Cynopsis: Kids!
03/25/08
Good morning. It’s Tuesday, March 25, 2008, and this is your first early morning briefing.
Lionsgate and Hit Entertainment have entered into a home entertainment distribution rights deal under which Lionsgate takes the exclusive marketing, sales and distribution rights to Hit’s full slate of kid’s programming in the US and Canada. Lionsgate also signs for the digital distribution rights to the Hit content. Lionsgate is slated to begin distributing Hit’s content beginning this May 2008. Prior to this Hit’s kids programming was distributed Fox Home Entertainment. With the new Hit deal, Lionsgate expects its non-theatrical family DVD market share to increase to 15% from its current 9%. Lionsgate already releases kid/family entertainment programming including Scholastic’s Clifford the Big Red Dog, American Greetings’ The Care Bears, Cookie Jar Entertainment’s The Doodlebops, MGA’s Bratz, Nelvana’s Miss Spider’s Sunny Patch Friends as well as Speed Racer and the Marvel Animated Features series.
Imax Corporation and Regal Cinemas, Inc. enter into a joint-venture pact to install 31 Imax Digital projection systems at Regal locations in 20 major US markets. Under the terms of the joint venture agreement, IMAX and Regal Cinemas will share the cost and profits of the new theatres. The first group of theatres is expected to open in time for Harry Potter and the Half Blood Prince: The Imax Experience, which opens November 21, 2008. The new Imax theatres included in this deal expands the partnership between IMAX and Regal Cinemas to 38 theatres, and will bring Regal’s total number of Imax theatres to 52 by the end of 2010.
DHX Media has acquired the outstanding shares in Nova Scotia-based Bulldog Interactive Fitness Inc., a developer of kid’s combo game/fitness centers. The Bulldog centers feature supervised and guided play for K3-14 on fitness equipment that incorporates interactive gaming systems (e.g. Nintendo Wii, Sony’s Dance Dance Revolution machines). Bulldog currently operates eight franchised locations across Canada, with plans to open several additional sites in the next several months including one in Boca Raton Florida.
NEW PRODUCTION & DEVELOPMENT
Rumors are strong that actor Thomas Sangster (Love Actually, Nanny McPhee) will be cast as Tintin, in the Steven Spielberg and Peter Jackson 3D motion capture movie trilogy adaptation of the Tintin comic books, according to Daily Mail. Created by cartoonist Herge (aka Georges Remi), the Tintin comic books follow the adventures of ace reporter Tintin and his dog Snowy. Tintin’s first appearance was in a Brussels newspaper in 1929, and since then the 23 Tintin stories have been translated into 55 languages. There have been no new Tintin adventures since Herge died in 1983.
MORE KIDS STUFF
Glu Mobile ( www.glu.com ), a publisher of mobile games, signs a deal with DreamWorks Animation to develop and publish a mobile game based on DreamWorks’ upcoming feature animated movie Madagascar: Escape 2 Africa. The new mobile game will be released worldwide in conjunction with the movie’s US release on November 7, 2008. The Glu mobile game and content will be available in October 2008. Paramount Pictures will distribute Madagascar: Escape 2 Africa movie.
Cyberchase launches Season 6 Math & Sports, a new initiative designed to get kids to see math (e.g. numbers, patterns, strategies etc) in sports through programming and games. The Math & Sports effort is comprised of four new Cyberchase episodes on PBS Kids Go! from April 7 (check local listings), and a new online game, titled CyberOlympics, at www.pbskidsgo.org/cyberchase . In these episodes, Cyberchase For Real, the live-action segment included at the end of each episode, will feature NY Mets’ pitcher John Maine how he uses math in every game. Cyberchase Math & Sports educational materials including a toolkit with DVD (episodes and segments) and a CD-Rom (activities), is available for free. Also available is a Cyberchase poster and comic book.
HarperCollins Publishers signs a deal with noted author Danielle Steel, for the global rights to her new kids picture book, The Happiest Hippo in the World, which is currently set for publishing in fall 2009. Written for her son, Steel says that the message of the book, which revolves around a hippo that is born green instead of gray, is that it is okay to be different. The Happiest Hippo in the World will feature illustrations by celebrated artist Margaret Spengler. Best known as the author of books for adults (88 of them to be exact), Steel previously penned the Max and Martha book series for kids, published by Delacorte Books for Young Readers.
MARKETING/LICENSING
Harmonix, a developer of music-based games, and MTV Games along with distribution partner Electronic Arts will release the music video game Rock Band for the Nintendo Wii in the US and Canada on June 22, 2008 for the $169.99. Rock Band for Wii will be released as a Special Edition bundle including the software, drums, microphone and a wireless guitar. In addition, stand-alone instruments will also be available on June 22. The Wii game will feature 63 songs including five bonus songs. The game carries an ESRB rating of T for Teen.
EXECUTIVE MOVES
Electronic Arts announces the departure of its CFO Warren Jenson. No specifics were offered, with Jenson saying, “It’s time for me to write the next chapter in my career. Jenson, who has held that position since 2002, will assist with the fiscal year-end close and financial reporting, and he will help transition his successor, who EA says will be named shortly.
Les Hollander joins BusRadio as EVP/Sales and Marketing. Prior to this, Hollander was SVP and Regional Manager/CBS Radio. Previously, he also served as Director/Sales, ClearChannel New York Radio and General Sales Manager at WHTZ-FM Z100 in NY.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 21, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1425; K6-11 753; TWEENS 9-14 484
DISNEY CHANNEL: K2-11 1023; K6-11 678; TWEENS 9-14 547
CARTOON NETWORK: K2-11 669; K6-11 465; TWEENS 9-14 365
TOON DISNEY: K2-11 159; K6-11 94; TWEENS 9-14 52
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: What is the name of the chief spokesman of the group of hollow-tree dwelling elves that made Keebler cookies? ERNIE Kudos to: David Stern-BARD Entertainment/NY; Ellery J. Locklear-Scollon Productions,Inc./SC;Julie Stowell-Tribune Media Services/Glens Falls, NY; Len Appel–Screenvision/NY; Kevin Schmidt-National Cable Communications/Chicago; Tom Boyd-WGN-TV/Chicago; Kerri Huyck-KIDK/Idaho Falls, ID; Alex Dale-Momentum Talent & Literary Agency/Studio City, CA; Squirrel Rippley-Dark Horse Media/Tucson, AZ; David McDermott/Venice, CA
Today’s Trivia Question: On the Nickelodeon series, iCarly, what is the name of the doorman of the apartment complex where Carly lives? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
03.25.08
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