Tuesday, March 22nd, 2011

Cynopsis: DIGITAL


Good morning, it’s Tuesday, March 22, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Questions swirled around AT&T‘s plan to acquire T-Mobile for $39 billion in a bid to become the largest U.S. carrier. Many expected the deal to encounter regulatory hurdles – reducing the field to what will end up being only 2 players will likely mean rate hikes and fewer choices for consumers. Some analysts framed the deal in terms of Apple’s iPhone. In a Q&A on its website, T-Mobile reminded customers that the deal would likely take a year to close, so it won’t be able to start selling the popular smartphone until then, at which time a 4G model will be available. AT&T’s desire to expand its 4G network as quickly as possible – for both the iPhone 5 and other 4G smartphones – is no doubt the impetus behind the deal. T-Mobile, which held out in investing in 3D technology, currently has the largest existing 4G infrastructure in the U.S.


FiOS TV has signed a deal with ESPN to add the 24-hour ESPN 3D channel to its line up from April 5, just in time for the Masters and the NBA Playoffs. (It’s being added to its Ultimate HD tier or is available a la carte for an extra $9.99/month. Following the launch, ESPN 3D will be available to some 62.5 million U.S. homes.
Turner Sports, CBS Sports and NCAA‘s ready-for-prime-time March Madness on Demand offering, available for the iPad for the first time this year, has seen a 47% increase in total visits across online and mobile through Sunday. The first three rounds of the tournament garnered 10.3 million total hours of live streaming, with an average of 2.4 million daily unique visitors on broadband and 702K average daily unique users on mobile apps.
Note: Check out the new weekly Cynopsis: Sports posting online for more coverage on March Madness, penned by Chris Pursell.
The New York Times plans to allow any blog or third-party links to render an unlimited amount of stories accessible to non-subscribers after its pay wall is established, according to a QA with NYTimes digital chief Martin Nisenholtz on AllThingsD. (While it would like to sign up as many digital subs as it can, the publication realizes the importance of social sharing and is determined to maintain its wide online readership (30 million uniques and rising.)
Now fans will share responsibility in the “Madden Curse.” ESPN.com is encouraging fans to participate in bracket-style voting to select the cover athlete for EA‘s Madden NFL 12 game; the winner will be revealed on ESPN’s SportsNation show on April 27.


Facebook is acquiring Israel-based mobile software start-up Snaptu for an undisclosed amount as part of a plan to improve Facebook’s reach to non-smartphone “feature” phones. (Less than 300 million of the 1.6 billion mobile phones sold globally last year were smartphones, according to Gartner.)
Tech-themed online video producer Revision3 has added the tip and trick-laden show Lifehacker to its network, a weekly show created and hosted by the Gawker Media site’s Editor-in-Chief Adam Pash along with writers Adam Dachis, Kevin Purdy and Whitson Gordon.
“A Series of Unfortunate People” is another new weekly comedy online series from LA-based digital production outfit WorkingBug.com, profiling high-maintenance characters such as the “Passive Aggressive Cleaning Lady.” New episodes will appear every Monday on the company’s site as well as on Dailymotion.com.


Hulu continues to dominate video ad views, delivering over 1.1 billion views February – that’s nearly 30% of the total video ads delivered in North America, according to ComScore. Tremor Media Video Network ranked second overall (highest among video ad networks) with 548.3 million ad views, followed by ADAP.TV (396 million) and SpotXchange Video Ad Network (343 million). Video ads accounted for 12.4% of all videos viewed and 1.2% of all minutes spent viewing video online.
Top U.S. Online Video Properties by Video Ads Viewed – ranked by Video Ads Viewed
February 2011
Property                Video Ads (000) Total Min (MM) Frequency (Ads/Viewer) % Reach Total Pop.
Total Int: Total Aud.     3,829,869      1,661               30.2                             42.0%
Hulu                            1,131,047        454               48.1                              7.8%
Tremor Media *             548,323        336                 9.0                             20.1%
ADAP.TV*                      395,864       236                 8.2                            16.1%
SpotXchange *               342,878       217                 9.7                            11.7%
Viacom Digital                284,767       131               11.7                              8.0%
BrightRoll * †                 273,190        157                 5.1                            17.8%
CBS Interactive              227,808         74               10.1                             7.4%
Microsoft Sites                 208,799        92                 9.2                             7.5%
ABC Television                  171,359         71               20.9                             2.7%
Undertone*                     154,191       88                 8.1                              6.3%
Source: comScore Video Metrix, * = Video Network, †BrightRoll Video Network reported an internal tagging error that led to a potential undercounting of their videos


In one of its most direct criticisms yet of Chinese government meddling, Google accused Chinese authorities of secretly hindering users’ access to Gmail. Google has had its share of disputes with the Chinese authorities, dating back to Jan. 2010 accusations that it was censoring search results.
James Cameron has agreed to deliver the opening keynote at NAB on Monday, April 11 to discuss the effects of 3D technology on big screen storytelling.


