VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply www.disneycareers.com # 230572  (4/6)

JOB OPENING: ACCT EXEC DIGITAL AD SALES/LA: Grwng/mngng onlne ad sales rev for Roiworld.com & AETN Dig Props. Exp digital ad sales, major ad clients, & gaming. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=70542 (4/3)

JOB OPENING: NBCU has an opening for an ACCOUNT EXECUTIVE, DIGITAL MEDIA AD SALES; Sports & Olympics (job#1134602) please visit our career website www.nbcunicareers.com for more information  (4/3)

JOB OPENING: DIGITAL SALESPERSON/GMC/ATL: Sell video, display & custom sponsorships on tangle.com , a leading site in the family values market. Commission only with potential for full time position. Apply to [email protected] (4/3)

JOB OPENING: DIRECTOR, DIGITAL RESEARCH/TURNER BROADCASTING/ATL: Leadership role supporting Young Adult/Kid Digital Research: multiple platforms/8 yrs exp/primary/secondary/Omniture/NetRatings/4 yr degree. [email protected]   (4/3)

JOB OPENING: SALES PLANNER/CHIC OR LA/RMG NETWORKS: Join the leading away-from-home TV ent team. Build sales proposals, post analysis, research, strong excl, ppt, BA & 2-3 yrs agency/b’cast exp. Send resume: [email protected]  (4/3)

JOB OPENING:  SR. RSRCH ANALYST,RSRCH/AETN/NY:Support AETN’s dist efforts thru dvlpmnt of reports, presentations& strategies pertinent to positioning the brands w/traditional& new media dist. Apply: www.aetn.com/careers.html (4/3)

JOB OPENING: VP, RESEARCH /TV One LLC/Silver Spring, MD:  Dir. & controls devlpmnt. & execution of quantitative/qualitative resrch prgms. Eval resrch. data & recommends chgs. to senior management. See: www.tvoneonline.com (4/2)

JOB OPENING: RESEARCH ANALYST (TEMP)/TV One LLC/ Silver Spring, MD: Passion for broadcasting and cable business; background in statistical analysis & exp. with research software apps See : www.tvoneonline.com (4/2)

JOB OPENING: PROJECT COORD (temp)/NY: For TV Ntwrk. Mng dev of print/merch projects from concept to delivery. Knwldg of print/merch processes, & proj mgmt a must! 2+ yrs exp.  4-5 mnths starting asap. [email protected] (4/2)

JOB OPENING: At MWW-AE/SAE – NY/NJ: Focus is business/media pitching in mkt/advt/media space; online/offline digital media exp, media contacts, exp working in-house media/advt/PR agency. Apply: [email protected] (4/2)

JOB OPENING: At MWW-SVP, DIALOGUE MEDIA – NY/NJ: Lead devt, strategy/direction for social media mkt prog/services, create/execute online social media campaigns for corp entities, 10+ yrs social media req’d. Apply: [email protected] (4/2)

JOB OPENING:  Universal City- NBCU seeks MGR NON-THEATRICAL SALES & OPS.Looking for applicants eager to learn all aspects of the IFE industry,2 yrs entertainment or sales experience. Apply to www.nbcunicareers.com job#1150059 (4/1)

JOB OPENING:  SR WRITER/PRODUCER/A&E TV Net/NY: Write, produce & conceptualize on-air promos for A&E and Bio. 5 yrs exp producing on-air promo pieces.To apply: www.aetn.com/careers.html   (4/1)

JOB OPENING:  MEDIA INDUSTRY BUSINESS ANALYSTS/NYC: Multiple.Experience w/Ad Sales, Traffic, Programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (4/1)  

JOB OPENING: VP DIR. OOH STRATEGIC SERVICES/Pearl River NY (15 miles NYC): 10+ yrs exp. in OOH Acct. mgm. , leadership, sales & media planning. Resume to: [email protected] or call 845 732-8943 (4/1)

JOB OPENING: RESEARCH ANLYST/WE tv/NYC:  Provide support for Prog/Sched teams. 1-2 yrs exp in cable res pref. Strong anlyt/org skills a must.knwldg of Star Media & Nielsen systems. Res to www.cablevision.jobs ref #10658BR (4/1)

JOB OPENING: DIR, INTEGRATED ON-AIR MKTG/A&E TV Net/NY:Conceptualize& create “high end” on-air promo campaigns to maximize Ad Sales strategies. 10 yrs exp producing on-air promos.To apply: www.aetn.com/careers.html (4/1)

JOB OPENING: WEB PROD MGR/ALBUQUERQUE/REELZCHANNEL: 3+ yrs online exp. Sprvs content & design staff; uphold scheds & editorial strategy; liaison w/ TV, Mktg, PR. More info: reelzchannel.com/careers. Res: [email protected] (3/31)

JOB OPENING: ACCOUNT EXECUTIVE/Brooklyn, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 9911BR (3/31)

JOB OPENING: SALES ASST/Cablevision/Norwalk, CT: 1-3 yrs exp in mrkt, adv or bus related field.  Assist  sales team & mgmnt. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs req 10644BR (3/31)

JOB OPENING: SALES PLANNER/San Fran: Proposal writer to respond to RFPs. Req’s 2 yrs+ dig. media sales exp.,  strong excel, ppt, graphic design, SalesForce, @Plan, Mediavisor, Atlas & writing skills. Email: [email protected]  (3/31)

JOB OPENING: SR ACCT EXEC (2 POSITIONS)/STARGREETZ:  8+ yrs. in digital/mobile sales. Strong relationships, creative & strategic.Based in NY  LA  Chicago. College degree preferred. Apply: [email protected] (3/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: NATIONAL GEOGRAPHIC KIDS ENTERTAINMENT is looking for summer interns for MKTG & SOCIAL MEDIA in Washington, DC. Apply on nationalgeographic.com/jobs & search for ID #4133. CONTACT: Alaina Appleman [email protected] (4/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced DVD Producer: 8 years NYC experience at The BBC, MTV, The Food Network, and NICK Intl. Problem solver, marketing/PR experience, outgoing and personable. [email protected] (4/6)

SITUATION WANTED: ANIMATION PRODUCER/ASST/LINE PRODUCER: 20 yrs experience. 2D Digital. Flash. Traditional. Canadian. OCASE   [email protected] (4/6)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/6)

SITUATION WANTED: MEDIA SALESMAN THAT BRINGS RESULTS. 6+ years of experience in media sales for new media, TV and Film with strong knowledge of contracts and sharp professional relationship with clients. Email: [email protected] (4/6)

SITUATION WANTED:  RESEARCH/MKTG MGR/NY:  Excellent analytical and pres skills. Highly creative w/ability to transform data into a sell-able story. Exp. in general and Hispanic markets. Broadcast, Digital, Publishing. [email protected] (4/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/1) 

SITUATION WANTED: PRODUCTION MANAGER: 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (4/1)

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (4/1)

SITUATION WANTED:  SR LEVEL/DIR of TALENT ACQ: Entertainment exp, recruit all levels including execs. Will relocate, 15 yrs exp, contract or permanent.Hunter mentality and expert sourcer. Available immediately.Contact:  [email protected] (3/31)

SITUATION WANTED: EIC/LINE PRODUCER Available now.10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd Productions for major TV & cable nets. Looking for next project. [email protected] (3/31)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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