Tuesday, March 23rd, 2010

Cynopsis: Kids!


Good morning. It’s Tuesday, March 23, 2010, and this is your first early morning Kids briefing.

Aardman (UK) is teaming with Voozclub (Korea) and Screen 21 (Spain), a unit of BRB, to co-produce and distribute the new mixed CGI animated/live-action kids series Canimals (52×7), which will makes its debut at MIPTV.  Canimals follows the adventures of a group of “can-shaped” CGI animated animals and the mischief, nothing quite goes according to plan, they get into within the live action world (e.g. kitchen, garden, schoolyard, greenhouse).  Set to premiere at the end of 2010, Aardman will lead the scripting and voices for the series, with Voozclub and BRB managing the design, animation and sound production.

BBC Worldwide is launching three new BBC channels in Malaysia.  The three new channels to the region, CBeebies, BBC Knowledge and BBC Lifestyle, will be available on Telekom Malaysia Berhad‘s (TM) IPTV customers via its HyppTV platform from March 29, 2010.  TM’s IPTV service will be available to all their high-speed broadband and broadband subscribers free of charge from March through September 2010.


Reading Rainbow plotting a return?  In a tweet last week actor LaVar Burton, the host of the series for its full 23-year run, said, “You heard it here first … Reading Rainbow 2.0 is in th[e] works! Stay tuned for more info.  But, you don’t have to …”, per Huffington Post.  Reading Rainbow, which both educated kids about reading, spotlighted books, provided kid reviews and encouraged kids to read for (dare I say) fun, ran on PBS 1983- 2006.  For lots of folks, even those that don’t recall the series clearly, the theme song remains in their heads …
Butterfly in the sky
I can go twice as high
Take a look
It’s in a book
A Reading Rainbow


Sprout, the 24/7 multi-platform preschool service, and Decode Enterprises, the distribution arm of DHX Media, announce the exclusive US debut of dirtgirlworld, a green living series for preschoolers that aims to get kids up, outside, active and to “go get grubby” with the dirtgirl and her equally eco-interested friends.  Sprout’s Dig Into Earth Day with dirtgirlworld marathon will feature several episodes of the series and air on Sprout on TV from 12p-3p on Earth Day, Thursday, April 22.  Following its debut, dirtgirlworld will air on Sprout daily at 4:50p.  Games, crafts and environment friendly tips for parents of preschoolers will be available on SproutOnline.com ( www.sproutonline.com ). Created by writer/producer Cate McQuillen and composer/writer Hewey Eustace in northern New South Wales, Australia, the music-centric dirtgirlworld series features a mix of live-action and animation with photomontage and illustration.  dirtgirlworld also airs on CBeebies (UK), CBC (Canada) and ABC (Australia).

4Kids Entertainment heads to MIPTV where among its offerings will be the new mixed traditional cel and CGI animated fantasy/adventure anime series Tai Chi Chasers (39×30).  Like it did with Dinosaur King, 4Kids Entertainment is adapting the kid-targeted Japanese series for release worldwide (excluding Asia).  Tai Chi Chasers follows the adventures of Rai, a young orphan that finds he is a descendent of a race of peaceful beings, the Tigeroids, which are in an ongoing struggle in a parallel universe with the evil Dragonoids to recover 500 lost tai chi symbols. Those that possess the tai chi symbols will have the power to rule their realm.

YTV (Canada) premieres season two of its original series Survive This with two back-to-back episodes on Monday, April 19 at 7p.  New episodes will then debut in the series’ regular time period on Mondays at 7:30p.  Hosted again by Survivorman Les Stroud, the new season features a new group of eight teens making their way in the woods, culminating in an hour-long season finale.  Survive This is produced by 9 Story Entertainment in association with YTV, a unit of Corus Entertainment.  Following the broadcast premieres viewers can find clips and full episodes of the show via YTV’s online video player at YTV.com ( www.ytv.com ).

PBS Kids will host its annual Share the Earth Day, featuring eco/science/outdoor-themed episodes of 15 series, on Earth Day, Thursday, April 22, 2010 (check local listings).  The goal of the programming event, which includes episodes of Curious George, Sesame Street and Super Why!, The Electric Company and Cyberchase, is to encourage kids to learn about the earth and explore earth sciences on a daily basis.  On the digital front, PBSKidsGo.org/video ( www.pbskidsgo.org/video ) will feature the online premiere of WordGirl’s Earth Day Girl episode, as well as a themed channel of Earth Day episodes.  From this week, PBSKidsGo.org will launch new content on EekoWorld, an interactive website that introduces kids to the basics of ecosystems, conservation and pollution, and on April 5th, PBSKidsSGo.org/designsquad/contest will feature the launch of the 2010 Trash to Treasure competition which challenges kids to recycle, reuse and reengineer everyday items into new inventions. PBSKids.org ( www.pbskids.org ) will offer 20+ environment and nature games, as well as an Earth Day specific playlist at PBSKIDS.org/video.  Additionally, PBSParents.org ( www.pbsparents.org ) will showcase eco friendly crafts and kid party ideas, and host an as the expert Q&A with Kimberly Brenneman, education advisor on Sid The Science Kid.  PBSTeachers.org ( www.pbsteachers.org ) will host a webinar on April 5, titled Celebrating the 40th Anniversary of Earth Day.