Samsung grew 50% month-over-month to reclaim the number two position on Millennial Media‘s Top 15 Manufacturers ranking. The Samsung Galaxy Tablet made its debut as a Top 30 Mobile Device –  the first Android Connected Device to make the ranking. Samsung also had three new Smartphones enter the Top 30 Mobile Devices ranking in February: the Samsung Fascinate, the Samsung Forte, and the Samsung Captivate. In a new Connected Device Platform ranking, iOS led with 80% of the impression share in February, followed by Android, which garnered 17% of impressions.


has completed its integration with the Google Voice app, which allows users to manage voicemail accounts and text messaging from multiple phone numbers. The two companies also announced that Sprint is now offering Samsung’s Nexus S 4G smartphone, a 1GHz Hummingbird processor- powered handset running the Android 2.3 “Gingerbread” operating system.
has also launched a free Google TV remote control app for iPhones, iPads and iPod touch devices running iOS 3 or higher. Interactive features include voice search capability allowing you to search for shows and movies by speaking into your phone.
ESPN’s dedicated Formula One website is launching free ESPNF1 mobile apps for iPhone, Android and Nokia. The new apps will feature comprehensive race coverage, commentary and stats.


AETN has upped Richard Shirley to VP/Distribution Business Development. He will continue to report to Mark Garner, AETN SVP/Distribution Business Development.
CNBC Digital & Mobile Advertising Sales
has hired a trio of new digital and financial sales executives: Rik Gates has been named Eastern Sales Director, Brian Hickey has been named Mid-West Sales Director and Bob Maund has been tapped as West Coast Sales Director. Each will report to Lou Tosto, SVP/CNBC Digital & Mobile Advertising Sales.
WNET hired Laura van Straaten as Editor-in-Chief and Executive Producer of MetroFocus, a new online magazine scheduled to launch around Memorial Day focusing on hyperlocal news in and around New York City.


The Tribeca Film Festival, founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff back in 2001, is committing to Online more than ever this year, offering 5 distinct sections on its site sponsored by founding sponsor American Express. (You’ve seen Bob repay the favor in a series of commercials.) The Streaming Room is accepting reservations to view 6 features (including 2 world premiers), 18 shorts (4 world premiers) and 9 popular shorts from past festivals. “In Live From” will stream live events from the Festival running through May 1, including press conferences and the awards show. The new Tribeca Q&A will enable users submit questions to a panel of entertainment experts including programmer Geoff Gilmore, actor Whoopi Goldberg and NBC Nightly News Anchor Brian Williams. There’s even a Social Media Toolkit to help filmmakers harness the power of digital platforms to help them sell themselves and their films.


Cynopsis Media presents:
Upfront 2011 Special Edition Series

Providing an in-depth look at the 2011 selling season, by category, from both the Buyer and Seller perspectives. Published to Cynopsis subscribers & available at www.cynopsis.com .

Upcoming Special Editions:
Cable (4/6), Syndication (4/19), Spanish Language (5/3), Broadcast (5/16)


Space is limited (Cable, Spanish Language, Bcst Editions are Sold Out)
Contact Mike Farina to reserve space:  [email protected], 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: SALES PLANNER/ReelzChannel/NYC: Generate sales proposals: book & maintain deals; interface with agency buyers & clients. 3+ yrs agency/media; BA/BS req’d. Resumes to: [email protected] (3/29)

JOB OPENING: COUNSEL/CARTOON NETWORK/ATLANTA: 4+yrs exp. Law firm, in-house exp. preferred for consumer products, licensing & marketing, JD [email protected] (3/29)

JOB OPENING: DIRECTOR NATIONAL AD SALES – UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs nat’l TV sales mgmt & media exp. Apply- https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1058270&ctx=1 (3/29)

JOB OPENING: ACCT EXEC- UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs TV sales exp. excel. pres. skills. Apply – https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1108945&ctx=1 (3/29)

JOB OPENING: ADVERTISING ACCOUNT EXECUTIVE/Norwalk, CT: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid CT DL. See full posting and apply to www.cablevision.jobs req 11018BR (3/29)

JOB OPENING: LEGAL/BUS AFFAIRS/A & E TEL NETWORKS, LLC/NY: Handle all stages of TV-prgrmng deals; exp real-life & scripted series req’d. MOWs strongly desired. 5+yrs relevant ind exp. www.aetn.com/careers.html (3/26)

JOB OPENING: SALES PLANNER Si TV/NY www.sitv.com/sitv-jobs: 3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (3/26)

JOB OPENING: PREDITOR/HALFYARD PRODUCTIONS/DC: Seeks creative development producer/editor.Must know FCP and have proven sizzle reel experience.Send resume and reel to [email protected] (3/26)

JOB OPENING: DIGITAL AE/GSN/NY: Reporting to VP Ad Sales. 6+ yrs media exp req. with 2+ yrs online sales exp pref’d. Degree req. Contact agency and client list. Send salary history and res/cover letter to [email protected] (3/26)

JOB OPENING: TELEVISION AD SALES REP/NYC: 10yrs+ TV Ad Agency or Sales exp.Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (3/26)

