Tuesday, March 21st, 2006


Reaching Highly Engaged Young Viewers

>> Programming the best in FREE music videos, exclusive artist interviews and original shows
>> Averaging over 30 million views per month and growing
>> Music Genre specific targeting enables you to reach the audience you seek –
free of waste.  Fast-forwarded ads do not count against your delivery
>> Clutter free – only one ad per video

For more information contact the Ad sales department at 646.459.3398 or [email protected]



Good Morning. It’s Tuesday, March 21, 2006, and this is your first early morning briefing.

Verizon FiOS TV and CBS have signed a retransmission deal covering analog, digital, multicast and high-definition programming from CBS O&O stations as well as the network, including CSI, NCIS and Survivor.  Verizon will reportedly pay CBS for the content, and while financial terms were not disclosed and a fee structure was not officially announced, it is being called an Retransmission Consent agreement by CBS. The Wall Street Journal estimates the fee will be in the neighborhood of 50 cents per subscriber. Verizon FiOS TV is now available in seven states.

Tonight’s Premiere:
:  Dog the Bounty Hunter at 9p
Bravo:  Blow Out at 9p, The Real Housewives of Orange County at 10p
Univision: Barrera de Amor at 10p

Tonight’s Finale:
FX:  The Shield at 10p
Spike:  King of Las Vegas at 10p

* MORE GOOD STUFF *VOOM HD Networks has launched Gameplay HD, a high-definition channel solely dedicated to the world of video gaming. The channel features news & information from the industry, original series & specials, and tournaments & competitions from around the world.  It also has a new deal with CNET Networks and Gamespot to produce two new series for the channel. GameSpotting, a half-hour series of news, reviews and previews, and CinemAddicts, an hourly series featuring video games as part of a story.

Starting March 27, Adult Swim, the edgy late-night block on the Cartoon Network, will begin at 1030p instead of 11p, Monday through Thursday. Adult Swim Fix will also expand its content on March 27 as a 24/7 online service with shows available for streaming and on-demand viewing.

Beginning today at 6p, Canadians will receive the MTV brand, in a multi-platform deal on CTV by MTV Networks International. The Six Arms of MTV will be launched in unison on various distribution levels such as conventional and specialty channels, mobile, VOD, and a premium broadband service. The MTV channel is immediately available in 6 million Canadian households via major cable and DHT services.

 * NEW ORDERS / CASTING / DEVELOPMENT / PRODUCTION *Lifetime – who will have its upfront presentation this morning in NYC – has ordered six 30-minute episodes of a new reality series Election featuring political consultants James Carville and his wife Mary Matalin, who are also on the opposite sides of the political spectrum, as they participate in the backroom strategies of a high school election.  According to Hollywood Reporter, the series is produced by RJ Cutler and from Brillstein-Grey, and features two politicos acting as campaign managers for candidates running for student-body president at a school in Washington DC.  The series is expected to be added to the schedule this summer.

Casting Notes …

Thea Gill joins the cast of here!‘s original series Dante’s Cove for the show’s second season. Gill will play Diana Childs, a mysterious newcomer to Dante’s Cove. The supernatural soap’s second season begins production next month.  Dante’s Cove is the first original series on here! to be renewed for a second season.

The Fox comedy project Til Death starring Brad Garrett has added Joely Fisher as Garrett’s wife. This sitcom about one newlywed couple living next door to a long-married couple, has also cast Kat Foster as the newlywed wife.

CBS’ Company Town which you’ve heard already this week has added a Gary Cole and Catherine Bell, has now also added Esai Morales.

Elsewhere at CBS, the drama project Split Decision has added Steven Eckholdt and Susan Walters.  The story looks at two lives of the same high school girl – one as if she had sat with the cool kids that first day of school; the other as if she sat with the not-so-cool kids.

And joining the cast of NBC‘s daytime series Passions, is Brandi Burkhardt in the role of Siren, a blonde, ethereal beauty whose first appearance is scheduled for April 21.

* EXECUTIVE MOVES *Steven Fisher has been named VP/Communications and Public Affairs for Logo, reporting to Lisa Sherman, SVP and GM.  Steven is responsible for the implementation and management of all communication strategies for Logo and its related on- and off-channel businesses. He will also develop Logo’s public affairs, pro-social plans and strategies.

Lightworks Enterprises has named Alfred Russo as Finance Manager and Controller, reporting to David A. Dreilinger, President/CEO.  Alfred will have overall responsibility for all finance and accounting functions for LEI.
Alvin Bowles
is now Publisher/AOL Black Voices. Alvin will lead the sales and sales development efforts for AOL Black Voices, reporting to Michael Barrett, EVP and President/Sales and Partnerships, AOL Media Networks.

