Tuesday, March 27th, 2012

Cynopsis: DIGITAL

Good morning. It’s Tuesday, March 27, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

The Federal Trade Commission (FTC) released its report that establishes “best practices for businesses to protect the privacy of American consumers and give them greater control over the collection and use of their personal data.” In the report, the FTC also recommends that Congress consider enacting separate general privacy, data security and breach notification and data broker legislation. While Congress considers privacy legislation, the FTC says it will work to encourage consumer privacy protections by focusing on the following five main action items:

  • Do-Not-Track: Browser vendors and the DAA, among others, have already developed tools that allow consumes to limit the data that is collected about them. “The Commission will work with these groups to complete implementation of an easy-to-use, persistent and effective Do-Not-Track system,” reads the report.
  • Mobile: The FTC will host a workshop on May 30 to “address how mobile privacy disclosures can be short, effective and accessible to consumers on small screens.”
  • Data Brokers: The FTC wants a centralized website that discloses the identity of data brokers, as well as how they collect and use consumer data.
  • Large Platform Providers: The FTC will host a public workshop in the second half of 2012 to “explore issues related to the comprehensive tracking” of online activities by ISPs, operating systems, browsers and social media companies.
  • Promoting Enforceable Self-Regulatory Codes: The Commission will help develop industry-specific codes of conduct.



Everyday Health is about to launch a new YouTube channel that will deliver original online programming focusing on various aspects of health and wellness. The Everyday Health team is collaborating with TV producers and health and wellness experts, including those behind NBC’s The Biggest Loser to develop the daily, weekly and on-demand programs, featuring notable faces such as nutritionist Joy Baue, life coach Jillian Michaels and soccer star Coby Jones.

If you are attending the SCTE Canadian Summit: Today, Dr. Cliff Mercer, SVP/Product Development and Customer Solutions at ActiveVideo Networks, will discuss how a cloud-based television application platform can help cable system operators deliver optimal user experiences, such as advanced search and discovery interfaces, in a multisource video environment. His presentation will be part of a session on “The Customer and the Cloud” at 11:30am ET at the Summit, which runs until tomorrow at the Toronto Congress Centre.


Wildfire is now enabling large brands to run video contest campaigns that span across YouTube, Facebook and other custom branded microsites. The social media marketing solutions provider says that it has witnessed 100% annual growth in the use of video contests over the last two years. Wildfire customers ran more than 7,000 video contest campaigns in the last 12 months, generating in total more than 6.5 million visits. Previously, brands such as Dairy Queen, Mercedes-Benz and Sony have run video contest campaigns on Facebook using Wildfire’s Social Marketing Suite. This extension to YouTube expands Wildfire’s ability to help brands reach and engage with more users, and foster more user-generated content.

Brands, marketers and agencies who want to purchase all of the inventory on Facebook’s logout page would have to pony up more than $700,000 a day, reports AdAge Digital. This reportedly puts Facebook’s asking price in the atmosphere of what it costs to buy ads on Yahoo!, YouTube or MSN’s homepage. Announced at its fMC conference last month in New York City, Bing was the first company to run an ad on the logout page, and featured the Bing search box, through which users could enter a query and be taken to a related Bing results page, according to the report.

As it announced that it would in the second half of 2011, Apple has begun to reject apps in its Apple App Store that use a device’s universal device identifier (UDID), which is an long, alphanumeric code that is unique to each Apple device. Ad networks use UDIDs to track, better collect information on and target users through how they are using the apps and services on that particular device.


HTC Corporation has purchased a 20% stake in SyncTV, a cloud-based video service that delivers video over the web to multiple devices, including those powered by Android and iOS, as well as Windows Phone, Xbox and internet-enabled TVs. The acquisition is part of a larger technology partnership between HTC and SyncTV’s parent company, Intertrust Technologies Corp. HTC will license Intertrust’s patent portfolio, which covers trusted distributed computing and digital rights management (DRM). This includes Intertrust’s Marlin DRM software, which is used to protect and manage content in various national video distribution ecosystems in Japan, China and Europe.