BBC Children‘s new Director, Joe Godwin, unveils the new CBeebies spring/fall 2010 programming line up.  Included in the new lineup are:
Zingzilla – a music-based series developed and produced in-house by CBeebies Productions; Mighty Mites  a new series hosted by Sarah-Jane Honeywell, which encourages kids to get up and get moving in various activities, each episode two kids go on an adventure to try an activity for the first time; Mister Maker Comes To Town  Mister Maker returns with a new series as he takes his arts and crafts on the road to get kids involved in art projects at home; Let’s Celebrate  celebrates the different religious and cultural festivals around the UK and meeting kids and families as the prepare for the celebrations; The Octonauts  debuting later this year the series features a group of underwater adventure heroes as they set out to rescue sea animals and explore underwater worlds, the series is based on the books by Meomi; Same Smile  host Nisha Anil bicycles across the UK with her three cuddly pandas to visit kids and discover our similarities and differences, the series is a collaboration with BBC teams from Scotland, Wales, Northern Ireland and London; Everything’s Rosie  the CG animated series about Rosie, “a 21st century ragdoll” that lives in a playhouse and sets out on adventures with her pals during which they learn about life and friendship; Timmy Time  Timmy and his pals head out on a new set of barnyard exploits; and Tinga Tinga Tales  the series returns with new stories about animals based on African folk tales and the Tingatinga art of Tanzania.


Warner Bros. Consumer Products (WBCP) partners with Olympic gymnast Nastia Liukin to create Supergirl by Nastia, a lifestyle merchandise line for girls 8-12.  Launching exclusively at JCPenny ( www.jcp.com ) on July 20 for back-to-school season, the line is designed to offers girls “a message of empowerment, creativity, strength, intelligence and independence,” all attributes associated with Supergirl S-Shield.  Products in the line, which will retails from $20-$38, includes active fleece, dresses and tunics, knit pants, Supergirl tees, dancewear, fashion leggings, shrug tops among other items.  Warner Bros. has supported female athletes for the last four years with the Supergirl Jam, an action sports competition and lifestyle/music festival.  This year also saw the inaugural Nastia Liukin Supergirl Cup held last month.

Nickelodeon and Viacom Consumer Products (NVCP) sign a range of new global and international deals for Paramount and Nickelodeon Movies‘ upcoming feature The Last Airbender.  Directed by M. Night Shyamalan, the movie is based on Nickelodeon’s animated series Avatar: The Last Airbender

  • Mutli-territory and local deals include: apparel agreements with TV Mania, Collective Brands, Mlab Concepts and Aykroyds; publishing deals with Simon & Schuster UK, Egmont UK and Egmont VGS, Random House and Alligator Publishing; and a bedding deal with Herding Heimtextil.
  • Signing on in the stationery categories are Trends International, Alpa UK, Paperline Designs and Union-Transit Company, with Procos inking a deal for party paper products.
  • Other deals include Pyramid International (posters and badges), Sandylion (accessories), Rubies (dress up), Toyster (puzzles) and Vast Sky (backpacks).

Chapman Entertainment and HIT Entertainment ink a licensing deal with K’NEX Brands to create a line of construction toys based on the preschool property Roary the Racing Car.  Under the deal, K’NEX will produce Roary building sets, including buildable figures and vehicles, which are slated to be available at retail in the US and Canada from fall 2011.  This agreement follows the recently announced deal that will see Roary the Racing Car toys, from US master toy partner Bandai America, available exclusively at Toys R Us stores this fall 2010.  Indy/NASCAR racer Sam Hornish Jr narrates the US version of Roary the Racing Car, which airs here on Sprout.