Scholastic has named Alan Smagler as VP/Trade Sales , effective April 10. Alan will report to Ellie Berger, SVP/Scholastic Trade Publishing, and will be responsible for leading all sales efforts and managing the trade sales force for the Trade Publishing Division. 

Chris Merrifield becomes VP/On-air Creative and Melissa Roller moves up to Senior Director/Production Operations for Turner Classic Movies.  Chris will direct the on-air creative department in the production of all on-air, cross-channel, and other off-channel promotion, and, he’ll oversee the production of original short form programming aired between TCM’s films.  Melissa will oversee operations for all original production and promotion, produced both internally and externally. Both Chris and Melissa are based in Atlanta, and report to Tom Karsch, EVP/GM of TCM and Turner South.

*RATINGS*Sunday – A18-49 Analysis: ABC led Sunday night with a 6.0/15 A1849, according to fast affiliate ratings from Nielsen Media Research. CBS and FOX tied for second place with both taking away a 3.3/8 for the evening. At 7p, CBS led the charge with a 3.8/11, airing the final 45 minutes of the NCAA Basketball Tourney game, and the first 15 minutes of 60 Minutes.  CBS was 45 minutes off the clock for the remainder of the evening. At 8p ABC captured the lead with Extreme Makeover Home: Part 2 with a 6.3/16. ABC firmly held the top position at 9p with Desperate Housewives at 5.2/12, and again in the 10p hour with Grey’s Anatomy delivering a 9.3/23. NBC was a distant second place at 10p with Crossing Jordan coming in at 2.8/7.
Live + Same Day Ratings: Sunday, March 19, 2006 – time period averages. Source: Nielsen Media Research

ABC    9.4/15   Extreme Makeover: Home Part 6.0/10, Extreme Makeover: Home Part 9.6/15, Desperate Housewives 8.9/13, Grey’s Anatomy 13.2/22 

CBS    8.0/13   NCAA Basketball/60 Minutes 8.7/15, 60 Minutes/Cold Case 10.2/16, Cold Case/Movie: Time Bomb 7.9/12, Movie: Time Bomb 5.4/9

NBC    6.6/10   Dateline 7.0/12, West Wing 5.1/8, Law & Order: Criminal Intent 7.6/11, Crossing Jordan 6.9/11

FOX    3.8/6    Malcolm 2.9/5, King of the Hill 3.5/6, Simpsons 5.2/8, War at Home 4.0/6, Family Guy [r] 4.4/6, Free Ride 3.2/5

UNIV   2.1/3    La Hora Pico 1.3/2, Bailando por un Sueno 2.3/4

WB     1.3/2    JAMM X Dance 0.7/1, Charmed [r] 1.5/2, Charmed [r] 1.5/2

TELE   0.4/1    Sin Fronteras 0.4/1, Accion Extrema 0.4/1, My Favorite Martian 0.4/1

A18-49: ABC 6.0/15, CBS 3.3/8, FOX 3.3/8, NBC 2.7/7, UNIV 1.9/5, WB 0.8/2, TELE 0.4/1



 LUCK Has Nothing to Do With It

You work hard for your clients.

You sweat every detail to make sure their ads find the right audience,
break through the clutter and communicate a compelling message.

You can relax because your ads on Court TV®
are working overtime to deliver unsurpassed ROI.

Find out more at www.courttvmediakit.com.

Court TV – The Spot for ROI

The History Channel
presents This Day in History: 
1891- A member of the Hatfield family marries a McCoy, ending an infamous 20 year long feud between the two families.  The feud was initiated over pig-stealing and became a common phrase to describe the heated disagreements which often transpire among personal and political rivals.
Answer to Yesterday’s Trivia Question:  “Today is the first day of the rest of our life” was whose slogan?  TOTAL CEREAL.  Kudos to:  Ellen Seibert-Mediaedge cia/NY; Cyndy Celmer-WBZL/Miami Ft Lauderdale; Karyn Hecht-Major Network/NY; Jay Blotcher-Public Impact Media Consultants/High Falls NY; Kathy Yarbrough-The Graham Group/New Orleans; Norman C. Berns-Ask Norman/Minneapolis; Kristin Staskowski-Marketron Int’l/Birmingham AL; Tom Boyd-WGN TV/Chicago; Robert Illes-Worldwide Illes Productions/Santa Monica; Susan Grace-Go for the Goal/Sherman Oaks; Frank Hagan-H20 Productions/Hollywood; Hilari Scarl-Worldplay Inc/LA