JOB OPENING: SR DIRECTOR, AD SALES RESEARCH/MTV/NYC. 7+yrs rsch exp, strong in Nielsen, MRI. Devp uniq rsch metrics thru primary/custom rsch for ad sales. Excellent presentation skills, EOE/M/F/D/AAP. www.mtvnetworkscareers.com (3/25)

JOB OPENING: RESEARCH ANALYST/Vh1 SUITE/NY: Collect & analyze Nielsen, MRI, & other rsch data. BA, 1-2 yrs rsch exp reqd. Strong Mcrsft Excel & PP & writ/comm skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (3/25)

JOB OPENING: DIR, PRODUCT DEVELOPMENT (DIGITAL PLATFORMS)/NBCUniversal/Burbank:   Please visit www.nbcunicareers.com Req#1301BR. The platforms covered will be Cable MSO, Telcos, Satellite Providers & Wireless Operators (3/25)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp for dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR.   https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=93594 (3/25)

JOB OPENING:  SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP www.mtvncareers.com (3/25)

JOB OPENING:  SALES PLANNER/AT&T Advanced Ad Solutions/NY: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1114893&ctx=1 (3/25)

JOB OPENING:    DIR, SALES PLAN’G/ABC/N Y: Mng plan’rs, dev pricing/pckgng models, proprietary ad system, dev sales strat re: site structure/emerging techs, affinity/ad ntwrks, mobile, 8 yrs exp.  Apply: Disneyabcjobs.com Req# 287642 (3/25)

JOB OPENING: DIGITAL ANALYTICS MANAGER/The Oprah Winfrey Network/LA: Min 5 yrs.exp in web analytics, expert in Omniture and Excel, strong analytical, written and verbal skills. Apply at: http://careers.own.tv/ (3/24)

JOB OPENING: VP,ON-AIR PROMO/Lifetime/NY:8+ yrs exp.Direct, prod/mng the on-air creative brand for Lifetime, LMM & Lifetime Real Women. Highly creative, excellent writing & presentation skills. Apply to: www.aetn.com/careers/html (3/24)

JOB OPENING: DIST NEW MEDIA SPCLST/AETN/NY:Launch & manage new media initiatives (VOD, BROADBAND, ENHANCED TV). 3 + yrs exp in digital media or entertainment. Knwldg of TV prgmng prod workflow a +. www.aetn.com/careers/html (3/24)

JOB OPENING: WRITER/PROD/Lifetime/NY :Ideate/conceptualize/brainstorm innovative Integrated Mktg Campaigns that fulfill Ad Sales, Cons Prod & Dig Media objectives.3 yrs TV prod exp on-air promos pref. Apply: www.aetn.com/careers/html (3/24)

JOB OPENING: WRITER/PRODUCER/Lifetime/NY :Conceptualize, write and produce high impact promo launch campaigns for unscripted series. 3 yrs exp in TV On-Air Promotion. Apply to: www.aetn.com/careers/html (3/24)

JOB OPENING: VP,STRATEGY & CONS MKTG/Lifetime/NY:Dev & direct strategies for break thru mktg & best in class adv campaigns. 10+ yrs exp in media, promo, advrtsng preferably in TV or ent.Apply to: www.aetn.com/careers/html (3/24)

JOB OPENING: CREATIVE DIRECTOR/New York: Dev conceptual/strategic design solutions that fit bus goals while adhering to position of brand  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=93498 (3/24)

JOB OPENING:  DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ www.hallmarkchannel.com (3/24)

JOB OPENING:  SR RSCH ANALYST/A&E/LIFETIME/HISTORY/NY : 2+yrs exp Nat’l media rsrch from cble, brdcst, synd or ad agency; Nat’l Nielsen sys & data knwlg a must. Detail oriented/strong writ/oral comm skills. www.aetn.com/careers/html (3/24)

JOB OPENING: WRNN TV PREDITOR/Rye Brook NY & Long Is: Editorial knwldg, tech & post prod skills. Use of final cut, logic, pro tools to assemble show, pkgs, standups, music, graphics, chyrons. Some field production. [email protected] (3/23)

JOB OPENING:  VARIOUS OPPORTUNITIES(Reporter, Producer, Engineer, Assignment Editor, Traffic Manager, MCO and Videographer)/WRNN-TV/Rye Brook, NY:  For full job descriptions please visit http://fios1news.com/LongIsland_Careers.php (3/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:SALES/MKTG SUMMER INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/29)

SUMMER INTERNSHIP CREDITS ONLY: Mrkting Intern for Post-prod co. NYC: Work w/ VP, biz-dev; build database, mrkting materials, web presence, mrkt research, brand & PR. MS Office, web savvy, skilled communicator. Apply: [email protected] (3/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Seeking entry/junior level positions.B.A. PR and Marketing Communications. Experience in production, marketing and journalism. Please contact [email protected]  (3/29)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (3/29)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, & will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/25)

SITUATION WANTED: Seeking to assist, Entry level-Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically and internationally. Please contact, [email protected] (3/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/25)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/24)

SITUATION WANTED: 15+ year MEDIA SUPERVISOR who specializes in placement and all clearance work but can provide extensive top quality fully gratis cues for any production email: [email protected] (3/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/24)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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