GeoSurf is a product suite that enables users to surf the web as if they were a local user, and thereby receive local content and advertising, from a certain geographic location in the world. It currently offers 90+ global proxy locations, and is primarily used by online media professionals (agencies, buyers, campaign managers, as well as sales, affiliates and compliance teams) to view geo-targeted ads and web content, as well as to profile new geo targets, advertisers and publishers. “Our customers like to view their own sites and advertising like local users do. This way, they can validate that things are displayed properly and working well,” says Oren Zafrir, VP/Sales & Business Development. Today, GeoSurf has released an update to its browser toolbar, which features the aforementioned 90+ available global locations (the latest being Montreal), as well as a mobile device emulator that is now compatible with over 30 devices (latest addition: the new iPad), a 10+ browser emulator, an auto-update capability for future versions of the toolbar and more.

Hillcrest Labs has announced that Freespace, its natural motion control technology, is now available for manufacturers and component suppliers of smartphones and tablets. The Freespace MotionEngine for Mobile is an embedded software solution that manages and enhances the combined performance of motion sensors that are commonly found in smartphones and tablets to support motion-based apps and user experiences. Hillcrest has provided advanced motion control software to the connected V, video game, PC and wearable computing industries for a decade, licensing its technologies to companies like LG Electronics, Roku, Sony Computer Entertainment, Unviersal Electronics and more. Earlier this year, Hillcrest was awarded the 2012 CES Innovations Honoree Award in two different categories for its motion control products.


59% of U.S. marketers and agencies plan to increase their social media display ad spending in the next 12 months, according to the results of a survey from research firm Advertiser Perceptions, per eMarketer. It’s a significant step above the percentage of respondents who indicate that they plan to increase display ad spending on ad networks and exchanges (31%) and publishers’ sites (29%). Additionally, marketers say that, in the next 12 months, they expect online display ad spending on social networks to account for 27% of their total display ad budget. For comparison, 26% indicate the same for publisher sites and 20% for ad networks and exchanges. eMarketer attributes this growth for social display advertising to its “relative underutilization compared to the rest of the web.” Overall, eMarketer estimates that U.S. online display ad spending will increase 24.1% in 2012 to $15.4 billion.


WebCollage, a provider of rich product information to retailer websites, has appointed Peter Green to the newly created position of VP/Sales. There, he will be in charge of WebCollage’s sales team, as the company’s business continues to “rapidly expand,” says Scott Matthews, CEO. WebCollage, which his used by over 1,000 manufacturers, provides tools to upload and update rich product content, including videos in real-time.




Cynopsis: Sports Business Summit
Where the crossroads of athletics, audiences and advertisers meet.

Join us on April 24 at the Grand Hyatt NY
REGISTER NOW // Sponsorships contact: Mike Farina

Hear Speakers from: PepsiCo., ESPN, NBC Sports Group, NASCAR, CBS Sports, Turner Sports, the NFL, NASCAR, the NHL, MLB Network, IMG Sports & Entertainment, DIRECTV, and more.

Sponsored by: NASCAR  //  Media Sponsor: The Advertising Club of NY



Fodder is a new comedy web series from Cooking Channel that takes a look at our culture’s growing obsession with food (and food-focused television programming). Written by and starring some brilliant funny people from the Upright Citizens Brigade Theatre in New York City, the first season consists of eight four-to-five minute episodes, each featuring an array of sketches, ranging from the absurd (a “chef chatroulette”) to the equally absurd, but useful (a very good bit on how to get out of paying for your meal). Other personal favorites include “Dude Vs. Food,” the entire “wine-tasting” and “pitch sessions” series and the “Stand-Up Waiter.” Give it a look.