Today’s Trivia Question: This game show had couples answering questions or playing games to earn points. The most points went onto the final round in which they raced through the mall exchanging gifts.  What game show was this?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
03.21.06 – 4:48a
Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak – 203.926.9878 (new number!) / [email protected]

Cynopsis: VIDEO PODCAST and Cynopsis: In Your Ear:  NOTE – new address for Video
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Press Release Fax: 203-926-9865 (new number!)
All outgoing e-mails are scanned and sent out virus free.
Copyright Cynthia Turner 2006


INFRARED TECHNOLOGY. Where would men be without it?
Guys love knowing how their remote controls work.  That’s why they’re watching
The Science Channel.
We cover everything from how infrared technology helps explore
the nearest TV to the farthest reaches of space.
Reach guys when you advertise with us.
See the world through The Science Channel.


JOB OPENING: SCHEDULING MANAGER, BROADBAND/SCRIPPS NETWORKS  KNOXVILLE Supervise & manage all aspects of program administration. BA & 2yrs exp prgrm admin/scheduling. Email res to: [email protected]; ref job # 5107-U  (3/28)

JOB OPENING: CFO /National Geographic Ventures/DC: Taxable subsidiary of NGS- seeks CFO w/10+ yrs of financial exp in similar diverse media company MBA/CPA pref’d. For info & to apply visit www.nationalgeographic.com/jobs. EOE(3/28)

JOB OPENING: CABLE RESEARCH MANAGER/LA Studio-Cable experience A+. Proficient with Galaxy, NPower,Adviews, Market breaks. Team player, ability to juggle many projects. Email: [email protected] RE: UCTC/57487BR(3/28)

JOB OPENING: DIR, COMMUNICATIONS AND MEDIA RELATIONS, Washington DC:  Oversees Media Relations dept & serves as #2-ranking executive in the overall larger NPR Communications. For information visit http://jobs.npr.org (3/28)

JOB OPENING: SR PR DIR, AMC/WE/NYC: Develop/execute PR plans, manage agencies & lead talent relations.Strong scripted/program publicity, proven track record of high-profile stunting and mngmt exp req’d. [email protected] (3/28)

JOB OPENING:  INTERACTIVE ACCOUNT EXECUTIVE/WPIX-TV/WB11 NYC seeks an Interactive A/E supporting www.wb11.com must have strong ties in online environments and a proven track record in online sales visit www.wb11.com (3/28)

JOB OPENING: PROMOTIONS MANAGER/ NGTV/LA: Dev/execute ground breaking spec events/promos for on-demand ntwrk launch and build. 5yrs promo/evnt mktg exp. reqd. www.ngtv.com Res/salary: [email protected]     (3/27)

JOB OPENING: PRODUCTION COORDINATOR/Silver Lining/NY: Must have production mgr/line producer exp for small company with big animation slate.  Email:  [email protected]   (3/27)

JOB OPENING: MARKETING MANAGER/Current TV/ NY. 2+ yrs. exp with cbl/broadcast sales. Liason between sales, prgmng and mktg, maintain & devel client relations & sponsorship pkgs. See www.current.tv. Email [email protected] EOE  (3/27)

JOB OPENING: AUDIENCE RES. MGR/MTVN/LA: Self-starter w/ 3+yrs. exp. media research/related field to support Ad Sales & addt’l depts. using tradt’l res. & innovative category &consumer resources. EOE/M/F/D/AAP. www.mtvncareers.com (3/24)

JOB OPENING: FREELANCE ASSOC WEB PRODUCER/A&E TV NETS, NY. Mng the production &development of B2B web sites inc content & editorial design. Min 1yr web publishing exp in brdcst environment. E-Mail res to: [email protected] (3/24)

JOB OPENING: SALES ASSISTANT/BET, NY. Detailed-oriented, organized, multi-tasker, exc comm & math skills.Prof w/excel, Bachelors degree req. Email resume: [email protected] (3/24)

JOB OPENING: MEDIA ASST/ABACUS MEDIA/SANTA MONICA.  Grt entry level job to learn DR media business.  BA degree, PC prof. Grt phone skills, detailed oriented. Assist buyers/client services.  E-mail resume: [email protected] (3/24)

JOB OPENING: DIRECTOR, AFFILIATE FINANCE/NY: Lead a large team responsible for managing affiliate revenue recognition, A/R & subscriber reconciliation. 5+ yrs req’d & Degree in Finance/ACCTING. Apply via : www.mtvncareers.com EOE  (3/23)

JOB OPENING: CLIENT MARKETING SOLUTIONS MANAGER/ Court TV, NY Develop/Execute added value marketing programs for ad sales. 3-5yrs exp. in cable or media planning a+. For info go to: http://www.courttv.com/about/careers/ (3/23)