Hyde Park Imagenation, a joint venture of Imagenation Abu Dhabi and  Hyde Park Entertainment, names two new creative executives Jason Mirch and Yee Yeo Chang.  Mirch, who joined the company at the end of last year, is based in the Abu Dhabi office where he heads the content division.  Chang will be based in Singapore and is responsible for managing operations of the recently formed Hyde Park Imagenation Singapore as well as finding and developing projects in Asia.  Mirch was previously Co-Head/Feature and Television Development, Storyline Entertainment where he developed movie and TV projects.  Most recently, Chang served as the executive producer on the movie Lullaby for Pi, and prior to that as associate producer on the movie Motherhood.  Mirch and Chang will work alongside Hyde Park International President Mimi Steinbauer, Hyde Park EVP Patrick Aiello and Imagenation Abu Dhabi COO Stefan Brunner.  Hyde Park Imagenation was created with the goal of producing up to 20 feature films for audiences worldwide that focus on and reflect Middle Eastern and Asian culture.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 19, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1102; K6-11 528; TWEENS 9-14 408
DISNEY CHANNEL:     K2-11   872; K6-11 551; TWEENS 9-14 440
CARTOON NETWORK: K2-11   496; K6-11 292; TWEENS 9-14 236
DISNEY XD:               K2-11   160; K6-11 111; TWEENS 9-14   86
Source: MTVN Research from Nielsen Media Research Data

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Cynopsis presents: Upfront 2010  The Kids! Market
Publishing Tomorrow, March 24

The Kids! Market, the 1st in the Upfront 2010 Special Edition Series, will provide an
in-depth look at the 2010 selling season from both the Buyer and Seller perspectives.

Published to Cynopsis & Cynopsis: Kids! subscribers, and available at www.cynopsis.com

Upcoming Upfront 2010 Special Editions
Cable (4/7), Syndication (4/21), Spanish Language (5/5), Broadcast (5/19)
Ad Space is limited. Contact Mike Farina to reserve today!  [email protected], 203.218.6480

Answer to Yesterday’s Trivia:  Daggett and Norbert were the stars of what series?  ANGRY BEAVERS  Kudos to:  Jennifer Treuting-Nickelodeon Preschool/NY; Julie Stowell-Tribune Media Services/NY; Meredith Wayne-Cox Reps/NY; Alexis Taylor-TLC/Silver Spring; Rebecca Rodriguez-Disney Channel/Burbank; Sandy Dibble-KSL Media/Encino; Mike Coughlin-Jim Henson Company/Hollywood; Luke Campbell-BBC Worldwide/London

Today’s Trivia Question:  His “handle” was The Milwaukee Kid … what was this character’s real name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: MKTG COORD/GMC/ATL: Support Consumer, Ad Trade Mkting & Affil Mktg Depts. 3-5 yrs exp creative/media at cbl ntwrk a must. Strong writing & orgnz’l skills req. Knwldg of MS Office. Apply, send resume: [email protected] (3/30)

JOB OPENING: NBCU/NY:has an ANALYST, CHILLER SALES RESEARCH POSITION available working with the Research Department. Visit www.nbcunicareers.com for more info and to apply (3/30)

JOB OPENING: NBC Universal has an opening for a DIGITAL ACCOUNT MANAGER. Please visit www.nbcunicareers.com for more information (3/30)

JOB OPENING: DIRECTOR OF LICENSING, CONSUMER PRODUCTS/AETN, NY: Develop/execute global strategy for monetizing AETN brands & IP through goods and services. Apply: www.aetn.com/careers.html (3/30)

JOB OPENING EXEC ASST/Rainbow/NYC: Exp’d administrative professional to support busy Sr Exec in corp comm group. 2-3 yrs exp exec supp, cable/net exp pref. res to www.cablevision.jobs #10856BR (3/30)

JOB OPENING: GM/NEWS DIR BRONX/BRKLYN, NEWS 12 (CABLEVISION DIV)/NY:Mng editorial, staff, P&L,digital, grow audience, work with ad sales. Need 10 yrs in jrnalism, 5 in TV mngmnt, pref. all news. Apply: [email protected] (3/27)

JOB OPENING: MANAGER, COMMUNICATIONS/ Nickelodeon/Burbank: 5+yrs exp TV Comm/PR/media relations, Strng written/oral comm. skills, Strng strategy exp, Strng media contacts, EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/27)

JOB OPENING: RESEARCH DIRECTOR/FX cable net/LA: provide audience analysis of FX and key comps; pgrm pjs., and spec prjcts. Strong facility with all Nielsen systems, 4+ years exp. http://bit.ly/amcJnZ (3/27)

JOB OPENING: SALES EXEC/PLUM TV/NY: Creative, aggressive, strategic pro to grow affluent lifestyle media org (TV/web/social). 7+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: www.Plumtv.com (3/27)

JOB OPENING: SALES PROF/Plum TV/LA: Must be strategic & creative to grow west region for affluent multi-plat lifestyle media org. 10+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: www.Plumtv.com (3/27)