Call for Digital Content/Insights: Cynopsis Media will be producing a E-Special Report: Digital Content NewFronts for delivery on Monday, April 16, three days before the first-ever Digital Content NewFronts (DCNF) kick off in New York City. The E-Special Report will take an in-depth look at the key players and new programming being served up at the DCNF. We’ll examine the issues and challenges facing buyers and sellers, as well as highlight the important digital hits going into the event and those that are still yet to come. If you are an exhibitor at the DCNF, or have authored relevant data and insights that inform trends relating to digital video content, and want to be featured in this free and highly-viewed special edition, please contact Sahil Patel at: [email protected] no later than Wednesday, April 11, 2012.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: EXECUTIVE DIRECTOR RESEARCH/OUTDOOR CHANNEL/NY,NY: Head of resch funct; provide anlytcs; make recomndtns to top mgmt; degree & 7-10 yrs resch exp in cbl/brdcst ind reqd; apply at www.outdoorchannel.com/Employment (4/3)

JOB OPENING: ACCT MGR/The Weather Channel/NYC: Sell advrtsng to prospective clients, build/maintain relationships. 4-6 yrs exp in advrtsng, media &/or cable industries. Sales exp req’d. BA Deg req’d. Resume: [email protected] (4/3)

JOB OPENING: DIGITAL MEDIA OPPS/Starcom Mediavest Group/NY & CHI: Seeking talent for exciting new opps including media planner, supervisor, associate director & director. For more info, go to www.starcomusa.com/careers (4/3)

JOB OPENING: SUPERVISING PROD/CHI: Need superstar to mng ops of dynamic prod team; fab writer to craft/edit scripts, supervise edits, lead creative. Exceptional exp reqd. See teamworksmedia.com. Apply [email protected] (4/3)

JOB OPENING: SALES ASSISTANT/American Target Network/NYC: Develop Sales prop, work w/agency buyers, 3 yrs+ exp in TV, must be very organized, media math, Nielson, excel & writing skills a must. Apply: [email protected] (3/31)

JOB OPENING: SALES PLANNER DR/New York: Work w/ Direct Response AE’s and Commercial Ops Log Builders to max ad revenue for A+E Networks. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=125558 (3/31)

JOB OPENING: DIR-TALENT MGMT & STRGY/Discovery & TLC/LA or MD: mng relationships w/talent to support content & initiatives to drive ratings & rev; 10+yrs talent mgnmt exp, non-fiction/reality TV a +; http://careers.discovery.com/ #5387 (3/31)

JOB OPENING: DIGITAL ACCOUNT SPECIALIST/Netflix/Beverly Hills, CA: F/T. Acct mgmt, from metadata to tracking digital sources internationally. Work x-functionally, excellent comm & self-starter. Apply: www.netflix.com/jobs (3/31)

JOB OPENING: DIR, AFFIL MKTG & PROMOS/WWE/Stamford CT: Provide strat integrated mktg campaigns. 8-10 yrs proj/acct mngmnt pref with cbl/brdcst ntwk. Exc orgnztl, comm skills. Full info/apply: www.wwe-careers.com (3/31)

JOB OPENING: SR MANAGER PROGRAM RESEARCH/NBC Universal/NY: Manage top line/ratings reporting/audience profiling. Experience with Nielson/MRI/Simmons needed. ComScore/Omniture a plus. Apply: www.nbcunicareers.com Job #4291 (3/31)

JOB OPENING: DIGITAL SALES SPECIALIST/OUTDOOR CHANNEL/NY,NY: Incrs digtl advtsg; create leads, qlfy prospcts, genrat new biz, grow sls perfrmnc, close biz; media sls exp, degree prfrd; Apply at www.outdoorchannel.com/Employment (3/31)

JOB OPENING: MGR, COMMUNICATIONS/NBCUniversal/NY: Full time. Manage comm/press strategy. Strong writing skills and PR skills required. 3-5 years exp. Media Comm exp a plus. Apply: www.nbcunicareers.com Job#:5011BR (3/31)

JOB OPENING: PROD/SHOOTER/EDITOR/Meredith Corp/Des Moines: Create online video relating to our publishing brands. Must have AVID & 3 yrs exp w/ online channel, TV op or cbl ntwrk. How-to content. More info: www.meredith.com/Careers (3/30)