JOB OPENING: DIRECTOR SALES PROMOTIONS/Court TV, NY. For more info go to: www.courttv.com/about/careers (3/23)

JOB OPENING:  VICE PRESIDENT SALES PROMOTIONS/Court TV, NY. For more Info go to: www.courttv.com/about/careers (3/23)

JOB OPENING: WEB DESIGNER/OLN/Stamford, CT: 4 yrs corp/consumer site web design exp req’d. Implement/maintain brand look of OLNTV.com. Manage web creative process. www.olntv.com Resume/Salary: [email protected]   AA/EEO/Drug Free (3/23)

JOB OPENING: SR MGR ONLINE ADVERTISING, CSTV/NY: Test & traffic ad campaigns, max. ad server functionality, dev reports on performance, revenue & inventory forecasting; min. 3-5 yrs exp; See: www.cstv.com Resumes: [email protected] (3/22)

JOB OPENING: ASSOC BRAND MGR/SIMON & SCHUSTER/NY: Primary liaison at S&S & will mng Nickelodeon/S&S relationship. 2yrs+ publishing exp. w/ licensor. Mrkt/sales exp a +. Knwlg PP/ Excel a must. Res: [email protected] (3/22)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Warner Bros TV Marketing (LA, CA): Credit Intern (2)  Create & maintain Video Tape Library. Have technical knowledge video/film/production. Strong communication. Email: [email protected] UCTC/56962BR (3/27)

SPRING INTERNSHIP CREDITS ONLY: Warner Bros TV Marketing (LA, CA):Credit Intern (1)  Support Creative Services General Department. Have technical knowledge video/film/production. Email: [email protected] UCTC/56964BR (3/27)

SPRING INTERNSHIP CREDITS ONLY: INTERN , IFC PR/NYC: Support IFC PR team. Gain exp in entertainment industry & learn inner wrkngs of TV PR. Responsibilities: maintain database, update materials, research & writing. Contact: [email protected] (3/23)

SPRING INTERNSHIP CREDITS ONLY: CHANNEL ONE NEWS/NYC: ASSIST MKTNG DEPT of teen TV news ntwrk w/sales & consumer mktg projects, promotions, sponsor programs. 3-5 days/wk. Enthusiastic/organized, Excel/PPoint. Cover ltr/resume: [email protected]  (3/23)

SPRING INTERNSHIP CREDITS ONLY: BURBANK based TV production co. has two (2) RESEARCH & DEVELOPMENT INTERN positions for students with desire to learn show development & participate in the pitch process. Please e-mail your resume to [email protected] (3/22)


SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience – general market and Hispanics. Works independently or manages staff. Large and small agency exp. [email protected] (3/28)

SITUATION WANTED:  JOURNALIST –15 years experience seeks position as part-time producer/researcher for a TV talk show in NYC. Dynamic-great with people,versatile, team player and detail oriented. Contact [email protected] (3/28)

SITUATION WANTED: FREELANCE ADVERTISING COPYWRITER: 8 yrs exp, worked in all media, conceptual thinker, team player, detail oriented.Versatile tones/voices. Great with headlines, tag lines, short/long copy. Contact [email protected] (3/24)

SITUATION WANTED: ASSOCIATE PRODUCER with heavy Reality exp seeks work in NY. Experience includes field and office, pre-prod and production, casting, liaising with talent, research, locations, etc. Avail immed. [email protected] (3/22)

SITUATION WANTED: TELEVISION PRODUCER/NYC: 4+ years in Sports and News. Strong bkgd in video production/tape cutting. Seeking job with studio or station. [email protected]   (3/22)

SITUATION WANTED: Highly motivated, analytically minded young prfsnl with experience in AD SALES looking for entry level position with media research facility in Chicago. Quick learner with strong PC skills contact [email protected]

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

WHAT’S ON TONIGHT: Tuesday, March 21, 2006

ABC             According to Jim, Hope & Faith, Sons & Daughters, Sons & Daughters, Boston Legal
CBS             NCIS [r], The Unit, The Amazing Race
FOX             American Idol [2hrs]
NBC             Outrageous TV Moments, Outrageous TV Moments [r], Scrubs, Scrubs [r],  Law & Order SVU
i               Sue Thomas F. B. Eye, Early Edition, Doc
UPN             America’s Next Top Model, Veronica Mars
WB              Gilmore Girls [r], Gilmore Girls [r]
TELE            Tierra de Pasiones, Corazón Partido, Decisiones – Casos Extraordinarios, Decisiones
UNIV            Barrera de Amor [p],  Alborada, Ver para Creer

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