JOB OPENING:  METADATA QC COORD/iN DEMAND/NYC:  Track, proof, approve & disseminate monthly movie schedules.  Database/detail oriented.  Recent college grad ideal.  Apply:  [email protected] (3/27) 

JOB OPENING:  F/T SCRIPT & STORY COORD/LA daytime drama: Liaison btwn. prod & writing team, resp. for continuity, rsrch, script format/dist, long term history tracking & clearances.Daytime exp. pref’d. Resume: [email protected] (3/27) 

JOB OPENING: DIRECTOR, PRICING & PLANNING/Hallmark Channels/New York: Work with SVP to direct discrete aspects of the Pricing and Planning for the Ad Sales. View full job posting & apply: www.hallmarkchannel.com “Jobs”  (3/26)

JOB OPENING: A/P DESIGNER/WE tv/NYC: Support interactive content mktg teams& provide editorial content prod. 1-2 yrs web prod/design. Exp w/CMS, Movable Type, Flash, Photoshop & Illustrator. Resume: www.cablevision.jobs ref#10841 (3/26)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/The Hotel Networks/NY/CHI:  National media sales exp req’d. Excellent opportunity/DOOH/Broadcast Exp:Client direct/travel/auto/financial/hospitality/ a+:send resume: [email protected]   (3/26)

JOB OPENING: AD SALES COORD/PLANNER/OUTDOOR CHANNEL/NY: Dvlp on-air/online media plans. Track delivery & steward accts; working w/prgrmng, traffic, proficient in PPT. Media ind. exp & 4 yr deg req’d. Res to: [email protected] (3/26)

JOB OPENING: NATIONAL BROADCAST MEDIA DIRECTOR/Starcom/NY: Resp for managing Nat BC, Cable, Syn TV and network radio negotiations for GM. Details & Apply: www.starcomworldwide.co m Qualified candidates will be contacted (3/25)

JOB OPENING: COUNSEL /iN DEMAND/NYC: Contract management, copyright & trademark, standards & practices. JD plus 3 yrs cable/entertainment. Reply: [email protected] (3/24)

JOB OPENING: SUPERVISOR, PROGRAMMING/iN DEMAND/NYC: Create/Maintain/Track PPV, VOD, SVOD scheduling docs. Data gathering/delivery deadlines with program suppliers. Bachelors + 3 yrs exp. Reply: [email protected] (3/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Experience you can’t pay for! STARGREETZ,a pioneering digital content co.,wants summer interns for MKTG, DESIGN & BUS.DEV. in L.A.  If you’re a self-starter with talent to spare please CONTACT: [email protected] (3/27)

SUMMER INTERNSHIP CREDITS ONLY:  SUMMER INTERNSHIPS/HOWARD TV/NYC:  Logging, QC, tape dup/library & assisting producers/technical staff. Unpaid, college credit only. 2-4 days a week from 10-4. Apply: [email protected]  (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES/RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (3/30)

SITUATION WANTED: BROADCAST TALENT MANAGER.Very experienced in all facets of talent including payments, celebrity negotiations and music licensing.Freelance or Staff. [email protected] (3/30)

SITUATION WANTED: MARKETING CONSULTANT available to develop marketing plans on a fee project basis. Advertising, direct marketing and sales promotion experience for the last 23 years. Contact: [email protected] (3/30)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/30)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit https://freebeaaron.wordpress.com (3/30)

SITUATION WANTED:  2D MOTION GRAPHICS DESIGNER (NY/CT): 20+ years exp. in TV & post-production. Freelance, pt. time or full time. www.DarleneRuess.com , www.linkedin.com/in/darleneruess, email [email protected] (3/27)

SITUATION WANTED: Need a Video or Spot? See my Reel DIRECTOR /FILM-MAKER seeks Production Company Representation or gig. Major Credits. Effectiveness/Awards. [email protected]   (3/27)

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/26)

SITUATION WANTED:  Ivy PhD with production & qual/quant research expertise. Quick, smart, an eye for emerging fields & bottom line. Avail 6/1 for cross media/tv/film research, dist, devel or prog position in NYC. [email protected] (3/26)

SITUATION WANTED: WRITER/PRODUCER CREATIVE DIRECTOR 20 years experience in on-air promotion for Cable and Broadcast companies. [email protected] (3/25)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/ CONTENT PARTNERSHIPS/NY: Seaside Heights resident. 10 yrs TV exp dancing at Karma. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY): 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/24)

SITUATION WANTED: SHORT FORM VIDEO CONTENT PRODUCER: From conception to creation: I write, produce & direct content for online & interstitial on-air. Ten years experience, self starter, NY based but will travel. [email protected] (3/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/24)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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