JOB OPENING: DIR.,AD SALES MKTG/Screenvision Cinema/NYC: 7+yrs B2B mktg/agy/mda exp. Run mktg team ops; mng strategic idea generation & delivery to sales. Res/apply at https://home.eease.adp.com/recruit/?id=1221321 (3/30)

JOB OPENING: DIGITAL STRAT/PROJ MGR/CRANFORD NJ: 2+ yrs in digital/project management support function; demonstrate strong organizational skills. Mng multiple projects in fast-paced setting [email protected] (3/30)

JOB OPENING: ONLINE MARKETING MGR/NYC: Drive all aspects of audience development-analytics, website recirculation, product, marketing, SEO & traffic. Apply here: https://careers.mslo.com/Pages/JobDescription.aspx?postid=362 (3/29)

JOB OPENING: SR LOCAL BUYER/ICON International/Stamford, CT: 7-10 yrs buying exp in local bcst, major mkts. Strong negotiating & comm. skills, detailed and comp. Apply [email protected] EOE (3/29)

JOB OPENING: DIR MKTG/Universal Gaming Network, Inc./NBCUniversal: Full time. Mktg leadership, collateral materls./packaging, monetization and mktg. strategy. 5-10 yrs.exp, 4 year deg.req., MBA pref. nbcunicareers.com # 4044BR (3/29)

JOB OPENING: EXEC ASST/A&E/NY: Admin support to Pres & GM/A&E, BIO & CI. Calendar mngnt, coord travel, plan mtgs, track exp reports. 5+yrs Sr level admin exp. exc comm, orgnztnl skills. Full Info/Apply: www.aenetworks.com/career.html (3/29)

JOB OPENING: GRAPHICS OPERATOR (CG) Watertown MA: Utilize Chyron Duet in fast-paced live studio operations to design, dvlp, & implement graphics for purpose of advancing creativity & complexity of prgrm graphic presentation. www.nesn.com (3/29)

JOB OPENING: TRAFFIC COORD/TV One/NY: BA pref’d and/or 3 yrs exp in Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. Brdway exp a +. Visit: www.tvone.tv (3/28)

JOB OPENING: VP, DIGITAL MEDIA DISTRIBUTION/NYC: Mnging NBA’s digital portfolio and identify new products and digital licensing oppor. 7-10 years exp. in digital media. Send Resume: http://www.nba.com/careers/ (3/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: NYC: Looking for mktg/biz dev intern. Ideal candidate is intelligent, witty, penchant for social media. Unpaid, but great opp to get in on the ground level of a start-up media co.Send res/cvr ltr: [email protected] (4/3)

SUMMER INTERNSHIP CREDITS ONLY: Media firm/Beijing: Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected]  (4/3)

SUMMER INTERNSHIP CREDITS ONLY: TV prod co/NYC: Build b-roll library, assist on field shoots, & help various prod. Must know editing basics. Apply/send resume: [email protected] (4/3)

SUMMER INTERNSHIP CREDITS ONLY: Television Producer/Celebrity Booker seeks intern (NY). Work in all areas of production: PRE-PRODUCTION, RESEARCH, Guest Booking for National TV Series, etc. Send resume to: [email protected] (3/31)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (3/31)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION/film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/31)

SITUATION WANTED: SALES ASST/NYC: Interned for 3 consecutive semesters at Scripps Networks in Ad Sales Mktg, Works as upfront asst. B.A. from Fordham University in Comm/Business. Resume upon request. Contact [email protected] (3/31)

SITUATION WANTED: DIGITAL CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY: 15 yrs w/ Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. Multi-platform cable, sat, Internet, IPTV, mobile. Consult or FT. [email protected] (3/30)

SITUATION WANTED: CHILDREN’S MEDIA: TV seg producer with Child Ed background, over 12 yrs working with children and journalism background. Located in L.A. www.stephanietobiassosa.com (3/29)

SITUATION WANTED: GERMAN TV PROD ASST: (M.A, 1+ yr exp as full-time PA) is looking for a position. Knwldg of European TV market, exp in production & development. Speaks English, German, French. Resume upon request. [email protected] (3/28)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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